How Do You Apply Conversion Rate Optimization to the Entire Marketing Function? | With Talia Wolf

The Strategic Marketing Show

The Strategic Marketing Show

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

2 роки тому 25:08

MP3•Головна епізоду

How do you treat CRO, i.e. Conversion Rate Optimization? Is it something done by a small team to your calls-to-actions? Or is it truly ingrained into all of your marketing activities? My guest today certainly believes it should be the latter.

She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove.

She’s also helped several high-growth brands including Teamwork, Sprout Social and Mercedes optimise their funnels, create experiences customers love and generate more leads. A warm welcome to the Strategic Marketing Show - the Founder of GetUplift - Talia Wolf.

Topics discussed on this episode include:

Why does CRO impact the entire marketing function?
You also talk about the importance of meaningful research and emotional targeting - what do you mean by that?
How can different marketing departments work more effectively with CRO in practice?
Today you’re sharing details about an enterprise you’ve been working with for over 18 months and the tests you ran for them - how have you helped them out and what were the results?
You also collaborated with product and other teams across the organisation - how did you go about doing that?

39 епізодів

How Do You Apply Conversion Rate Optimization to the Entire Marketing Function? | With Talia Wolf

published 2 роки тому

Поширити

MP3•Головна епізоду

She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove.

Topics discussed on this episode include:

Why does CRO impact the entire marketing function?
You also talk about the importance of meaningful research and emotional targeting - what do you mean by that?
How can different marketing departments work more effectively with CRO in practice?
Today you’re sharing details about an enterprise you’ve been working with for over 18 months and the tests you ran for them - how have you helped them out and what were the results?
You also collaborated with product and other teams across the organisation - how did you go about doing that?

39 епізодів

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