Smarter Marketer podcast

#Careers #Business #Marketing #James Lawrence

52:22

Season 3 of the smash hit FX/Hulu show “The Bear” roared to life just days ago, but Will Poulter (the actor who plays fan-favorite Luca) and 2014 F&W Best New Chef Dave Beran had been prepping for weeks. Poulter — like his co-star Jeremy Allen White — staged with Beran at his Santa Monica restaurant Pasjoli to learn how to accurately portray a professional chef onscreen. The lessons went so well, Beran says he’d hire Poulter as a cook — even despite a messy mishap with a pastry bag. The two dished all about getting kitchen culture right on and offscreen, what it takes to be at the top of your craft, and the pure magic of a great restaurant service. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Smarter Marketer

Поширити

Головна серій•Feed

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

94 епізодів

Smarter Marketer

updated 10 днів тому

Поширити

Головна серій•Feed

94 епізодів

#Careers #Business #Marketing #James Lawrence

Усі епізоди

Smarter Marketer

1
88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16

10 днів тому53:16

53:16

What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing. Key Takeaways: Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influence A walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social Proof The 7th principle - Unity: Why bonds formed by shared identity matter today The importance of ethics: Why marketers should use persuasion techniques truthfully and responsibly Influence vs cultural differences: How different regions (e.g., Australia, Asia, Scandinavia) prioritise different principles of influence The rise of AI: How marketers are using AI to apply Cialdini’s principles The science of “pre-suasion” and how setting context before your message boosts effectiveness Real-world examples of effective use of influence and persuasion from brands like Avis, L’Oreal and Best Buy Guest: Dr. Robert Cialdini is a globally renowned psychologist and the bestselling author of Influence: The Psychology of Persuasion , Pre-Suasion , and Yes! . His groundbreaking research on why people say 'yes' has shaped the way professionals across marketing, sales, leadership and behavioral science approach persuasion. He is often referred to as the godfather of influence , and his principles of influence drive ethical influence strategies today. You can follow Dr. Cialdini on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder 37:19

24 дні тому37:19

37:19

With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket’s SEO team. Also discussed are the similarities and differences as it relates to SEO and AIO. Whether you're a CMO under pressure to ‘AI everything’ or an in-house marketer navigating new search norms, this is your guide to what’s actually changing and importantly, what is not. Key Takeaways: The current landscape - a reality check on AI traffic and its actual impact on search behaviour How Google remains resilient amid AI growth AI Overviews - What they are and who they impact 6 practical strategies to rank in LLMs that actually work The importance of doing good SEO How to optimise technical SEO Why high-quality content creation matters How to structure for ranking high How to build brand authority How to monitor and adapt to the changing landscape The future - How AI and SEO will change in the next 1-5 years Guest: Joe Alder is the Head of SEO at Rocket, where he leads all SEO services and projects. He has over 8 years of experience in implementing complex SEO campaigns and driving tangible results for B2C, B2B and government organisations. Over the course of his career, he has worked for notable brands such as Amazon, Qudos, P&O Cruises, PE Nation, Fujitsu, and Coates, among others. You can follow Joe on LinkedIn . Access our free webinar with AdNews on AI and SEO in 2025 . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05

5 weeks тому39:05

39:05

In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or considering switching partners altogether, this episode is for anyone wanting to bridge the in-house/agency gap. Key Takeaways: The top reason agency-client relationships break down: (communication) and how to fix How in-house marketers can improve agency performance through more transparency Why caring (and showing it) really matters to agencies The red flags that indicate when it’s time to walk away from your agency Why investing in building a true partnership with your agency pays off Guest: Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium-sized agencies that has been helping agency owners grow their agencies since the early 90s. Drew’s agency was a member of the organization for years before Drew acquired AMI and began to run it full-time. Drew’s often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read. You can follow Drew on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17

7 weeks тому29:17

29:17

People don’t buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything. In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing Director at Crown Group - breaks down what actually drives demand in premium categories. Key Takeaways: What sets luxury marketing apart from traditional marketing Why legacy and brand credibility matter more than ever How to genuinely harness scarcity and FOMO without any tricks Why real-world experiences still dominate in luxury and property marketing Using digital, AI and emerging technologies like AR/VR to spark desire Where most marketers get high-end marketing wrong Guest: Giverny Reid is the Director of creative property marketing firm &Only, bringing over 15 years of experience in building and positioning premium brands in the luxury space. Previously, she was the Creative and Marketing Director at Crown Group, where she played a key role in shaping one of Australia’s most recognised luxury property brands. Giverny’s work has earned her recognition across the industry, including being named ‘Marketer of the Year’ by realestate.com.au in 2022. She’s also been a finalist in the B&T Under 30 Awards for Design and has led major brand and event campaigns across Australia. You can follow Giverny on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
84. State of the Pitch 2025 w. Darren Woolley 44:45

