Made In CEO Chip Malt: Building SEO Strategies From the Ground Up

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

• 00:08: Welcome, Chip Malt, CEO of Made In
• 00:35: The details of Made In’s content strategy
• 4:33: How do you quantify the worth of your assets?
• 7:10: Why Chip pursued education and research first
• 7:50: How long did it take to feel traction from your SEO investment?
• 13:48: Made In’s content and A/B tests
• 10:02: The evolution of Made In’s blog design
• 19:05: How to incorporate shopping experiences into content
• 22:00: Using email for content distribution
• 25:05: How Made In used original photography to their advantage
• 27:22: Does AI have a place in Made In’s content development?
• 30:19: What’s next for Made In?
• 31:40: The structure of Made In’s content team
• 34:44: How Made In sets goals
• 38:15: Chip’s cooking tips

Show Links:

• Visit Made In’s Blog
• Follow Chip on LinkedIn
• Follow Ross on Twitter
• Send Us an Email

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