Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. Learn More: Justin Manly: https://on.bcg.com/4kGYyPH BCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIB BCG’s Latest Thinking on Corporate Finance and Strategy: https://on.bcg.com/3ZeAMlX Your Growth Strategy Depends on Your Starting Point: https://on.bcg.com/43YpzZm The Vitality Code: How Growth Leaders Master Strategy, Technology, People, and Culture: https://on.bcg.com/4dMKjH1 This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp…
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Вміст надано Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Free Spirits: Insights on Functional Beverages
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Вміст надано Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Join David Gonzalez and Lars Miller as we explore the beverage industry and functional beverages. The Free Spirits Podcast shares stories from founders, brand operators, and retail experts in the beverage and cannabis space. From adult beverages to the secrets of retail success, we explore what makes great brands thrive. Follow us on social media to join the conversation and elevate your understanding of beverage business operations. Social - @larsmillermedia & @herbalprofiles on all social platforms Linkedin - www.linkedin.com/in/lmillermedia
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Вміст надано Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Join David Gonzalez and Lars Miller as we explore the beverage industry and functional beverages. The Free Spirits Podcast shares stories from founders, brand operators, and retail experts in the beverage and cannabis space. From adult beverages to the secrets of retail success, we explore what makes great brands thrive. Follow us on social media to join the conversation and elevate your understanding of beverage business operations. Social - @larsmillermedia & @herbalprofiles on all social platforms Linkedin - www.linkedin.com/in/lmillermedia
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In this episode of the Free Spirits Podcast, we dive into the evolving cannabis beverage industry with Ben Larson, CEO of Vertosa. Discover how Vertosa leads the way in emulsion technology for infused beverages, impacting popular brands like Collective Project, Wunder, and Pabst High Seltzer. Ben shares his incredible journey from startup accelerator founder to navigating the complexities of the functional beverage landscape. Packed with insights on key trends like 'mood modulation' and the challenges of regulation in infused beverages, this episode is essential listening for anyone interested in the future of adult beverages. Learn why operational efficiency and transparency are crucial for success in the beverage business. Whether you're involved in the beverage sector, CPG, or simply intrigued by the innovations in functional drinks, you won't want to miss Ben's expert perspectives! Whether you’re in beverage , CPG , functional drinks , or just fascinated by what it takes to scale in this space—Ben brings clarity to one of the most misunderstood parts of the industry. 📍 Find Vertosa: https://www.vertosa.com 📬 Subscribe to Herbal Profiles for infused beverage news: https://herbal.beehiiv.com #Vertosa #FunctionalBeverages #BeverageIndustry #InfusedBeverages #BenLarson #CannabisBeverages #EmulsionTechnology #AdultBeverages #MoodModulation #FreeSpiritsPodcast #BeverageBusiness…
Join hosts Lars Miller and David Gonzalez on Free Spirits as they sit down with Gordon Whelpley, founder of Float House—a Connecticut-based beverage company pushing the boundaries of adult beverages. Gordon, an award-winning brewer with deep roots in the craft beer world, shares his journey from beer to THC beverages and cannabis drinks, blending beer culture and beverage innovation in a refreshing new way. In this episode, we unpack how Float House navigates the beverage industry’s complex regulatory landscape to create functional beverages that cater to beer lovers who crave the refreshing taste of craft beer—without the alcohol. We explore the science behind their brewing process, how they infuse THC while staying within the rules, and why their unique brand identity resonates with customers across the beverage business. Gordon also dives into product development, market trends, and the role of terpenes and cannabinoids in functional beverages. Plus, we talk about his perspective on the future of THC beverages and how Float House plans to expand beyond Connecticut. If you’re curious about where the beverage industry is headed and want a peek behind the curtain of an innovative cannabis drinks brand, this one’s for you. Tune in, subscribe to Free Spirits, and join the conversation shaping the future of adult beverages and beverage business! Takeaways Gordon Whelpley had