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Вміст надано Whitehat SEO and Whitehat Inbound Marketing Agency. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Whitehat SEO and Whitehat Inbound Marketing Agency або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results. How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't let simple mistakes hold you back. Tune in to find out how to turn your podcast into a lead-generating powerhouse! Today’s episode includes: How minor mistakes hinder podcast growth and engagement. Why directing podcast episode links on Apple, Spotify, etc to your own website is ideal. Why collaborating with professional teams can elevate your podcast impact and revenue. How maintaining high production standards enhances credibility, especially in the health and wellness space. How omitting crucial subscription links will limit your audience growth. Why owning a proper domain ensures long-term SEO benefits and authority with search engines. How missing social media links in your show notes makes it difficult for listeners to connect with you. Why understanding and avoiding common mistakes ensures maximum ROI from podcasting efforts. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…
Whitehat AI Consultancy
Manage episode 442679493 series 2330470
Вміст надано Whitehat SEO and Whitehat Inbound Marketing Agency. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Whitehat SEO and Whitehat Inbound Marketing Agency або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Whitehat SEO is a HubSpot Diamond Partner offering inbound marketing, SEO, and AI consultancy services. Their AI Excellence Program aims to help businesses integrate AI into their operations, focusing on building AI literacy, developing AI strategies, ensuring ethical AI use, and managing change. The program includes an AI Education Module to develop a strong foundation of AI knowledge and an AI Implementation Module to provide end-to-end support for integrating AI into business processes. Whitehat also highlights the growing importance of AI in customer support, explicitly using AI-powered chatbots integrated with HubSpot portals.
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95 епізодів
Manage episode 442679493 series 2330470
Вміст надано Whitehat SEO and Whitehat Inbound Marketing Agency. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Whitehat SEO and Whitehat Inbound Marketing Agency або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Whitehat SEO is a HubSpot Diamond Partner offering inbound marketing, SEO, and AI consultancy services. Their AI Excellence Program aims to help businesses integrate AI into their operations, focusing on building AI literacy, developing AI strategies, ensuring ethical AI use, and managing change. The program includes an AI Education Module to develop a strong foundation of AI knowledge and an AI Implementation Module to provide end-to-end support for integrating AI into business processes. Whitehat also highlights the growing importance of AI in customer support, explicitly using AI-powered chatbots integrated with HubSpot portals.
…
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95 епізодів
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×Dayos is an enterprise AI technology company specialising in embedding AI capabilities into critical business applications for large enterprises. With strategic headquarters in San Mateo, California, and Singapore, the company is positioned to serve clients across major global markets. The company operates in the enterprise AI integration market, which is currently valued between $30-98 billion (2024), according to various market research firms. Projections indicate robust growth at 30-50% CAGR over the next five years.…
This briefing document synthesises information from the provided sources to offer a comprehensive overview of the UK payment gateway market, the positioning of Taylr.io, key opportunities and barriers to entry, and strategic recommendations for successful market penetration.
A Gartner report analyses 2024 European marketing budget trends, revealing a 15% year-on-year decrease despite CMOs exceeding revenue goals. This decline is attributed to affordability concerns outweighing objective-based budgeting. The report highlights increased investment in bottom-of-the-funnel activities like demand generation and search marketing, while agency and labour costs were reduced. Gartner recommends strategies to improve communication of marketing's value and advocates for objective-based budgeting to secure future funding. The findings are based on a survey of 195 European CMOs across various sectors.…
This YouTube webinar transcript introduces artificial intelligence (AI) to marketers. The speakers highlight the rapid growth and increasing impact of AI across businesses, particularly in marketing, emphasising the opportunities for career advancement and business transformation. They dispel the myth that it's too late to enter the field, showcasing various AI tools and explaining how businesses can integrate AI into their workflows. The presentation also details a three-stage learning journey – from basic AI literacy to achieving mastery – and offers resources and future courses to aid this process. Finally, they outline White Hat's plans to provide ongoing AI education and consultancy services.…
