The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Вміст надано Peter Ericson and Leaky Paywall. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peter Ericson and Leaky Paywall або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Схожі до Paywall Podcast - Subscription strategies for news and magazine publishers
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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This Is Woman's Work with Nicole Kalil
In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
Impact of accessibility laws on publishers websites and how to stay compliant
Manage episode 407786014 series 3263091
Вміст надано Peter Ericson and Leaky Paywall. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peter Ericson and Leaky Paywall або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart.
The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including low-hanging fruit and more complex considerations. It also touches on upcoming EU legislation and the evolving approach to accessibility compliance in the US. What is more, an emphasizes about the benefits of accessibility beyond legal requirements, providing insights into SEO improvement, user experience enhancements, and brand building.
66 епізодів
Impact of accessibility laws on publishers websites and how to stay compliant
Paywall Podcast - Subscription strategies for news and magazine publishers
ПоширитиManage episode 407786014 series 3263091
Вміст надано Peter Ericson and Leaky Paywall. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peter Ericson and Leaky Paywall або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart.
The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including low-hanging fruit and more complex considerations. It also touches on upcoming EU legislation and the evolving approach to accessibility compliance in the US. What is more, an emphasizes about the benefits of accessibility beyond legal requirements, providing insights into SEO improvement, user experience enhancements, and brand building.
66 епізодів
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In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the top 10 reasons for underperforming subscription revenue for news and magazine publishers. They discuss several common issues such as the inefficacy of free registrations on paid subscription pages, the importance of visible and easily accessible subscription buttons, the issue of too many checkout fields causing friction, the negative impact of redirects to subdomains, the necessity of integrating Apple and Google Pay, and the drawbacks of having numerous plan options. Additionally, they emphasize the importance of capturing email addresses through free registrations, the impact of newsletter frequency on driving traffic and conversions, and the detrimental effects of pop-ups on critical pages. Lastly, the discussion highlighted the importance of having a fast website, avoiding too many free views, and considering bulk subscriptions as an advanced sales strategy.…
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the difficulties faced by local and regional publishers in maintaining comprehensive and up-to-date event calendars. They introduce a new automated event calendar solution that leverages AI to collect, categorize, and display events seamlessly on WordPress websites. The system not only saves publishers time but also boosts traffic, enhances SEO, and increases engagement through email subscriptions and potential paid event features. The discussion include sharing of success stories, including ranking improvements and increased traffic, illustrating the practical benefits of this automated solution.…
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the various content restriction strategies for news and magazine publishers. The hosts discuss different phases of paywalls: hard paywalls, metered paywalls, and free registration. The discussion include the benefits and challenges associated with each, using examples like the New York Times, Wall Street Journal, and Salem Reporter. They also address common concerns such as making exceptions for certain content, how to increase email lists, and the importance of newsletters in converting free users to paid subscribers. Lastly, the discussion concludes with insights on when it's appropriate to use hard paywalls based on brand strength and audience engagement.…
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss strategies for increasing subscription prices without affecting subscriber retention. They stress observing industry giants like Netflix for pricing cues and recommend annual over monthly subscriptions to avoid frequent small charges. The discussion includes trial-based promotions over deep discounts to maintain content value and provide examples of successful subscription models and price adjustments by publishers like Heisenberg Report and Small Boats. Additionally, they highlight the benefits of clear messaging and tier simplification. Lastly, they advise publishers to regularly review and raise prices in line with inflation and added value, ensuring services remain financially sustainable.…
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subscribers to higher commitment plans, such as annual subscriptions and premium tiers. They critique a Black Friday promotion by the Olive Press and suggest alternatives to better maintain the value of the content. The discussion also includes a review of successful pricing tactics used by the Salem Reporter and offers practical advice for publishers to enhance their subscription models.…
1 How Mexico News Daily Streamlines Newsletters with Flowletter for a Seamless Reader Experience 31:10
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler explores Flow Letter, an innovative newsletter system that integrates seamlessly with WordPress to enhance the efficiency and effectiveness of newsletter creation for publishers. The discussion includes a case study on Mexico News Daily's transition from MailChimp to Flow Letter, resulting in significant workflow improvements and time savings. Flow Letter's unique features, such as direct newsletter creation from WordPress content and bypassing login requirements for subscribers, are highlighted as major advantages. The platform also supports regional-specific and preference-based newsletters, enhancing content relevance and engagement. Additionally, the script addresses strategies for converting free readers into paid subscribers and the importance of maintaining direct communication with audiences via email and SMS, rather than relying heavily on social media platforms.…
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the importance of emphasizing subscriber benefits over features for news and magazine publishers. The episode introduces a method using AI, specifically ChatGPT, to transform feature-centric language on subscription pages into compelling benefits that resonate with potential subscribers. An example demonstraion is the Boca Raton Tribune's about page, converting features into benefits that highlight how the subscription enhances the user's experience. The episode also discusses on applying the approach across key touchpoints on a publisher's website — subscription landing pages, upgrade messages, and newsletters — to increase subscription conversions. The book 'StoryBrand' by Donald Miller for building a strong brand narrative is also mentioned.…
1 How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy 46:50
This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue, are discussed. The hosts advocate for using a free registration model and metered paywalls to balance SEO and reader engagement. Core strategies include leveraging content to grow email lists, employing targeted messaging in newsletters, and nurturing readers consistently to convert them into paid subscribers. The episode also discusses a case study on Mexico News Daily that illustrates the success of these techniques, highlighting significant email list growth and increased traffic as a result of implementing these paywall strategies.…
