Ep. 149 – Ditch The Billable Hour: What To Do Instead!

Work Less PROFIT More Business Podcast

Pricing your services for profit can be a challenge for most business owners. And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour. But this week, my special guest will challenge you to think differently about your pricing, especially if you’re a lawyer!
Special guest from the United Kingdom, non-practising lawyer Shaun Jardine and author of Ditch the Billable Hours and I have a lively discussion on pricing and how value-based pricing can be beneficial not just to law firms but others who traditionally price by the hour.
We also talk about:

• How lawyers and other experts are no longer the gatekeepers of knowledge and why pricing can no longer be based on knowledge.
• The principle of ‘our ice is melting’.
• Value-based pricing as a brand differentiator.
• Who has ownership of pricing in your business?
• Giving your clients a choice of service level.
• When you go through the process of changing your pricing structure, it’s best to have two pairs of eyes on your new structure.

ABOUT SHAUN JARDINE
As a lawyer and former law firm CEO of a top 250 law firm, he has a unique insight into what makes law firms tick.
Shaun founded Big Yellow Penguin (BYP) in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again.
Shaun has recently finished writing his first book ‘Ditch The Billable Hour’ ! which was published in January 2024.
https://www.bigyellowpenguin.co.uk/
ACTION PLAN:

1. Download 125+ steps to implement Value-based Pricing here.
ABOUT ME:

Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.
You can do this!
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