The Globalization Resurgence - The India Story

Zinnov Podcast - Business Resilience series

The Indian GCC ecosystem has grown, evolved, and unlocked newer dimensions of business value over the last couple of decades. GCCs in India have definitively moved beyond the common trope of cost, to drive product, technology, process, and people excellence. This is what is making the India ecosystem a preferred destination for setting up, scaling, and driving significant value through centers of excellence. This excellence however, hasn’t been serendipitous. It ss the result of a community forged from belief and persistence, a key player of which has been NASSCOM.

As the macro-economic environment gets more interconnected and complex, and a probable recession on the horizon, offshoring is increasingly becoming a key theme in business decisions. Our next conversation unravels the India Story and its fabrication into a globalization hub. In this episode, Nitika Goel, Chief Marketing Officer, Zinnov speaks to KS Viswanathan, Vice President (Industry Initiatives) at NASSCOM, about India’s evolution into a GCC hub and the influence it has begun to wield in global decision-making and engineering initiatives. Whether it’s India-initiated technology like UPI or creating ADAS systems that power Automotive companies across the world, India has become a force to reckon with.

Corporate-led innovation and conducive government decisions have gone hand in hand to grow the technology talent landscape to new levels. Today, a bulk of the conversation on technology strategy takes place either in Bangalore, or other parts of India. KS Viswanathan also talks about how leaders are becoming strategic about what operations are run out of India and how in spite of excellent talent, leadership still falls short. This rich conversation is filled with anecdotes, advice, and observations from a veteran who has watched the industry evolve over the last couple of decades. Breaking down the progression of technology services and trends, he provides detailed insights on how the GCC ecosystem has changed, and what this can mean.