This podcast episode from The Artificial Intelligence Show discusses the latest developments in the field of artificial intelligence, specifically focusing on concerns about whether AI research has hit a wall, the emerging concept of AI agents, and the highly anticipated interview with Anthropic’s CEO Dario Amodei. The episode's hosts, Paul Ratzer and Mike Kaput, examine reports suggesting that the scaling laws used to improve AI models might be reaching their limits, potentially impacting the development of artificial general intelligence. However, they also highlight differing opinions within the AI community, particularly from prominent figures like Sam Altman and Dario Amodei, who believe that continued investment in computing power and data will drive further progress. The hosts then go on to unpack the complex and evolving definition of AI agents, addressing the confusion surrounding the level of autonomy claimed by companies such as Salesforce, Microsoft, and Google. They argue that while AI agents can execute tasks, they still require significant human input and oversight for goal setting, planning, monitoring, and improvement. The episode also examines the potential impact of generative AI on job markets, highlighting a study that suggests a decline in demand for certain types of freelance work following the introduction of ChatGPT. They conclude by discussing the latest developments from companies like Google and OpenAI, including Google’s new Gemini model topping the Chatbot Arena leaderboard and OpenAI’s upcoming release of an AI agent tool called Operator. The episode ends with a discussion of how AI is reshaping the music industry, with Spotify's Chief Technology Officer expressing his belief that AI-generated music should be seen as an evolution in music creation tools.…
Overview of the interview with Dario Amodei, CEO of Anthropic, a company developing artificial intelligence systems. Amodei discusses the future of AI, including the scaling hypothesis, which posits that increased data and compute power lead to more intelligent models. He also discusses the importance of AI safety and the potential dangers of superintelligent AI. Amodei outlines Anthropic’s "responsible scaling policy" to mitigate these risks and details the company’s work on "mechanistic interpretability," which aims to understand the inner workings of neural networks. The conversation also touches upon the social and psychological effects of AI, the nature of consciousness, and the potential for AI to revolutionise fields like biology and programming.…
The episode explores the recent slowdown in the rate of improvement in large language models (LLMs), specifically focusing on OpenAI’s efforts to address this challenge. The article highlights the diminishing returns from traditional training methods, attributed to a scarcity of high-quality data. OpenAI has established a "foundations team" to tackle this data shortage and explore alternative approaches. The article also discusses the shift towards post-training optimisation, with methods like reinforcement learning and "test-time compute" emerging as potential solutions. Despite these advancements, the article acknowledges concerns about the financial feasibility of further scaling LLM development, prompting debate within the industry on future strategies for achieving significant improvements in AI capabilities.…
The episode discusses the implications of new AI technology and its impact on business. Specifically, the episode focuses on OpenAI's ChatGPT search feature, a new report from McKinsey Global Institute outlining the potential economic impact of AI, a recent interview with Mustafa Suleyman, CEO of Microsoft AI, an interview with Sam Altman, CEO of OpenAI, and an announcement by GitHub, owned by Microsoft, that it is expanding beyond its exclusive relationship with OpenAI. The hosts also discuss Apple's AI rollout and a blog post by the CEO of Runway, an AI video generation company, who argues that AI has become fundamental infrastructure.…
Corporate spending on OpenAI's generative artificial intelligence (AI) is growing, with companies increasingly investing in chatbots and other conversational AI. This spending is often coming at the expense of other types of software, such as enterprise applications and non-AI cloud services. While some companies are using AI to create lower-cost versions of existing enterprise apps, others are wary of replacing existing software entirely due to the complexity of integrating AI into their systems. Overall, AI is becoming a significant component of corporate IT budgets, leading to a reallocation of spending and potentially disrupting the enterprise software market.…
This YouTube podcast episode discusses the latest AI news, including the release of enhanced AI models, such as Claude 3.5 and Gemini 2.0, and their potential impact on various industries. The hosts also express concerns about the ethical implications of AI companions and the need for increased regulatory oversight in the rapidly evolving field of artificial intelligence. They highlight the importance of responsible AI development and address the growing need for public discussion and engagement on the challenges and opportunities presented by these technologies.…
This article from The Information examines Apple’s current stock performance and discusses the company's measured approach to AI investment, contrasting it with the aggressive strategies of its competitors. Despite strong stock growth, concerns are raised regarding Apple's reliance on third-party AI solutions, the limited rollout of its new AI features, and the potential risks associated with its dependence on the iPhone. The article explores potential challenges Apple faces in the future, including regulatory pressure and competition from emerging platforms, like Meta's smart glasses.…
