#6 How to Make Posts Sharable

Relaunch U

Scroll. Consume. Forget. Repeat.

This is how I surf the feeds. Why does the majority of content vanish from our minds as quickly as it appears on our screens?

No impact.

But every now and then you’ll find something that sticks. But the hit rate is very low for two reasons: 1. Low bar on creativity. Most stuff, frankly, isn’t interesting. 2. High noise level. This creates a high filter for tricks and gimmicks to gain attention.

There is also a third reason: Brain Doritos. Brain Doritos is content that is delightful for a moment but not substantial enough for me to remember it.

To make your content stick, focus on these three pillars:

Is it relevant?

Is it interesting?

Is it emotionally captivating?

It's not just about triggering mild attentiveness for a moment (Brain Doritos). It's about creating something that matters to someone in particular. And you need to activate all three pillars as one at the same time.

You can create something relevant that isn’t interesting. You can create something that emotionally captivating that isn’t relevant.

All three pillars need to hold up your content.

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