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015 - Nice Kicks Founder & CEO on Keeping Your Media Company Relevant in 2024.
Manage episode 400786964 series 3523580
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Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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CHAPTERS:
00:00:00 - Introduction
00:02:08 - The Origins of Nice Kicks
00:05:09 - Going from online to opening a physical location.
00:09:24 - Deciding to close the Nice Kicks retail store.
00:10:46 - From web-first to social first: Inside Nice Kicks' revenue.
00:16:43 - The Death of the Signature Shoe.
00:22:59 - Namesake Marketing has completely changed.
00:27:16 - What do brands need to do to succeed in the shoe business in 2024.
00:31:54 - How are the biggest shoes being disrupted?
00:34:53 - Matt's Thoughts on the Tom Brady & NoBull Merger
00:38:53 - How Media companies can survive in the attention economy.
00:42:01 - The biggest brands to watch in shoes in 2024.
00:45:54 - The history of Sneaker Drops.
00:49:53 - Are good ads dead? How advertising has changed since the Jordan Era.
00:54:27 - Huge viral potential with Out-of-Home Ads
00:58:28 - Will High Rocks take over Crossfit?
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