Branding Accelerator Program - Pam Perry PR Promo The Pam Perry podcast

45:43

Mastering a Platform Before You Promote There In the digital era, your platform isn't just a stage—it's your megaphone, your boardroom, and your community center all rolled into one. Mastering a platform before you promote there isn't just advice; it's imperative. Here's how to make your presence powerful and persuasive. Identify Your Ideal Audience: Don’t just jump on the latest social platform because it’s buzzing. Instead, take the time to find out where your ideal prospects are hanging out. Use email polls or social media surveys to pinpoint where your messages will resonate the most. Personal Branding is Your Superpower: Your personal brand is what sets you apart. If you’re an optometrist, why not wear those crazy glasses as you engage in community events? It’s about being memorable and leveraging your uniqueness. Manage Your Digital Footprint: Every tweet, every post, and every share builds or breaks your brand. Ensure your digital presence is as polished and professional as your services. Cost-Effective Influence: While hiring influencers can be costly, it’s a strategy that can pay dividends if done correctly. Remember the lessons from the Fyre Festival: authenticity and realistic promises are key. Engage Beyond the Screen: Digital presence is crucial, but real-world engagement makes lasting impressions. Get out of the office, meet with your ideal clients, and be where they are. And yes, keeping your physical spaces like offices clean and welcoming does matter—it reflects your brand's attention to detail. Website Wisdom: Your website is your online handshake. Avoid the common pitfall of making it all about you. Instead, enrich it with SEO, client success stories, and an engaging opt-in to capture leads. Remember, a client-centered website is a client-attracting website. Scale with Systems: To truly build and maintain a dynamic platform, you need systems. Efficient systems streamline your operations, allowing you to focus on growth and engagement. And when it comes to managing your brand presence, having a single point of accountability ensures consistency and reliability across all your platforms. To ensure you're ready to effectively build and manage your platform, start by assessing your readiness with our quick quiz. Take the quiz now at pamperrypr.com/quiz and step up your platform game today! Remember, building a successful platform is about more than just showing up—it's about showing up prepared, informed, and ready to engage. Don't just get on a platform; dominate it.…

1
So You Want to Get on TV? Special show with #BlackSpeakersNetwork 43:38

1 year тому43:38

43:38

Slow and steady wins the race. In today’s episode, Black Speakers Network founder Brian J. Olds interviews Dr. Pam Perry, a PR and branding expert. Dr. Pam discusses the racial divide and ambiguities in the media as it relates to African-Americans. She loves the #BlackPress~ Born and raised in Detroit (Motwon), she shares her experiences growing up in one of the largest high schools and how it has birthed creativity in many, including Diana Ross, Shaun Robinson and Ed Gordon. Dr. Pam addresses the difference between marketing and advertising, reasons why you should add PR services after you’ve branded your business, and the things we miss when seeking PR agencies. See QuickMediaCoverage.com to get fast PR exposure! Podcast overview: Branding your business Identifying your call to action The difference between marketing and advertising Target Audience for Media Speakers Magazine and PR Dr. Pam Perry informs listeners that the difference between marketing and advertising is sales. She explains how often we believe that we are ready to showcase our products or services without considering our systems and foundations for success. Dr. Pam shares the importance of preparing yourself for success and encourages listeners to be patient during the process. She emphasizes the importance of customer service, functioning systems, and brand management. Dr. Pam addresses the need to know your target audience before pitching to media to ensure your products or service targets their audience. Dr. Pam is currently the publisher of Speakers Magazine, a subscription service that Pam defines as a” catalog of subject matter experts.” Links featured in this episode: Speakers Magazine: https://www.speakersmagazine.com Follow BSN : Instagram: https://www.instagram.com/blackspeakersnetwork/…

1
Dr. Stacia Pierce - Speakers Magazine "Cover Girl" 12:47

2 years тому12:47

12:47

Speakers Magazine May Issue Highlights Renowned Life Coach Dr. Stacia Pierce, The "Millionaire Maker" The May 2023 issue of Speakers Magazine features an award-winning life coach, motivational speaker, and serial entrepreneur, Dr. Stacia Pierce, who inspires the masses with her provocative message of hope. She is an encourager who delivers a unique blend of high energy talks, financial strategies and motivation using various venues. As the founder of Women in Wealth, Success Academy and The Success Journal, Dr. Stacia is making an indelible mark on the personal development industry with a tenure of over 20 years. Through her 12-month coaching program attendees learn how to move from having a "broke-mindset" to building legacy wealth. Dr. Stacia’s proven methods have helped thousands of women turn their passion into profits. She believes that you can manifest your dreams with proper planning and implementation. The financial guru says, “Money is the Servant and You are the Master!” As a CEO, Dr. Stacia Pierce is a well-known name in the circle of savvy, serious-minded go-getters. The jaw dropping list of clients that she has worked with includes Hollywood elites, Grammy- and Emmy-winners, television personalities, several successful business owners, lawyers, doctors, and government officials throughout the United States, Canada, and the Bahamas. Dr. Stacia’s mission is to propel individuals to reach their full potential and to live their best life. Her desire is to help 100,000 women reach millionaire status. Through her books, speaking engagements, and coaching programs, she has helped thousands of people around the world to achieve their goals and dreams. Embodied with poise and style, Dr. Stacia is a sought-after keynote speaker all over the world. Also in this issue features speakers: Betty Hines, W.E.W. Founder and CEO (she/her) Platinum III Chair Women Presidents Organization Chevel Nelson, Novelist, Poet and Advocate for LBGTQ Dr. Michele Wells, MSW, Transformation Strategist Donald L. Dowridge, Jr., Motivational speaker, known as 21 Century Frederick Douglas India Orms AKA Savy, Model and Model Coach Valerie Yvette Peterson, Poet, Orator and author Priscilla Dames, Transformational speaker, trainer and activist Dr. Angela Marshall, Author, Speaker and Physician Executive To read the entire issue, view the videos embedded, watch the Speakers Magazine show or to get featured, go to www.SpeakersMagazine.com.…

