Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Вміст надано New England Biolabs. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією New England Biolabs або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Podcast 20: Interview with NEB Scientists: The Evolution of Overexpression and Protein Purification
Manage episode 337495080 series 3382010
Вміст надано New England Biolabs. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією New England Biolabs або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Hear from NEB Scientists Mehmet Berkman and Paul Riggs about the lessons that New England Biolabs has learned about protein expression and purification over the last 40 years.
67 епізодів
ПоширитиManage episode 337495080 series 3382010
Вміст надано New England Biolabs. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією New England Biolabs або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Hear from NEB Scientists Mehmet Berkman and Paul Riggs about the lessons that New England Biolabs has learned about protein expression and purification over the last 40 years.
67 епізодів
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The New England Biolabs Podcast: Lessons from Lab and Life
Dr. Rita Colwell, internationally recognized expert on cholera and other infectious diseases, shares insights from a lifetime in the field of science.
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The New England Biolabs Podcast: Lessons from Lab and Life
Dr. Ben Kleinstiver, whose lab is located at the Center for Genomic Medicine at Mass General Hospital, joins us to talk about programmable nucleases, genome editing, and the applications of this technology in the future of healthcare.
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The New England Biolabs Podcast: Lessons from Lab and Life
The three Passion in Science Award winners in the Category of Arts and Creativity joined us in the studio to talk about their art and what initiated its creation. Sam Siljee shares his soundscapes, Sally Kong describes her weaving patterns, and Michael Weiner his details his uniquely scientific large-scale portraits.…
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The New England Biolabs Podcast: Lessons from Lab and Life
In this podcast, New England Biolabs Associate Director of Research, Nathan Tanner explains the portfolio of NEB products called Enzymes for Innovation.
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The New England Biolabs Podcast: Lessons from Lab and Life
In this podcast, Sophie Vaud explains the environmentally friendly textile dyeing process developed by Colorifix.
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The New England Biolabs Podcast: Lessons from Lab and Life
In this podcast, Dr. James Lee discusses his research efforts to identify biomarkers and molecular disease-drivers of inflammatory bowel disease.
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The New England Biolabs Podcast: Lessons from Lab and Life
1 Episode 61: Interview with Claudia Gonzaga-Jauregui: Molecular Diagnostic and Precision Medicine access in Mexico and Latin America 22:45
In this podcast, Claudia Gonzaga-Jauregui explains how she is working to increase access to molecular diagnostics and precision medicine in Mexico and Latin America.
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The New England Biolabs Podcast: Lessons from Lab and Life
2014 Passion in Science Award winner Shelly Xie joins us to share what she has learned about the benefits of art for healthcare providers and patients.
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The New England Biolabs Podcast: Lessons from Lab and Life
NEB Production Scientist Lindsey Spiegelman, joins us to explain the seamless DNA assembly method NEBuilder, which was developed at NEB. NEBuilder HiFi offers fast, accurate assembly of DNA fragments, including the ability to easily assemble DNA libraries, as well as the ability perform multisite mutagenesis in a single reaction.…
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The New England Biolabs Podcast: Lessons from Lab and Life
1 Episode 58: Interview with Jo Handelsman: Microbial Communities and Expanding Diversity in Science 24:44
Dr. Jo Handelsman, Director of the Wisconsin Institute for Discovery shares her expertise in microbiome research and the importance of community.
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The New England Biolabs Podcast: Lessons from Lab and Life
The Genes in Space team joins NEB to share the mission of their program, and 2023 Genes in Space Contest winner Isabel Jiang explains how her experience with the program has impacted her education, and the details of her experiment – which will be performed aboard the International Space Station.
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The New England Biolabs Podcast: Lessons from Lab and Life
NEB Emeritus Scientist Bill Jack explains how the discovery of new enzymes has helped advance the capabilities and possibilities of molecular cloning
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The New England Biolabs Podcast: Lessons from Lab and Life
Hear NEB Research Scientist Andy Sikkema, introduce Golden Gate Assembly and it’s uses, as well as tips for successful DNA assemblies.
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The New England Biolabs Podcast: Lessons from Lab and Life
Hear NEB Senior Tech Support Scientist Rachel Carver-Brown explain site-directed mutagenesis and multi-site mutagenesis techniques.
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The New England Biolabs Podcast: Lessons from Lab and Life
Hear from Genes in Space 2022 contest winner Pristine Onuoha, whose experiment explores the measurement of DNA length in space.
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