Building a B2B Brand Using Old-School Advertising with Justin Oberman

SaaS Marketing Superstars

Вміст надано Aaron Zakowski. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Aaron Zakowski або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 1:08:34

MP3•Головна епізоду

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43)
●How London Times creative idea got lawyers to subscribe to their newspaper (4:44)
●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)
●How to make branding and direct response work in tandem (17:05)●Why Justin believes brand is not hard to measure vs direct response (23:16)●How Redbull broke into the London market without an ad budget (34:39)●How to grow your personal brand on Linkedin (36:18)●The 70-20-10 framework for creating Linkedin content (45:00)●How Justin gets client from his Linkedin posts without relying on ads or his website (47:25)●A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)●Favorite books, apps and business leaders (1:00:46)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/

45 епізодів

#Business #Marketing #Aaron Zakowski #SaaS #Software As Service #Growth Marketing #Demand Generation #SaaStr #Zammo Digital #SaaS Marketing