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Segmentation: The Marketing Foundation Firms Seldom Get Right
Manage episode 444904749 series 2313394
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.
214 епізодів
Manage episode 444904749 series 2313394
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.
214 епізодів
Semua episode
×![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
1 The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It
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1 How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering 43:34
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1 The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch 40:13
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
![Rattle & Pedal: B2B Marketing Podcast podcast artwork](/static/images/64pixel.png)
1 Who Should Be Your Firm’s Thought Leaders? 1:01:24
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