ESP vs Sender: Whose Responsibility Is It, Anyway?

Email After Hours: The Podcast for Email Senders

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability

1:42

Join us for the launch of Season 6 of Biscuits & Jam on Tuesday, March 4th, 2025 with The War and Treaty’s Michael and Tanya Trotter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

рік тому 33:36

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Ever feel like email marketing is a bit like a game of hot potato? You toss an issue to your ESP, they toss it back, and before you know it, you're in a never-ending spiral of "Not it!" To sidestep this dizzying dance—not to mention dodge those cringe-worthy email threads or unplanned Zoom huddles with your ESP—Tom Corbett, industry heavy-hitter and Deliverability Consultant at Iterable, joins Email After Hours to demystify the landscape of responsibilities.
In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

52 епізодів

Email After Hours: The Podcast for Email Senders

ESP vs Sender: Whose Responsibility Is It, Anyway?

Email After Hours: The Podcast for Email Senders

published рік тому

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MP3•Головна епізоду

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

52 епізодів

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability

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Email After Hours: The Podcast for Email Senders

1
Beyond February 14: Valentine’s Day Email Strategies That Work Year-Round 24:05

10 днів тому24:05

24:05

In this playful yet practical episode of Email After Hours, hosts Guy Hanson and Danielle Gallant explore Valentine's Day email marketing strategies that work year-round. From managing subscriber preferences and timing campaigns for optimal deliverability to crafting engaging interactive content, discover how top brands are reimagining holiday marketing. Whether you're planning seasonal campaigns or looking to boost engagement, this episode offers valuable insights on balancing promotional creativity with deliverability best practices. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey 21:52

24 дні тому21:52

21:52

Together, they dive into the art of building a dream team, share valuable lessons from Philip's journey in the email marketing world, and explore the importance of understanding client needs. Tune in for insights that could transform your approach to email marketing and your career! Guest at a Glance: Philip Storey is the founder of Enchant, a prominent email marketing agency based in the UK. With over 20 years of experience in the email marketing space, Philip transitioned from an all-rounder to a strategic leader, driven by a desire to create a unique agency that prioritizes client relationships and creative excellence. His journey began after observing the challenges within traditional agencies and realizing the need for a more effective approach to email marketing. Under his leadership, Enchant has thrived, embracing a fully remote work model that allows team members to operate from various locations worldwide. Philip is passionate about building "email dream teams" and has shared valuable insights on the importance of understanding client needs and avoiding the pitfalls of over-segmentation in email campaigns. His expertise and innovative strategies make him a key voice in the email marketing industry, and he continues to inspire others through his work and contributions. Philip on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze 31:27

5 weeks тому31:27

31:27

Join the conversation as they explore how to enhance email marketing practices and foster meaningful connections with subscribers! Guest at a Glance: Alison Gootee is the Compliance and Deliverability Enablement Principal at Braze, where she leverages her extensive experience in email deliverability, compliance, and performance marketing to help brands optimize their email strategies. With a deep understanding of both the technical and strategic aspects of email marketing, Alison has guided numerous companies in building sustainable email programs and navigating the complexities of major sales events. Her insights into the importance of obtaining genuine permission from subscribers and the necessity of creating a two-way communication channel in email marketing make her a vital voice in the discussion about improving subscriber experiences. Notably, Alison has presented at industry conferences, sharing foundational principles of deliverability that resonate with both seasoned marketers and newcomers alike. Her passion for email marketing and commitment to helping senders understand their audience's needs make her a relevant and influential guest for this episode focused on enhancing email campaigns that subscribers love. Alison on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles 35:25

10 weeks тому35:25

35:25

In this action-packed episode, Senior Director of Delivery Operations at Iterable, Seth Charles, joins hosts Guy Hanson and Danielle Gallant to unpack the chaos of Black Friday email marketing. From inbox overload and spam filters to Gmail and Yahoo’s bulk sender requirements, we’ve got the expert tips brands need to navigate peak seasons while keeping deliverability and engagement on track. Guest at a Glance: Seth Charles is an established expert with 15 years of experience in email and deliverability. His clear perspective on how senders approach high-volume periods makes him the perfect guest to unpack the chaos of Black Friday/Cyber Monday. Seth on LinkedIn : Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt 34:17

12 weeks тому34:17

34:17

Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement. That’s why hosts Guy Hanson and Danielle Gallant were thrilled to chat with seasoned email deliverability expert Udeme Ukutt. Together, they explored practical strategies to future-proof your email program, master authentication protocols, and maintain deliverability—even during high-volume sending periods. Udeme also shared insightful tips and plenty of creative email marketing metaphors to help take your campaigns to the next level. Guest at a Glance: Udeme Ukutt has over 20 years of email deliverability experience. Throughout his career, he has helped brands navigate complex challenges from balancing volume spikes with deliverability health to implementing essential authentication protocols. Udeme on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Beyond A/B: The Science of Smarter Email Testing with Kath Pay 31:37

14 weeks тому31:37

31:37

Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results. Guest at a Glance: Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing. Kath on LinkedIn Hosts at a Glance: Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Crafting Email Conversions: From Opens to Outcomes with Prerna Malik 36:00

