How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
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Вміст надано Jennie Wright. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jennie Wright або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
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Вміст надано Jennie Wright. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jennie Wright або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.
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Вміст надано Jennie Wright. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jennie Wright або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
1 EP 80: ADHD, Entrepreneurship, and Simplification Hacks to Transform Your Business with Steph Blake 27:00
What if your business could run smoother and more profitably with fewer tools, fewer tasks, and less overwhelm? In this episode, I’m sitting down with Steph Blake, founder of the Simple Business School , who went from a C-suite career in digital marketing to building a business that helps entrepreneurs streamline, scale, and ditch the hustle-for-hustle’s-sake mentality. We’re talking about why simplicity is the key to long-term success , the biggest mistakes business owners make when trying to "do it all," and how to set up your business in a way that actually supports the life you want to live. Plus, Steph gets real about her journey with undiagnosed ADHD, battling shiny object syndrome , and how she channeled those experiences into creating an all-in-one software that makes running an online business so much easier. If you’re feeling overwhelmed by all the moving pieces in your business, this episode is packed with actionable, no-fluff strategies to help you simplify, scale, and still have time to breathe. On This Week’s Episode, We Discuss: How Steph transitioned from corporate to entrepreneurship —and why she knew she needed a business built around simplicity. Why working harder isn’t the answer —breaking free from hustle culture and redefining success. The #1 reason most business owners get stuck —and the small shifts that can lead to massive results. Shiny Object Syndrome & ADHD in entrepreneurship —how to stay focused when every idea feels like “the one.” Creating a streamlined business model that actually works —how Steph’s Simple Business Suite helps eliminate busywork. The real secret to sustainable success —why automation, delegation, and simplification are non-negotiable. Tools, strategies, and must-know tips —how to audit your current systems and cut the clutter from your daily workflow. By the end of this episode, you’ll have a clear roadmap to simplifying your business, cutting unnecessary stress, and focusing on what truly moves the needle. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Steph: Follow Steph on Facebook: https://www.facebook.com/thestephblake Follow Steph on Instagram: https://www.instagram.com/theblakecollective Watch Steph on YouTube: https://www.youtube.com/@theblakecollective Check out Steph’s website: www.theblakecollective.com ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
What’s the #1 mistake that makes people bounce from your funnel before they ever hit ‘buy’? (Hint: It’s fixable, and I’ll tell you how.) Ever feel like you're pouring time, money, and energy into your marketing funnel but those sales just aren’t showing up? You're not alone, my friend—and chances are, your funnel is leaking valuable leads and revenue. In this episode, I’m digging into all the sneaky spots where your funnel might be losing money—and most importantly, how to fix them fast. Whether you're just launching or already hitting those six- or seven-figure marks, the strategies I'm sharing today are game-changers that you can implement right away. We're diving into all the juicy details: from pinpointing the common funnel slip-ups (hello unclear messaging!), crafting calls-to-action that people can't ignore, to creating lead magnets so compelling your audience practically begs to opt-in. Plus, we're talking about smart retargeting, nurturing sequences that actually build relationships (instead of boring your subscribers to tears!), and powerful conversion optimization tactics that will set your funnel on fire—in a good way, of course! Ready to turn that struggling funnel into a thriving revenue-generating machine? Let’s dive in! On This Week’s Episode, We Discuss: Spotting Funnel Leaks: How to quickly recognize where you're losing valuable leads and revenue. Traffic vs. Conversion: Why you might not need more leads, just better conversions—and how to fix that. Landing Page Magic: Real benchmarks for summits, webinars, and sales pages—and how to crush them. Messaging Makeover: Why unclear messages and weak CTAs are killing your sales (and exactly how to fix it). Creating Killer Lead Magnets: The simple formula for irresistible, hyper-targeted opt-ins that your audience genuinely craves. Emails They Can’t Ignore: Crafting engaging email nurture sequences that build real relationships (and sales!) instead of collecting virtual dust. Advanced Funnel Hacks: Leveraging retargeting ads and abandoned-cart strategies to turn maybes into paying clients. Preparing Your Funnel for Market Shifts: Why optimizing existing traffic is the smartest strategy during unpredictable times. By the end of this episode, you’ll know exactly how to seal those leaks and start generating serious revenue from the audience you already have—no extra ad spend required! ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
