A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…
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Вміст надано Annette Richmond, MA, Annette Richmond, and MA. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Annette Richmond, MA, Annette Richmond, and MA або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
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026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach
Manage episode 399901690 series 3525411
Вміст надано Annette Richmond, MA, Annette Richmond, and MA. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Annette Richmond, MA, Annette Richmond, and MA або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should.
Topics included:
🔹How a simple photo of a cold cup of coffee generated engagement
🔹Generating ideas by keeping a photo scrapbook on your phone
🔹 Importance of remembering it’s about your message, not about you
🔹How being too perfect or polished on video can work against you.
🔹 Lessons learned from training to be a clown
🔹And the difference between British and American humor.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
Розділи
1. 026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach (00:00:00)
2. Marketing Strategies for Coaches and Entrepreneurs (00:00:48)
3. Embracing Imperfection in Content Creation (00:11:39)
4. LinkedIn Live as a Podcast Alternative (00:24:51)
5. Connecting With People and Wrapping Up (00:29:09)
99 епізодів
ПоширитиManage episode 399901690 series 3525411
Вміст надано Annette Richmond, MA, Annette Richmond, and MA. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Annette Richmond, MA, Annette Richmond, and MA або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should.
Topics included:
🔹How a simple photo of a cold cup of coffee generated engagement
🔹Generating ideas by keeping a photo scrapbook on your phone
🔹 Importance of remembering it’s about your message, not about you
🔹How being too perfect or polished on video can work against you.
🔹 Lessons learned from training to be a clown
🔹And the difference between British and American humor.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
Розділи
1. 026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach (00:00:00)
2. Marketing Strategies for Coaches and Entrepreneurs (00:00:48)
3. Embracing Imperfection in Content Creation (00:11:39)
4. LinkedIn Live as a Podcast Alternative (00:24:51)
5. Connecting With People and Wrapping Up (00:29:09)
99 епізодів
सभी एपिसोड
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Send us a text If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say. 10 Top Takeaways 🔹Your audience doesn't care about your appearance. 🔹Focus on delivering relevant content. 🔹Short videos (20-90 seconds) are most effective. 🔹Write how you speak for better engagement. 🔹You don't need to be an expert to share valuable insights. 🔹Consistency builds trust with your audience. 🔹Don't overthink your video content. 🔹Your unique voice is what matters most. 🔹Focus on one idea per video for clarity. 🔹Stop worrying about perfection in your videos. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work. In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more like a strategic assistant and less like a cringey salesperson. Whether you’re writing a LinkedIn post, drafting video scripts, or summarizing your own podcast transcript, these prompt strategies will save you time and help you get better results. 5 Top Takeaways 🔹Say no BS, no fluff in your prompt—set the tone up front or prepare for a cleanup. 🔹Use ChatGPT to summarize, organize, and label messy transcripts or notes. 🔹Feed it examples that worked well for you to shape tone and structure. 🔹Stack prompts for better results—layer your request, don’t go one-liner. 🔹Ask for a BS check to cut exaggerated, vague, or cringey language from your drafts. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
1 097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It) 28:17
Send us a text Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book. I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging. Topic included 🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book. 🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact. 🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process. 🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language. 🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory. Some of the things I highlighted 🔹 Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support. 🔹 Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience. 🔹 Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows. 🔹 Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time. 🔹 Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content. I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encouragement for anyone ready to dive in. No fluff—just smart, actionable advice. Topics Included 🔹 Organize your content – Playlists are more than aesthetic; they guide your viewers like file folders, making your channel easier to navigate and helping position you as an expert. 🔹 Start messy, but start – You don’t need fancy equipment or editing skills to begin. Raw, one-take videos with strong value can still build trust and generate income. 🔹 You don’t need 1,000 subs to monetize – Use lead magnets, low-ticket offers, or even simple consultation links in your video descriptions to turn views into revenue from day one. 🔹 YouTube is built for longevity – Unlike TikTok or Instagram, content on YouTube can continue to get discovered and drive traffic for months or even years. 🔹 Women over 40 bring a unique advantage – Life experience, career pivots, and real stories resonate deeply. Don’t discount your voice—use it as your superpower. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
1 094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships 26:05
Send us a text LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth. I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start better conversations on the platform Topics included: 🔹Treating LinkedIn like a 24/7 networking event—show up and be real. 🔹Why meaningful comments often go further than constant posting. 🔹Always personalize your connection requests—ditch the generic. 🔹Avoid automation tools that spam—LinkedIn will notice (and so will people). 🔹Remember to use the first person in your profile to create a connection, not distance 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with a hook – Grab attention immediately instead of introducing yourself first. 🔹 Edit out dead space – Remove long pauses and filler words to keep the pacing tight. 🔹 Make your videos visually engaging – Use movement, camera angle changes, or simple transitions. 🔹 Always add captions – Most people watch on mute, and captions improve accessibility. 🔹 Have a plan – Outline your goal and key points before recording to avoid rambling. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you. Topics included 🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast. 🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging. 🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works. 🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time. 🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image , join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your wardrobe works for you—not against you. Key Topics Included 🔹 Wear clothes that make you feel confident, not just professional. Your clothing should enhance your confidence—when you feel good in what you wear, you show up more powerfully in meetings, presentations, and networking. 