Why Your SWOT Is Useless The Customer Mission Podcast With Andrea Belk Olson podcast

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Вміст надано Andrea Belk Olson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Andrea Belk Olson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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Why Your SWOT is Useless

2 роки тому 2:53

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Вміст надано Andrea Belk Olson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Andrea Belk Olson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

One of the traditional steps in developing a strategy begins with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The results are usually unremarkable, highlighting the same things year after year, and failing to reveal any new, unique ways for the organization to compete. So can a SWOT really form the foundation of an effective strategy?

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170 епізодів

#Business #Andrea Olson

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Why Your SWOT is Useless

The Customer Mission Podcast with Andrea Belk Olson

published 2 роки тому

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M4A•Головна епізоду

Вміст надано Andrea Belk Olson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Andrea Belk Olson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

One of the traditional steps in developing a strategy begins with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The results are usually unremarkable, highlighting the same things year after year, and failing to reveal any new, unique ways for the organization to compete. So can a SWOT really form the foundation of an effective strategy?

… continue reading

170 епізодів

#Business #Andrea Olson

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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How Ideas Need the Right Moment to Flourish 3:34

3 дні тому3:34

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History is littered with stories of trailblazers who were ahead of their time—innovators whose ideas didn’t catch on until the world was ready to hear them.

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The Customer Mission Podcast with Andrea Belk Olson

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Why Sometimes It’s Smarter to Make Things Harder 2:15

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2:15

The business world is hooked on ease. Streamlined processes. Seamless experiences. One-click solutions. It’s become the gold standard—strip out complexity, reduce friction, and assume anything hard is inherently broken. But here’s the catch: when everything is designed to be easy, people stop thinking.…

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The Customer Mission Podcast with Andrea Belk Olson

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Seeing What Nobody Else Sees 3:23

4 weeks тому3:23

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3:23

Success isn't about being the smartest person in the room or making the perfect decision every time. If you think that, you’re probably stuck in a perpetual game of catch-up with the competition. The real secret to staying ahead? The ability to see what others can’t—those hidden opportunities, unnoticed patterns, and risks waiting to turn into catastrophes. You know, the stuff everyone else is too blind or too lazy to notice.…

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The Customer Mission Podcast with Andrea Belk Olson

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Seeing Customer Needs Through a Different Lens 2:43

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Companies often rely on buzzwords like "innovative," "game-changing," or "cutting-edge" to define their unique value proposition (UVP). While these terms may sound sexy, they lack substance. They fail to connect with customers on a meaningful level. A strong UVP, however, should be grounded in genuine customer insights and focus on solving problems that competitors overlook.…

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The Customer Mission Podcast with Andrea Belk Olson

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The Bum Rush Strategy and Why It Fails 3:22

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3:22

A new CEO enters the picture and has a laundry list of things to change. Or a new department head who wants to make a good impression and starts overhauling things. Sometimes things do need to change. But you can break more things than you fix with this approach.

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The Customer Mission Podcast with Andrea Belk Olson

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Why Your "Clear" Communication Isn't Clear 3:21

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As leaders, it's not enough to take the orders from on high and simply regurgitate them to our teams. We need to add value. We need to add insights and details. We need to help them understand how that initiative impacts them and how they can engage.

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The Customer Mission Podcast with Andrea Belk Olson

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The Psychology of Momentum 2:38

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Positive psychological momentum is a cognitive force that changes human behavior and performance. It enables people to achieve at a level not ordinarily possible. You see, when people experience success, it propels them to amplify their efforts. This positive momentum builds a greater likelihood of success in future endeavors.…

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The Customer Mission Podcast with Andrea Belk Olson

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Don't Conflate Strategy Tools with a Strategy 2:24

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Because strategy is about charting a particularly distinct path to success, thinking counterintuitively in an environment of complexity, and leveraging your advantages with ways to amplify those advantages, it’s hard to put that into a structured formula.

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The Customer Mission Podcast with Andrea Belk Olson

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The Blueprint for Brand Differentiation 3:14

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3:14

Today's consumers are bombarded with choices. Brand differentiation is no longer optional—it’s a survival strategy. But the question is how. Instead of focusing on product promotions, enable your customers to experience your brand.

