New from Exit Five: Announcing the Ultimate Roast of B2B Websites

B2B Marketing with Dave Gerhardt

Danielle Messler, Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites. It's a one day virtual event designed to help make your website better – with live teardowns of real examples submitted by B2B marketers just like you.

She covers:

• What you'll learn if you attend The Ultimate Roast
• Our expert lineup of panelists who will dig into each essential section of a B2B website
• How you can win prizes worth up to $80k in value

Sign up for The Ultimate Roast here

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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• Visit hatch.fm to learn more