What would I do with just $500 to spend on music marketing?

Music Marketing Manifesto Podcast – Music Marketing Manifesto

#Business #Music #Independent #More #Podcasting Education #Marketing #Music Marketing Manifesto #Promotion #Musicians #Bands #Selling

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

4 роки тому 37:03

MP3•Головна епізоду

Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had just $500 (approximately) to spend on music marketing. If you’ve got a question that you […]

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What would I do with just $500 to spend on music marketing?

Music Marketing Manifesto Podcast – Music Marketing Manifesto

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published 4 роки тому

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MP3•Головна епізоду

46 епізодів

#Business #Music #Independent #More #Podcasting Education #Marketing #Music Marketing Manifesto #Promotion #Musicians #Bands #Selling

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1
How to turn Live Show Attendees Into Real and Lasting Fans 41:23

4 years тому41:23

41:23

This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS. All that work; all that exposure, and the needle doesn’t move at all. This is […]

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What would I do with just $500 to spend on music marketing? 37:03

4 years тому37:03

37:03

1
From 0 to 26 Album Sales Per Day, Using MMM 1:21:13

4 years тому1:21:13

1:21:13

In the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other members of his band) took Mute Prophet from obscurity and […]…

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Is this really the end of Facebook advertising as we know it? 1:17:42

4 years тому1:17:42

1:17:42

Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, apple will soon be asking all app users if they are willing to allow their […]

1
Tour on your Own Terms – House Concerts with Brian Vander Ark 57:53

5 years тому57:53

57:53

In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark – lead singer of the band The Verve Pipe – about how he has consistently made six figures per year from house concerts, and how you can too! House concerts have long been one of the best ways for independent […]

1
The Art & Science of Playlist Promotion 1:21:11

5 years тому1:21:11

1:21:11

In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career […]…

1
Learn How To Generate Income From Your Music on Twitch 1:21:14

5 years тому1:21:14

1:21:14

In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a full-time income from their music. I also want to remind everyone that I […]…

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Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic 1:41:36

5 years тому1:41:36

1:41:36

The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […]

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Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas 1:18:50

5 years тому1:18:50

1:18:50

Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it. This is important because so […]…

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LIVE Music Marketing Q & A – Replay 2:36:52

5 years тому2:36:52

2:36:52

In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different… This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held last week. During the Q & A, dozens of attendees sent in questions about the best way to […]

1
Branding for Musicians: What It Is and Why It Matters… 30:14

5 years тому30:14

30:14

When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. […]…

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How To Get Your Music Licensed in Television and Film – With Karyn Rachtman 39:54

5 years тому39:54

39:54

One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?” It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to […]…

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How To Report Sales From Your Own Website to Soundscan 1:06:19

6 years тому1:06:19

1:06:19

One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […]…

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Growing Your Fan Base With Free Social Media Strategies 44:37

6 years тому44:37

44:37

If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […]

1
What About Spotify? 22:22

6 years тому22:22

22:22

There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […]…

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How to Grow Your Fan Base With Just $5/Day 52:16

6 years тому52:16

52:16

In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […]

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L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31 50:12

6 years тому50:12

50:12

UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […]…

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The Power of Words – Podcast Episode #30 2:09:12

7 years тому2:09:12

2:09:12

In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […]…

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What Does It Take To Make The Charts? 34:05

7 years тому34:05

34:05

In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]…

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On Getting Dropped By Your Record Label… 1:11:12

7 years тому1:11:12

1:11:12

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]…

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On Getting Signed… 58:59

7 years тому58:59

58:59

If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]…

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Marketing Music Outside of the United States… 23:26

7 years тому23:26

23:26

When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]…

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iTunes and the Future of Downloads – Podcast Episode #25 30:02

7 years тому30:02

30:02

Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]…

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Ariel Hyatt on Developing Your Brand – Podcast Episode #24 58:56

7 years тому58:56

58:56

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]…

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Music Marketing Q & A – Podcast Episode #23 2:10:02

8 years тому2:10:02

2:10:02

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]…

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9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22 1:49:06

