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EP#13 Tom Whatley on Building Relationships and Leveraging Data in Digital PR
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Manage episode 366051253 series 3455693
Вміст надано Growth Gorilla. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Growth Gorilla або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
https://mygrowthgorilla.com/building-relationships-leveraging-data-digital-pr-tom-whatley/
Main Takeaways
- Building relationships over time is essential for effective digital PR.
- Leveraging unique data or publicly available data can enhance your digital PR efforts.
- Traditional methods like HARO (Help a Reporter Out) may still work for some, but a proactive approach often yields better results.
- Creating authoritative content around your value proposition and leveraging digital PR can give you a competitive advantage.
- Creating linkable assets and utilizing internal linking can boost the authority of your bottom-of-the-funnel content.
- Personalization and testing unconventional email approaches can lead to successful outreach.
- The size of the prospect list depends on the market and industry, ranging from 10 to 200 prospects.
- Testing conventional advice and personalizing pitches based on the target audience is important.
- The main tip is to create and promote content intelligently, without being afraid of being too salesy.
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