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The Customer Mission Podcast with Andrea Belk Olson

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The Difference Between Transactional and Relationship Building Answers 3:02

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3:02

Ever notice how some conversations leave you with more questions than answers? That’s often the result of a reply instead of a response. While the two may sound similar, the difference is critical, especially in problem-solving, leadership, or collaborative work.

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The Customer Mission Podcast with Andrea Belk Olson

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Can't Solve a Problem? Forget About It. 3:27

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3:27

It's so frustrating when you've got a problem you need to solve, and nothing's coming to you. No ideas that will help move things forward. Maybe you talk with others to try and gather perspectives. Or you dive into the Google rabbit hole to look at how others have solved the problem. But there's nothing. You want something new, something innovative. Not just the same old approach everyone else uses. But you've run dry. How can you get that spark of inspiration you need?…

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The Customer Mission Podcast with Andrea Belk Olson

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Why Operationalizing Strategy Isn't About Communicating Proclamations 2:34

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2:34

Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago: "We need to focus on better understanding the evolving needs of our current and future customers, and tailor solutions to meet those needs." What the hell? Isn’t that what the company should do as just a basic, daily, operating principle? That’s not a strategy, it’s a proclamation.…

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The Customer Mission Podcast with Andrea Belk Olson

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Strategy Requires Creativity. Creativity Requires Time and Practice. 3:09

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Think back to when you were under the gun to come up with a ground-breaking idea or solution to a complex problem. How many of those instances produced something revolutionary ? Likely very few . However, too many companies expect employees to spend more time looking productive than being productive. So, with limited time, those appointed to develop a strategy often spend more time on business theater than on contemplating creative approaches to compete.…

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The Customer Mission Podcast with Andrea Belk Olson

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Why Getting Unanimous Agreement is Bad for Strategy 1:40

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1:40

Leaders tend to strive for unanimous agreement – especially for large strategic decisions and situations where there’s a lot of uncertainty. If we have full commitment from our team, we must be making the right decision! Who wouldn’t want everyone to be on board? But unanimous agreement doesn’t mean there’s true agreement, no matter how many head nods you get in your meeting.…

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The Customer Mission Podcast with Andrea Belk Olson

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Understanding The Types of Non-Customers 3:42

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Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn't move that significantly. Why?…

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The Customer Mission Podcast with Andrea Belk Olson

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Does Your Company Have Mental Shrinkage? 2:54

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Every industry has shrinkage in its way. Those without inventory have shrinkage in the form of innovation atrophy . This occurs when an employee is asked for their ideas and input, and invests time and effort working through them, only to learn it’s all for naught.

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The Customer Mission Podcast with Andrea Belk Olson

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Why Strategy is Critical to Giving Goals a Structure 2:46

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Success is the result of choices -- choosing to do one thing over another. This means consciously not spending time, effort, or resources on certain things. A goal is simply a target. For example, say your goal is to double revenue growth in three years. Is that a clear goal? Will that goal create success? No, because there are no clear choices .…

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The Customer Mission Podcast with Andrea Belk Olson

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Developing Behavioral Principles To Support Your Corporate Strategy 2:57

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When strategy development is complete, most executives start the rollout process. But communicating the strategy isn’t activating the strategy. Activation requires establishing guidance on how to shed old mindsets and embrace new ways of thinking. This necessitates shifting from telling to illustrating .…

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The Customer Mission Podcast with Andrea Belk Olson

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A Simple Way To Focus Your Messaging 2:49

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As a marketing leader, you want your messaging to resonate with your audience, be memorable, increase awareness, and build brand recognition. But you can't approach your team with that abstract request. You also can't simply share your 140-page corporate strategy and assume they'll glean some magic out of it. Crafting effective messaging requires specificity.…

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The Little Things 2:51

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2:51

I'm not one for big projects. Especially those that I dread. Cleaning out a closet that's been languishing overstuffed for too long. Or reorganizing a file cabinet. It sucks. So I don't. Whether at home or work, big projects don't have to be big. They can be small if you approach them right.

