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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Building brand.
Manage episode 321372803 series 1081001
Зроблено Josh Phegan and Featuring Josh Phegan - voted top real estate coach by REB online і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.
In this week's podcast, Alexander Phillips and Josh Phegan talk through what it takes to build a personal brand, including: Why brand is more than just a logo. How customer experience is your brand. Why you need to spend more time where your customer hangs out. And what to do to get rapid customer exposure.
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