10 Fundamentals of Account-based Go-To-Market (ABX)
Manage episode 375438378 series 3411003
An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window.
That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamental rules for succeeding with an account-based go-to-market strategy.
Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Visit N.Rich and IntentHub: https://n.rich/ https://intenthub.com/
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