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Andrew Pierno: Cold email agency margins, market fluctuations, offer evolution, using cash flow to buy businesses
Manage episode 397385896 series 3268219
00:00:00 - Andrew Pierno talks about his career in venture-backed companies and how he started his cold email agency, Cold Email Studio.
00:02:45 - Andrew Pierno discusses the challenges and lessons learned from running a cold email agency and the importance of finding the right market, message, and timing.
00:05:34 - Andrew Pierno shares insights on how his agency evolved by focusing on content marketing and thought leadership to attract ideal customers.
00:08:27 - Andrew Pierno talks about the challenges faced by agencies in terms of profit margins and how they shifted their focus to increase profitability.
00:11:07 - Andrew Pierno talks about the process of acquiring and turning around businesses, emphasizing the importance of buying businesses with growth potential and a working channel.
00:17:38 - Andrew Pierno discusses the factors that make a business attractive for acquisition, including product, customers, and channels, and the reasons why some people choose to sell their businesses.
00:20:11 - Andrew Pierno shares his approach to finding and evaluating businesses for acquisition, including direct outreach, online marketplaces, and inbound leads.
00:25:25 - Andrew Pierno highlights the importance of timing and exhaustion as reasons why people sell their businesses, and the challenges of competing with other buyers on online marketplaces.
00:28:49 - Andrew Pierno talks about the value of his online presence and audience in raising outside capital and differentiating his agency in the acquisition space.
43 епізодів
Andrew Pierno: Cold email agency margins, market fluctuations, offer evolution, using cash flow to buy businesses
Schemers.co | Interviews with B2B Founders, Owners, and Operators about Growth and Operations
Manage episode 397385896 series 3268219
00:00:00 - Andrew Pierno talks about his career in venture-backed companies and how he started his cold email agency, Cold Email Studio.
00:02:45 - Andrew Pierno discusses the challenges and lessons learned from running a cold email agency and the importance of finding the right market, message, and timing.
00:05:34 - Andrew Pierno shares insights on how his agency evolved by focusing on content marketing and thought leadership to attract ideal customers.
00:08:27 - Andrew Pierno talks about the challenges faced by agencies in terms of profit margins and how they shifted their focus to increase profitability.
00:11:07 - Andrew Pierno talks about the process of acquiring and turning around businesses, emphasizing the importance of buying businesses with growth potential and a working channel.
00:17:38 - Andrew Pierno discusses the factors that make a business attractive for acquisition, including product, customers, and channels, and the reasons why some people choose to sell their businesses.
00:20:11 - Andrew Pierno shares his approach to finding and evaluating businesses for acquisition, including direct outreach, online marketplaces, and inbound leads.
00:25:25 - Andrew Pierno highlights the importance of timing and exhaustion as reasons why people sell their businesses, and the challenges of competing with other buyers on online marketplaces.
00:28:49 - Andrew Pierno talks about the value of his online presence and audience in raising outside capital and differentiating his agency in the acquisition space.
43 епізодів
Усі епізоди
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1 Andre Hayak: Evolving Agency Offers, Incentive Alignment, Hiring Top Talent, Building a SaaS with a Personal Brand, Operationalizing with Typeforms 26:23


1 Andrew Pierno: Cold email agency margins, market fluctuations, offer evolution, using cash flow to buy businesses 31:34


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1 Sam Floy - operationalizing your agency, finding your best clients, vertical vs. horizonal responsibilities 30:49

1 Phil Lehoux: getting rejected from YC, bootstrapping a million-dollar SaaS, managing mental health as a founder 33:12

1 Nick Abraham: lead gen metrics, performance vs retainers for agencies, client due diligence, shadow funnels 33:29

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1 Dangers of Building in Public, Course Creator Charlatans, Agency Secrets & Higher Testosterone = Higher Revenue? 31:47


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