Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive. Steeple Squigs: https://www.instagram.com/steeple_squigs/ Peace Over Podiums: https://www.colleenquigley.org/peace-over-podiums The Second Mountain (book): https://amzn.to/4dNjX7J Alexi Pappas: https://www.instagram.com/alexipappas/ Juli Benson (Coach): https://julibensontraining.com/ Athena Pledge: https://www.teamwass.com/news/four-major-brands-introduce-the-athena-pledge-catalyzing-unprecedented-investment-research-and-access-in-womens-sports/ Berk Communications: https://www.berkcommunications.com/ BPC - Brand, Product, Content: Snow League: https://thesnowleague.com/ Don't Call It A Comeback (Book): https://amzn.to/3HtCSbu The Monday Mantra: https://themondaymantra.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Doug Emslie is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of Cuil Bay Capital , an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of TrailCon , the new trail running conference and festival debuting June 24th & 25th, 2025. BPC: Doug - Semafor Media Podcast 'Mixed Signals' Dylan - Kilian's new YouTube Video Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta. Show Notes: Terignōta: https://terignota.com/ Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Shopify Loan Program: https://www.shopify.com/capital Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/ Brand, Product, Content: Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk HY.Q: https://www.drinkhyq.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook". Show Notes: Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/ Brand New Story: https://brandnewstory.substack.com/ Not A Playbook: https://www.notaplaybook.com/ Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY Rizz Ahmed: https://www.instagram.com/rizahmed/ FKA Twigs: https://www.instagram.com/fkatwigs/ The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147 Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone Paynter Brand: https://paynter.co.uk/ BPC - Brand, Product, Content: A Time Of Gifts (Book): https://amzn.to/44NQE2q Creative Selection (Book): https://amzn.to/4dqm15n Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next. Show Notes: Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE TTL: https://www.instagram.com/that.triathlonlife/ Lionel Sanders: https://www.instagram.com/lsanderstri/ Paula Findlay: https://www.instagram.com/paula_findlay/ Ötillö: https://otilloswimrun.com/ Extreme Triathlon: https://xtri-series.com/ Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions Brand, Product, Content (BPC): Foreign Rider: https://www.foreignrider.com/ Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/ Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on their experiences working with athletes - and how they both came to the same conclusion about the future of athlete marketing. Show Notes: Yuri Hauswald: https://www.linkedin.com/in/yuri-hauswald-b52046a/ GU Energy Labs: https://guenergy.com/ Bear Development Team: https://www.beardevteam.com/ What's The Rusch: https://www.rebeccarusch.com/whats-the-rusch-podcast Payson Podcast: https://podcasts.apple.com/us/podcast/payson-mcelveen-and-the-cauldron-of-content/id1737242598?i=1000701249647 Harlem Run: https://www.harlemrun.com/ Unbound Gravel: https://www.unboundgravel.com/ Camelbak Chase Vest: https://www.camelbak.com/shop/packs/bike/chase-bike-vest-50-oz/CB-2414.html Horizons - Yuri's film project: https://www.youtube.com/watch?v=VaIsu2aeCSI Lost On Purpose: https://vimeo.com/701357507 Time Well Spent: https://www.youtube.com/watch?v=yiaJd8G61r8 Look For Things Where You Can Find Them: https://www.youtube.com/watch?v=1nP5DPirgnE Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature Turns 100! We made it! 100 episodes in just over a year of podcasting, and we are so grateful to everyone for listening, contributing, and joining us on this journey. Episode 100 is an AMA-style episode with questions provided by the Second Nature community - and it includes an important announcement about the future of the podcast. Thanks