OTT Executive Podcast S3 E8 Natalie Gabathuler-Scully, Vevo EVP, Revenue Distribution and Data Operations

OTT Executive Podcast with Brian Mahony

#Tech #News #Cinema #Tech News #Brian Mahony #Streaming #Video #OTT #Technology #Media #Entertainment #Film #Television #Hollywood

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

2 роки тому 30:13

MP3•Головна епізоду

1) Natalie's current role; 2) Career background from JP Morgan to ESPN; 3) Vevo's global operations-- streaming across 34 distribution platforms including YouTubeTV, Samsung TV+, Pluto, Roku, and Amazon FireTV-- over 800,000 pieces of content; 4) Launching FAST channels; 5) Embracing a data-driven environment; 6) The promise vs. the reality of addressable advertising; 7) The process of data and advertising experimentation; 8) When will measurement become standardized and reliable?; 9) Future of FAST and role of CTV; 10) Personalization of the "long tail"; 11) Natalie's renewed love of horse-back riding.

Also watch on YouTube: https://www.youtube.com/@ottexecutive

37 епізодів

OTT Executive Podcast S3 E8 Natalie Gabathuler-Scully, Vevo EVP, Revenue Distribution and Data Operations

OTT Executive Podcast with Brian Mahony

published 2 роки тому

Поширити

MP3•Головна епізоду

Also watch on YouTube: https://www.youtube.com/@ottexecutive

37 епізодів

#Tech #News #Cinema #Tech News #Brian Mahony #Streaming #Video #OTT #Technology #Media #Entertainment #Film #Television #Hollywood

Усі епізоди

1
OTT Executive Podcast S5 E5: Ren Young, CEO/Founder, PRAYZN 27:12

18 weeks тому27:12

27:12

1) Ren's start from a "summer camp" kid to music/opera, to MTV, to content producer; 2) Literally started in the mailroom; 3) Origins of the "faith-fueled" PRAYZN story; 4) Building a faith-fueled pervasive community; 5) Phase 1: launching the faith-based MTV; 6) Phase 2: adding scripted and unscripted programming; 7) Phase 3: imbedding all other engagement touch-points (social, dating, live events, merch, etc.) to become "the soundtrack of their lives"; 8) Describing his dream team; 9) Ren's passion as a "voracious vegetizer". Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S5 E4: Beth Anderson, SVP/GM, FAST Channels & VOD Sales, BBC Studios 48:58

25 weeks тому48:58

48:58

1) Beth's start as a theatre director; 2) The art of storytelling and creative collaboration; 3) Comparing FAST channels to old-school curated "mix tapes"; 4) FAST strategy started with single-series such as "Antiques Road Show"; 5) What is the balance between creative/intuitive curation and science/data analytics in programming FAST channels?; 6) What role should AI play? --"technology is a gift"; 7) BBC Studios viewer acquisition strategy; 8) Dual-screen engagement strategy; 9) Should we bake social media UX features into FAST channels? 10) How do we overcome current industry challenges to improve profitability, engagement, and consumer satisfaction? 11) Beth's "adorable" passion project. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Exec Podcast S5 E3: Srinivasan (Srini) KA, Co-founder and Chief Revenue Officer at Amagi 40:31

26 weeks тому40:31

40:31

1) Srini's career background; 2) Amagi's roots as an advertising marketplace in India; 3) Facing down a major company crisis; 4) Pivoting to become a global FAST tech vendor; 5) Managing lightning-fast growth; 6) How to maintain your company culture at scale; 7) How to segment your customer base; 8) Managing core vs. custom product development; 9) Fixing the inefficiencies of the DTC (direct-to-consumer) strategy; 10) Srini's super sophisticated pastime-- reading books. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S5 E2: Esther Ahn, Head of User Experience, YouTube TV & Primetime Channels 39:34

29 weeks тому39:34

39:34

1) Esther's career background; 2) Design lessons from a can opener; 3) Why UX design should get C-suite attention; 4) Design differences between music and video; 5) How to integrate UX for all content forms-- short clips, long-form, live events, etc.; 6) Using user feedback and directed input vs. passive inferential design; 7) Should consumers be able to toggle between different UX experiences? 8) Esther's passion for painting. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S5 E1: Michael Senzon, President of Digital, Allen Media Group 40:20

45 weeks тому40:20

40:20

1) Interning for "Late Night with David Letterman" -- can people still start their M&E careers that way? 2) CNN Digital role; 3) Launching first live news streaming service; 4) The "Great Big Story" story; 5) CNBC and NBC News OTT products; 6) Partnership with Pluto; 7) What was the inflection point where streaming became "real"? 8) Current Allen Media Group role as President of Digital; 9) What is the future of "local" in streaming? 10) Current state and future of streaming UX; 11) Role of AI to improve content management and UX-- "AI will eventually build the ultimate streaming service"; 12) Michael's passion for writing, being creative, and using AI to create new logos; 13) Michael's advice to people starting their M&E careers "ask how can I be helpful"-- take action, be humble, be useful. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S4 E8 -- Paul Pastor, QuickPlay CBO 40:47

51 weeks тому40:47

40:47

1) Paul's career background-- Technicolor, Disney, Discovery, Struum; 2) Paul's mentor and move into strategy; 3) Getting the call from Disney; 4) The "moment when my career trajectory changed"; 5) How to use viewer data to be cool at cocktail parties ; 6) QuickPlay's focus on Tier 1 customers; 7) QuickPlay's USP: architecture and culture; 8) QuickPlay's new AI programmer tool; 9) Paul's passion for tennis and his beef with the Tennis Channel bundle; 10) Meet Paul's puppies Betsey and Sophie. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Exec Podcast S4 E7: Kevin Kurtz, CEO of Bold Baking Network 41:06

