Building SEM Plans In A Shifting Landscape The Weekly VineDown With Emily Smith podcast

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Building SEM Plans in a Shifting Landscape

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This week I was joined by Rakin “Rock” Hall, M.Ed., Vice President for Enrollment Management at Ithaca College, where he shared his expertise on how to succeed in the current state of higher ed enrollment. From pivoting strategies to being an excellent goal setter for your team, Rock offered a roadmap to success in today's unpredictable landscape, providing actionable insights on turning obstacles into opportunities!

… continue reading

48 епізодів

#Podcasting Education #CollegeVine #Higher Education #College Admissions #Enrollment Management #Higher Ed

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Building SEM Plans in a Shifting Landscape

The Weekly VineDown with Emily Smith

published рік тому

Поширити

MP3•Головна епізоду

Вміст надано CollegeVine. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією CollegeVine або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

This week I was joined by Rakin “Rock” Hall, M.Ed., Vice President for Enrollment Management at Ithaca College, where he shared his expertise on how to succeed in the current state of higher ed enrollment. From pivoting strategies to being an excellent goal setter for your team, Rock offered a roadmap to success in today's unpredictable landscape, providing actionable insights on turning obstacles into opportunities!

… continue reading

48 епізодів

#Podcasting Education #CollegeVine #Higher Education #College Admissions #Enrollment Management #Higher Ed

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The Hidden Cost of AI Ambiguity: How Colleges are Failing Students, with Emily Pacheco, Associate Director @ Case Western Reserve University 40:47

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40:47

Colleges are stuck sending mixed messages about AI—and students are paying the price. Emily Pacheco, Associate Director at Case Western Reserve and founder of the AI in College Admissions (AICA) group, joins Emily Smith on The Vinedown to break down how the absence of clear AI policies in college admissions is quietly damaging student belonging, creativity, and authenticity. In this conversation, you’ll discover: Why unclear AI guidelines fuel anxiety, shame, and uncertainty in students. How outdated AI detection fears inhibit genuine student creativity. Practical frameworks to help colleges establish transparent AI admissions policies. Why normalizing open conversations about AI use is critical to student success. Emily offers candid insights and actionable advice to help institutions bridge the AI clarity gap—before more students are left behind. Watch now to learn how colleges can embrace AI openly, ethically, and effectively. Subscribe for more deep dives on higher ed’s biggest challenges.…

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Enrollment’s Data Reckoning: Why Most Colleges Are Unprepared (And How to Fix It) with David Burge 51:56

5 weeks тому51:56

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51:56

Enrollment leaders, listen up—it’s time to confront an uncomfortable truth: colleges stuck in old models of recruitment and data management risk falling dangerously behind. In this eye-opening episode, Emily Smith sits down with David Burge, VP of Enrollment Management at George Mason University, to unpack the critical issues facing higher education enrollment today. From the limitations of traditional selectivity metrics, to the hidden potential of transfer and community college populations, David argues it’s time for a fundamental rethink of how enrollment offices use data to shape their futures. They discuss: - Why colleges overly dependent on freshman admissions alone are facing a difficult decade ahead - How widening the funnel to embrace transfer students and non-traditional populations can unlock entirely new enrollment pathways - The critical difference between having data and effectively using it to drive decision-making - The dangers posed by a potential dismantling of the Department of Education’s data infrastructure, and how institutions might cope - Actionable advice to embed genuine data fluency across your team—regardless of your current resources or skill level If you’re serious about future-proofing your enrollment strategy, building a truly data-informed culture, and identifying overlooked talent pools, this conversation is your essential guide. Ready to adapt? Dive in and start the transformation.…

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How Regional Publics Can Thrive by Breaking the Rules, with Reggie Hill 42:04

