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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
97 episodes
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. How do the most successful minds in marketing, entertainment, business, and even health and science evolve in an ever-changing world? This season, Bob sits down with visionaries across a wide range of industries to hear how they’ve used data, analytics, and creativity to adapt to new technology, lead strong teams, and build successful businesses that will shape our future. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Whether it’s a promotion or a pivot, a great pitch or a stroke of luck, behind most successful careers is an improbable jump that unlocks new possibilities. Ryan Seacrest went from small-time broadcast host to breaking big with American Idol . On the other hand, Rob Reilly, the Chief Creative Officer of WPP, shocked his colleagues when he stepped backwards just as his career was about to peak, and IPG’s Jacki Kelley made some moves that surprised even herself. Plus, radio and podcast personality Angela Yee and advertising executive Tim Castree have amazing tales to tell about climbing the ladder and making a name for yourself. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Bonus Episode: Secrets from the Marketing Masters 20:18
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Play Later Play Later Lists Like LikedOver the years Bob has asked dozens of business titans to share their secrets –what’s inspired them, how they’ve exceeded their career goals, and the important lessons they’ve learned along the way. In this bonus episode, we’re highlighting memorable stories and secrets from marketing masters. AT&T CMO Kellyn Smith Kenny is honest about her takeaways from unsuccessful campaigns and Gwyneth Paltrow talks about the piece of feedback that changed everything for Goop. Entrepreneur and filmmaker Andrew Jarecki reveals that his successful business came out of trying to solve a problem for himself, while Jon Bon Jovi and Bobbi Brown have wise words on the power of authenticity. Finally, Olivier Francois gives us a behind-the-scenes look at an unforgettable Superbowl commercial. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Martha Stewart Live at iHeart: “Living is a Limitless Subject Matter.” 23:38
23:38 Play Later Play Later Lists Like Liked23:38
Play Later Play Later Lists Like LikedMartha Stewart has been a household name for over four decades and she still isn’t done building her empire. During her rise, the world’s first female self-made billionaire ignored conventional wisdom to become an Emmy Award-winning TV host, best-selling author, and creator of a groundbreaking magazine. Beyond those accolades, her wildly successful merchandising business and multi-channel lifestyle company has established her as an innovative mind in business. Bob sat down with Martha for an intimate live recording at iHeartMedia HQ in front of 100 marketing, advertising, and branding executives. Celebrating her 100th book, Martha: The Cookbook: 100 Favorite Recipes, with Lessons and Stories from My Kitchen , this conversation between friends covers the pivotal decisions in Martha’s career and unpacks the guiding philosophy that built an icon. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Celebrating MTV’s Anniversary with the Real Story of MTV 52:59
52:59 Play Later Play Later Lists Like Liked52:59
Play Later Play Later Lists Like LikedIn honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Pitbull: “Anything you love you have to fight for.” 28:12
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Play Later Play Later Lists Like LikedYou may know this week’s guest by many names. Mr. 305, Mr. Worldwide, or more likely, the one and only Pitbull. Yes, the Grammy winning superstar, education advocate and entrepreneur sat down with Bob for a live conversation in his native Miami at the POSSIBLE conference. Before gaining all his titles, Pitbull was simply Armando Christian Pérez, a kid soaking up the colorful cultures of his city. Growing up, he was exposed to diverse, bustling, and at times unstable environments on the streets of Miami. Yet despite any hardship, Pitbull credits his city with giving him the skills to succeed in music and business. In fact, he’s leveraged his creativity and keen business sense to develop a number of independent ventures, including creating his own record label, Mr. 305, Inc., co-owning the Trackhouse NASCAR racing team and creating the Voli 305 vodka brand. Plus, he uses his international superstardom to give back to his community. Through SLAM! Charter schools, Pitbull is revolutionizing education and giving kids in underrepresented communities the opportunities he didn’t have. Listen to hear about these endeavors and more, and stay tuned to learn how he got the name Pitbull in the first place. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Ryan Seacrest: “I celebrate people, but I’m not the star.” 37:16
37:16 Play Later Play Later Lists Like Liked37:16
Play Later Play Later Lists Like LikedRyan Seacrest is America’s favorite host. He’s been on the radio since he was a teenager, but it wasn’t until he came on all of our TV screens in 2002 as the host of American Idol that he became a constant presence in American households. That big break propelled him to other roles, like hosting E! Red Carpets, Live with Kelly and Ryan , and will soon become the new host of Wheel of Fortune . All the while, he’s been on the radio in Los Angeles, and as the host of the syndicated show On Air with Ryan Seacrest , recently celebrating his 20th year on KIIS-FM. All this plus producing ventures that have brought us phenomena like Keeping Up with the Kardashians make it seem like Ryan can be in multiple places at once, and is definitely the hardest working person in showbiz. As Ryan tells Bob, he’s had a relentless drive to find success since he was a kid in Atlanta falling in love with radio. Listen to hear how he dropped out of college at 19, moved to Los Angeles, and turned that determination into a storied career. Plus, hear how a key encounter with Dick Clark helped him hone his hosting persona and why interacting with people–from connecting with contestants to his meaningful philanthropic ventures–is what keeps him going. To learn more about the Ryan Seacrest Foundation, please visit www.ryanseacrestfoundation.org . See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Andrew Jarecki: “People really do want to tell you their story.” 40:04
40:04 Play Later Play Later Lists Like Liked40:04