an epiphany at the Craft Brewers Conference in 2019 that led him to create Float House. Float House produces THC-infused beverages that mimic the taste of beer without the alcohol. The production process involves navigating complex regulations to ensure compliance with TTB definitions. Gordon emphasizes the importance of flavor and consumer experience in creating THC beverages. The initial product offerings include THC IPA and THC Lite, designed for social drinking occasions. Market feedback has influenced the cannabinoid ratios in Float House products, particularly THC and CBD levels. Gordon discusses the challenges of regulatory clarity and its impact on business operations. The beverage industry is seeing a shift towards functional ingredients like minor cannabinoids and nootropics. Float House aims to create a brand identity that appeals to a wide demographic, particularly those seeking non-alcoholic options. Future product development includes a variety of styles, including double IPAs and fruit-infused beverages. Chapters 00:00 Introduction to Float House and Gordon Whelpley 02:47 The Aha Moment: Transitioning from Beer to THC Beverages 05:53 Navigating Regulations: The Challenges of THC Beverage Production 08:56 Crafting Flavor: The Art of Non-Alcoholic THC Beverages 12:01 The Science of Cannabinoids: Balancing THC and CBD 14:54 The Future of THC Beverages: Market Trends and Innovations 17:49 Regulatory Headaches: The Impact on Business Operations 20:56 Big Beer vs. THC Beverages: Industry Perspectives 23:55 Brand Identity and Target Audience for Float House 26:48 Future Product Roadmap: Expanding the Float House Line 29:54 Distribution Plans: Bringing Float House to New Markets…
What happens when a successful cidery owner enters the THC beverage game? In this episode of The Free Spirits Podcast , we talk with Adam Ruhland—founder of both Wild State Cider and Birdie —about what it really takes to build a cannabis beverage brand from the ground up. From operational advantages to branding decisions, R&D challenges to distribution strategy, Adam walks us through his no-BS approach to launching Birdie in a complex, competitive space. We get into: The moment he realized the cannabis beverage market couldn’t be ignored How his cidery’s infrastructure created a springboard for Birdie What it means to build a truly clean-label product with shelf stability The push and pull of brand design for non-stoner consumers Why he’s cautiously optimistic about DTC—and what makes it hard to scale How he thinks about exits, cash flow, and building smart, sustainable value Whether you’re an operator, a founder, or just fascinated by the infused beverage space—this one’s for you. Timestamps: 00:00 – Intro and welcome 00:44 – Why Adam launched Birdie after Wild State Cider 02:10 – The tipping point: seeing the category take off 03:18 – How cidery operations made Birdie possible 04:48 – Clean-label decisions and ingredient transparency 05:55 – The Birdie brand: design, tone, and shelf presence 08:53 – Using the taproom for consumer feedback 09:57 – R&D lessons: emulsions, shelf life, and flavor fatigue 13:32 – Real-world operational advantages from vertical integration 16:15 – Educating consumers in a limited-marketing category 19:46 – DTC hesitation and Shopify expansion 22:12 – Distribution strategy: wholesalers, direct, and taproom 23:47 – Expansion into new states and demand forecasting 29:15 – Choosing the right distribution partners (not just beer networks) 31:18 – The real goal: build something valuable, not just viral 34:10 – Where to buy Birdie and closing thoughts 💻 Try Birdie: https://drinkabirdie.com 📍Available in MN, WI, TN, and across the Southeast If you enjoyed the show, rate, review, and subscribe —it helps us keep bringing operators like Adam to your feed.…
Doug Fulton discusses strategies for scaling THC and functional beverage brands to navigate the complex beverage landscape. Doug Fulton , Co-CEO of Emergent Beverages and founder of the Brand Accelerator, joins us to break down how cannabis and functional beverage brands can scale with strategic growth, smart distribution, and vertical integration . From his early days in international media to building the largest cannabis beverage facility in California, Doug brings deep insight into the hemp market , THC beverages , and what it takes to launch and exit successfully. We cover: Why most founders scale too fast—and what to do instead How category-first brand strategy can drive retailer adoption Why distribution contracts can make or break your acquisition The real cost of chasing “shiny objects” in cannabis beverages Why 5mg dosing is the smart play in the 2025 hemp regulatory landscape If you’re a founder, operator, or investor in the cannabis beverage or functional drink space, this episode is packed with hard-earned lessons from the front lines. 📌 Follow Doug: https://www.emergentbeverage.com/ 📨 Subscribe for more: https://herbal.beehiiv.com…