9 weeks тому42:04

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42:04

In this episode, Emily Smith sits down with Reggie Hill, Vice Chancellor for Strategic Enrollment at the University of Missouri, St. Louis. They discuss innovative approaches to recruitment at regional public universities, building community partnerships, and adapting to changing enrollment landscapes in higher education.TIMESTAMPS: 0:00 Introduction & UMSL's Institutional Context 3:08 Balancing Local Service with National Reach 7:38 Building Strategic Community Relationships 10:35 Creating Corporate Partnerships & Workforce Development 13:04 Overcoming "No Culture" at Regional Public Universities 16:38 Becoming an Agent of Change in Higher Education 21:17 Shifting from Competition to Collaboration 24:53 Strategic Budget Allocation & Prioritization 29:59 Training the Next Generation of Enrollment Leaders 33:17 Finding Value in the Higher Education Ecosystem 38:55 Book Recommendations for Enrollment Leaders…

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Enrollment on a Hunger Strike: Heath Einstein on Navigating Higher Ed’s Existential Moment 43:25

10 weeks тому43:25

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43:25

In the latest episode of The VineDown, Heath Einstein, the Vice Provost for Enrollment Management at Texas Christian University, reflects on the evolving challenges and responsibilities we face in higher education today.

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How To Be Zen When Everything Goes Up In Flames, with Sean Whitten, Director of Strategic Partnerships at SMU in Dallas 41:47

11 weeks тому41:47

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41:47

In this episode, Emily sits down with Sean Whitten, Director of Strategic Partnerships at SMU in Dallas, to explore workplace psychology, emotional wellbeing, and managing stress in higher education. They dive into the neuroscience behind our stress responses, tactics for maintaining emotional health during workplace conflicts, and practical strategies for avoiding burnout. Throughout their conversation, Sean and Emily share personal experiences and insights about creating psychological safety, navigating job transitions, and finding balance in professional life.TIMESTAMPS: 0:41 - Introduction to workplace psychology and emotional wellbeing 2:40 - Understanding the connection between physical and emotional responses to stress 5:21 - The science behind our brain's stress response and impact on decision-making 10:09 - Sean's approach to psychological safety and "right-sizing" conflicts 15:44 - Emily's strategy for grounding herself in her body during difficult conversations 19:42 - The vulnerability of asking for processing time during conflicts 24:42 - Self-care strategies during job transitions and searches 36:29 - Scaling up in a new job while maintaining emotional wellbeing 41:19 - Recognizing the early warning signs of burnout…

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Where the Future of Higher Ed is Going, with Jeff Selingo 36:21

15 weeks тому36:21

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36:21

Higher Ed expert Jeff Selingo (former Chronicle of Higher Education editor) joins The Vinedown to discuss the future of colleges in 2025 and beyond. Will two dozen colleges close this year? What separates surviving institutions from truly thriving ones? In this episode, we dive deep into: - Which colleges are just "limping along" vs innovating for the future - How AI might transform college administration (not just classrooms) - The surprising future of enrollment management - Creating flexible pathways from high school to career Plus, get an exclusive preview of Jeff's upcoming book "Dream School: Finding the College That's Right for You" and his curated list of 75 colleges worth watching. Whether you're a higher ed professional, parent, or student, this episode offers crucial insights into the changing landscape of college education.…

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Letting Go of the Edge: Why Colleges Fear (But Need) Tech Transformation, with Adam Park 43:32

17 weeks тому43:32

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43:32

For years, colleges have been navigating technological change. Many institutions today KNOW they need to embrace new technology, but they remain tightly gripped to familiar processes. In this conversation, Adam Park, the CEO of Softdoc, gives candid insight into why this happens. It's not just about resistance to change – it's deeper than that. It's about institutional trauma from past failed projects, about departments that have weathered storms together and developed protective instincts, and about leaders who carry the weight of their institutions' futures on their shoulders.…

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The Art and Science of Swag in Enrollment Marketing, with PJ Woolston 31:48

17 weeks тому31:48

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31:48

Enrollment marketing may not seem like the most glamorous aspect of higher education, but for PJ Woolston, Vice Chancellor for Enrollment Management at IU Indianapolis, it’s an art form. During our recent conversation on The Vinedown, PJ shared insights into the role of swag (yes, swag!) in creating memorable and lasting connections with prospective students. From thoughtful giveaways to bridging guidance gaps, PJ’s approach goes beyond the surface, delivering practical strategies with a human touch.…