1 year тому41:06

41:06

1) Kevin's background at Lucasfilm, Electronic Arts, Walt Disney Pictures, and Zynga; 2) Learning about merchandising, gaming, and communities when launching the Pokémon franchise to the USA; 3) Why EA (Sims franchise) and Zynga (Words with Friends) highlighted the powerful combination of content, gaming, and communities; 4) Genesis of Bold Baking Network; 5) How "baking" is different from "cooking"-- it's about joy and love; 6) 500 million video views and 8 million monthly unique viewers; 7) What does it mean to build a content "universe"; 8) How Star Wars created a "cross-generational" community; 9) Role of mobile for building out your community; 10) Bold Baking Network's plans for a new FAST channel; 11) Working with SpaceMob for OTT platform and distribution; 12) Viewer acquisition strategy; 13) Importance of including live content for the baking audience; 14) Gamification of the UX; 15) Kevin's passion for cinema. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Exec Podcast S4 E6: Scott Apgar, SVP Advertising, SeaChange International 31:12

1 year тому31:12

31:12

1) Scott's career background starting with device drivers at Digital Equipment Corporation (DEC); 2) Current role leading SeaChange's advertising team; 3) SeaChange's end-to-end streaming platform; 4) Advertising solutions including pre-roll, mid-roll, post-roll and creating custom FAST channels on the fly; 5) Innovations such as side-by-side advertising, clickable events, and QR codes; 6) Trade-offs of server side vs. client side advertising solutions (or both); 7) Role of big data to match ad inventory to user behavior; 8) Scott's 22-year support of the Pan-Mass Challenge (192 mile bike ride) to benefit cancer research. PMC this year will hit the milestone of $1 billion raised for cancer research. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S4 E5: Steve Harnsberger, CEO, Universal Search & Discovery 50:13

1 year тому50:13

50:13

1) Steve's career background- "Silicon Valley meets Hollywood"; 2) The problem to solve-- universal search within the OTT operating system; 3) How is it possible your title doesn't show up in search even if it's in your library? 4) Why/how the search algorithm optimizes the platform's monetization-- not the apps; 5) Search vs. CTV/platform marketing- what has better ROI? 6) How Steve's team works to index/optimize your content library; 7) In an ideal world, who's job is it to optimize search results to maximize UX, engagement, monetization? 8) "The search engines and CTV OS wars are obfuscated and secret..."; 9) How to optimize your title names/tags for search; 10) Sometimes it's better to negotiate a bad deal so the streaming platform optimizes your content in their search algorithm; 11) Why you might need a search partner to get access to CTV/OS engineering teams; 12) ROI = 500% to 1000% increase in app downloads and titles watched. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S4 E4- Evan Shapiro 43:42

1 year тому43:42

43:42

1) Evan's 2023 wrap up; 2) The media universe "death stars" getting bigger; 3) Consolidation of advertising market under Google, Meta, and Amazon (60%); 4) Why are the media giants getting into sports in a huge way? 5) "We left the last era of media four years ago when Disney went to DTC.... chasing Netflix towards a business model that doesn't work."; 6) Good churn vs. bad churn; 7) The paradox of consumers wanting choice-- AND bundles; 8) 2024 M&A predictions-- Paramount, Warner Bros. Discovery, Fox, Disney; 9) Data/identity will trump content in 2024; 10) Additive role of Gen AI in 2024; 11) 2024 investment best bets- Apple, Microsoft, Amazon, Meta, Alphabet, NVIDIA-- be careful of AI bubble. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Exec Podcast S4 E3- Eric Keith, Chief Content Officer, Space Mob 22:38

1 year тому22:38

22:38

1) Keith's background in theater and film; 2) Moving into digital media and then streaming media; 3) Space Mob's focus on creating FAST channels and creating series; 4) FAST market under pressure as platforms are cutting back channels; 5) Focus on entertainment sports streaming such as pickle ball; 6) Minimum viable FAST channel needs 150 hours to start; 7) Revenue share model with content partners; 8) Merchandising opportunities; 9) Smaller production companies will likely exit the business; 10) Keith supporting his kids' Pokémon passion. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S4 E2: Katherine Pond, Group Vice President, Vizio 37:45

1 year тому37:45

37:45

1) Katherine's pre-Vizio career background; 2) First job at Vizio 11 years ago; 3) Current role; 4) Vizio as full-service media company including hardware, content, data, advertising, distribution, mobile; 5) Vizio content vetting process; 6) Higher bar for content partnerships, but still lots of new "white space"; 7) Elements of a good content deal; 8) Vizio's key UX metrics; 9) Role of voice in search and navigation; 10) FAST and other industry trends; 11) Katherine's love of fitness Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S4 E1: Rachel Silver, Founder & CEO, Love Stories TV 38:26

1 year тому38:26

38:26

1) Rachel's career background; 2) Rachel and husband met in kindergarten? I forgot the follow up question about this! 3) Recognizing the wedding video opportunity; 4) Getting started building a large social community; 5) Anatomy of a content licensing deal; 6) Advertising strategy and lack of data visibility; 7) Partnering/competing with CTV and distribution platforms; 8) Why Rachel doesn't worry about content and distribution saturation; 9) Content curation strategy; 10) "Content discovery" vs. "search"; 11) The easy CTV distribution era is over; 12) Building communities around video content; 13) Rachel's love of precision skating. Also watch on YouTube: https://www.youtube.com/@ottexecutive…

1
OTT Executive Podcast S3 E8 Natalie Gabathuler-Scully, Vevo EVP, Revenue Distribution and Data Operations 30:13

2 years тому30:13

30:13

1
OTT Executive Podcast S3 E7: Stephen Lathroum, President North America, Robosoft Technologies 28:33

2 years тому28:33