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How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
Manage episode 419439994 series 3318471
Вміст надано Andrew Monaghan. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Andrew Monaghan або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?
In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing your marketing spend to catalyze substantial growth.
In this conversation we discuss:
👉 How to allocate a $1.5 million marketing budget to drive revenue growth.
👉 The balance between short-term SDR activities and long-term brand-building efforts.
👉 Strategies to creatively differentiate your brand at major events like RSA.
About our guest:
Manny Ataebi's career began at the age of 14, managing the bookings for a car service business, which developed his analytical skills and responsibility. With a strong background in development and technical marketing, Manny has transitioned into a distinguished marketing strategist in the cybersecurity industry, known for his innovative and bold approaches to marketing and event planning.
Summary:
Join Andrew Monaghan and Manny Ataebi as they explore how to strategically spend a $1.5 million marketing budget to triple revenue post-Series A funding. With a focus on scalable strategies and creative differentiation, Manny provides a roadmap for cybersecurity companies to maximize their growth potential. Don't miss out on these vital insights—tune in now to transform your marketing efforts and achieve unprecedented success.
Connect with Manny Ataebi:
- Manny Ataebi on LinkedIn
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