again for being here for the past 100 episodes - onwards and upwards to the next 100! Show Notes: Uplift: https://www.shiftactivemedia.com/uplift/ KORE Outdoors Podcast: https://koreoutdoors.org/ BPC - Brand, Product, Content: Sharon Lokedi: https://www.instagram.com/shazrine/ Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Jason Bolt has successfully built and sold companies in the outdoor industry, but more importantly, he's been a mentor to many well-known brands in the space. As the founder of Revant Optics, he shares his journey, complete with the ups and downs along the way. This conversation ends with a powerful call to action for the entire outdoor industry, offering a solution to taking care of the outdoor playgrounds that we all know and love. Jason Bolt: https://www.linkedin.com/in/jasonbolt/ Revant: https://www.revantoptics.com/ Society43: https://society43.com/ Evo: https://www.evo.com/ 5 Stages of Business: https://hbr.org/1983/05/the-five-stages-of-small-business-growth 16 Personalities: https://www.16personalities.com/ Shwood: https://shwoodshop.com/ Josué Rivas: https://www.linkedin.com/in/josuefoto/ Arkema: https://www.arkema.com/usa/en/product/technicalpolymers/rilsan-family-products/rilsan-pa11/ Foto Foto: https://fotofoto.io/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Lisa Hassig is the Global Brand + Sports Partnerships Director for AG1. While AG1 has partnered with some of the biggest athletes and creators on their partnerships, we took the conversation in a slightly different direction to share the lifecycle of a collaboration. There are five distinct phases to a solid partnership, and in today's episode, Lisa shares her best practices (and some stories) for each step of the journey. Show Notes: Lisa Hassig: https://www.linkedin.com/in/lisahassig/ AG1: https://drinkag1.com/ Airport AG1: https://www.instagram.com/p/DDGQJtVuyKO/ Ripper (Golf Team): https://www.livgolf.com/ripper-gc/roster SailGP Partnership: https://sailgp.com/news/25/ag1-united-states-announce-new-partnership Christina Lustenberger: https://www.instagram.com/christinalusti/ BPC - Brand, Product, Content: Pelotan Sun Protection: https://pelotan.cc/ Prenuvo: https://prenuvo.com/ (Use Aaron's code to get $300 off: 1deme ) Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Daniel Marrett is the global Director of Marketing and Strategy at Ciele, and has been with the brand for nearly six years as they've gone through every iteration to arrive at this point. During the conversation, we learn the origin of the name, dig into the expansion beyond hats, and go deep on what it truly means to collaborate as a brand. Show Notes: Daniel Marrett: https://www.linkedin.com/in/dmarrett/ Ciele: https://cieleathletics.com/ Aaron's new pants: https://cieleathletics.com/products/u-evdpant-bluebird BPC: Raide LF 2L: https://raideresearch.com/collections/trail-shop-all Nick Denton - Semafor podcast: https://podcasts.apple.com/gb/podcast/nick-dentons-surprising-return-courtesy-of-elon-musk/id1746776326?i=1000701219273 Ryan Holiday Conspiracy (book): https://amzn.to/4jjjZ8R Dustin Klein: https://www.youtube.com/watch?v=QjJ4hYSunq4 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (running and beyond) that is launching as a standalone event this June in Nashville. Show Notes: Christina Henderson: https://www.linkedin.com/in/christina-henderson-7b58b561/ Switchback: https://www.switchbackevent.com/ The Running Event: https://www.therunningevent.com/ OIA: https://outdoorindustry.org/ Diversified: https://www.divcom.com/ BPC - Brand, Product, Content: Untamed (book): https://amzn.to/3EloAZi The Speed Project: https://www.instagram.com/thespeedproject/ Tommie Runz: https://www.tommierunz.com/ Inside Tracker: https://www.insidetracker.com/ The Art of Gathering (book): https://amzn.to/42ntjBK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Sam Degenhard is the Founder and CEO of Campfire Ranch. Like most of us, Sam dreamed of one day launching a business in the outdoor industry. His approach to taking "the leap" involved graduate