9 weeks тому44:45

44:45

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3. Darren unpacks the latest State of the Pitch 2025 Report by TrinityP3, revealing why things have actually gotten worse in 2025 - and what both marketers and agencies can do to fix it. Read the State of the Pitch 2025 Report . Key Takeaways: The most common pitch mistakes made by marketers - and how to avoid them Why cost-cutting is undermining agency performance and client outcomes The real-world impact of involving too many agencies in a pitch How AI and automation are being overpromised in the pitch process Effective ideas to create a more respectful, effective and sustainable approach to pitching Guest: Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director. You can follow him on Instagram [@_trinityp3_], LinkedIn , or find out more on his website . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27

11 weeks тому34:27

34:27

Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better. Host James Lawrence sits down with Anthony Capano, Regional Director at Intuit Mailchimp, to talk about how email is thriving in Australia, how personalisation and AI are changing the game, and what smart brands are doing to get ahead. Key Takeaways: Why email marketing is far from dead - and what Mailchimp’s intriguing SXSW campaign was really about How Australian brands are achieving some of the world’s highest email open rates The resurgence of email in an era of rising media costs, fragmented attention and zero-click search Why first-party data is becoming a non-negotiable for marketers The role of AI in scaling hyper-personalisation without stretching your team Mailchimp’s evolution: from a simple email tool to an integrated platform with SMS, automation, CRM and 300+ tech integrations How Aussie brands are using Mailchimp to manage their data, run omnichannel campaigns and boost ROI The growing importance of creative and consistency across channels What the future holds for marketing teams using Intuit Mailchimp Guest: Anthony Capano is the Regional Director for Australia and New Zealand at Intuit Mailchimp. With over two decades of leadership experience across global ad tech and martech companies, Anthony has launched international brands into APAC, led localised campaigns for names like Woolworths, Telstra and IKEA, and previously served as Managing Director for North America at Rakuten Advertising. Now back in Australia, Anthony is focused on expanding Mailchimp’s local footprint - building out on-the-ground support, growing strategic partnerships and helping marketers unlock the full power of email and first-party data. You can follow Anthony on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin 51:27

13 weeks тому51:27

51:27

Digital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first marketing to future-proof your digital strategy. Key Takeaways: Zero-click searches and AI Search tools - Where is traffic going? The AI hype cycle - Why most marketers are chasing the wrong trends SEO and digital PR strategies - When and why it's vital to invest in PR The hidden challenges of AI data sources and what they mean for marketers How to find and engage your ideal customers through audience research The evolution of social media - How platforms like Facebook, LinkedIn and TikTok are shifting Privacy, data collection and attribution - Why traditional tracking models are failing Brand awareness vs paid advertising - How to strike the right balance Guest: Rand Fishkin is the co-founder and CEO of SparkToro, a leading audience research software company helping brands discover where their target customers engage online. Prior to founding SparkToro, Rand was the co-founder of Moz, where he built one of the most influential SEO communities in the world. He’s also the author of Lost and Founder, a candid look at the startup world and a frequent speaker at global marketing conferences. You can follow Rand on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
81. The Power of Account-Based Marketing w. Paola Piccinno 41:15

