023 - Key To Business Success: Evaluate Your Marketing Strategies

Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs

#Entrepreneur #Business #Marketing #Annette Richmond #Business Tips #Content Creation #Linkedin Engagement #Video Tips #Content Creators #MBA #LinkedIn Tips #Content Marketing Strategies #Livestream #Consulting

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

рік тому 17:56

MP3•Головна епізоду

Send us a text

Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice.
Topics Included:
🔹How to analyze the effectiveness of your content marketing strategy
🔹What to do if your offer isn’t converting: Hint: it might not need an overhaul.
🔹Being "authentic" on social media, and considering what stories to share
🔹Choosing the right social media platform for your business marketing
🔹Why it’s important to spend some time in reflection every month.
(Clips of this interview with Michelle DeNio were pulled from my content vault)

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Розділи

1. 023 - Key To Business Success: Evaluate Your Marketing Strategies (00:00:00)

2. Content Marketing Strategies for Entrepreneurs (00:00:48)

3. Honest Strategic Plan for 2024 (00:14:17)

93 епізодів

023 - Key To Business Success: Evaluate Your Marketing Strategies

published рік тому

Поширити

MP3•Головна епізоду

Send us a text

Розділи

1. 023 - Key To Business Success: Evaluate Your Marketing Strategies (00:00:00)

2. Content Marketing Strategies for Entrepreneurs (00:00:48)

3. Honest Strategic Plan for 2024 (00:14:17)

93 епізодів

Усі епізоди

1
093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them) 13:34

1 day тому13:34

13:34

Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with a hook – Grab attention immediately instead of introducing yourself first. 🔹 Edit out dead space – Remove long pauses and filler words to keep the pacing tight. 🔹 Make your videos visually engaging – Use movement, camera angle changes, or simple transitions. 🔹 Always add captions – Most people watch on mute, and captions improve accessibility. 🔹 Have a plan – Outline your goal and key points before recording to avoid rambling. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No 30:07

4 дні тому30:07

30:07

Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you. Topics included 🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast. 🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging. 🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works. 🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time. 🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant) 30:11

11 днів тому30:11

30:11

Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image , join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your wardrobe works for you—not against you. Key Topics Included 🔹 Wear clothes that make you feel confident, not just professional. Your clothing should enhance your confidence—when you feel good in what you wear, you show up more powerfully in meetings, presentations, and networking. 🔹 Avoid last-minute outfit choices. Don’t run out and buy something new just before an important event. Clothes should be familiar, comfortable, and well-fitting so you're not fidgeting or distracted. 🔹 Mix and match for a versatile wardrobe. Instead of relying on outdated suits or defaulting to all black, choose pieces that work well together and allow for multiple outfit combinations. 🔹 Shop your own closet before buying more. There are likely great pieces hiding in your wardrobe that you’ve forgotten about. Rotate them forward and remove anything that no longer fits or feels good. 🔹 Stop waiting to lose weight before dressing well. Confidence isn’t about size—it’s about wearing what fits and flatters you now. Well-fitting clothes will help you feel good and show up fully in your professional life. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process) 9:06

16 днів тому9:06

9:06

Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you time and make video creation feel effortless. Some of the things I highlighted 🔹 Plan before you record – Take three minutes to define your purpose and jot down key points or a short script to stay focused. 🔹 Record in short clips – Instead of aiming for a perfect one-take, record in small sections to make editing easier. 🔹 Edit quickly – Keep it simple by trimming mistakes and dead spaces. Use captions to improve accessibility and engagement. 🔹 Add captions and music – Since most people scroll with the sound off, captions are essential. Stick to platform-approved music to avoid licensing issues. 🔹 Post without overthinking – Avoid getting stuck in endless tweaking. Nobody expects perfection—what matters is your message! 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently) 11:58

18 днів тому11:58

11:58

Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or running out of inspiration. These practical content creation tips will help you generate fresh content consistently without stress or second-guessing yourself. Some of the things I highlighted 🔹 Answer FAQs – Use questions from your clients, DMs, or post comments as inspiration for content. If one person is asking, many others are wondering the same thing. 🔹 Repurpose Your Content – Don’t reinvent the wheel! Turn blog posts into carousel posts, text posts into video scripts, or long videos into short social clips. (For more repurposing tips listen to episode #88 of this podcast) 🔹 Share Behind-the-Scenes Content – Give your audience a peek into your work or daily life. This builds connection and shows the human side of your brand. 🔹 Engage with Your Audience – Post polls, ask questions, and check your comments for content ideas. Your audience will tell you what they want to see! 🔹 Use AI and Social Listening Tools – Platforms like Answer the Public and ChatGPT can help you discover trending questions and generate new content ideas. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners 9:35