Wynk leads the way in hemp-derived THC beverages, navigating challenges in the beverage industry . In this episode of the Free Spirits Podcast, we sit down with Angus Rittenburg, CEO of Wherehouse Beverage and the visionary behind Wynk, to talk about how his team is scaling one of the most innovative hemp-derived THC beverage brands in the country. Angus shares his journey from Tesla battery engineer to cannabis beverage pioneer—engineering mobile production facilities, designing a modular dosing system, and building out BestBev, a high-capacity co-packing facility serving the broader beverage industry. We cover: Why Wynk started with low-dose 2.5mg THC drinks and how customer feedback led to the launch of a 10mg line The switch from dispensary-only sales to nationwide distribution through hemp-derived THC How Wynk is navigating brand strategy and retail partnerships in a fragmented market The real challenges behind producing at scale and why Wynk opened its doors to other brands Where Angus sees the THC beverage category heading next—and why sessionability still matters If you’re interested in cannabis beverages, functional drinks, CPG operations, or the intersection of tech and cannabis, this is a must-listen. 🌐 More on Wynk: https://drinkwynk.com 📦 Co-packing facility: https://bestbev.co 📬 Subscribe to our newsletter: https://herbal.beehiiv.com #Wynk #THCBeverages #HempDerivedTHC #CannabisDrinks #CPG #DosingStrategy #MobileProduction #BeverageInnovation #AngusRittenburg #FreeSpiritsPodcast…
In this episode of the Free Spirits podcast, we sit down with Jake Bullock, co-founder of Cann - the leading microdose cannabis beverage brand revolutionizing social drinking. Jake shares how his personal journey with alcohol led him to create Cann, offering a 2mg THC alternative that provides a gentle, controlled experience similar to having a beer or glass of wine. From securing their first dispensary orders to expanding into mainstream retail through hemp-derived products, Jake reveals the strategic decisions that helped Cann become a category leader. Listeners can try Cann 20% off by using code LMM20 TIMELINE: 00:00 Introduction to the Cannabis Beverage Revolution 01:20 The Birth of Cann: Jake's Personal Journey 05:05 Navigating Early Market Challenges 07:16 From Analyst to Entrepreneur: Assessing Risk 11:00 Evolving Marketplace: The Shift in Consumer Behavior 13:36 First Steps in the Dispensary Channel 16:55 Pivoting to Hemp-Derived Products 20:30 Introducing Higher Dosage Options 24:44 Celebrity Influence in Marketing Strategy 28:25 Navigating Marketing Challenges in the Cannabis Industry 30:32 Balancing DTC and Retail Strategies 32:39 Data-Driven Decision Making in Resource Allocation 36:44 Adapting to Regulatory Changes in the Cannabis Market 40:45 Establishing a Competitive Moat in a Crowded Market 42:57 Future Outlook for the Cannabis Beverage Industry 48:39 Strategic Vision for Cann's Future Key topics include: • How Cann pioneered microdose cannabis beverages • Transitioning from dispensaries to mainstream retail • Their approach to celebrity investors like Gwyneth Paltrow • Navigating complex regulations across different states • Building a competitive advantage in an emerging category • The future of cannabis as a social beverage Connect with Cann: Website: drinkcann.com Subscribe to Free Spirits for more conversations with innovators transforming the beverage industry! #MicrodoseTHC #CannBeverages #THCDrinks #CannabisIndustry #HempDerivedProducts #SocialDrinking #FreeSpiritsPodcast #AlternativeBeverages #FunctionalBeverages…
Summary In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Kim Gamez, founder and CEO of Soberish, a marketplace for non-alcoholic and hemp-derived beverages. Kim shares her entrepreneurial journey, from her early days in the restaurant industry to her current venture, highlighting the importance of community engagement and organic growth. She discusses the challenges and successes of curating products for her marketplace, balancing non-alcoholic and psychoactive options, and the development of her own product lines. The conversation emphasizes the need for discreet products that cater to a non-cannabis user demographic, showcasing the evolving landscape of beverage consumption. In this conversation, Kim Gamez discusses the evolving cannabis market, particularly focusing on the needs of customers who seek relaxation without intoxication. She highlights the importance of simplifying marketing messages to avoid overwhelming potential consumers. The discussion also delves into the growing sober curious movement, emphasizing a shift towards healthier lifestyle choices among younger generations. Kim