Kevin Weil, Chief Product Officer at OpenAI, discusses the future of AI in this interview. He highlights the rapid pace of technological advancement, particularly in the area of AI, which makes product management at OpenAI a dynamic and challenging experience. He also touches on the company's strategy for developers, emphasizing OpenAI's commitment to making AI more accessible and powerful through its API. Weil addresses the competitive landscape, acknowledging the rise of open-source models and the increasing competition from cloud providers. The interview concludes with a discussion about the future of AI, including the potential for AI-powered personalized tutors and the need for developers to focus on specific use cases that leverage the unique capabilities of OpenAI's models.…
Dario Amodei, the CEO of Anthropic, believes that artificial intelligence (AI) is on an "exponential curve", with rapid advancements occurring shortly. In his essay "Machines of Loving Grace", Amodei outlines his vision for a positive future where AI can solve global challenges, particularly in health, poverty, and climate change. He argues that AI-enabled advancements will revolutionise fields like biology and medicine, enabling leaps in progress that would otherwise take centuries to achieve. Amodei also addresses concerns regarding AI's potential risks, emphasising the importance of responsible development and societal collaboration to ensure equitable access to AI's benefits. The interview with Amodei expands on these themes, providing insights into Anthropic's culture and philosophy and the challenges of regulating and controlling a rapidly evolving technology.…
The "State of AI Report - 2024" is a compilation of the most interesting developments and insights in the field of artificial intelligence (AI) over the past year. It looks at the key dimensions of research, industry, politics, safety, and predictions. The report covers topics such as advancements in large language models (LLMs), the rise of open-source models, the emergence of neuro-symbolic systems, and the growing importance of synthetic data in AI development. It also examines the industry's impact, including the global balance of power in AI research and the role of chip start-ups, along with the political and safety considerations surrounding the advancement of AI. The report concludes by looking at the future of AI and exploring the potential of these new technologies to transform various fields, from medicine to robotics.…
Dario Amodei, CEO of Anthropic, argues that powerful artificial intelligence (AI) could fundamentally transform the world for the better, despite the risks. Amodei outlines five areas where AI could have a significant impact: biology and health, neuroscience and mental health, economic development and poverty, peace and governance, and work and meaning. He posits that AI could accelerate progress in these areas, leading to the eradication of most diseases, improvements in mental health, increased economic growth, and a resurgence of liberal democracy. However, he also acknowledges the challenges associated with the potential for AI-driven inequality, the need for effective governance in the face of AI-powered authoritarianism, and the uncertainties surrounding the future of work and meaning in an AI-dominated world.…
This podcast episode features the founding members of the Cursor team, discussing the future of programming with AI. They explore the development of their code editor, Cursor, which builds upon the capabilities of VS Code and incorporates powerful AI features. They argue that code editors should be fun, and that AI can play a significant role in making programming more enjoyable, particularly by automating tasks and providing intelligent suggestions. The team also discusses the importance of scaling laws, custom models, and synthetic data in advancing AI-powered programming, and they explore the challenges of local versus cloud-based solutions. The episode concludes with a discussion on the potential for AI to revolutionize the future of programming, transforming how programmers interact with code and ultimately making programming more efficient and enjoyable.…
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Inbound Marketing & Sales

This article, written by award-winning creative Yem Akingbade, argues that entrepreneurial fashion designers are ideally suited for a career in advertising. Akingbade, who has worked in both the fashion and advertising industries, outlines the key skills and experiences shared by these two professions, such as branding, storytelling, and trend awareness. She emphasizes that fashion designers bring a unique and valuable perspective to the advertising world, where a diverse range of backgrounds and ideas are needed. Akingbade further suggests that a fashion designer's entrepreneurial spirit and problem-solving skills are essential for success in the advertising industry, and she encourages more fashion creatives to consider a career transition.…
This report by the McKinsey Global Institute examines the potential economic impact of Generative AI. The authors explore various applications of this technology across different industries and business functions, including customer operations, marketing and sales, software engineering, and product R&D. They forecast that Generative AI could generate trillions of dollars in value annually, but caution that its deployment requires careful consideration of ethical, societal, and workforce implications. They also project that Generative AI will significantly impact the future of work, potentially automating a significant portion of work activities and leading to shifts in occupations and skills. The report concludes that proactive steps are needed to manage both the opportunities and risks associated with this transformative technology.…
Salesforce’s new Agentforce platform is an AI-powered suite of tools designed to enable businesses to create autonomous agents that can perform tasks and solve problems without human intervention. At the recent Dreamforce conference, Salesforce allowed attendees to build their agents using the platform, creating over 10,000 autonomous agents. Salesforce sees Agentforce as a significant step forward in enterprise AI, allowing businesses to automate tasks, improve efficiency, and focus their human employees on more strategic work. The platform is expected to revolutionize how businesses operate, particularly in customer service, sales, and marketing areas.…
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Inbound Marketing & Sales

OpenAI’s recent DevDay event saw the launch of several new tools aimed at enhancing AI app development, including the Realtime API for building low-latency, conversational experiences. This API allows AI models to engage in phone conversations, with applications in areas such as customer service, education, and accessibility. The event also introduced vision fine-tuning, allowing developers to customize visual understanding capabilities within GPT-4, leading to improvements in autonomous vehicle lane detection, medical imaging, visual search, and mapping services. Finally, prompt caching was unveiled, a feature designed to reduce development costs by storing and reusing prompts, making AI development more accessible and affordable.…
Friar's ability to translate complex financial information into compelling narratives for investors has been crucial to her success, notably at Square and Nextdoor. Now, she faces a formidable challenge at OpenAI, a rapidly growing artificial intelligence startup seeking to secure a mammoth $6.5 billion fundraising round. The article explores the intricacies of this ambitious fundraising effort, examining the motivations of investors, the company's unique financial structure, and the potential challenges Friar will encounter in steering OpenAI through a period of rapid expansion.…
SoftBank, the Japanese telecommunications giant, is set to invest $500 million in OpenAI, the developer of ChatGPT, valuing the company at $150 billion. This investment marks SoftBank's first foray into the generative AI market, despite CEO Masayoshi Son previously expressing interest in the technology. The investment comes amidst recent senior departures from OpenAI and plans to change its structure to a for-profit benefit corp. This investment is significant for SoftBank, as it would be one of their largest bets in generative AI, following their previous investments in other technology companies like TikTok owner ByteDance and fintech Revolut.…
The impending arrival of Artificial General Intelligence (AGI), a hypothetical form of artificial intelligence that would possess human-level cognitive abilities. This event, termed an "intelligence explosion", is seen as both a potential boon and a potential threat to humanity. The texts highlight the rapid growth of computing power, the need for innovative solutions to overcome current AI limitations, and the urgency of achieving AGI before potential national security risks materialise. The potential benefits of AGI are enormous, ranging from accelerating scientific discovery to solving global challenges, but the authors also highlight the dangers of misaligned AI and the need for ethical frameworks, safety protocols, and international cooperation to ensure that superintelligence benefits humanity.…
Whitehat SEO is a HubSpot Diamond Partner offering inbound marketing, SEO, and AI consultancy services. Their AI Excellence Program aims to help businesses integrate AI into their operations, focusing on building AI literacy, developing AI strategies, ensuring ethical AI use, and managing change. The program includes an AI Education Module to develop a strong foundation of AI knowledge and an AI Implementation Module to provide end-to-end support for integrating AI into business processes. Whitehat also highlights the growing importance of AI in customer support, explicitly using AI-powered chatbots integrated with HubSpot portals.…
Comparing the reasoning capabilities of two new OpenAI models, o1-mini and o1-preview, through a series of tests. The first test involved a classic children's game, the Tower of London, which assesses the ability to plan and reason about future states. Both models struggled with the game's rules, suggesting they still lack fundamental reasoning skills. The second test involved a hypothetical business scenario, where the models were tasked with analyzing risks, opportunities, and strategic paths forward based on provided information. The models performed poorly, often simply regurgitating information without providing valuable insights or critical analysis. Finally, the video concluded that, despite the initial hype surrounding the models, they don’t represent a significant leap in reasoning capabilities compared to older models like GPT-3. Although the authors acknowledge that the models are still under development, they express disappointment that they are not yet able to perform complex reasoning tasks in a way that would be useful for real-world applications.…