🔹 Avoid last-minute outfit choices. Don’t run out and buy something new just before an important event. Clothes should be familiar, comfortable, and well-fitting so you're not fidgeting or distracted. 🔹 Mix and match for a versatile wardrobe. Instead of relying on outdated suits or defaulting to all black, choose pieces that work well together and allow for multiple outfit combinations. 🔹 Shop your own closet before buying more. There are likely great pieces hiding in your wardrobe that you’ve forgotten about. Rotate them forward and remove anything that no longer fits or feels good. 🔹 Stop waiting to lose weight before dressing well. Confidence isn’t about size—it’s about wearing what fits and flatters you now. Well-fitting clothes will help you feel good and show up fully in your professional life. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you time and make video creation feel effortless. Some of the things I highlighted 🔹 Plan before you record – Take three minutes to define your purpose and jot down key points or a short script to stay focused. 🔹 Record in short clips – Instead of aiming for a perfect one-take, record in small sections to make editing easier. 🔹 Edit quickly – Keep it simple by trimming mistakes and dead spaces. Use captions to improve accessibility and engagement. 🔹 Add captions and music – Since most people scroll with the sound off, captions are essential. Stick to platform-approved music to avoid licensing issues. 🔹 Post without overthinking – Avoid getting stuck in endless tweaking. Nobody expects perfection—what matters is your message! 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or running out of inspiration. These practical content creation tips will help you generate fresh content consistently without stress or second-guessing yourself. Some of the things I highlighted 🔹 Answer FAQs – Use questions from your clients, DMs, or post comments as inspiration for content. If one person is asking, many others are wondering the same thing. 🔹 Repurpose Your Content – Don’t reinvent the wheel! Turn blog posts into carousel posts, text posts into video scripts, or long videos into short social clips. (For more repurposing tips listen to episode #88 of this podcast) 🔹 Share Behind-the-Scenes Content – Give your audience a peek into your work or daily life. This builds connection and shows the human side of your brand. 🔹 Engage with Your Audience – Post polls, ask questions, and check your comments for content ideas. Your audience will tell you what they want to see! 🔹 Use AI and Social Listening Tools – Platforms like Answer the Public and ChatGPT can help you discover trending questions and generate new content ideas. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
1 088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners 9:35
Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not harder, with their content marketing Some of the things I highlighted: 🔹 Repurpose Video into a Podcast – Extract audio from live streams or short-form videos to create podcast episodes, making your content accessible to a new audience. 🔹 Turn Long Videos into Social Clips – Cut highlights into short clips for LinkedIn, Instagram, YouTube, and TikTok. Tools like Descript and Riverside make this process seamless. 🔹 Use Transcripts for More Content – Your video or podcast transcript is a goldmine—turn key takeaways into text posts, LinkedIn carousels, or even quote graphics. 🔹 Transform Text Posts into Video Scripts – Use a well-performing text post as a natural script for short-form videos, keeping the language conversational and engaging. 🔹 Expand Comments into Posts – If you’ve written a thoughtful comment on someone else’s content, refine it into a full post, carousel, or even a podcast topic. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller , a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and other social platforms , how to develop a content strategy that actually works , and simple ways to start showing up—even if you’re hesitant to post. Key Topics Included 🔹 LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships , not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content. 🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting. 🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week —even a simple repost with your thoughts can help you get comfortable. 🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers , and share knowledge that will genuinely help them. 🔹 80/20 Rule: Sell Less, Give More Value - Only 20% of your posts should promote your services —the other 80% should educate, inspire, or entertain . This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
1 086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting 9:02
Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG 🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality 🔹 Lighting can make or break your video – Natural light is best, but clip-on LED lights are a great backup. 🔹 Desktop mics elevate voice quality – A budget-friendly Blue Snowball is a solid choice, while the Blue Yeti offers pro-level sound. 🔹 Start small, upgrade later – My strategy is to start with affordable gear and invest in one premium tool at a time, usually on sale. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
1 085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2) 25:24
Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. ➡️ Our mutual friend, Michelle B. Griffin, joined us for this part of this episode. Topics included: 🔹 AI’s Growing Role in Podcasting & Content Creation - AI tools like Descript, ChatGPT, and automated audiograms are making podcast production easier. Podfest featured an entire track on AI, including creating AI-powered assistants for podcasting. 🔹 Repurposing Content to Save Time - Recording solo podcast episodes on video allows for easier repurposing into clips, transcripts, and social content. Tools like Riverside and Buzzsprout’s transcript feature help streamline this process. 🔹 The Value (or Lack) of Show Notes & Transcripts - Some podcasters, like Amy Porterfield, emphasize show notes for driving traffic. Others question how many listeners actually read them and whether they provide an SEO benefit. 🔹 Podcast & Livestream Cross-Promotion - Many podcasters repurpose livestreams into podcast episodes, making content creation more efficient. Numbering episodes and embedding podcasts in LinkedIn articles can improve discoverability. 🔹 The Fun & Flexibility of Co-Hosting or Panel-Style Podcasts - Having a co-host or panel discussion (like Media Mavens) makes podcasts more dynamic and engaging. These formats allow for spontaneity, deeper conversations, and audience participation. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creation without being the focus. 🔹Power poses can significantly boost confidence before recording. 🔹Suspension of disbelief helps in feeling comfortable on camera. 🔹Shadowing confident speakers can improve delivery and engagement. 🔹The BOCA strategy encourages daily practice to reduce anxiety. 🔹Repetition and simple techniques are key to improvement. 🔹Viewers are interested in the message not your appearance. 🔹Creating videos should feel like a conversation, not a performance. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