8 years тому1:49:06

1:49:06

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]…

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Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21 1:23:03

8 years тому1:23:03

1:23:03

In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […]…

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How to Get Nominated For a Grammy – Podcast Episode #20 1:13:51

8 years тому1:13:51

1:13:51

In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […]…

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Are Facebook Ads the New Touring? Podcast Episode #19 1:09:37

8 years тому1:09:37

1:09:37

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]…

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Your Guide To Music Licensing – Podcast Episode # 18 1:00:46

10 years тому1:00:46

1:00:46

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]…

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How to Land A Sponsorship For Your Band – Podcast Episode # 17 54:41

10 years тому54:41

54:41

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […]

1
Spotify: Helping Or Hurting Independent Artists? 45:26

10 years тому45:26

45:26

A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of […]…

1
Here’s How You Release The Number #1 Blues Album In America 1:07:27

10 years тому1:07:27

1:07:27

Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer. In the […]…

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How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14 1:02:59

11 years тому1:02:59

1:02:59

In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats. The […]…

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CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13 1:22:28

11 years тому1:22:28

1:22:28

In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]…

1
A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12 1:16:46

11 years тому1:16:46

1:16:46

In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […]…

1
1200 Albums Sold To A List Of Just 3000 Fans – Podcast Episode 11 50:32

11 years тому50:32

50:32

In episode 11 of the Music Marketing Manifesto Podcast we’ll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able to sell 1200 copies of her Christmas album to a list of approximately 3000 fans, in just a few […]…

1
The Vegan Black Metal Chef & Niche Marketing In Music 48:28

11 years тому48:28

48:28

I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef. The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which has led to coverage from ABC, the Washington Post, Wired, […]…

1
“This Is My Last Chance To make It With My Music.” – MMM Podcast Episode #9 1:06:09

12 years тому1:06:09

1:06:09

In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares the story of how he went from a single subscriber (himself) to over 500 subscribers in just three and […]…

1
The State Of The Independent Music Industry In 2013 2:58:14

12 years тому2:58:14

2:58:14

This past Thursday, my compadre Scott James (from websitesforrockstars.com) and I, held a live music marketing summit / webinar / coaching call / whatever-you-wanna-call it, to discuss the state of the music industry in 2013. More importantly we opened up the phone lines and discussed YOUR music careers and the various obstacles many of […]…

1
MMM Podcast Episode #7 – Kickstarter for the “DIY Musician” With Kat Parsons 58:35

13 years тому58:35

58:35

Recently I reported on Amanda Palmer’s astonishing Kickstarter success, when the indie artist raised over 1.2 million dollars to help promote her upcoming album/book release. However many readers pointed out that Amanda Palmer is by no means your average musician. She has a major label past, a huge following, managers, publicists, and a reportedly […]…

1
Using Search Engine Traffic to Promote Your Music With Sean Mize 1:26:55

13 years тому1:26:55

1:26:55

In this weeks Music Marketing Manifesto Podcast we’ve got a really special guest. His name is Sean Mize. Sean happens to be the number #2 article marketer in the world (by volume), and he happens to be one of just a small handful of guys that I consider to have been major contributors to my […]

1
Getting Your Music in Television and Film with Music Supervisor, Joe Paganelli 2:41:41

13 years тому2:41:41

2:41:41

In episode #2 of the Music Marketing Manifesto podcast I interview music supervisor, Joe Paganelli from Shovelhead media. Listen and/or subscribe on itunes. Joe discusses the reality of pitching music supervisors and what it takes to get your music in television and film. We also take more questions from the MMM audience, discuss industry […]…

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The Music Marketing Manifesto Podcast – Episode #1 1:43:32

13 years тому1:43:32

1:43:32

First of all, I want to wish you all a very Merry Christmas! It really has been an amazing year and I hope it’s been just as great for every single one of you as well! As you settle in for your Christmas Holiday and the inevitable carb-coma that is sure to follow, I […]

1
Matthew Wadsworth – Musician, Author, Internet Entrepreneur, and Motorcycle Stunt Rider 36:21

13 years тому36:21