How do you know if your AI setup is actually helping your business grow—or just making things more complicated? If you’re still thinking of AI as a nice-to-have , you’re already behind. The reality? AI is no longer just a trend—it’s the backbone of modern business growth. But with so many tools, strategies, and conflicting opinions, how do you actually integrate AI in a way that works for your business instead of overwhelming you with tech fatigue? In this episode, I’m sitting down with Susan Diaz , CEO of Peaceful AI Marketing and a powerhouse in AI-driven business strategy. We’re cutting through the noise to talk about real, practical AI applications —no hype, no fluff, just what actually moves the needle. On This Week’s Episode, We Cover: The difference between adopting AI and actually integrating it —why most businesses are doing it wrong The biggest mistakes entrepreneurs make when choosing AI tools (and how to avoid them) How to audit your tech stack to make sure your AI tools are actually working for you, not against you How AI is changing business roles—not replacing them (hint: you need humans more than ever) The future of AI and business growth —what’s coming, what matters, and what you shouldn’t waste your time on === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Susan: Follow Susan on Instagram: https://www.instagram.com/aiwithsusandiaz/ Connect with Susan on Linkedin: https://www.linkedin.com/in/susandiaz/ Watch Susan on TikTok: https://www.tiktok.com/@aiwithsusandiaz Check out Susan’s website: peacefulaimarketing.com ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
How can you re-engage past leads without sounding desperate or spammy? Ever feel like your sales are stuck in quicksand? One month you’re soaring, and the next, it’s crickets. Before you start slashing prices or throwing money at ads that might work, let’s talk strategy. In this solo episode, I’m diving deep into what actually works when sales slow down—and trust me, it’s not just “hustle harder” advice. I’ll walk you through proven, strategic moves to turn things around, even in an unpredictable economy. I’ve been in the trenches, I’ve made the panic-driven mistakes, and I’ve also figured out exactly what works when sales take a dip. Whether you're facing a slow month or just want to be prepared for the inevitable ebbs and flows of business, this episode is packed with real, actionable strategies that can help you stay profitable, visible, and thriving —without resorting to desperate moves. On This Week’s Episode, We Cover: Why Sales Slow Down (and How to Diagnose the Problem) - Don’t just react—analyze. I’ll help you pinpoint what’s actually causing the slowdown so you can fix the real issue instead of guessing. Avoiding the Panic Button: What NOT to Do When Sales Drop - Learn why knee-jerk reactions (like slashing prices or overhauling your entire business) can do more harm than good—and what to do instead. Optimizing What You Already Have: Quick Wins from Your Existing Offers - Before you create something new, look at what’s working —and how you can tweak it for better conversions. The Power of Re-Engaging Warm Leads (Hint: The Money Is in the Follow-Up!) - Think your audience isn’t buying? Chances are, they just need the right nudge. I’ll show you how to reconnect and convert past leads. Content Refresh: Why Your Old Posts, Emails, and Sales Pages Could Be Costing You Sales - Don’t reinvent the wheel—optimize it. Let’s talk about updating your messaging to reflect what your audience actually needs right now . Organic Strategies That Drive Sales Without Big Ad Budgets - From strategic collaborations to leveraging your podcast, summits, and guest interviews , I’ll break down how to stay visible without spending a dime. Creating Urgency (The Right Way!) Without Feeling Salesy No fake scarcity, no cringe tactics—just genuine, high-value incentives that move people to take action. If your sales have slowed down (or you just want to be prepared for when they do), this episode is your roadmap to keeping momentum, driving revenue, and staying in the game —without the stress. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
What’s the #1 mistake keeping speakers from making money—and are YOU making it? If you’ve ever dreamed of stepping onto a stage and delivering a talk that not only captivates but also converts—this episode is for you. Because let’s be real… public speaking isn’t just about sharing your message—it’s about getting paid for it. This week, I’m sitting down with the incredible Jenn Espinosa-Goswami , an experienced speaker and coach who helps entrepreneurs speak with clarity, confidence, and consistency —whether on stage, on camera, or in webinars. If you’ve been stuck in the cycle of free gigs, unsure how to turn speaking into a legitimate revenue stream, Jenn is here to spill the secrets on how to transition from “exposure” to paid opportunities that grow your business. Here’s what we’re covering in today’s episode: How to overcome stage fright and OWN the room (or Zoom!) The power of a signature talk —and why having one makes you the speaker event planners WANT How to stop taking unpaid gigs and start commanding top-dollar speaking fees The truth about TEDx talks —are they worth it for your speaking career? How to structure your talk for engagement (aka, keep them hooked from your first sentence to your final call to action) The role of AI in speaker success —and how tools like ChatGPT can help you land gigs Speaker reels: Do you really need one? And what makes one stand out Public speaking isn’t just for coaches or consultants—it’s for ANYONE who wants to increase their authority, attract high-ticket clients, and become the go-to expert in their niche. If you’ve been wondering how to leverage speaking to grow your audience, boost sales, and build brand authority, this episode is packed with actionable takeaways to make it happen. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Jenn: Follow Jenn on Instagram: http://www.instagram.com/jennspingo Connect with Jenn on Linkedin: https://www.linkedin.com/in/jego3 Watch Jenn on YouTube: https://www.youtube.com/c/JenniferEspinosaGoswami Check out Jenn’s website: https://www.weightlesschronicles.com/contact-me/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
