#006 - How Comfort Co. Developed their Top-Notch Online Shoe Shopping Experience 👟✨

Comfort Walk and Talk

In this episode of Comfort Walk and Talk, hosts Ash and Jeff welcome special guest Nathan Coombridge, the head of e-commerce and online digital media for Comfort Co. Nathan shares his journey in e-commerce, starting with selling compression sleeves on WordPress with manual payment processing. The team discusses the importance of website domains, user experience consistency, and email marketing strategies to engage customers. Join the conversation as they explore the evolution of e-commerce practices for a healthier and more comfortable online shopping experience.

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Timestamps:

[00:00:00] Intro.

[00:02:52] Establishing website legitimacy.

[00:05:07] Website legitimacy checks.

[00:10:45] Advancements in foot sizing.

[00:11:47] Benefits of online shoe shopping.

[00:17:17] Importance of customer reviews.

[00:25:49] Customer content preferences.