shares her journey of building the Soberish brand without outside investment, her approach to team dynamics, and her ambitious goals for the future, all while maintaining a focus on positively impacting customers' lives. Takeaways Kim's entrepreneurial journey began in the restaurant industry. Soberish was inspired by the sober curious movement and personal experiences. Organic growth and community engagement have been key to Soberish's success. The marketplace model allows for a diverse range of products. Customer feedback is crucial in product development and curation. Soberish aims to provide discreet options for non-cannabis users. Social media has played a significant role in brand visibility. The importance of creating a seamless experience for brand partners. Kim's background in tech and marketing has influenced her approach. The response to Soberish products has been overwhelmingly positive. Less is more in marketing, especially in cannabis. Customers want to know how a product will make them feel. The sober curious movement reflects a desire for healthier choices. Pricing is crucial for attracting new customers to cannabis products. Building a brand without outside investment can be empowering. Team dynamics are essential for a successful business. Celebrating both wins and losses fosters a positive culture. Impacting customers' lives positively is a key goal. Simplicity in messaging can enhance customer understanding. The future of the cannabis market is evolving and full of potential. Chapters 00:00 Introduction to Soberish and Kim's Journey 03:12 The Birth of Soberish: A Personal Story 06:00 The Power of Organic Growth and Community Engagement 09:07 Curating Products for Soberish Marketplace 12:00 Balancing Non-Alcoholic and Psychoactive Products 15:03 Developing Soberish Product Lines 18:07 Customer Response and Market Positioning 23:01 Understanding Customer Needs in the Cannabis Market 27:32 The Rise of the Sober Curious Movement 31:47 Building a Brand Without Outside Investment 35:59 Team Dynamics and Company Culture 39:01 Vision and Legacy for Soberish Keywords Soberish, non-alcoholic beverages, hemp-derived drinks, entrepreneurship, Kim Gamez, organic growth, marketplace model, product development, community engagement, cannabis beverages, cannabis, sober curious, marketing, customer experience, brand building, alcohol alternatives, wellness, entrepreneurship, consumer trends, product development…
1 The Future of Hemp: Challenges and Opportunities with Kerry Hinkle of the U.S. Hemp Roundtable 30:38
Summary In this episode of the Free Spirits Podcast, host Lars Miller and co-host David Gonzalez engage with Kerry Hinkle, Director of Membership and Public Affairs at the US Hemp Roundtable. They discuss the evolution of the hemp industry since the 2018 Farm Bill, the challenges of regulation, and the importance of advocacy in shaping policy. Hinkle shares insights on the complexities of state-level legislation, the push for CBD to be recognized as a dietary supplement, and the future of hemp products in the market. The conversation highlights the need for federal regulations, the impact of local laws, and the potential for hemp to become a normalized part of consumer culture. Takeaways Kerry Hinkle's journey in the hemp industry began in retail. The 2018 Farm Bill was a turning point for hemp legislation. Delta 8 THC has significantly impacted the hemp market. The hemp industry is seeking federal regulation for extracts. State-level legislation is often unpredictable and challenging. CBD's status as a dietary supplement remains unresolved. Advocacy efforts can mobilize significant public support. California's regulatory landscape poses unique challenges for hemp. Standardized labeling is a priority for the hemp industry. The future of hemp includes opportunities in sustainability and normalization. Keywords hemp industry, CBD, Delta 8, hemp regulation, US Hemp Roundtable, cannabis beverages, dietary supplements, state legislation, advocacy, federal regulations…
In this episode of the Free Spirits Podcast, Lars Miller and David Gonzalez engage with Chris Fontes, CEO and founder of High Spirits Beverages, who shares his journey in the THC beverage industry. Chris discusses the inception of his company, the challenges faced with Delta 8, and the innovative launch of Trojan Horse Cannabis. He emphasizes the importance of understanding the legal landscape, the significance of supply chain management, and the need for policy advocacy in the evolving cannabis market. Chris also reflects on the lessons learned from the early days of the hemp beverage industry and how they apply to today's marketplace. In this conversation, Chris Fontes discusses the evolution of the cannabis market, particularly focusing on the rise of Delta 9 products and the challenges posed