Play Later Play Later Lists Like LikedYou’ve probably been entertained by entrepreneur and filmmaker Andrew Jarecki even if you didn’t realize it. He co-founded the business everyone used in the 1990s: Moviefone. His list of accomplishments also include co-writing the theme song for the hit TV show, Felicity , directing the Ryan Gosling film, All Good Things , and directing and producing the documentary, Capturing the Friedmans, which won 18 international prizes and earned an Academy Award nomination. He’s probably best known for directing the Emmy-winning HBO series The Jinx: The Life and Deaths of Robert Durst, which will be back with Part Two this year. Andrew sat down with Bob to recount how he got Moviefone off the ground and changed the industry forever; the major pivots and innovations behind the production of his films; and share how his parents influenced his career. You’ll get a sense of the unique skills that have enabled him to turn curiosities into successes, and have fun along the way. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How does one come up with great ideas? Some may think they’re random strokes of genius, but Rob Reilly knows it takes a mix of hard work and creativity–the truest embodiment of math and magic. Now the Chief Creative Officer of WPP, Rob built his stunning reputation on work that is memorable and buzzy, from campaigns for companies like American Express and Burger King to the “Fearless Girl” statue that still stands in Manhattan’s Financial District. These works weren’t strokes of genius. They emerged from decades of Rob tirelessly logging ideas and learning his business inside and out. Listen to hear Rob explain his creative process and reflect on some of the most important moments of his career, from the college party that landed him his first advertising job to the time he took a demotion and pay cut to improve his craft. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Scott Borchetta: “This is the future – we better figure this out.” 32:52
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Play Later Play Later Lists Like LikedCountry music is the biggest radio music format and Nashville’s Scott Borchetta knows the genre inside and out. He’s the founder, president, and CEO of Big Machine Label Group and the founder of Big Machine Distillery. Scott has signed deals with artists like Tim McGraw, Jewel, Lady A, Zac Brown Band, Thomas Rhett, Florida Georgia Line, and many others. Scott sits down to talk about his impressive career, from how he discovered his place in the music industry to when he knew it was the right time to go out on his own. His optimism, strategic thinking, and competitive spirit has helped him master music promotion and he feels more energized than ever to take on the next big thing. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Kenneth Feld: “People make an organization.” 30:00
30:00 Play Later Play Later Lists Like Liked30:00
Play Later Play Later Lists Like LikedAudiences love a spectacle, and Kenneth Feld knows better than anyone how true this is. As the Chairman and CEO of Feld Entertainment, he’s an acclaimed visionary when it comes to live, family friendly theatrics. He took over the business from his father, who founded it back in 1967 when he discovered the Ringling Bros. and Barnum & Bailey. Kenneth sat down with Bob to describe how he maintains the company’s core principles, from valuing families above all else to championing live entertainment as a way of bringing people together–even during a global pandemic. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Kellyn Smith Kenny: “The working world is a team sport.” 37:23
37:23 Play Later Play Later Lists Like Liked37:23
Play Later Play Later Lists Like LikedKellyn Smith Kenny was born to innovate. From her early years, she was a textbook over-achiever, thriving as both an athlete and a mathlete and joining any additional club she could squeeze her way into. Growing up, she watched her mom run a hospital and her dad contribute to groundbreaking work at Bell Labs, inspiring her to dedicate herself to meaningful work. This well-rounded foundation has taken Kellyn far in the world of marketing. Her resume is stacked with giants of business like Microsoft, Hilton, Capital One, and Uber, where she learned to approach work like she’s captain of a sports team. Knowing the game inside and out and fostering a diverse, cohesive team is of the utmost importance. Currently, as the Chief Marketing and Growth Officer at AT&T, she has continued making bold moves to breathe new life into an iconic brand. She sat down with Bob to explain just how she does it. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing, starting Thursday, February 29th. This season, Bob sits down with leaders, entrepreneurs, and visionaries across music, film, live entertainment, marketing, and more. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Tech pioneer Ted Leonsis is never one to shy away from a challenge. He’s an uncanny trend spotter, from his beginnings at companies like Wang Laboratories and AOL to his current role as Founder and CEO of Monumental Sports and Entertainment. He’s also the ambitious co-founder of investment group Revolution Growth and even did a stint as mayor of a small Florida town. But before college, Ted was a self-described “lazy” student who would just get by. So, what changed? In this conversation, Ted tells Bob about the monumental event that changed the trajectory of his life and ignited his passion for technology. He also explains how a near death experience propelled him to create a list of 101 things to do before he died – a list that guides and motivates him in all aspects of his life to this day. See omnystudio.com/listener for privacy information.…
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
1 Howard Makler: “Your brand is a fingerprint of your behavior.” 26:37
26:37 Play Later Play Later Lists Like Liked26:37
Play Later Play Later Lists Like LikedHoward Makler knows how vital small and medium-sized businesses are to the economy. But he also knows not everyone appreciates their value. A successful serial entrepreneur and CEO of Innovation Refunds, Howard is working to make sure smaller businesses are no longer ignored. Innovation Refunds helps small businesses gain access to government funding, along with the knowledge, resources, and technology to succeed. Howard started small too—he founded his first company out of his bedroom at 13 years old—and knows that paths to success aren’t always traditional. Bob sat down with Howard to hear how he went from opting out of college to teaching classes at Wharton. Howard also shares what big businesses can learn from small businesses – and why taking care of your employees should be a priority for every company, regardless of size. See omnystudio.com/listener for privacy information.…
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