15 weeks тому41:15

41:15

Broad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program? Host James Lawrence sits down with seasoned ABM strategist Paola Piccinno to unpack the nuances of this powerful marketing approach. Whether you’re considering ABM for the first time or looking to refine your approach, this episode is packed with practical advice, real-world examples and actionable takeaways. Key Takeaways: Paola’s journey - from London to Sydney and her global marketing experience What is ABM and how it differs from traditional B2B marketing and demand generation Common ABM challenges and misconceptions: Lack of ABM maturity in APAC and ANZ Getting buy-in between marketing, sales and the leadership Budget concerns due to the misconception that ABM is expensive The challenge of selecting the right accounts (and the right number of accounts) Creative detachment from the goal of the campaigns Case studies of stand-out ABM campaigns: T-Mobile Batman comic book campaign - Using personalisation to secure a meeting with a CEO Auto Telefonica’s remote control truck - Direct mail tailored to an executive’s interests Adobe’s executive roundtable breakfast - Engaging high-level decision makers without a traditional sales pitch Technology and AI in ABM: opportunities and risks Practical advice for marketers considering ABM Guest: Italian-born, Australia-based Fractional CMO, Paola brings 20+ years of experience leading and executing successful B2B marketing strategies across UK, EMEA and APAC for global brands (from big enterprises, to SMB’s and more recently startups), with a specialisation in strategic Account Based Marketing (ABM). She has helped numerous early-stage as well as established companies achieve significant growth through strategic ABM programs, and she is passionate about sharing her expertise with her international network. Paola currently mentors start-ups for the Techstars accelerator program in Australia, and she is also a post-grad lecturer at the University of the Sunshine Coast and RMIT in international business and digital marketing strategy. You can follow Paola on LinkedIn . You can also visit her website to know more. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21

17 weeks тому56:21

56:21

In marketing, deadlines are relentless and expectations are high. It’s critical to manage stress and make clear-headed decisions under pressure. In this episode of Smarter Marketer, host James Lawrence chats with Dr. Jemma King - founder of BioPsychAnalytics and expert in stress, resilience and high performance. Having worked with elite organisations like the Australian Olympic Swim Team, the Australian Defence Force, McKinsey and Atlassian, Dr.King shares science-backed insights on managing burnout, improving decision-making and optimising sleep for peak performance. Whether you're leading a team, juggling campaigns, or striving for balance in your personal life, this episode will equip you with practical strategies to navigate the pressures of marketing. Key Takeaways: Dr. Jemma King’s journey - How she became a leading expert in stress research and high-performance psychology. Why marketers are under pressure And the need to manage stress for long-term success Science-backed strategies to reduce stress and prevent burnout – Practical techniques used by elite athletes, military personnel and corporate leaders to stay resilient The role of sleep in peak performance - How sleep quality directly impacts decision-making, creativity and overall health. Actionable tips to improve sleep for better health: How to measure sleep quality and its effects on energy and performance. The hidden impact of alcohol on sleep cycles and cognitive function. Simple ways to eliminate sleep-disrupting distractions. How dim lighting before bedtime signals your brain to relax. The science behind a 40-degree hot bath as a sleep aid. How cutting back on sugar can significantly improve sleep quality. Beyond sleep: The next most powerful factors in resilience - regular exercise, a balanced diet, meaningful relationships, fulfilling work and financial stability. Tactical ways to build a stress-resilient life by structuring your day, improving your work environment and developing a low-stress mindset. Decision-making under pressure – How to maintain a clear, strategic mindset in high-stakes situations. Emotional intelligence & AI – The evolving role of AI in helping professionals improve emotional intelligence and make better, more rational decisions. Guest: Dr. Jemma King PhD is the founder of BioPsychAnalytic s, a consultancy that helps companies, teams and individuals reduce stress, avoid burnout and make better decisions under pressure. She focuses on practical strategies to improve team performance and well-being in high-stress environments. Jemma has worked with organisations like the Australian Olympic Swim Team, the Australian Defence Force, McKinsey and Atlassian, among others. You can follow Jemma on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit 48:52

19 weeks тому48:52

48:52

In marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it. Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like default bias and anchoring to your marketing, related ethical considerations and how to draw the line between persuasion and manipulation. Key Takeaways: Dan’s journey - starting Hardhat and his interest in behavioural science Introduction to behavioural science and it’s connection to marketing What are some common behavioural biases you see everyday? -Default bias -Framing -Anchoring -Loss aversion -Effort bias Ethics in persuasion vs manipulation Navigating dark patterns How context impacts perception and shapes biases Essential behavioural science resources for marketers Guest: Dan Monheit is a leader in creative behavioural science. In 2005, he founded Hardhat, a pioneering agency that worked with top brands like Mattel, Bega Dairy, the Victorian Government, Kogan, DocuSign and Afterpay. Under his direction, Hardhat became a go-to agency for brands looking to understand and influence consumer behaviour. In October 2024, Hardhat was acquired by Thinkerbell, where Dan now serves as Chief CX Thinker, applying his expertise to elevate customer experiences through a blend of creativity and behavioural insights. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio 55:10

