Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
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Вміст надано Daniel Montgomery. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Daniel Montgomery або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Join Agile Strategies' founder, Daniel Montgomery, as he explores the cutting edge of organizational strategy, leadership and performance with some of today's most fascinating thinkers. In this limited series, delve into the secrets of maximizing collective intelligence—both human and artificial—for unparalleled agility and growth. Discover the art of strategic foresight, the craft of creating clear, well-aligned strategies, and the power of staying nimble with Objectives and Key Results (OKRs). Tune in for captivating conversations with deep thinkers, visionaries, and innovators. Don't miss the chance to transform the very way you think about success!
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Вміст надано Daniel Montgomery. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Daniel Montgomery або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Join Agile Strategies' founder, Daniel Montgomery, as he explores the cutting edge of organizational strategy, leadership and performance with some of today's most fascinating thinkers. In this limited series, delve into the secrets of maximizing collective intelligence—both human and artificial—for unparalleled agility and growth. Discover the art of strategic foresight, the craft of creating clear, well-aligned strategies, and the power of staying nimble with Objectives and Key Results (OKRs). Tune in for captivating conversations with deep thinkers, visionaries, and innovators. Don't miss the chance to transform the very way you think about success!
…
continue reading
13 епізодів
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
When it comes to succeeding with OKRs, I've noticed a big difference between leadership teams that are truly teams, and those that are a collection of smart individuals. One B-corp I worked with did an outstanding job of working through conflict and continuously evolving their OKRs to focus on the most important things. I was impressed with their teamwork, and asked them, how did you get so good at this? And they told me, we've got a great coach!. I said, I'd like to meet that guy! Now you can meet him too, Jeff McColloch.…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
The tendency most people have is to cascade OKRs down an organization chart. Functional teams can certainly benefit from OKRs, but the greatest potential value lies in orienting people and OKRs towards customer-facing goals and products. Cansel (pronounced djan-sell) has developed a way to visualize this diverse and collaborative pattern of OKRs in your organization that she calls the "Solar System."…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
Organizations today build value through things that, not long ago, were not really measurable, and therefore not recognized as important. But the world has changed, with intangible capital comprising 90% of the S&P 500. Mary Adams is co-author of the book Intangible Capital and co-founder of Insights7. We talk about the different forms of intangible capital, like relationship capital, natural capital, structural and strategic capital. How can they be measured, and how can we translate them into KPIs and OKRs to help us improve them?…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
Jim Kalbach is the Chief Evangelist for Mural, the collaborative whiteboarding tool. What exactly does a Chief Evangelist do? Listen and find out! He also wrote a book called The Jobs to be Done Playbook. We talk about how JTBD inspires innovative thinking by focusing us on customer problems and jobs independent of technology. Toward the end we get into some very fun speculations about how innovation projects can use JTBD language to write OKRs that support experimental learning.…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
Joe Ryan is the Executive Director of the Crux Alliance. Crux supports six organizations that focus, respectively, on the six major sources of carbon emissions. Their mission is to impact policy in countries across the planet. Joe wrote a great article in the Stanford Social Innovation Review about how robust stakeholder networks accelerate climate progress. We talk about what the qualities of these networks are, and how Crux has adapted OKRs to their specific needs over the past five years. Finally, we touch on the role of strategic foresight and, potentially, artificial intelligence to provide a deeper perspective on where climate work is needed.…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
Peter Compo has a delightfully provocative perspective on strategy, having worked in that area at Dupont for 25 years. What do we even mean by strategy? For many, it's a stack of vision, values, goals, and big projects. Peter would call that a "strategy framework." And by his definition, many strategy frameworks actually lack.... a strategy. Peter defines strategy as a central rule or policy designed to address tradeoffs and guide decision making and other behavior. As a well-thought-out set of guardrails, this kind of strategy actually creates a clear space within it for creativity and innovation. Sound ironic? Check it out.…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
In this conversation with OKR pioneer and best-selling author Christina Wodtke, we suspect that OKRs are in fact being overused. It's best to have very few OKRs that focus the whole organization on giant efforts. Instead, what's happening in many cases is that there's a feeling that every function, and sometimes every person, needs OKRs in order to align with strategy and feel like "one of the cool kids." To do that is to miss the arguably greater importance of "business as usual," what Christina calls "heartbeat work." Also, we talk about the inseparability of team climate for OKR success, and the importance of effective feedback and performance coaching. As Christina says, "Most problems are people problems."…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
