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PPC or PPL? Noah Parks Reveals Which Wins in 2024
Manage episode 441544394 series 3462581
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Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻
If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡
📖 Jump to Sections:
00:00 Introduction to PPC vs PPL
03:12 Confusion in the Industry
05:33 The Common Misconceptions
08:47 Noah Parks’ Journey
11:59 PPL: Not a Marketing Channel?
16:18 Where Do PPL Leads Come From?
19:30 Changing Lead Quality: A Hidden Shift
23:12 Why Facebook Leads Differ from PPC
27:08 The Role of Arbitrage in Lead Sales
30:11 Long-Term Branding Value of PPC
34:01 The Supply and Demand Trap
36:55 Management Fees: The True Cost
42:02 Lead Refund Policies: Too Good to Be True?
45:10 Final Thoughts on PPC vs PPL
What You'll Learn:
- The REAL difference between PPC and PPL
- How to get better real estate leads in 2024
- When to use Pay Per Click vs Pay Per Lead
- Avoiding costly mistakes in real estate marketing
- Expert tips for managing your lead generation budget
Whether you're a seasoned real estate pro or just getting started, this video will help you make smarter marketing decisions and scale your business. Don't forget to like, subscribe, and share with fellow real estate professionals! 📈
🔔 Subscribe for more real estate marketing tips: https://linktr.ee/batemancollective
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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