1 083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1) 30:39
Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. Topics included: 🔹 Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward. 🔹 Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners. 🔹 Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan. 🔹 Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged. 🔹 Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche. ➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms. 🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently. 🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more. 🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work. 💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not overwhelmed) 🔹The secret to getting and staying motivated. (The source of motivation isn't what you think it is.) 🔹Why having a support system is essential, and how collaborative efforts help everyone. And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your fingertips 🔹Why using scripts or notes can prevent spending 2 hours to make a 2-minute video 🔹How to streamline the editing process by recording short clips instead of the entire video at once 🔹User-friendly apps for editing and adding captions and music 🔹A few tips on how to avoid getting flagged for music copyright infringement (Hint: use platform-provided tracks) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros and cons of purchasing your own ISBN (International Standard Book Number) number rather than using a free one from a publisher (like Amazon) 🔹How newbie authors can benefit from working with a book coach, strategist, self-publishing company, etc. (Hint: you don't know what you don't know) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
1 078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests 11:40
Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some "guest" guidelines) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined us for part of this portion of our Audio Event Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Adding content to your LinkedIn Company page Featured section 🔹LinkedIn's "Video" tab on the mobile app and moving to Portrait format 🔹Types of videos found in the "Video" feed (parameters for inclusion???) 🔹Competition between social platforms??? (the upcoming Algorithm report) 🔹What's up for 2025? More gamification akin to Community Top Voice 🔹Returning to Clubhouse for Audio events? How will it work? 🔹Working with 3rd party platforms on Livestreaming / Audio features Link for LinkedIn Build Your Voice https://buildyourvoice.linkedin.com/student/catalog 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royalty-free music (and why) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Using the new LinkedIn Audio event format 🔹Difference between prior and current Audio event formats 🔹Increase in LinkedIn newsletter's organic reach 🔹The new LinkedIn profile "slider" banner strategies 🔹Increase of AI comments (they are against LinkedIn's Rules) ➡️ Watch for Part 2 with me, Gillian, and Kevin D. Turner. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Christmas holiday season And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably think) 🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall) 🔹Why you need to research potential PR opportunities before saying "yes!" And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social media videos And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don't need to hire a pro) 🔹Strategies for repurposing your content (Even the same content in different formats) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' attention in the first few seconds And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's better. Topics included: 🔹The biggest mistakes people make when they first start using Canva 🔹Three mistakes Canva users make without realizing it (Hint: One isn't being organized) 🔹A few ways to get started organizing your "hot mess" of a Canva account. And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summarize content, create outlines, etc. 🔹Why using AI-generated content without editing or revisions is a bad idea. And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to do more than "show up") 🔹How to help your host promote the show, and why you should And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podcast. 🔹Strategies to grow your business or start a new one by creating a podcast And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant) 🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you think. 🔹How to get better results from ChatGPT, and other AI platforms, by creating a framework. And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought leadership anyway? Sharing your insights is important 🔹Content strategies to build your reputation as a thought leader 🔹Why consistency is essential, so set a schedule that works for you And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How to break writing your book into manageable chunks 🔹Why gathering your original content is the best way to begin 🔹How to stay motivated after the initial burst And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video Including 🔹Video formats, and which work best on different platforms 🔹The four types of videos and the best ways to use them 🔹A few essentials for every short-form video and more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, pulled from my content vault. Topics include 🔹Common mistakes event planners make, even if you're hosting a webinar 🔹Strategies to make your event inclusive and keep your audience engaged 🔹Techniques for being a better communicator, like "write for the ear" 🔹A few must-have essentials for your pre-event checklist And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gillian Whitney's show. During the show, we discussed 4 types of social media video. 🔹Edutainment videos (educate and engage) 🔹How-to videos (educate and teach) 🔹Behind-the-scenes (humanize your brand) 🔹Fun Entertainment (just what you think) 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including: 🔹How sharing content can develop the know, like, and trust factor 🔹How content marketing can move prospective clients through the sales cycle 🔹Why advertising alone isn't an effective sales strategy And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to start hosting audio events And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and productivity 🔹Specific ways to easily incorporate feng shui elements into your space And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips for taking your own personal branding photos 🔹What to look for if you decide to work with a professional photographer And more For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/ Content Marketing School Podcast https://contentmarketingschool.buzzsprout.com/share YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…
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