16 weeks тому36:00

36:00

In this action-packed episode, Prerna breaks down the core elements of high-converting email campaigns, covering everything from crafting compelling copy to removing friction points in the customer journey. She offers practical advice on leveraging social proof, optimizing CTAs, and creating behavior-based email sequences that truly drive results. Guest at a Glance: Prerna Malik is an email marketing and conversion optimization expert. She runs Content Bistro and has extensive experience in transforming underperforming campaigns into success stories through strategic copywriting and customer-focused approaches. Prerna on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
How to Lose a Subscriber in 10 Emails (And What to Do Instead) 36:00

18 weeks тому36:00

36:00

Join Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire. Guest at a Glance: Matthew Vernhout is the Principal Email Advisor for Email Industries. He has over 24 years of experience in the email industry, starting his career the day after Canadian Thanksgiving in 1999. Matthew on LinkedIn Hosts at a Glance: Danielle Gallant -- Senior Email Strategist at Validity Guy Hanson -- Vice President of Customer Engagement at Validity Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil 23:00

20 weeks тому23:00

23:00

Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategies Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form . Guest at a Glance: Carlos Gil is a distinguished expert in digital marketing with a deep background in social media. Currently serving as a brand evangelist at Getresponse, Carlos has spent 16 years shaping social media strategies and has recently ventured into the world of email marketing. He is also the author of "The End of Marketing," published in 2019. Hosts at a Glance: Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. Danielle on LinkedIn Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Crafting Compelling Email Content: Strategies for Success with Samar Owais 33:23

22 weeks тому33:23

33:23

Samar reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you're an email veteran or just starting out, this conversation will help you take your content strategy to the next level. Are you an email marketing expert with hot takes on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form . Guest at a Glance: Samar Owais is an experienced email strategist and copywriter who has helped numerous brands improve their email marketing efforts. She specializes in designing strategies that align with business goals and teaching marketers how to master the art of writing for email. Hosts at a Glance: Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. Danielle on LinkedIn Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release 35:07

24 weeks тому35:07

35:07

In this episode of Email After Hours, we dig into iOS 18 and its ripple effects on email marketing strategies. Our expert guest is Jay Schwedelson, President and CEO of Outcome Media, and the founder of SubjectLine.com. He joins Guy and Danielle to break down what’s new, what it means for your campaigns, and how to get ahead of the curve—before the inbox alarm goes off all over again. Topics include: AI-driven inbox categorization, monitoring KPIs, and adapting to dwindling open rates. Guest at a Glance: Jay Schwedelson is the President and CEO of Outcome Media, a multi-brand marketing services company, and the founder of SubjectLine.com, a game-changing tool that has analyzed over 15 million subject lines. Jay has over 30 years of experience in email marketing, and a Guest Instructor in Email Marketing Best Practices at Harvard Business School. Hosts at a Glance: Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express 27:05

26 weeks тому27:05

27:05

Tune in to discover how data can make or break your email strategy, and learn from Edward's most memorable experiences in navigating the ever-evolving landscape of customer relationship management. Guest at a Glance: Edward is the Senior CRM Data and Campaigns Manager at Vision Express, one of the UK’s biggest opticians. Prior to this role, Edward has held positions such as Digital Analyst at TTS Group Ltd, CRM Analyst at Buzz Bingo, and Customer Insights Analyst at MuscleFood. Edward's experience also includes roles as a Marketing Analyst at SRCL Ltd, Data Quality Analyst at ERS Medical, and Software Support Analyst at Lowell Group. Edward on LinkedIn Hosts at a Glance: Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

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Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!) 13:19

28 weeks тому13:19

13:19

We’ve compiled snippets from our top episodes of 2024 (so far!) in this special “greatest hits” installment of Email After Hours. Looking to improve your email accessibility? Want to boost customer loyalty? Still struggling with Gmail and Yahoo’s new bulk sender requirements? In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more! Guest at a Glance: Johanna Morlock-Abassi is the Assistant Director of Email Marketing at The Bradford Group; this company works across a range of product marketing and eCommerce. Johanna on LinkedIn Jennifer Partin is the Director of Retention Marketing at Hickory Farms. An all-around email marketing guru who’s worked for popular brands over the years including Redbox & Pampered Chef. Jen on LinkedIn Mike Knapp is Lead Email Design and Developer at Skipton Building Society in the UK. Michael on LinkedIn Nicholas Greatrex is the Chief Marketing Officer at TFG Brands in London, which includes the brands Hobbs, Whistles, and Phase Eight. Nicholas on LinkedIn Adam Purslow is the CEO of The Loyalty Co, a digital platform agency, known for bespoke apps, loyalty platforms, and web design. Adam on LinkedIn Laura Christensen is the Senior Director of Professional Services at Validity. Laura on LinkedIn Florian Vierke is the Senior Manager of Deliverability Services at Mapp Digital, who combine data with artificial intelligence to empower digital marketers across consumer-facing industries. Florian on LinkedIn Marcel Becker is Senior Director of Product Management at Yahoo and a self-professed email nerd. Marcel on LinkedIn Eric Stelle is an Email Deliverability Specialist at Mapp Digital, who combines data with artificial intelligence to empower digital marketers across consumer-facing industries; he has been with Mapp Digital for over sixteen years. Eric on LinkedIn Hosts at a Glance: Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2) 23:30

30 weeks тому23:30

23:30

What are the rewards for implementing DMARC successfully? How will email authentication requirements continue to evolve? What role will mailbox providers, email service providers, and senders play? How will forces like AI impact an already volatile deliverability landscape? He joins Guy and Danielle to discuss all this and more! If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others. Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1) 17:02

31 weeks тому17:02