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Вміст надано Erik Hatterscheidt. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Erik Hatterscheidt або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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In 1943, 13-year-old Zuzana Justman and her family are sent to Theresienstadt, a transit camp and ghetto in occupied Czechoslovakia. While the Nazis claim Theresienstadt was a model ghetto with a thriving cultural life, Zuzana and her family face starvation, illness, and fear of the mysterious transports that take her loved ones away, never to return. Learn more at www.lbi.org/justman . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was produced by Rami Tzabar. Our executive Producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our associate producer is Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Special thanks to the German Federal Archives, the Guardian, Will Coley, The International Festival of Slavic Music for the use of their 2018 performance of Hans Krasa’s Brundibar, as well as Zuzana Justman for the use of her film, Voices of the Children. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…
70. The ‘Holy Crap’ offer
Manage episode 394302285 series 2550452
Вміст надано Erik Hatterscheidt. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Erik Hatterscheidt або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
75 епізодів
Manage episode 394302285 series 2550452
Вміст надано Erik Hatterscheidt. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Erik Hatterscheidt або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
75 епізодів
Усі епізоди
×Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results. In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.…
As we move further away from Covid and the inflation it caused, economies are shifting. The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data). This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you. It means that YOUR costs are up by 40+ % AND it’s much harder to get bookings. No wonder you’re feeling the pressure right now. In order to stay in business, you may need to shift the type of guests you were catering to. You’ll need to level up to a demographic with more disposable income. If that’s where you’re at, in this episode I’ll share a trick that I’m using to attract this new audience. I hope you find it as useful as we are. Cheers, Erik…
I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too. But it’s working. Questions for the podcast? Send them to me at ehatterscheidt@gmail.com…
I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses. I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com…
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
Pricing strategies you should be considering going into 2024. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com…
Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
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1 64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes 1:00:23
1:00:23
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In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline…
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1 63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make 1:00:41
1:00:41
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In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.com…
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1 62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach 1:13:22
1:13:22
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In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com…
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline…
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com
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