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The Art and Science of Swag in Enrollment Marketing 31:48

18 weeks тому31:48

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31:48

Enrollment marketing may not seem like the most glamorous aspect of higher education, but for PJ Woolston, Vice Chancellor for Enrollment Management at IU Indianapolis, it’s an art form. During our recent conversation on The Vinedown, PJ shared insights into the role of swag (yes, swag!) in creating memorable and lasting connections with prospective students. From thoughtful giveaways to bridging guidance gaps, PJ’s approach goes beyond the surface, delivering practical strategies with a human touch.…

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Human-Centered AI: Key Insights From Gene Chao 44:20

22 weeks тому44:20

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44:20

In this week’s episode of VineDown, I am joined by Gene Chao, a leader in digital transformation and the founder of GenReventures. Our discussion spans AI's evolving role, the importance of human-machine collaboration, and how organizations can embrace technology without losing the human touch.

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Back to Basics: What One Enrollment Leader Learned From the Recruitment Trail, with Brent Gage 39:42

23 weeks тому39:42

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39:42

Sometimes, leadership means stepping into your team’s shoes to see how you can improve your team from the bottom-up. Dr. Brent Gage, Associate Vice President of Enrollment Management and Strategy at the University of Iowa, recently returned to the recruitment trail after a decade-long break. When unexpected staffing changes left his team short-handed this fall, Brent hit the road, attending college fairs and high school visits in Ohio. What he discovered there challenged his assumptions about Gen Z, reignited his connection to the admissions process, and shed light on how institutions can better serve students.…

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Rethinking College Admissions: Rick Clark on AI, Storytelling, and Human Connection 45:17

24 weeks тому45:17

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45:17

Modern admissions offices are facing a paradox. As processes become more automated, how do they hold onto authentic human connection? Rick Clark, Executive Director of Strategic Student Access at Georgia Tech, isn’t just asking that question—he’s answering it. With over two decades of experience in admissions and a reputation as a truth-teller in higher ed, Rick is finding ways to embrace AI while championing the stories, relationships, and human moments that define the college admissions process. Dive in to learn how AI can help your institution move faster, tell better stories, and focus on what really matters: being human.…

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The Digital Counselor Next Door: AI's Urgent Role in Democratizing College Access, with Jeff Neill 44:56

26 weeks тому44:56

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44:56

Traditional college counseling isn’t keeping up with today’s digital-first students. Jeff Neill , Director of College Counseling at Graded - The American School in São Paulo, is using AI to make counseling more effective. By handling routine tasks, AI frees up Jeff’s time to connect more deeply with his students. And for Jeff, it’s not just about saving time; it’s about giving students a new kind of support that’s always there when they need it.…

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The Connection Crisis: How AI Is Reshaping Student Engagement with Jenny Petty 42:48

27 weeks тому42:48

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42:48

Higher education marketing has reached a crossroads, and Jenny Petty knows it well. In her second appearance on *The VineDown*, Jenny, VP of Marketing Communications at the University of Montana, dives into the “perfect storm” facing higher ed—a series of shifts reshaping how colleges recruit, engage, and retain students. From demographic changes to consumer expectations, Jenny unpacks what these challenges mean for today’s enrollment teams and how they can prepare for what’s next. Jenny shares the balance we all have to maintain: between adapting to massive change and staying true to what makes an institution genuine. So, what are the biggest challenges? And more importantly, how do we tackle them? Let’s dig in.…

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Work smarter, not harder: Unlocking efficiency through innovation 34:18

48 weeks тому34:18

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34:18

You’ve heard the phrase “work smarter, not harder,” but what are the actual steps to make this happen? This week I was joined by Jay Jacobs, Ed.D. , Vice Provost of Enrollment Management at the University of Vermont . We chatted about how to measure work in innovative ways to truly “work smarter”, and Jay expanded on three key projects his university started: the Vendor Scorecard, Emerging Leaders Program, and Summer Academy.…

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Merging AI and leadership: The tech-minded coach 35:54

