VOC True North podcast

#Entrepreneur #Business #Marketing #Chetan Bhatt #Startup #Research #Voice Of The Customer #Product Marketing

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at ⁠travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…

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Ever wonder why some start-ups skyrocket while others crash and burn? The secret lies at the intersection of Marketing, Product, and a deep obsession with your Customer. In this podcast, we'll explore how successful teams don't just understand their customers—they live, breathe, eat, and sweat their every need. Join us for actionable strategies that transform customer insights into growth. Your start-up's next breakthrough might be just one episode away.

8 епізодів

VOC True North

updated 9 днів тому

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8 епізодів

#Entrepreneur #Business #Marketing #Chetan Bhatt #Startup #Research #Voice Of The Customer #Product Marketing

Усі епізоди

VOC True North

1
How to use AI in Customer Insights Research 41:11

9 днів тому41:11

41:11

Paul Schydlo, Computer Vision PhD and Founder at Jaide, a customer research AI deep dives into what makes AI and people fundamentally different and the right way to collaborate for best results.

VOC True North

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#1 on Search Rankings in 90 days 41:46

10 днів тому41:46

41:46

Sam Dunning, founder of Breaking B2B, runs us through how he gets Saas websites to #1 on search engine with a streamlined and direct approach to SEO.

VOC True North

1
Saas Go-to-market with AI in 2025 45:10

17 днів тому45:10

45:10

Lindsay Kelly, VP of Marketing at Sonar shares concrete examples and results of strategies executed with AI tools to drive Go-to-market.

VOC True North

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Head of Marketing vs Senior SEO 47:06

5 weeks тому47:06

47:06

Josh Shulman, Head of Marketing at N.Rich and Rowan Collins, Independent consultant and ex-Head of SEO at Mzuri Group debate how SEO should be applied and measured in 2025.

VOC True North

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Mapping the B2B customer journey properly - with Alan Hale 47:46

9 weeks тому47:46

47:46

The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions That's nonsense Yes it's complex And yes, you won't know it all But you don't need to Strategy leans on key insights. It creates clarity If you know what you're looking for, you can figure clarity out That's what this article is about Alan Hale president of Consight Marketing Group, LLC shares in detail - Key buyer journey facts - How to find them and - How they map to strategic decisions It also includes very clear examples of how these decisions have driven growth in his consulting projects It's fascinating - enjoy!…

VOC True North

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Uncovering Customer Insights: A process for Startups 51:35

11 weeks тому51:35

51:35

Customer Insights are the bedrock of Marketing and Product Strategy. It's how you know who your customers are, what they need, why and how they are making choices. Data might tell you what choices they make, but there is no insight into the reason behind - and so Marketing and Product get stuck. In this episode we deep dive with Alan Hale, MBA, 45 year veteran Marketing Insights researcher for companies that include the Fortune 500, into the ins and out of the Customer Insights process for start-ups.…

VOC True North

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Segmentation for Customer Centric Growth 43:05

12 weeks тому43:05

43:05

We wade deep into strategic waters and resurface with actionable steps of how to create a meaningful customer segmentation that drives growth - with Alan Hale, a 45-year veteran market researcher for companies that include the Fortune 500.

VOC True North

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Rediscovering the Customer in B2B Marketing 43:48

12 weeks тому43:48