1
Dr. Pam Perry & Chris Howell talk about Success & PR 31:01

2 years тому31:01

31:01

In this episode Chris appears as a guest on Pam Perry’s podcast, “Get Out There and Get Known”. He is the president of Chris Howell Communications and an advocate for change, best known for his Golden Voice for which he shared over his time in media over two decades. Interview Topics: How Chris started work in the industry and his past experiences climbing the ranks What Chris Howell Communications does in terms of helping entrepreneurs get out there and be known The books Chris has written and his advice on printing books How do clients work with Chris Howell Communications in terms of advertising and marketing Whether Chris prefers telling his story or hearing the stories of others Should people try to start or be on a podcast Podcast Host: Dr. Pam Perry https://www.pamperrypr.com Award-winning marketing communications & PR professional Social Media Links: https://twitter.com/pamperry Quotes from Episode: “We all have a story. We all have something we’re passionate about.” Contact Chris Howell: info@chrishowellonline.com chrishowellonline.com…

1
Flashback with Sharvette Mitchell #Synergyenergy Show 29:06

3 years тому29:06

29:06

Sharvette Mitchell from the archives. www.PamPerryPodcast.com for new episodes

1
Podcast Movement 2022 Recap Download with Dr. Pam Perry & Andrea Patrick #podcastmovement 12:34

3 years тому12:34

12:34

Podcast Movement is an annual conference for the podcast industry. It is considered to be one of the largest gatherings of participants in podcasting, with over 3,000 attendees! 🔥. VIDEO PODCASTS THAT YOU WANT TO FOLLOW ARE HERE: http://www.pamperrypr.com 🎤 http://www.SpeakersMagazine.com and https://andreapatrick.com/…

1
Reputation Matters 1:50

3 years тому1:50

1:50

http://www.pamperrypr.com

1
Why You Shouldn't Do Business with People You Really Don't Know.... Lesson Learned 10 Years Ago the Hard Way! 1:50

3 years тому1:50

1:50

Go with Your Gut. You can learn a lot from books, courses and conferences. But in the end, go with your gut. I’ve learned that miracles happened when I was in motion to receive. I learned that when my intentions are pure and my heart is clear, I experience success. It’s my “secret sauce.” People wonder how certain amazing things happen for – I just know that when I sit still and listen to that “still small voice” – I act upon it – I win. I remember my first client. He was walking down the hall of an office building, I smiled and he asked what I did. I told him and he said was looking to hire a PR firm for his gospel play. We conferenced, signed an agreement a week later and we booked a lot major media publicity for that production. Being open opportunities and conscious to what you want is key to getting it. If it looks like a duck, acts like a duck - it's a duck. If someone shows you who they are the first time... believe them! IT'S HARD TO GET A STAIN OUT OF YOUR NAME. Have integrity. https://www.pamperrypr.com/6-things-i-have-learned-after-6-decades-of-living/…

1
So What It Means When They Say "They Can't Afford You" 1:10:05

3 years тому1:10:05

1:10:05

Host: Kadena Tate, www.KadenaTate.com

1
What Every Author Should Know about PR 34:05

3 years тому34:05

34:05

Start where you are with what you have. You've heard it hundreds of times. But what does that mean? You've published the book and you got it on up Amazon. Congratulations! Now what? Now the fun and frenzy begins. You push people to buy it. You share the link from Amazon. You do "free download" days with the eBook. You run Facebook ads. You blog about it. You send out eblasts. You get creative and do a book trailer and a few blog tours. You write a press release. You pitch yourself to the media. You book yourself on podcasts or run a webinar or start podcast all around the subject of the book. Hoping people buy the book, talk about the book and then have more people BUY the book. Whew! Book sales are soaring - for at least three months. Then you know what happens after about 90 days? Nothing. You're worn out and tired of pushing your book. You stop pushing it and your sales tank. All that hard work and you are now at a stand still. That's why being an author is not enough. You have to become an authorpreneur. You must have a strategy to turn your book into a business. Article Source: http://EzineArticles.com/9810612…