49 weeks тому35:54

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35:54

This week, I was joined by Erika Pepmeyer, MCIS , Director of Admissions at the University of Northern Colorado to chat about leading in a tech-driven world, balancing automation with human touch, and ensuring personalization and equity in AI systems. Erika, drawing from her experience as a college athlete and her work in admissions, shared how coaching behaviors continue to shape her leadership in higher ed. She also provided insights on building authentic student communities and outlined the 3 essential elements for team success!…

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Using AI to solve the "Admissions Counselor Malaise" 36:12

50 weeks тому36:12

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36:12

This week, I invited Teege Mettille , Director of Enrollment Success at enroll ml and author of " The Admissions Counselor Malaise ", to share insights from his book and discuss how AI is transforming the admissions process. We were able to chat about the challenges faced by admissions professionals, the evolving landscape of higher education, and practical solutions for improving staff morale and student engagement.…

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AI Ethics for Enrollment 26:30

52 weeks тому26:30

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26:30

This week I was joined by David Hatami , CEO and Founder of EduPolicy.ai , where we chatted about how AI is reshaping enrollment and institutional decisions. We covered the vital role of rules and ethics in AI and explored strategic preparations institutions must consider as the need for consistency in AI ethics across higher education continues to grow.…

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Building SEM Plans in a Shifting Landscape 33:49

1 year тому33:49

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33:49

This week I was joined by Rakin “Rock” Hall, M.Ed. , Vice President for Enrollment Management at Ithaca College, where he shared his expertise on how to succeed in the current state of higher ed enrollment. From pivoting strategies to being an excellent goal setter for your team, Rock offered a roadmap to success in today's unpredictable landscape, providing actionable insights on turning obstacles into opportunities!…

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Recruiting LatinX and First-Generation Students 31:25

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31:25

This week, I was joined by Carlos O. Cano where we discussed the importance of recruiting LatinX and first-gen students and the cultural nuances that influence their educational journeys. Carlos was able to share expert insights on why it's increasingly crucial to excel in recruiting LatinX and first-gen students, especially as demographic shifts create significant challenges in student recruitment.…

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(Re)claiming Your Backyard: Strategies For Your Local Market 28:45

1 year тому28:45

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28:45

This week, I was joined by Cindy Haney, Ed.D. of Lehigh Carbon Community College where we unpacked winning strategies for mastering enrollment, brand, and recruitment in your local market. This episode is all about the magic of making meaningful local connections and how partnerships with high schools and community organizations can supercharge recruitment efforts. Don't miss this chance to get the inside scoop from Cindy Haney on how to turn local opportunities into big wins!…

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Measuring (and Improving) Institutional Brand 39:40

1 year тому39:40

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39:40

This week, Emily welcomed CollegeVine co-founder Vinay Bhaskara to discuss our latest innovation: the CollegeVine Brand Index . Leveraging feedback and behaviors from the 2.2 Million students and parents on our platform, this FREE tool offers colleges a unique lens on brand perception and competitor peer analysis across numerous dimensions. It's a groundbreaking resource for all colleges aiming to understand and enhance their visibility and appeal from a family perspective. Don't miss out on this enlightening session!…

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(Breaking, and then) Fixing Business Process in Enrollment 33:38

1 year тому33:38

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33:38

We are battling on so many fronts and enrollment is in trouble. We should be turning our attention to yield and next year’s cycle, but we can’t even package this year’s aid. This week, Geoff Baird from EnrollML joined me on the VineDown to talk about ruthlessly evaluating, breaking, and rebuilding the business process of enrollment in order to work smarter-not-harder.…

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Managing it All with Ericka Jackson 31:12

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31:12

Last week, our host Emily Smith explored the balance in enrollment's wild, wild west with Ericka Jackson from Wayne State University. Discover how to stay calm and collected above the surface while navigating the chaos below. Don't miss Ericka's powerful insights on managing both the visible and unseen aspects of our work.…

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Operationalizing the New Student Search with John Laverty 33:54

1 year тому33:54

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33:54

This week on the VineDown, we dove deep into the heart of Student Search with none other than John Laverty from the University of Iowa. Tune in for an episode packed with insight about what it takes to run your Search effort in-house using the right mix of art and science.