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis of successful paywall strategies for news and magazine publishers. Highlighting examples like the Civil War Monitor and Salem Reporter, they stress the critical importance of simplifying subscription landing pages to enhance user experience and increase conversions. Key insights include minimizing decision points, focusing on annual subscriptions, leveraging FAQs and testimonials, and employing two-button upsell techniques. The episode also underscores the role of newsletters in driving subscriptions and the necessity of a clean, focused checkout process to reduce user distraction and boost sign-ups.…
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data. Key points include the inefficacy of standalone newsletter signups, the benefits of integrating free registration prompts, and the necessity of nurturing readers through multiple engagement points. The episode concludes with recommendations for a structured paywall approach to maximize subscriber conversion.…
1 From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth 24:50
In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering paid subscriptions for access to premium content on their website. The podcast explores the publisher's journey, including initial experiments with pay-per-post options and the eventual transition to a subscription-only model for premium content. Key points discussed include the importance of controlling revenue streams independent of platform algorithms, leveraging website traffic to grow email lists through free registrations, and using targeted messaging to encourage conversions to paid subscriptions. The podcast also suggests strategies for nurturing free registered readers to become paid subscribers, such as offering a taste of premium content with registration. Overall, the podcast highlights the publisher's experimentation with different revenue models and the importance of adapting strategies to optimize subscription growth and revenue generation.…
1 Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution 17:59
In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.…
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including low-hanging fruit and more complex considerations. It also touches on upcoming EU legislation and the evolving approach to accessibility compliance in the US. What is more, an emphasizes about the benefits of accessibility beyond legal requirements, providing insights into SEO improvement, user experience enhancements, and brand building.…
Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on the things within our control, steering away from the unpredictability of external platforms like social media, which, despite their benefits in driving traffic, can present challenges for stable revenue streams. Here’s a condensed overview of our dialogue: Control as a Strategic Focus : We kick off our discussion on the criticality of concentrating on aspects we can directly influence. The volatile nature of social media traffic underscores our advice to publishers: prioritize your resources and strategies on platforms and methods within your control to ensure consistent growth and revenue. Trends Versus Subscriber Growth : Amidst prevailing pessimism in the publishing sector, we observe stability and growth in subscriptions with publishers that are nurturing readers effectively. We advocate for a commitment to subscription growth and audience building as the cornerstone of success in the digital arena. Transitioning from Print to Digital : Our conversation navigates the ongoing shift from print to digital formats, offering strategies for publishers to make this transition smoothly. Bundling Content for Added Value : We explore the strategy of bundling additional content — like subscriber-only podcasts and games — as a means to enrich the subscription offer and deepen audience engagement. Embracing AI for Efficiency and Innovation : The role of AI in enhancing back-office operations and content creation emerges as a key theme. We encourage publishers to experiment with AI tools, not just for operational efficiency but also as a means to foster innovation within content creation and distribution. The Power of Email Newsletters : A significant part of our discussion highlights the indispensable role of email newsletters in audience development and conversion. By distinguishing between free and paid subscribers through tailored newsletters, we underscore the direct marketing benefits and increased subscriber engagement and retention. Emerging Channels: SMS and WhatsApp : We examine SMS and WhatsApp as promising channels for content distribution, emphasizing the potential of mobile apps to deliver an enhanced reading experience and build subscriber loyalty. Leveraging Podcasts : Integrating podcasts, especially those exclusive to subscribers, is discussed as a strategy to augment subscription value and attract a wider audience. Utilizing AI for Content Enhancement : We conclude with practical insights into using AI for content summarization, research, and enhancement. By adopting AI as a tool, we aim to empower publishers with the means for more efficient content creation and a deeper understanding of audience needs. In essence, our episode underscores a year of taking control, innovating within our spheres of influence, and engaging directly with our audiences. We are here to help you navigate the challenges and opportunities that 2024 holds for publishers in the digital landscape.…
1 Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3) 16:03
In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving Small Boats Magazine, which successfully leveraged Facebook advertising to increase subscriptions. Key Points: The Power of Targeted Advertising: Small Boats Magazine's campaign focused on individuals interested in building wooden boats, utilizing Facebook's strength in demographic targeting. This approach is applicable across various publications, allowing for geographic, income level, or interest-based segmentation. Offer and Framework: The campaign offered unlimited access for $1 a month, billed annually. While effective, the hosts suggest removing the $1 aspect to avoid devaluing the publication. A flat annual rate might enhance perceived value and renewal rates. Reader Engagement Flow: The campaign's structure included a clear pitch with subscribe buttons, content samples, and an option for free registration. This flow nurtures readers from initial curiosity to paid subscription or at least email capture for future marketing efforts. Campaign Costs and Results: The three-month campaign cost approximately $3,000, resulting in about 100 paid subscribers. Notably, 47% of trial readers converted to full-paying subscribers after the first year, demonstrating a successful return on investment. Additional Benefits of Free Registration: Besides paid subscriptions, the campaign significantly grew the magazine's email list, doubling it in two years. Free registrations also attract more engaged readers, providing opportunities for monetization through newsletter advertising. Future Strategies and Recommendations: The hosts emphasize the importance of crafting an irresistible offer to cover Facebook ad costs and ensure conversion. They also highlight the potential in sponsorship and advertising revenue from growing email lists. Conclusion: The discussion on the Paywall Podcast Episode 52 provides valuable insights into using Facebook ads for subscription growth. By strategically targeting the right audience and crafting compelling offers, publications can effectively use Facebook ads to increase both subscriptions and engagement. The success of Small Boats Magazine serves as a testament to this approach, offering a replicable model for other publishers.…
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Схожі до Paywall Podcast - Subscription strategies for news and magazine publishers
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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