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Funnel Marketing and Pirate Metrics - What are they and how do they work?
Manage episode 364866717 series 3474463
Вміст надано Steve Cummins - Solent Strategies. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Steve Cummins - Solent Strategies або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?!
So this week, I explain some of the models that marketers use when we talk about Demand Generation. And talk about the pros and cons of each.
I describe the five stages of a typical Marketing Funnel - Awareness, Interest, Consideration, Conversion, and Loyalty; and use the example of Moo's marketing approach to highlight how this can be put into practice.
Pirate Metrics were developed specifically for SaaS companies and tech start-ups; and I explain how that compares to the traditional funnel.
And I introduce the concept of MQL/SQL - Marketing Qualified Leads and Sales Qualified Leads.
Some additional reading on Funnel Marketing:
Ahrefs: "Marketing Funnels - Everything You Need to Know"
Semrush: "How to Build an Effective Content Marketing Funnel"
And Pirate Metrics:
The original blogpost from June 2007 by Dave McClure
Chasm Blog: What Is AARRR Pirate Metrics Framework?
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