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Higher Ed Leaders Series | Telling Stories with Data Featuring Ashley Miller 34:17

1 year тому34:17

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34:17

Data informs a lot of things we do in admissions and enrollment, and it's especially important to consider data when formulating your message and positioning. This week, Ashley Miller of Old Dominion University joined the VineDown to give us some valuable insights into some simple ways you and your team can use data to drive your institutional story.…

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Higher Ed Leaders Series | Role Transitions with DJ Menifee 39:04

1 year тому39:04

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39:04

This week's show is all about transitioning to new roles both within enrollment and elsewhere. On this iteration of our Higher Ed Leaders Series, our host Emily Smith was joined by DJ Menifee to chat about the tactical strategies that people should follow as they take on a new roles. The pair also dove into the less tangible (but equally important) things like building culture as a leader, fostering trust, and ensuring psychological safety for your team.…

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The VineDown with Emily Smith | Leveraging Streaming Media 39:34

1 year тому39:34

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39:34

In this week's VineDown featuring Jennifer Lonchar, co-founder of AmbioEdu, she and our host Emily Smith will explore the power of streaming TV ads in institutional marketing. Learn how targeted advertising on streaming platforms can boost awareness and engagement for colleges and universities. In this episode the pair shared insights on implementing targeted streaming ads for higher education, strategies for enhancing college awareness and FAFSA education, and insights on how students view various institutional marketing practices…

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Higher Ed Leaders Series | Cross-Functional Marketing with Jenny Petty 32:54

1 year тому32:54

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32:54

In this week's VineDown, Emily Smith delves into the world of higher education marketing with Jenny Petty, VP of Marketing, Comms Experience, and Engagement at the University of Montana. Petty's career journey from corporate marketing to a pivotal role in higher education underscores her pioneering approach to marketing, which emphasizes serving the community and adopting a human-centered strategy. Petty advocates for principles like servant leadership, radical candor, and maintaining authenticity, which have guided her successful marketing strategies. Her innovative concept of "servant marketing" places the consumer at the heart of every effort, emphasizing integrity and responsible creativity. Through her podcast, "The Servant Marketer," Petty explores how to engage consumers more intentionally, aligning marketing with core human values.…

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What's Up with FAFSA? With Kent Barnds of Augustana College 14:45

1 year тому14:45

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14:45

In this special bonus VineDown short, join Emily Smith as she sits down with Kent Barnds of Augustana College for an in-depth conversation about the complications surrounding the new FAFSA rollout. Ken shares his perspective on the Department of Education's latest efforts, including a significant $50 million concierge service aimed at aiding families through the FAFSA completion process. Despite these developments, challenges persist, with filing rates hitting alarmingly low numbers, underscoring a crisis in educational access. From the importance of student-focused strategies to the power of individual advocacy, this episode is a must-listen for enrollment and admissions leaders, parents, policymakers, and anyone committed to shaping the future of college-bound students. Listen in to get some insight into the complexities of the current situation with FAFSA, the importance of advocacy, and what you can do to support your students and their families.…

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Student Enrollment Survey Data 41:08

2 years тому41:08

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41:08

This week, VineDown host Emily Smith was joined by Vinay Bhaskara to chat about our enrollment survey of over 12,000 students. Our survey dove into the various factors that play into the college decision process for students and which of those factors influence them the most. Tune in for some tips about how you can use these insights to improve your recruitment strategy.…

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The Intersection of Affirmative Action and Summer Melt 42:55

2 years тому42:55

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42:55

This week, VineDown host Emily Smith chatted with a few friends close to home: CollegeVine team members Vinay Bhaskara, José Mallabo, and Jason McNair-Faulk. The group spent some time discussing summer melt, especially among students of color, and how the phenomenon is interacting with recent changes to race-conscious admissions.…

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Building a Diverse Class with the Student Environment Explorer 51:26