In this conversation with Agile industry veteran Evan Campbell, we talk about Strategic Agility, and particularly, the need for resource fluidity. This plays out in any organization's portfolio management process. Evan sees too much emphasis on quantitative models for prioritization of innovative experiments that often deny resources to innovative projects because the risks and benefits are so hard to quantify in advance. Rather than starve innovative projects, we need to reserve capacity for innovation knowing that not all efforts will succeed. We talk about how hard it can be to apply OKRs to long term capital intensive projects, and explore why these projects get bloated with too many features before they even get off the ground. OKRs can speed up the process and eliminate blind alleys by mitigating risks and exploring constraints early in the process.…
Paul Niven has published six books about Balanced Scorecard, strategy, and OKRs, including the recent OKRs for Dummies. In this episode we talk about how the practice of OKRs is evolving, based on our mutual years of consulting experience working with both Balanced Scorecard and OKRs. OKRs have been enormously popular in recent years, but viewing them as a standalone solution doesn't bring the powerful impact we know they can have. Paul offers a contrarian perspective on the so-called "common sense" about OKRs. He challenges assumptions about linking OKRs to compensation, budgeting, OKR cadence, the use of AI, and why OKRs should matter at all to senior executives.…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
The view we hold of the future has a direct impact on the plans we make and the action we take in the present, so it's very relevant to strategic planning and goal setting. Frank Spencer is a futurist - but with a perspective that goes far beyond technology, openly questioning the dominant narrative of technological determinism. Frank is the founder of TFSX, offering training, consulting and certification in strategic foresight. In this conversation we talk about what Frank calls the "sheer preposterousness of the future," i.e. why we can't just extend current trends into an imagined future. Frank talks about the Pull of the Future, abductive thinking, and why we need a better acronym than VUCA to understand how to act in the face of complexity. Ultimately, the best way to create a better future is through the evolution of our shared consciousness. And what about the role of artificial intelligence? We talk about the Habsburg AI factor that undermines the trustworthiness of AI today and compromises its usefulness for out of the box creative thinking.…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
Chuck Whetsell is an old friend and classmate, an accomplished Rolfer, body worker, therapist and meditation teacher. In this episode we take a deep dive into the nature of somatic intelligence. In times of rapid change, cognitive flexibility - our ability to change our mind and see things differently - is absolutely critical. But the mind can't change itself. Chuck's perspective is that we can only get out of our heads by cultivating somatic intelligence, which can only happen through expanding our sense of our bodies and our repertoire of movement. Somatic intelligence, unlike logical intelligence, is a product of a complex interaction grounded in the body, which produces insights that seem to arrive in a single moment. We talk about practices for cultivating somatic intelligence, including mindfulness of our breath and the practice of pausing.…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
Christian Ulstrup is an MIT graduate and startup founder turned OKR consultant. He has gone further than anyone I know in the field using AI as a productivity tool. He'd be the last person to say that AI can generate strategy, but has found ways to make the process faster and get the best out of the humans. He produces new content on LinkedIn every week with his latest thoughts on how to use the best AI tools for developing strategy and OKRs. As he says, in AI there are no experts, only pioneers. We talk about AI's role in helping us move forward more intelligently in the face of uncertainty and complexity, and the uses of AI to crunch warm data, that is, information that is not quantitative but qualitative. And, he introduces a great new term, "information liquidity."…
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The Agile Strategies Podcast: Intelligence, Strategy, and OKRs
Giles Crouch is a Digital Anthropologist and Marketing Consultant who produces provocative (and prolific) content on culture and technology on both Medium and Substack. Giles is a student of how culture absorbs technology, and he predicts that before long, AI will actually become boring. He talks about how earlier technologies like the telephone have gone from being bright shiny objects to just part of the woodwork of our lives. He cautions against having too many wild expectations for AI as a creative aid, and we focus on the kind of intelligence and experience that consultants like ourselves have to bring to our work. Today's AI tools recycle a lot of previous patterns and lack understanding of context that humans have. This results in a reduction to a kind of "beigeness" that can't support real innovation. We talk about the ideas some techno visionaries have about the idea of putting a "brain on a chip" which seems to betray a lack of understanding of intelligence and consciousness. We talk about impact on professional services consulting, but in fact the whole topic opens up huge philosophical and religious issues.…
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