What are you known for? (Niche)
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This conversation will never go away. What is your specialty? What are you known for? What is your most requested service? Check your POS what product or service does it say you sell most of? If the answer to those questions is the same. That should be your Niche. I know there are other things that you enjoy doing and you can continue to do those things. However, your advertising and marketing should be what your client base is asking for. That is what you are good at. Do your research and make a decision.
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