Episode 115 - Are accreditations & certifications worth it or not worth the paper they're written on? with Laura Royal

Audience Growth Podcast

On today's episode I'm chatting to Laura Royal. Laura is the owner of DNA Coach, a company specialising in all things coaching, leadership, people and culture. DNA Coach is a chartered management institute (CMI) registered center, providing level 3, 5 & 7 coaching and leadership qualifications. DNA Coach is also registered with, and training provider of, The Association for Coaching where they provide an accredited certificate in coach training. Suffice to say that Laura has a lot to say about accreditations and certifications.

You can find out more about DNA Coach on Instagram and via their website

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About Niki Hutchison and the Audience Growth Podcast

I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grew both of my businesses to over six figures using almost exclusively organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.