OpenAI, the company behind ChatGPT, is experiencing significant staff turnover. This article from The Information explores the contributing factors, including CEO Sam Altman's management style, which has been described as fostering internal competition and avoiding difficult decisions. Other issues include compensation demands from researchers, who are highly sought after by competing AI companies, and the company's transition from a research-focused non-profit to a profit-driven entity. This shift has led to increased pressure on employees to deliver revenue-generating products, resulting in burnout and a sense of dissatisfaction amongst some staff.…
Software companies are rushing to develop AI agents, which are chatbots that can perform actions such as scheduling appointments. These companies, including Salesforce, Microsoft, Workday, and ServiceNow, are hoping to stay ahead of OpenAI, which is developing similar products. However, there are concerns about the limitations of current AI agents, with some companies still requiring detailed instructions and customers needing training to use them effectively. While the technology is advancing rapidly, there is still a learning curve for businesses and customers to become comfortable with the capabilities of these AI agents.…
This podcast episode focuses on the work of Danny Hernandez, a research scientist at OpenAI, who is primarily focused on measuring progress in artificial intelligence. He examines three major drivers of AI progress: compute, algorithmic innovation, and data, and the podcast explores the relationship between these drivers. Hernandez also discusses the challenges of forecasting in AI, particularly in the context of highly impactful and unlikely events. He emphasizes the importance of calibration training for improving forecasting skills and argues for a greater focus on understanding the economic impact of AI to better understand its progress. The conversation also touches upon the importance of AI safety, with Hernandez highlighting the work of various safety teams at OpenAI, such as the Foresight team, which focuses on understanding macro trends in AI, and the Reflection team, which concentrates on ensuring AI systems are aligned with human values.…
interview with Mark Zuckerberg discusses Meta's plans for the future of technology, focusing on the development of augmented reality (AR) glasses and the increasing role of artificial intelligence (AI). Zuckerberg highlights the potential for AR glasses to provide a more natural and social way of interacting with the world around us, imagining a future where people can interact with holograms of each other. He also discusses the potential for personalized AI to enhance communication, learning, and productivity, while acknowledging the ethical concerns surrounding the technology. The interview ends with a reflection on the importance of maintaining curiosity and adaptability in the face of rapid technological advancements.…
Anthropic, a competitor to OpenAI, is seeking to raise capital at a valuation of $30-$40 billion, which would be double its previous valuation. This move comes on the heels of OpenAI’s own successful fundraising round. Anthropic has seen rapid growth in revenue, projecting $800 million in annualised revenue by the end of the year, but is also facing significant losses. The company is actively exploring new investment avenues, including presenting to potential investors at a Morgan Stanley conference. While the company's financial prospects remain uncertain, it is capitalising on the burgeoning interest in AI technology by seeking to raise funds at a higher valuation than its previous round.…
Dane Vahey, Head of Marketing at OpenAI, during a visit to Bentley University. Vahey discusses his career journey, focusing on his experiences in the tech industry and his current role at OpenAI. He then delves into the potential of AI, outlining five core AI primitives — research, data analysis, content generation, automation and coding, and thinking — and explaining how they can be used to enhance productivity and innovation. Vahey emphasizes the importance of being AI-literate and provides practical advice for navigating the evolving landscape of AI in the workplace. He concludes by discussing OpenAI's latest advancements, including their reasoning model, and its implications for the future of AI.…
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Inbound Marketing & Sales

The two sources discussed the growing presence of AI agents in various industries. The first, a podcast episode of "The Artificial Intelligence Show," explored the different types of AI agents, their limitations, and their potential impact on jobs. The episode particularly focused on the announcements made at the Salesforce and HubSpot conferences and the implications for the future of work. The second source, an episode of the podcast "No Priors," examined the concept of AI agents, focusing on how they are used in customer service and their potential to revolutionise customer interactions. The episode also explored the technical challenges involved in building AI agents, the role of foundation models, and the future of human interaction with technology.…
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Inbound Marketing & Sales

Salesforce keynote speech at Dreamforce 2024, outlining the company's new AI-powered agent force platform. The speech highlights the platform’s ability to automate tasks and improve customer experiences through agents that can reason, learn, and take action. The platform is built upon Salesforce’s existing data cloud, customer 360, and low-code tools. It is intended to augment human employees, drive customer success, and deliver better business results for companies. The speech concludes with a call to action for attendees to become agent force “Trailblazers” and deploy their own agents at the conference.…