21 weeks тому55:10

55:10

Rocket Agency’s top experts and Host James Lawrence discuss what will work in digital marketing in 2025 and how to set yourself up for success with the latest on SEO, digital and creative. Key Takeaways: How to navigate AI Overviews and the impact on paid search and SEO Will ChatGPT replace search engines? How to adapt SEO practices to align with AI-driven algorithms in 2025 How digital marketing roles will remain relevant as we enter the age of AI How to improve the impact of digital ad creative The relevance of low-fidelity video content in B2B and its potential in 2025 Interesting strategies that delivered exceptional results in 2024, and how to advocate for them How to balance investment between brand-building and performance activities How to maintain creativity across campaigns when constrained by budgets and deadlines How often should ad creative be updated to optimise conversions? The most impactful SEO initiative to prioritise in 2025 How to structure and optimise content for SGE’s conversational search approach How Google Ads will evolve in 2025 and whether TikTok is a viable platform for B2B Changes to expect on Meta platforms this year Guests: Joe Alder is an award-winning SEO expert and has driven organic growth for global brands like Amazon, Coca-Cola, ANZ and Dulux through innovative strategies and data-driven insights. With over 20 industry award nominations, Joe is recognised as a leader in the field. You can follow Joe on LinkedIn . Samantha Dodson heads Rocket’s creative wing and brings a wealth of experience, having excelled in both B2B and B2C landscapes for brands including LinkedIn, Adobe, Microsoft and Salesforce, as well as Telstra, WWF, Coca-Cola and KFC. Previously she was the creative lead at BlueMelon and has worked at Ogilvy and DDB. You can follow Sam on LinkedIn . Mariano Di Lascio leads a team of outstanding marketers at Rocket Agency across paid search and paid social channels. Together with the team, he has won some outstanding awards for client campaigns, including Best Integrated Campaign at APAC Search Awards, Best Integration of Search into Cross-Channel Marketing at Search Engine Land Awards and Best Integrated Campaign at Semrush Awards. You can follow Mariano on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown 42:24

23 weeks тому42:24

42:24

Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry. Key Takeaways: The importance of marketing yourself to stand out from the crowd What does ‘building your personal brand’ really mean? Picking three elements to curate your personal brand Using your LinkedIn profile effectively to establish yourself in your company and industry The value in transparency and being upfront about your intentions Creating your own short bio and headshot for distribution How to get speaking opportunities Guest: Fleur Brown is a creative entrepreneur who has helped build the profiles of some of the world's most innovative media, technology and entertainment brands, thought leaders and entrepreneurs. Fleur is passionate about helping individuals establish and grow their personal profile and this website is dedicated to that focus. Formerly, Fleur was the Co-Founder and CEO of award-winning PR Agency, Launch Group, the Founder and Executive Producer of the ENTREPRENEURS TV Show on Sky Business News and a Co-Founder of TEDxSydney - one of the world's largest innovation festivals. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
From the Archives: Career Advice From a Global CMO w. Ryan Bonnici 42:52

25 weeks тому42:52

42:52

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA. Key Takeaways: What are the benefits of working for a company that is growing quickly? The importance of owning a number/region to develop your career How to gain mentorship and advice from your connections Knowing your worth as you move through your career When is the right time to move companies? Why it’s actually good to talk to your competition Guest: Ryan Bonnici was awarded 26th place on the World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019) and is currently the CMO of Wellhub (formerly Gympass). Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong return-on-marketing-investment and business growth. Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox 45:57

27 weeks тому45:57

45:57

AJ Wilcox, Founder of B2Linked, has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and more. Key Takeaways: The evolution of LinkedIn ads over the years Effective LinkedIn ads strategies and funnels Lead generation and conversion tactics Thought Leadership ads: A game changer LinkedIn ads vs. other platforms Effective creative for LinkedIn ads Exploring Connected TV ads Advanced targeting techniques The future of LinkedIn ads Guest: AJ Wilcox is the Founder of B2Linked, a LinkedIn Ads-only agency that helps B2B marketers get better results from their LinkedIn campaigns. AJ has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. He is a trusted expert in LinkedIn Ads and has spoken at more than 80 industry events and appeared on over 200 podcasts. You can follow AJ on LinkedIn . Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/ Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.…

Smarter Marketer

1
76. Marketing Metrics That Matter: A Conversation w. Taz Bareham 38:27

29 weeks тому38:27