by altinoids. He shares insights on market predictions, the impact of corporate cannabis, and the importance of strategic decision-making in a rapidly changing environment. Fontes emphasizes the need for flexibility and adaptation in business strategies, especially in the beverage industry, where cash flow and production capabilities play crucial roles. He also reflects on his aspirations for High Spirits and the potential for future growth and acquisition. Takeaways Chris Fontes revolutionized the beverage industry with THC drinks. Understanding the legal landscape is crucial for cannabis entrepreneurs. Delta 8 posed significant challenges for traditional hemp products. Trojan Horse Cannabis was launched to disrupt the market. Supply chain management is vital for business success. Customers prioritize product availability over legal complexities. Advocacy in policy is essential for industry stability. The cannabis industry requires grace and collaboration among competitors. Innovative branding can redefine consumer perceptions of cannabis. The future of cannabis normalization lies in beverage innovation. Facilitating conversations can lead to effective networking. Delta 9 products are becoming more prominent in the market. The rise of altinoids presents both opportunities and challenges. THCA's future is uncertain amidst regulatory confusion. Corporate cannabis is adapting to the hemp market. Smaller companies are slower to enter the hemp space than expected. Building production capabilities requires significant investment. Cash flow management is critical in the beverage industry. Strategic market decisions can mitigate risks. Flexibility and the ability to pivot are essential for success. Keywords THC beverages, cannabis industry, High Spirits Beverages, Delta 8, Trojan Horse Cannabis, hemp policy, beverage innovation, cannabis normalization, supply chain, regulatory landscape, High Spirits, cannabis market, Delta 9, hemp beverages, regulatory challenges, corporate cannabis, market predictions, THCA, altinoids, cash flow Chapters 00:00 Introduction to the THC Beverage Revolution 01:45 The Birth of High Spirits Beverages 07:19 Navigating the Delta 8 Challenge 12:57 Launching Trojan Horse Cannabis 17:57 Lessons from the Early Days of Hemp Beverages 22:30 The Intersection of Business and Policy Advocacy 27:31 Facilitating Conversations for Growth 28:04 Market Insights and Predictions 28:58 The Rise of Delta 9 Products 29:57 Navigating the Altinoid Landscape 30:58 The Future of THCA and Regulatory Challenges 34:01 Corporate Cannabis and Market Adaptation 36:03 Small vs. Large Players in the Hemp Market 38:58 Building Production Capabilities 42:06 Cash Flow Challenges in Beverage Industry 46:02 Strategic Market Decisions 52:00 Future Aspirations for High Spirits…
In this episode of the Free Spirits Podcast, host Lars Miller and co-host David Gonzalez welcome Lisa Hurwitz, president and co-founder of Happi, a low-dose THC beverage brand. They discuss Lisa's unique experience of running a cannabis beverage company while living in Nicaragua, the challenges and opportunities for women in the male-dominated cannabis industry, and the future of hemp beverages in relation to CPG and recreational cannabis. Lisa shares insights on how Happi balances wellness and social drinking, the innovative ingredient profiles in their beverages, and the importance of diversity in the cannabis space. In this conversation, Lisa discusses the development and marketing of THC beverages, emphasizing consumer feedback in product formulation, the importance of understanding beverage consumption patterns, and the evolving landscape of functional THC drinks. She highlights the challenges and strategies in supply chain management, the dynamics of marketplace partnerships, and her vision for the future of the brand, focusing on strategic partnerships and market expansion. Takeaways Lisa Hurwitz is the president and co-founder of Happy, a low-dose THC beverage brand. Living in Nicaragua has inspired Lisa's approach to flavor and wellness in her products. The cannabis industry still faces challenges regarding gender diversity and support for women. Happy's consumer base is predominantly women, and the brand is designed with them in mind. The hemp beverage market is evolving and could fit into a regulatory framework similar to alcohol. Happy aims to replace weekday drinking occasions traditionally filled by alcohol. The brand focuses on creating beverages that are both functional and social. Lisa's background in CPG and regulated cannabis informs her approach to product development. Happy's innovative ingredient profiles include cannabinoids like CBG and CBN for wellness benefits. The future of hemp beverages looks promising as they become more mainstream. Consumer feedback is crucial for product development. Understanding daily beverage consumption patterns can inform product offerings. THC beverages can serve both energizing and relaxing purposes. The cannabis beverage market is still in its early stages. Supply chain efficiency is key to maintaining competitive pricing. Direct-to-consumer models are gaining traction in the beverage industry. Marketplace partnerships can enhance brand visibility but come with challenges. The future of THC beverages looks promising with potential for growth. Strategic partnerships can facilitate rapid growth and distribution. The cannabis industry is evolving with new business models emerging.…