2 years тому51:26

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51:26

This week, webinar host Emily Smith was joined by a few friends to chat about what's happening with race conscious admissions. The panel talked about what the end of race-conscious means for colleges, and how institutions can use CollegeVine to continue building a diverse class. Specifically, the group honed in on a new free tool that colleges can use on the platform: the Student Environment Explorer. This tool allows colleges to explore the academic and ethnic makeup of different areas in the US as a means of narrowing focus on areas with diverse populations of students. Colleges can explore the tool for free at cv.watch/see1…

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Higher Ed Leaders Series | People Management with Ashley Hardy 37:52

1 year тому37:52

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37:52

Wanna know something that all directors, deans, AVPs, and VPs of enrollment do, but very few have been formally trained on how to do it well? People management! We are pumped to have been able to welcome Ashley Hardy of DePauw University to the show this week where we talked tactfully about how to be a great manager, supervisor, and mentor.…

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Higher Ed Leaders Series | Leading a Team to Build Great Relationships with Leigh Mlodzik 33:44

1 year тому33:44

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33:44

This week on the show, our host Emily Smith chatted with Leigh Mlodzik (Vice President for Enrollment, Simspon College) in another episode of our Higher Ed Leaders Series on the VineDown. The pair talked through how Leigh's small, private institution in the midwest executes a relationship-first recruitment strategy, how Leigh motivates his team to actually communicate with applicants, and how to make decisions about where in the process to personalize. As usual, you can expect a candid and unfiltered view into this institution's admissions office, and some real conversation about what's best for students.…

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AI in Enrollment Management: Where We Are Now, and What Is Still to Come 21:33

1 year тому21:33

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21:33

Curious about how AI might shape enrollment management and recruiting? This week, host Emily Smith chatted about what changes we are already starting to see in admissions offices, what's still to come in 2024 and beyond, and how your team can use AI to improve your enrollment funnel and recruitment process.…

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Higher Ed Leaders Series | Student Mobility Data with Kate Ralston 34:34

1 year тому34:34

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34:34

Check out the most recent installation of the VineDown Higher Ed Leaders series where we talked data with Kate Ralston, PhD Director for Enrollment Analytics at the University of Iowa. She shared encouragement that new problems can be solved with the data you likely already have, plus shed light on some valuable insights about student mobility trends. TL/DR on this: smart use of simple data can drive recruitment behaviors and streamline where you're spending your resources. Check out this episode to learn how!…

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Professional Development Series | Prospect Management 47:02

1 year тому47:02

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47:02

On this week's VineDown, Emily hosted a part 2 of one of our favorite topics: prospect management. CollegeVine CEO Zack Perkins also joined in on the fun to talk about how he thinks about prospect management and how it relates to what we do at CollegeVine. For those of you who missed our first show on this topic in December, the prospect management framework Emily and Zack chatted about this week describes how to identify and cultivate relationships with best-fit students early on in their college search journey rather than focusing on a high volume of students who aren't a good fit for your institution. Emily and Zack built on the foundation of what the show covered late last year, and outlined some very practical steps you and your team can take to start implementing these practices.…

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Higher Ed Leaders Series | Prospect Management with Joel Bauman 44:41

1 year тому44:41

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44:41

On this episode of our Higher Ed Leaders series, Emily was joined by Joel Bauman, Senior Vice President of Enrollment at Duquesne University to chat about some basics of prospect management. The pair covered topics such as how to identify best-fit students and how to cultivate real relationships with your top prospects. The prospect management framework they highlighted focuses on recruiting students with a high affinity towards our institution rather than spending all of your resources on a high volume of students who are not the right fit.…

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Higher Ed Leaders Series | Winter Recruiting Tips with Dr. Boyd Bradshaw 43:02

1 year тому43:02

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43:02

This week we kicked off our Higher Ed Leaders series with Towson University VP of Enrollment Management, Dr. Boyd A. Bradshaw! In this episode host Emily Smith and Dr. Bradshaw chat about enrollment goals, resource management, and what should be on the minds of enrollment leaders during the winter holiday season.…

