How to build branded podcasts with Kaspersky!

Podcasting Smarter

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode!

Chapters:
0:00 Intro
0:34 Who is Kaspersky and who is Susi O'Neill?
2:06 When and why did Kaspersky decide to start a podcast?
5:06 Thinking of your branded podcast as an audio series.
8:04 What's the production and creation process of the audio series?
12:07 Video content vs audio content (pros, cons, and considerations)
18:05 Creating marketing content for a specific medium
24:58 Branded podcasts can be for any business of any size.
28:11 The benefits of having a company branded podcast
29:31 Advice for starting a branded podcast.
31:56 Remember: Your podcast is still a podcast!
Check out Tomorrow Unlocked: Fast Forward - https://www.tomorrowunlocked.com/fastforward
Learn about Podbean's enterprise services: https://www.podbean.com/enterprise

Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast

Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast