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The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Content provided by Liz Wilcox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liz Wilcox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
Content provided by Liz Wilcox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liz Wilcox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
Hey, fabulous subscribers! 🎧 Welcome back to The Email Sound Booth, your one-stop audio space for all things email list magic. I'm your affirming host, Liz Wilcox, here to sprinkle a little list-building miracle dust on your Friday (and it’s eco-friendly, duh). In this episode, we're diving into our sacred practice with some affirmations designed to make your email list the glimmering crown jewel it deserves to be. New around these parts? Let me break it down: We're affirming our way to inbox loving, list-bosoming happiness, and we are SO glad you’re joining us. Here's the scoop: 🌍 Mind & Heart Unity: This isn't just about thinking you can grow your list, but really feeling it in your heart and gut. 🎯 Affirmation Time: We chant, we journal, we self-reflect. If an affirmation gives you pause, spend a sprinkling more time embracing and understanding the ‘why’. ✍️ In this Episode: We affirm that our list success is natural, our instincts are spot-on, and hey, sometimes those unsubscribes are just paving the way for our next big fan. 👯♀️ Golden Nugget: Your best isn’t a stagnant concept; it morphs with you daily. And honey, you're deserving of a list as vast as your dreams. 🌈 Mark Your Calendars: List Building Live is just around the corner from March 11th to the 13th. Grab your spot with the link in our show notes! Trust me, it's gonna be all the motivational mojo you’ve been waiting for. 🚀 Remember, I'm cheering on your success like a rowdy section at a Taylor Swift concert. Let's crush it, digital pals! Until next Friday—stay affirming and growing, Liz 🌟 P.S. There's no better friend than a fellow email enthusiast, so don't forget to share this episode with your boss-babe besties! 💌✨ List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
Hey there, fabulous listeners! Liz Wilcox here, your friendly neighborhood quirky millennial business owner. 🌟 Buckle up for Episode 109, where I dive into the wonderfully weird world of why my landing page is like a fine wine and just gets better with age. 🍷 Why So Loyal to the Landing Page? 🤔 Simplicity Is Key: Keeping it simple has been my magic wand. Just like I haven’t changed my go-to breakfast in years, my landing page has been the same because it works! The message remains true to my brand and still speaks to the same incredible folks I connected with five years ago. 🥳 Let's Get Funny 🤪: My landing page isn't just informative; it’s a hoot! With a playful side of me (and a pic of yours truly pointing at Will Smith), I want to attract people who dig my humorous vibe. If you snort-laugh at jokes and love a bit of spontaneity, you'll feel right at home. 🎉 Numbers Don’t Lie 📊: Ding ding ding! With a conversion rate of about 33.6%, I’m sticking to what works. It’s like finding the perfect coffee order - why change it if it makes you feel all warm and fuzzy inside? ☕ I want people who embrace the real, unfiltered Liz Wilcox experience. Wanna Level Up Your Landing Page Game? 👀 Join me for List Building Live, happening March 11th through the 13th! It's a mini audio summit with 20 speakers sharing their unique email list-building hacks. 🚀 If you want folks storming your landing page like it’s Black Friday, snag your spot now! 🛍️ The link’s in the show notes, folks. Don’t sleep on this! 💤 Sending virtual high-fives and awkward winks, Liz Wilcox P.S. You’re amazing. Let’s crush those email goals together and I’ll catch you in the next episode! 💌 List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
Hey there, savvy marketers and list-building enthusiasts! 🌟 Welcome back to another zippy installment of The Email Sound Booth . In Episode 108, your favorite email aficionado, Liz Wilcox, dives deep into the often-murky waters of landing page design. Spoiler Alert: It’s time to Marie Kondo your landing pages and only keep what truly sparks joy—and results! Here's what you can expect in this bite-sized podcast nugget: Less is More: Forget about novel-length copy. Your landing page should have just enough text to make them say, “Yes, I need this!” Trim it down and keep it snappy. Bio, Shmio: Unless you casually founded a little startup like Netflix, leave the life story at the door. Your expertise will shine through with the killer content you offer, not the paragraphs about your origins. Simplicity in Sign-Up: Take it easy on the form fields. Just an email is fine. Names are nice; last names, not necessary. Let’s ditch the friction and get those sign-ups rolling in! Minimalist Scrolling: If your thumb starts to cramp from all the scrolling, it’s time to chop, chop, chop! Keep that vital info at the top and easy to find. Font-astic Restraint: Stay cool and collected with 1-2 font styles. Remember, if everything’s bold, then nothing stands out. Highlight like a pro; no need for a font party. And for all you rock stars ready to revamp that landing page, Liz invites you to join her at List Building Live from March 11th to 13th. It’s like a podcast, but a supercharged conference version. Learn from a diversity of speakers—think of it as the Avengers of email list building! Be sure to join us and upgrade those landing pages to level awesome. 👏 Check out the show notes for more deets and links to register. Catch you on the next episode, my fabulous friend! 🚀 P.S. Remember, you’re totally capable of growing your list. Now get out there and show those pixels who’s boss! List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
Hey, hey, hey! Welcome back to The Email Sound Booth with your gal pal, Liz Wilcox! 💌✨ If you were here for episode 106 and survived my existential email crisis, thank you for coming back! I'm on a pep spree this time around. In this ep, we dive deep into a quasi-mystical secret of list building. Spoiler alert: It’s starring YOU! We’re talking about why your landing page might just need a glamorous (or silly) snapshot of yourself. Yep, grab your camera and pump up those face muscles – it’s selfie time! Key Points Covered: Get Your Face Out There: So you want a better face connection with your audience? Pop your pic on your landing page! It’s like saying, “Hey, I’m human too!” Personality Powers Activate: A picture’s worth a thousand words. My throwback of me in an RV sporting a Will Smith tee is how I roll – quirky, fun, slightly kooky! What’s your pic say about you? Not Just Any Picture: Choose a snap that shouts YOU – whether it’s your fierce boss lady stare or your comedic smirk. Conversions Heaven: Slap that photo on your landing page and watch those conversions climb. Trust me; it’s got magic powers! 🪄 What's Next?: Don’t miss our List Building Live event from March 11th-13th. We’re vibin’ with amazing email gurus sharing their secret sauces to grow your tribe in 2025. So get a pic up there and let them see who's the fresh face behind that email magic. Catch you on the next one, and always remember, you’re amazing. 😎 Sending love, email vibes, and Will Smith nostalgia, Liz 🎉 List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
Hey there, fabulous entrepreneurs and aspiring list-building prodigies! It's your girl Liz Wilcox, and welcome back to Episode 106 of The Email Sound Booth. Full disclosure, I'm kicking things off feeling a bit under the weather, but hey, nothing a little self-deprecating humor can't fix, right? **Quick Run-Down of Today's Episode:** 1. **Feeling Off? Same Here!** 🌟 I legit started this episode feeling a bit off. We’ve all been there, right? But a quick joke at my own expense brought my mojo back. Perfect podcasting entrance? Maybe not, but it’s real life, baby! 2. **List Building Live Event Alert!** 📅 March 11-13th is when the magic happens. The List Building Live event! Mark your calendars and check the show notes (yes, scroll down!), because you’re not gonna want to miss this. Spoiler alert: fun learning times await! 3. **The Core Message - Work it, Work it!** 🤔 What's the #1 thing to remember when growing your email list? Umm... it’s all on you to do the hard stuff! Like, commit, y’all. No magic wave-of-the-wand here, just honest-to-goodness grinding. 4. **Find Your Fun Zone in the Grind!** 🎧 For realz, if I didn't enjoy podcast guesting, I'd probably bail. But since it's a blast for me, I lean into it hard. Almost 300 podcasts in a few years? Heck yeah. Even when life gives you lemons (or food allergies in my case), keep hustlin’. 5. **Major Motivation Vibes!** 💪 At the end of the day, growing that list is your ticket to serious cash flow. And your biz? It deserves the best. I’m cheering for you loudly, knowing you’ve got what it takes to turn those subscribers into superfans. You got this! **Final Pep Talk:** Join me at List Building Live! I’ll be sharing 20+ ways to grow your list so you can find what works for you. Remember, a dash of effort, a sprinkle of determination, and a heaping spoonful of belief in yourself can take you far. Stay awesome and I’ll catch you on the flip side! xo, Liz Wilcox List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
Another episode of Friday affirmations. This is where together, we affirm all that is true about ourselves, our potential, and our business. This week has been all about list building, so let’s continue with that theme, shall we? I believe you can grow your list with all the right people. So let’s focus on calling those people to us today. I hope this helps you finish off the week with more peace. I'm rooting for you always. List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
In episode 104, Liz Wilcox dives into the common issue of having too many freebies and offers a smart solution – creating a resource library. Sharing from her own experience as a former RV travel blogger at the Virtual Campground, Liz describes how consolidating resources can streamline content and boost sign-ups. She provides a practical example and guides listeners through setting up their own resource library. Liz wraps up with a plug for her upcoming List Building Live event, perfect for those focused on growing their email lists. List Building Live Summit Link to the Virtual Campground Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
Join Liz Wilcox in Episode 103 of the Email Soundbooth podcast as she shares three fast methods to grow your email list. From leveraging Facebook ads with expert Zach Spunkler, to enlisting help from your current subscribers, and finally, participating in industry-specific bundles, Liz provides practical insights and cautions listeners about the potential downsides of rapid growth. She emphasizes the importance of targeting the right audience and hints at her upcoming software project, ListGadget.com. Tune in to prepare for List Building Live, her micro audio summit, happening from March 11th through the 13th. List Building Live Summit Check out List Gadget here Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using Episode 101: 1 Huge Way to Grow Your List Without a Freebie Check out Zach Spuckler’s freebie here Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