The conversation between Jon Kabat-Zinn and Yuval Noah Harari focuses on the relationship between human consciousness and the rise of artificial intelligence (AI). Harari argues that AI increasingly influences human behaviour and decision-making, particularly algorithms. He cautions that AI’s tendency to prioritise engagement over reality can exacerbate social problems like hate speech and misinformation. Kabat-Zinn, a renowned mindfulness expert, suggests that meditation practices, which cultivate awareness and non-judgmental observation, could serve as an antidote to the potential negative impacts of AI. He emphasizes the importance of cultivating a deeper understanding of our minds and the interconnectedness of all sentient beings. Both speakers explore the potential for a human renaissance, driven by a renewed focus on introspection and embodied experience.…
"The Intelligence Age," argues that humanity is on the cusp of a new era driven by artificial intelligence (AI), and that this intelligence will be so powerful that it will transform society and propel progress in unprecedented ways. The author, a prominent figure in the field of AI, believes that this new age will be characterised by massive prosperity, with AI solving problems that were previously considered impossible. The source outlines the key drivers of this shift, including the advancements in deep learning and the increasing availability of computing power. It also acknowledges the potential risks associated with AI, such as the impact on labour markets, but ultimately maintains a hopeful and optimistic perspective.…
The capabilities of OpenAI's new GPT-01 language model. The podcast hosts explore the model's advanced reasoning abilities, comparing its performance on various tasks, including medical diagnosis, coding, and math problems, to that of previous models and human experts. They are particularly impressed by GPT-01's ability to provide a chain of reasoning for its answers, indicating a significant leap in AI's capacity for logical thought. However, the hosts acknowledge that GPT-01 is still under development and has limitations, such as a tendency to make minor errors in complex scenarios and a lack of transparency in its internal workings. The podcast concludes with a discussion about the potential of GPT-01 and other similar models to revolutionize healthcare and other industries, but cautions against relying on them for critical decision-making until their reliability and accuracy are further improved.…
This podcast interview features roboticist Ken Goldberg, who discusses the current state of robotics and how far away we are from a future where robots are commonplace in society. He argues that while recent advancements in artificial intelligence have produced impressive results, particularly in language processing, these advancements do not translate easily to robotics. Goldberg argues that the challenges of manipulating objects in the real world are far greater than those faced by AI systems in generating language. The interview also explores the limitations of robotics, including the difficulty of perceiving and controlling objects in complex environments, and the inherent uncertainties of physics. Goldberg touches on the potential impact of robotics on the job market, suggesting that while some jobs may be displaced, the overall demand for human workers will likely remain high. The interview concludes with a discussion of Goldberg’s work as an artist, which seeks to use robots and art installations to explore the cultural and societal implications of technology.…
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Inbound Marketing & Sales

This YouTube podcast episode discusses the latest AI language models, particularly focusing on the 01 Mini and 01 Preview models. The hosts analyse these models' strengths and weaknesses, comparing them to other models like Sonnet and GPT-4. They discuss how these models are designed for reasoning and problem-solving rather than just producing accurate outputs. They explore the concept of AI agents and how these models can be used to build applications and automate tasks through iterative processes. The hosts also touch on the potential future of AI with the development of multi-agent systems and the implications for various industries.…
Arcade, a new online retail startup founded by Mariam Naficy, uses AI to allow customers to design their own jewellery. Customers can input simple text prompts into the AI tool to generate designs, which are then crafted by artisans in countries such as India and Italy. Arcade is backed by $17 million in funding from investors including Reid Hoffman, co-founder of LinkedIn. The startup is aiming to expand its AI-powered design tools to other categories such as home decor and accessories. The article highlights Naficy's entrepreneurial journey, which includes founding the early online makeup retailer Eve.com and Minted, a platform for selling crowdsourced designs. Arcade's approach seeks to empower consumers by enabling them to dictate what products are made, potentially disrupting the traditional manufacturing and retail model.…