23 дні тому9:35

9:35

Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not harder, with their content marketing Some of the things I highlighted: 🔹 Repurpose Video into a Podcast – Extract audio from live streams or short-form videos to create podcast episodes, making your content accessible to a new audience. 🔹 Turn Long Videos into Social Clips – Cut highlights into short clips for LinkedIn, Instagram, YouTube, and TikTok. Tools like Descript and Riverside make this process seamless. 🔹 Use Transcripts for More Content – Your video or podcast transcript is a goldmine—turn key takeaways into text posts, LinkedIn carousels, or even quote graphics. 🔹 Transform Text Posts into Video Scripts – Use a well-performing text post as a natural script for short-form videos, keeping the language conversational and engaging. 🔹 Expand Comments into Posts – If you’ve written a thoughtful comment on someone else’s content, refine it into a full post, carousel, or even a podcast topic. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This) 33:32

4 weeks тому33:32

33:32

Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller , a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and other social platforms , how to develop a content strategy that actually works , and simple ways to start showing up—even if you’re hesitant to post. Key Topics Included 🔹 LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships , not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content. 🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting. 🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week —even a simple repost with your thoughts can help you get comfortable. 🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers , and share knowledge that will genuinely help them. 🔹 80/20 Rule: Sell Less, Give More Value - Only 20% of your posts should promote your services —the other 80% should educate, inspire, or entertain . This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting 9:02

5 weeks тому9:02

9:02

Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG 🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality 🔹 Lighting can make or break your video – Natural light is best, but clip-on LED lights are a great backup. 🔹 Desktop mics elevate voice quality – A budget-friendly Blue Snowball is a solid choice, while the Blue Yeti offers pro-level sound. 🔹 Start small, upgrade later – My strategy is to start with affordable gear and invest in one premium tool at a time, usually on sale. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2) 25:24

5 weeks тому25:24

25:24

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. ➡️ Our mutual friend, Michelle B. Griffin, joined us for this part of this episode. Topics included: 🔹 AI’s Growing Role in Podcasting & Content Creation - AI tools like Descript, ChatGPT, and automated audiograms are making podcast production easier. Podfest featured an entire track on AI, including creating AI-powered assistants for podcasting. 🔹 Repurposing Content to Save Time - Recording solo podcast episodes on video allows for easier repurposing into clips, transcripts, and social content. Tools like Riverside and Buzzsprout’s transcript feature help streamline this process. 🔹 The Value (or Lack) of Show Notes & Transcripts - Some podcasters, like Amy Porterfield, emphasize show notes for driving traffic. Others question how many listeners actually read them and whether they provide an SEO benefit. 🔹 Podcast & Livestream Cross-Promotion - Many podcasters repurpose livestreams into podcast episodes, making content creation more efficient. Numbering episodes and embedding podcasts in LinkedIn articles can improve discoverability. 🔹 The Fun & Flexibility of Co-Hosting or Panel-Style Podcasts - Having a co-host or panel discussion (like Media Mavens) makes podcasts more dynamic and engaging. These formats allow for spontaneity, deeper conversations, and audience participation. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies! 13:24

6 weeks тому13:24

13:24

Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creation without being the focus. 🔹Power poses can significantly boost confidence before recording. 🔹Suspension of disbelief helps in feeling comfortable on camera. 🔹Shadowing confident speakers can improve delivery and engagement. 🔹The BOCA strategy encourages daily practice to reduce anxiety. 🔹Repetition and simple techniques are key to improvement. 🔹Viewers are interested in the message not your appearance. 🔹Creating videos should feel like a conversation, not a performance. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1) 30:39

7 weeks тому30:39

30:39

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. Topics included: 🔹 Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward. 🔹 Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners. 🔹 Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan. 🔹 Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged. 🔹 Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche. ➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters) 11:06

7 weeks тому11:06

11:06

Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms. 🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently. 🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more. 🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work. 💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
081 - Simple Strategies To Become A Healthier You Now 30:44

8 weeks тому30:44

30:44

Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not overwhelmed) 🔹The secret to getting and staying motivated. (The source of motivation isn't what you think it is.) 🔹Why having a support system is essential, and how collaborative efforts help everyone. And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos) 11:19

8 weeks тому11:19

11:19

Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your fingertips 🔹Why using scripts or notes can prevent spending 2 hours to make a 2-minute video 🔹How to streamline the editing process by recording short clips instead of the entire video at once 🔹User-friendly apps for editing and adding captions and music 🔹A few tips on how to avoid getting flagged for music copyright infringement (Hint: use platform-provided tracks) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

1
079 - Self-Publishing Your First Book: Tips For New Authors 32:47

8 weeks тому32:47