Understanding Pay-for-Play vs. Earned TV Shows with TV Host, Producer & PR Pro Christina Nicholson

Pitchin' and Sippin' with Lexie Smith

In this episode, Lexie Smith sits down with Christina Nicholson, a TV host, producer, correspondent, and the owner of Media Maven, a public relations and content creation agency. The two dive into the complex world of pay-for-play TV segments and the evolving role of press releases in modern public relations. With her background as a TV producer, Christina sheds light on how to leverage paid TV opportunities effectively. They discuss the state of the press release in 2024, with Christina sharing her candid thoughts on why press releases no longer hold the power they once did. Lexie and Christina discuss how publicists must adapt their strategies to stand out in an oversaturated industry as the media landscape becomes increasingly challenging and reliant on affiliate marketing and paid placements.

Here’s What You’ll Learn:

• The difference between earned media and paid-for-play TV segments and how to leverage each.
• How to legally share media appearances, including what to avoid when using logos or video clips.
• When paid media placements might be worth the investment, what should be considered before committing?
• Why press releases have lost effectiveness and what works better in today's PR landscape.
• How affiliate programs are now essential for product-based companies seeking media coverage.
• Content creation, blogging, and SEO support PR strategies and client goals.
• How has the shift in the media industry made pitching harder, and what tactics help cut through the noise?
• The role of affiliate marketing in media placements, especially for significant outlets like Cosmopolitan and Good Morning America.
• Common misconceptions around earned vs. paid media and how to communicate this to clients.
• The importance of personalized pitches and building relationships with journalists over-relying on outdated methods like press releases.

Social Links:

• BusinessWebsite: https://www.mediamavenandmore.com/
• 35 Things and More: https://www.mediamavenandmore.com/35-things/
• Personal Website: https://christinanicholson.com/
• Lifestyle Blog: https://christinaallday.com/
• Facebook: https://Facebook.com/MediaMavenAndMore
• Twitter: https://Twitter.com/ChristinaAllDay
• Lifestyle Instagram: https://Instagram.com/ChristinaAllDay
• Professional Instagram: https://Instagram.com/MediaMavenAndMore
• LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
• Pinterest: https://Pinterest.com/ChristinaAllDay
• Professional YouTube: https://Youtube.com/c/MediaMavenAndMore

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