Episode 102 of the Email Sound Booth Podcast, hosted by Liz Wilcox, dives into the often-avoided topic of 'Freebies' and why they shouldn't be dismissed. Liz advocates for the benefits of freebies in growing email lists, sharing her personal success with her own freebie since 2019. She provides various creative freebie ideas, including content transcripts, quizzes, case studies, free trials, and even playlists. Liz encourages listeners to find a freebie that works for them and teases her upcoming 'List Building Live' event from March 11th to 13th. Episode 101: 1 Huge Way to Grow Your List Without a Freebie Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
In Episode 101 of the Email Soundbooth Podcast, Liz Wilcox shares a game-changing strategy to grow your email list without the need for a freebie. Liz dives into her personal experience and success with hosting events, like challenges, summits, and giveaways as powerful tools to attract new subscribers. She emphasizes that while this strategy may require more effort, the payoff can be substantial, helping you emerge as a leader in your industry. Tune in to learn how you can implement these tactics, and don't forget to check out Liz's upcoming List Building Live event from March 11th-13th. The link is in the show notes! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
In this lively and celebratory 100th episode of the 'Email Soundbooth' podcast, host Liz Wilcox is joined by her sister Patricia to answer a plethora of questions from their dedicated audience. Topics range from effective email marketing strategies and list building tactics to personal anecdotes and advice on maintaining a work-life balance. Liz shares insights on working with collaborators, creating engaging content, and dealing with the sacrifices required to grow a successful business. With humor, authenticity, and enthusiasm, this milestone episode offers valuable tips and inspiration for email marketers and entrepreneurs. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
In episode 99 of the Email Sound Booth podcast, Liz Wilcox addresses a critical topic: scrubbing your email list. She emphasizes that while it has always been a best practice for deliverability and cost-efficiency, it is now a legal requirement imposed by major email providers like Google, Yahoo, and Microsoft. These providers aim to eliminate inactive email addresses to save server resources, and failing to comply could lead to your emails getting blocked. Liz also highlights the benefits of list scrubbing for better email metrics and urges listeners to continuously grow their email lists. She encourages joining her email marketing membership and participating in the Facebook group for more in-depth conversations and strategies. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 17: Cold Scrubbing in 2025…
In this episode, Liz Wilcox, the fresh princess of email marketing, celebrates nearing 100 episodes of her podcast. She provides practical advice on email sending: the best time to send emails is when you can consistently sit down and do it, regardless of what analytics might suggest. Liz shares her experiences sending emails for different ventures and emphasizes the importance of consistency over perfect timing. She also mentions her upcoming micro audio summit 'List Building Live' and invites listeners to join her $9 a month email marketing membership for more tips and templates. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 49: The Only Email Metric I Care About…
In this episode, Liz Wilcox, the fresh princess of email marketing, provides a critical reminder about the nature and significance of email marketing metrics. She addresses common concerns about email metrics accuracy, emphasizing that they will never be completely precise due to inherent technological errors. Liz advises listeners not to obsess over individual metrics but to focus on overall trends and list growth. She encourages spending time on valuable tasks, like growing the email list and converting subscribers into customers. Liz highlights the importance of tracking list growth and customer conversion rates rather than getting bogged down by minutiae. She also introduces her email marketing membership that offers templates geared toward increasing engagement. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…
In Episode 96 of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, shares insights into her top-performing email of January 2025. Liz discusses her email strategy, emphasizing transparency and the importance of clear communication with her audience. Despite sending fewer emails compared to Q4 of the previous year, one standout newsletter, 'New, New, New,' achieved a 64.5% open rate and a 4% click rate. Liz explains why the high number of unsubscribes from this email is a positive indicator and elaborates on her approach to leadership and subscriber engagement. She also highlights the links that intrigued her audience the most, including her own YouTube channel and the work of her graphics designer. The episode concludes with an invitation to join her $9 email marketing membership for more behind-the-scenes content and email marketing tips. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Link to new new newwww email Episode 19: My Best Performing Email from Sep 2024 (and why it worked) Episode 37: My Best Performing Email from Oct 2024 (and why it worked) Episode 57: My Best Performing Email from November Episode 81: Top Performing Email of December 2024…
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