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The Customer Mission Podcast with Andrea Belk Olson

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Output versus Outcomes 2:40

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2:40

Company leaders want measurable results, naturally. So they establish goals for the organization, whether a revenue growth objective or a target net promoter score. However, teams often fall short of those goals because instead of measuring outcomes, we measure the number of outputs accomplished, and in turn, overlook their connection to bigger organizational goals.…

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The Customer Mission Podcast with Andrea Belk Olson

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Chesterton's Fence and Understanding The Why Behind Decisions 2:27

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2:27

Making better decisions requires understanding the rationale behind previous decisions. If you don’t understand how you got here, you run the risk of making things not better, but worse.

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The Customer Mission Podcast with Andrea Belk Olson

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Do You Have an Employee Attrition Strategy? 2:54

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2:54

Most organizations struggle with employee turnover. There are multiple reasons why this occurs, ranging from internal culture issues to simply a hot job market. But instead of being in reactionary mode when employees decide to leave, why not have an intentional attrition strategy?

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Technology, Psychology, and Change 2:29

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2:29

Over the last few years, retailers have invested a lot in self-checkout lanes. This was initially seen as a great way to reduce labor costs and challenges with hiring. They were touted to reduce waits in line, eliminate the need to interact with a checker, and get you out in no time. But it hasn't done any of that.…

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Is Customer Service Dead or Just a Strategic Company Decision? 3:15

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3:15

Many companies are pulling back on customer service, reducing resources, training, and automating support. It's understandable to an extent. Hiring and retaining customer service staff is incredibly hard. The cost of training people is high. Customers are increasingly doing their research before they enter a store, and they don't even want to talk to anyone at all - just find their item and get on with their day as quickly as possible. So it would make sense that there's a contraction in customer service overall. However, are these companies dramatically shifting where their value lies?…

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The Customer Mission Podcast with Andrea Belk Olson

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Marketing Shouldn't Always Sell 4:00

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4:00

There's been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this thinking. Advertising and marketing are expensive. The adage of "half of all marketing spend is wasted, we just don't know which half" makes sense, if you're looking at waste in an immediate return sense. You spend $X on advertising and marketing this quarter and only get $Y in sales. As a numbers person, you'd want to invert that balance. But the problem is, that's not the only purpose of marketing and advertising.…

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The Customer Mission Podcast with Andrea Belk Olson

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Why A Strong Brand Isn't a Luxury but a Necessity 3:01

1 year тому3:01

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3:01

Who invented the light bulb? Of course, you'd say Thomas Edison. But what you may not realize is that Edison did not invent the light bulb. It was actually invented by Joseph Wilson Swan and Henry Woodward. What Edison did really well was commercialize the invention. But why do we always think of Thomas Edison first? Of course, he was a prolific inventor, but more importantly, he built a recognizable and resonating brand.…

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The Customer Mission Podcast with Andrea Belk Olson

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Asking the Right Questions 4:05

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4:05

We ask questions all the time. At work, at home, amongst friends. Often, we ask questions that we already know the answer to, and other times, we ask questions that validate our existing perceptions. But in business, when we're trying to find answers to complex, layered, multi-faceted problems, we need excellent questions to get the answers and insights we need to make the best decision possible. But we're usually pretty bad at it.…

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The Customer Mission Podcast with Andrea Belk Olson

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A Different Approach to Incentivization 2:34

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2:34

There's a lot of advice out there for designing employee incentive programs. Most of it focuses on common tactics including additional vacation days, public recognition, health/wellness reimbursements, referral bonuses, tuition reimbursement, professional development, and monetary bonuses. Aside from the economic considerations, the bigger question to answer first is always the why and what.…

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The Customer Mission Podcast with Andrea Belk Olson

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Is Your Customer Feedback Used to Diagnose or Sell? 3:11

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3:11

Why don't companies take more time to truly understand customer needs? In short, because it's hard, it takes time, and sometimes, we don't want to hear what they have to say. Customer feedback isn't simply about capturing data from questionnaires, reporting the top three frustrations customers have, and then deciding which one is the least costly and painful to implement. It's also not rolling your eyes when you hear the same concerns over and over again.…

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