In today's episode, we're diving into OpenAI's latest breakthrough: the o1-mini. This pint-sized powerhouse is shaking up the AI world with its 'small but mighty' approach. Imagine a language model that's not just smaller and faster, but also packs a punch in performance - even outshining its bigger siblings in math and coding. We'll explore how this tiny titan is redefining efficiency in AI, potentially making advanced language models more accessible and affordable. Join us as we unpack the implications of o1-mini's surprising capabilities and what it means for the future of AI technology. Get ready for a fascinating journey into the world of compact yet powerful AI!…
Google's conversational AI, Gemini, is struggling to gain traction amongst developers, despite its capabilities. This is largely due to its complex user interface and setup compared to rivals like OpenAI's GPT-4 and Anthropic's Claude. Developers find it easier to use OpenAI's models, which offer a streamlined experience and are considered more reliable for building AI applications. This situation could have a significant impact on Google's cloud business and the development of Gemini itself, as the lack of widespread adoption may limit its ability to gather crucial user feedback and improve its performance.…
Whitehat SEO offers a comprehensive AI Excellence Programme to assist businesses in embracing and implementing artificial intelligence. This programme, consisting of both an AI Education Module and an AI Implementation Module, aims to equip businesses with the knowledge, strategy, and practical tools to navigate the complexities of AI adoption. The programme focuses on crucial elements such as building AI literacy across teams, developing a robust AI strategy, ensuring ethical usage, and managing the change process for successful AI integration. It further highlights the risks of failing to adapt to the AI revolution and outlines the challenges businesses often encounter. The Whitehat team, comprising AI enthusiasts and marketing professionals, provides a customizable approach tailored to individual business needs and goals.…
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
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Inbound Marketing & Sales

1 Attribution - Reporting - London HUG 26.07.2022 1:00:31
1:00:31
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Attribution - Reporting - London HUG 26.07.2022 by Whitehat Inbound Marketing Agency
In this session you will gain an understanding of how to effectively prepare to undertake an SEO audit. Plus: • SEO trends that are impactful • Knowledge of tools and processes to get the job done
Social Media Trends 2021 and Hubspot Social Media Tools: Crystal King During the pandemic, with everybody at home, social media growth has boomed. So where does that leave social media for business? How do we best deliver, to serve this new social media awakening? In this HUG we will discover from Crystal King, a HubSpot Academy Social Media Professor: Social media trends 2021 (what’s going on) Social media monitoring and management (using HubSpot social media analytic tools) Social media publishing (HubSpot social media calendar and scheduling) Reporting on your success (notable analytics on posts and social media campaigns) BONUS: HubSpot social media certification (details how to be social media certified)…
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Inbound Marketing & Sales

1 Building Peak Performing Websites In 2021 1:02:24
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Luke Summerfield, GTM Lead Web/CMS - HubSpot
Clwyd Probert is the Founder and Chief Executive of Whitehat Inbound Marketing Agency, which specialises in lead generation, customer acquisition and client engagement. Career Overview Clwyd Probert founded Whitehat Inbound Marketing Agency in 2011, having previously served as a Director at Pixcellence. Alongside his role at Whitehat, Clwyd serves a a Guest Lecturer at UCL. To find out more about Whitehat S E O please visit https://www.whitehat-seo.co.uk In July 2020, Clwyd Probert appeared on a Leaders Council of Great Britain & Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.…
We’re here to walk you through a hands-on workshop for creating pages in the CMS Hub. We'll go through what the new CMS hub is and then cover in a little bit more detail on how Themes and Drag and Drop Page Editing work.
In May 2020 the London HUG, run by Whitehat's Clwyd Probert, enjoyed a virtual fireside chat with HubSpot co-founder and CEO, Brian Halligan. Here's the recording.
Courtney Sembler Manager, HubSpot Academy Education Previous Inbound Professor for Email Marketing, GDPR and Contact Management HubSpotter for 5 years Email geek, solo traveler enthusiast, and San Francisco native
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Inbound Marketing & Sales

Adriti Inbound Service & Service Hub Professor Service Hub, customer journey mapping, Chinese food, Porter airlines. Build empathy for your customers by using a customer journey map Improve the customer experience using HubSpot and Service Hub
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Inbound Marketing & Sales

1 Building A Lead Generating Chatbot 1:01:31
1:01:31
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https://www.whitehat-seo.co.uk/hubspot-user-group-london Adi: Inbound partner professor with HubSpot Academy. Former consultant. Professional musician
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Inbound Marketing & Sales

1 SEO Strategy in 2020 - HubSpot - Whitehat 1:03:19
1:03:19
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A review on current best practice in SEO from HubSpot
https://www.whitehat-seo.co.uk/hubspot-user-group-london Speaker: Ari Plaut Senior Product Marketing Manager Marketing | HubSpot
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Inbound Marketing & Sales

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