Summary In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of building a strong team, and the challenges faced when entering the beverage market. The conversation also delves into marketing strategies, logistics, and the significance of data-driven decision-making in their operations. Brandon emphasizes the brand's commitment to longevity and the unique position they hold in the cannabis space.…
In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez engage with Art Massolo, VP of Business Development at Cycling Frog, a leading THC beverage brand. They explore Art's journey into the cannabis beverage industry, the lessons learned from the wine industry, and the evolution of THC beverages. The conversation delves into the brand story of Cycling Frog, market trends, consumer preferences, and the unique business strategies that have propelled the brand's growth. Art shares insights on vertical integration, direct-to-consumer models, and the challenges faced in the THC beverage industry. The episode concludes with a vision for the future of THC beverages and Cycling Frog's role in that landscape. Takeaways Cycling Frog is redefining how we relax and socialize. Art Massolo's journey into the THC beverage industry was driven by a passion for health and wellness. The wine industry offers valuable lessons for the THC beverage market. Consumer preferences are shifting towards lower dosage THC beverages. Direct-to-consumer sales account for a significant portion of Cycling Frog's revenue. Vertical integration allows Cycling Frog to control costs and maintain quality. Partnerships with local brands, like the Portland Pickles, help normalize THC beverages. The cannabis industry is evolving, with potential for collaboration between hemp and marijuana sectors. Regulatory challenges continue to impact the THC beverage market. The future of THC beverages includes a broader acceptance and integration into mainstream culture.…
Summary In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez interview Jason Dayton, co-founder of Trail Magic, a rapidly growing THC beverage brand in Minnesota. Jason shares his journey from cider making to launching Trail Magic, highlighting the challenges and opportunities in the cannabis beverage industry. The conversation delves into the risks and rewards of entering a new market, the importance of consumer preferences, and the strategies for building a successful brand. Jason emphasizes the significance of community engagement and the future vision for Trail Magic as a leader in the cannabis beverage space.…
1 The Benefits and Drawbacks of Building in Public: Persistence and Iteration for Success with Aaron Nosbisch 57:46
Summary In this episode, Lars Miller and David Gonzalez interview Aaron Naschbich, the founder of Brēz, a fast-growing THC and functional beverage brand. Aaron shares his background as an entrepreneur and marketer, and how it led him to create Brēz. The brand story behind Brēz is about providing a better alternative to alcohol, allowing people to feel better without feeling worse. Building in public has been beneficial for Brēz, as it has allowed them to receive support and solutions from the community. However, there have also been drawbacks, such as jealousy and copycats. When it comes to managing the cash flow, Brēz focuses on strategic investments that facilitate growth and maintains a disassociation from the emotional attachment to money. In this conversation, Aaron Nosbisch, the CEO of Brēz, discusses the challenges and strategies for growing a THC beverage brand. He emphasizes the importance of focusing on what's working and making strategic investments in new opportunities. He also highlights the need for clear communication and education to overcome the stigma associated with THC and mushrooms. Aaron advises launching a brand with a strong product and a creative business model that differentiates from competitors. He envisions Brēz becoming the largest functional beverage in the world, valued at tens or hundreds of billions of dollars, while remaining aligned with its mission to reduce human suffering and maximize human potential.…
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