1
Pam Perry interview with Sharrarne Morton, CEO of Morton Media 30:01

3 years тому30:01

30:01

Sharrarne Morton (as featured in Speakers Magazine) has been in the media industry for over 20 years. She began her career in high school as the school newspaper editor. She then went to college and hosted her school's radio show while majoring in broadcast journalism. Sharrarne scored BIG by being invited to speak on television. What was meant to be a one-time shot as a TV show guest, turned into a 14-year stint where Sharrarne was a popular and regular commentator on an ABC television station affiliate in Washington, DC. As a television commentator, Sharrarne was presented with numerous opportunities to speak to corporate leaders, associations and non-profit organizations about the media, the power of television, and how its messaging can influence generations. While commentating on TV, she launched Morton Media TV where she began to produce and host local TV shows as well as produce and voiceover dozens of commercials. Sharrarne currently produces and hosts two national shows on SiriusXM Radio with millions of listeners. On one of her shows, Sharrarne coaches small businesses all over the U.S. on how to get to that next level of success. www.pamperrypr.com 🎤 www.speakersmagazine.net…

1
Kiko Davis Snoddy & David Mayer: A Different Kind of Grief - How Racism Shapes Family Legacies 35:37

4 years тому35:37

35:37

Founders of REPARATION GENERATION, Kiko Davis Snoddy, Trustee of the Donald Davis Living Trust and current Managing Director of Groovesville Productions, and David Mayer, Founder and President of Mayer Laboratories, Inc, a North American medical device company, and the founder of Berkeley Housing Opportunities for Municipal Employees (BeHOME), discuss how losing loved ones triggered personal explorations of racial injustice and inequality in their lives and share their goals for reconciliation. www.ReparationGeneration.org…

1
Lost Gem Found: How to Position Yourself and Build a Brand as an Expert #readysetgospeak 51:48

4 years тому51:48

51:48

Get ready for a new training episode...on PR, Marketing and Branding. This is a training that is from the vault!!! You'll hear my "backstory" on how I got here... and all about how to serve your clients and build your business. Now you may already have a good idea what causes your clients pain, but if not, you have plenty of ways to find out. · Talk to them. What do they most often ask or complain about? · Listen in on forums, on social media, and other places your audience hangs out. What are they struggling with? · Reader surveys. These can be a rich source of information in any market. Pay special attention to the words and phrases your readers use to describe their troubles. · Keep an eye on your competition. What pain points are they addressing? Once you’ve uncovered your ideal clients’ biggest pain points, you’ll have a powerful tool that you can use not only in your sales copy, but it will also help define your programs and service offerings. If you can help your clients overcome the most painful issues they face—whether it’s a lack of self-confidence or a fear of public speaking— you’ll instantly become a more valuable resource in your niche . More info: www.ReadySetGoSpeak.com for more trainings...they're in the Vault!…

1
Civil Rights Attorneys: Laura Coates interviews the legendary, Nkechi Taifa about her book - Black Power, Black Lawyer 15:50

4 years тому15:50

15:50

Nkechi Taifa is Founder, Principal and CEO of The Taifa Group LLC, a social enterprise firm whose mission is to advance justice. The Taifa Group's portfolio of client services include coalition-building, convenings, government relations, meeting and retreat facilitation, strategic planning, and trainings. Her Book: Black Power, Black Lawyer is a memoir that stitches suspense, calamity, humor and wit into a tapestry of history, politics, law, culture and romance. Both serious and scandalous, Nkechi Taifa's audacious quest for justice is a gripping commentary on life; the perennial nature of human resistance against oppression; and her earnest embrace of what is fair and correct. Sometimes raw, sometimes abrasive, sometimes passionate, Taifa offers her truth, unapologetically and unfiltered, with honesty and authenticity. Her memoir is the story of a quest rarely told. The search for the resisters and the rebellious; the pursuit of issues on the cutting edge. Although there are memoirs that chronicle iconic leaders striving for justice during the civil rights era, there is scant reminiscence of the transformative journeys for self-realization of ordinary people growing up during the tumultuous Black Power era. Black Power, Black Lawyer offers a uniquely personal glimpse from an insider's perspective into little known or understood parts of this country's history - from juicy stories of the more controversial and militant aspects of the Black liberation struggle, to the craziness of congressional "sausage-making" and the pivotal role of "strange bedfellows." Navigate this audacious quest with Taifa as she bears witness to ancestors, people and episodes that swayed the shaping of her identity and consciousness. No matter which vantage point she found herself - from sitting on the lap of that fine brother pulling security in the front office of the Black Panther Party; to getting arrested right after graduating from law school; to being accused of being an FBI agent; to representing the lead defendant in the Capitol Bombing case; to being detained at an airport five months pregnant as an alleged enemy of the state; to winning a six-figure settlement for clients in a pivotal employment discrimination suit against a major news media network; or to being a catalyst which sparked the change to the infamous crack cocaine laws -- her quest for justice in society reigned supreme. Taifa's memoir is sure to awaken, inform, provoke, move and, at its best, fire you up to either join, or continue, "The Struggle!"…

1
[Rewind] What Does it Take to Write and Market A Book with Andrew Morrison and Pam Perry 54:12

4 years тому54:12