school, using the dedicated time to hone his concept and approach, preparing as best he could for the launch of the business. As things typically go, the universe had a different timeline in mind. Find out how Sam dealt with an accelerated timeline, what he's learned since then, and how he envisions the future of the business. Show Notes: Campfire Ranch: https://campfireranch.co/ Sam Degenhard: https://www.linkedin.com/in/samdegenhard/ Unreasonable Hospitality (book): https://amzn.to/3Y95vQH BPC - Brand, Product, Content: Baldface Lodge: https://www.nelsonkootenaylake.com/listing/baldface-lodge MAVRIX Game: https://store.steampowered.com/app/2926900/MAVRIX_by_Matt_Jones/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Arc'teryx has officially launched a line of trail running footwear, created in collaboration with their athletes. Josh Herr and Kat Drew join the podcast to talk about the process of bringing Arc'teryx's new footwear to life, how they incorporated athlete feedback, and the future of product development in trail running. Arc'teryx: https://arcteryx.com/ Josh Herr: https://www.linkedin.com/in/josh-herr-1b6b0a1/ Kat Drew: https://www.instagram.com/katdrew/ Adam Campbell: https://www.instagram.com/adamo1979/ Alana Yip: https://www.instagram.com/alannah_yip/ Ovi Garcia: https://www.linkedin.com/in/ovidiog/ Greg Hill: https://www.instagram.com/_greghill_/ Baden-Powell Trail: https://www.vancouvertrails.com/trails/baden-powell-deep-cove-to-lynn-canyon/ Protos Of The Gram: https://www.instagram.com/protosofthegram/ BPC - Brand, Product, Content: Sapiens (book): https://amzn.to/4487J6N Rick Rubin Substack: https://substack.com/@rickrubin Modern Elder Academy: https://www.meawisdom.com/workshop/superage-fitness-own-your-fitness-own-your-future/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Two of the biggest events in the bike industry are the Life Time Grand Prix and Sea Otter Classic, and today's guest is Sarah Stutman, who has played a big role in both of them. We dive into mass participation events, where growth is happening in the endurance event space, and what the future looks like for mountain biking, gravel racing and trail running. Show Notes: Sarah Stutman: https://www.linkedin.com/in/sarahstutman/ Life Time Grand Prix: https://www.lifetimegrandprix.com/ Sea Otter Classic: https://www.seaotterclassic.com/ Payson on Second Nature: https://www.youtube.com/watch?v=zUmQ6qA6Fo8 Bahram Akradi: https://www.linkedin.com/in/bahramakradi/ Alabama Event: https://news.lifetime.life/2025-03-28-Life-Time-Announces-New-Mountain-Bike-and-Run-Event-Coldwater-Trail-in-Northeast-Alabama-on-Oct-24-25 Innovate Alabama: https://innovatealabama.org/ Gravity Logic: https://www.whistlergravitylogic.com/ Industry Connect: https://www.seaotterclassic.com/industry-connect/ Full Swing (Trailer): https://www.youtube.com/watch?v=eC0npETF4PY BPC - Brand, Product, Content: Melanzana: https://melanzana.com/ Final Boss Sour: https://finalbosssour.com/ The Lebronversation: https://www.youtube.com/watch?v=vH0OetsEZ7A Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

After the recent discussion about Outside, we realized that we had more to say - and more appropriately, a more constructive discussion about how we would look at the situation and handle it if it were up to us. It's a back-and-forth about open versus closed content ecosystems - as well as a callback to a favorite Galaxy Brain idea that we've been kicking around. Escape Collective Article: https://escapecollective.com/theres-a-wildfire-outside/ PinkBike: https://pinkbike.com ReconMTB: https://reconmtb.com Billy Oppenheimer Newsletter: https://billyoppenheimer.com/newsletter/ Smart Magic: https://www.smartmagic.com/ Barbarian Days (Book): https://amzn.to/43okhXr Brand, Product, Content (BPC): Not A Playbook (Book): https://www.fupe.wtf/projects/not-a-playbook Brand New Story: https://brandnewstory.substack.com/p/31-writing-a-brands-story Chianti Race Recap: https://www.youtube.com/watch?v=hUVO1JXPGnk Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…