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Handling the Heat in Tough Conversations 38:52

1 year тому38:52

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38:52

This week, host Emily Smith got real for a session about handling difficult conversations. Check out this recording for a look at types of conflict, the physiology of stress, and what you can do to handle tough situations with ease. Whether you spend your days chatting with parents who are upset their student wasn't accepted to your school or giving feedback to your colleagues, this webinar will provide you with actionable tips you can use every week. You can access this episode's slide deck here: cvine.link/difficult-conversations…

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Professional Development Series | Elevate Your Outreach with Mickey Baines 44:55

1 year тому44:55

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44:55

Reaching students in a meaningful way isn't easy. Join Emily Smith and Mickey Baines in this recording of our VineDown from November 16, 2023 to learn more about optimizing your communication to prospective students. In this video, they talk about high level strategy, and also provide some more nuanced and useful tips your team can implement now to improve the way you and your team build connections with students. You'll learn some actionable insights and get access to a take-away exercise you can start using to improve your comms now.…

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Optimizing Email in your Comm Flow 44:35

2 years тому44:35

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44:35

In this week's VineDown, Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketing Despite many early predictions of the demise of email as a channel, it can still be a viable platform to reach students and parents who are researching higher education options. Emily also showed a quick demo of CollegeVine's Email Content Optimizer , one of the tools CollegeVine has developed to help you check the performance of email campaigns as you move into the second half of this recruitment cycle. Check out our email content optimizer at: cv.watch/eco…

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Future Proofing Admissions 43:52

2 years тому43:52

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43:52

This week VineDown host Emily Smith was joined by Williams College Associate Director of Admissions Kate Heekin to chat about overcoming the current and upcoming challenges that admissions teams are facing. The pair offered tips and insights about leveraging tech, software, and other efficiencies to overcome very real difficulties like the Search Cliff, demographic cliff, and the ongoing exodus of admissions officers. The key takeaway? There are three questions admissions teams should ask when trying to determine the best solutions for these and other challenges: 1. Is this good for students? 2. Is this the most efficient option? 3. How will we know it's working?…

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Professional Development Series | Talk Less, Say More: Admissions Conversations that Convert 35:11

2 years тому35:11

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35:11

This week, Emily Smith and Jason McNair-Faulk kicked off the first in a series of professional development chats. This series will take a look into how admissions teams can borrow tricks from the sales playbook to improve their game. On this episode, the pair jumped into a deep-dive session on making admissions talks more effective. Armed with decades of experience, our hosts have plenty of knowledge about building real connections and ensuring meaningful discussions. Check it out for tips on genuine listening and to understand how the right questions can reveal important insights. You can view the take away sheet at: cv.watch/talkless…

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Making the Most of Travel Season 43:02

2 years тому43:02

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43:02

This week, CollegeVine's own Jason McNair-Faulk, joined host Emily Smith to chat about admissions and recruitment travel. Jason is a former Dean of Admissions with over 20 years of experience in K-12, Higher Ed, and EdTech. The pair provided some actionable tips you can take along with you as you pack up your suitcase this Fall. They dove into topics about preparation before travel, taking care of yourself during travel, and how best to follow-up with prospects post-travel. Whether you're an admissions officer already on the road, a recruiter heading out soon, or a director looking to supercharge your team, you won't want to miss this one!…

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Maximizing Fall Recruitment 33:05

2 years тому33:05

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33:05

On this week's VineDown, host Emily Smith outlines some (actually) actionable activities your team can take on to maximize your Fall recruitment efforts. Emily provides tips related to applications, communication, operations, and travel that you can implement now to make this recruiting season more effective and efficient.…

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2023 - The Worst Performing Year in the History of Search 46:12

2 years тому46:12

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46:12

CollegeVine Co-Founder Vinay Bhaskara joined our host Emily Smith this week to look into the recent decline in the performance of search in college recruiting. Watch below to check out recent search funnel data, the reasons why search is becoming less effective, and what you can do about it. If you would like to check out the full report, you can download it at: go.collegevine.com/2023-search-report…

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