What’s the real reason high-level entrepreneurs are suddenly investing big in virtual summits? (Hint: It’s not just for leads.) So, here’s the deal—virtual summits aren’t just list-building freebies anymore. They’re money-making , lead-generating , authority-boosting powerhouses, and high-level businesses are finally taking notice. If you’re still thinking of summits as a cute way to grow your email list, it’s time for a serious mindset shift. In today’s episode, I’m diving deep into the real ROI of virtual summits—how they’re generating six figures (yes, six figures ), creating strategic partnerships, and driving long-term revenue beyond the event itself. And trust me, after running over 450 summits since 2013, I’ve seen firsthand what works, what flops, and what’s making businesses sit up and pay attention. If you’re ready to stop playing small and start leveraging summits like the industry leaders do, this episode is for you. On This Week’s Episode, We Discuss: The Summit Evolution – How virtual summits have shifted from simple list-building tactics to serious revenue-generating events. Show Me the Money – Real numbers from my own clients who have hit six figures (and beyond) using summits the right way. Strategic Partnerships – Why high-level businesses use summits to connect with power players, form partnerships, and create joint venture deals that actually lead to big paydays. ROI That Puts Webinars to Shame – How summits deliver a 4X to 6X return and why their conversion rates blow traditional webinars out of the water. Beyond the Summit: The Long Game – Your event is just the beginning. Here’s how to turn those leads into long-term revenue with smart post-summit strategies. Authority on Steroids – Why hosting (or even speaking at) a summit cements you as a leader in your space—fast. What’s Coming in 2025 – My take on where the economy is heading and why summits are the perfect tool to recession-proof your business. Live Training Alert! – I’m pulling back the curtain on the exact strategies I use to help clients run profitable, high-converting summits. Want in? Stay tuned. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
What’s the biggest mistake you see entrepreneurs making with their websites that’s killing their chances of attracting leads? If your website isn’t working as hard as you are, it’s time for a serious upgrade! In this episode, I’m sitting down with Whitney Bateson—a former dietitian turned website strategist—to break down how to create a site that doesn’t just look good, but actually works to attract and convert your ideal clients. Whitney’s journey from nutrition coaching to digital strategy is packed with insights on how to map out your services, structure your site for better conversions, and finally stop treating your website like a business card (spoiler: it should be your hardest-working salesperson). If you’re wondering why your website isn’t bringing in more leads or how to turn it into a seamless sales machine, this one’s for you! On This Week’s Episode, We Discuss: Whitney’s Career Pivot: How she went from dietitian to website strategist (and what she learned about business along the way). Website Mistakes That Kill Conversions: The biggest reasons your website isn’t turning visitors into buyers—and how to fix it fast. How to Map Out Your Services Like a Pro: Whitney’s 5-step framework to organize your offerings so potential clients know exactly how to work with you. Why Your Website Should Be Your Hardest-Working Salesperson: Stop treating your site like a static brochure and start using it to sell for you . Simple Fixes That Instantly Improve Your Website: Easy tweaks that make your site more user-friendly, professional, and conversion-focused. Mobile Optimization Musts: Why designing for mobile first isn’t optional anymore (and what happens if you ignore it). The Role of AI in Web Design: Should you use AI-generated content and images? We break down what works—and what’s a total turnoff. The Future of Website Design: Key trends you need to implement in 2025, from chat functions to strategic email list growth. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Whitney : Follow Whitney on Facebook: https://www.facebook.com/whitneydigital Follow Whitney on Instagram: https://www.instagram.com/whitneybateson/ Connect with Whitney on Linkedin: https://www.linkedin.com/in/whitneybateson/ Check out Whitney’s website: https://whitneybateson.com/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Are you relying too much on social media to find leads—and what happens if that stops working? Let’s be real—there’s a lot of uncertainty in the air right now. If the news has you wondering how an economic slowdown might impact your business, this episode is a must-listen. I’m diving deep into future-proofing your business , so no matter what happens in the economy, you’re not just surviving—you’re thriving. After 13+ years in digital marketing and list building , I’ve seen firsthand what works when things get tough, and I’m breaking it all down today. We’re covering everything from building an engaged email list (because social media alone won’t cut it), leveraging collaborations and bundles , and adjusting your offers to keep customers buying—even when budgets get tight. Plus, I’m sharing real strategies you can implement today to keep your lead generation strong and your revenue steady. If you want to make sure your business is rock-solid no matter what’s happening in the economy, this episode is for you. On This Week’s Episode, We Discuss: What’s Really Happening in the Economy – A breakdown of why U.S. and Canadian markets are showing signs of instability and what that means for business owners. Why List Building is More Important Than Ever – The smart way to grow an engaged email list that isn’t controlled by algorithms. Using Bundles, Summits, and Collaborations to Build Authority – Why getting in front of other people’s audiences is a game-changer for organic growth. Fixing Your Lead Magnets for Maximum Conversions – How to audit, tweak, and repackage your lead magnets to keep them fresh and high-converting. Future-Proofing Your Offers – Smart pricing, flexible payment plans, and making sure your services/products stay relevant as customer spending shifts. The Messaging Mistakes You Need to Avoid – How to adapt your marketing so your audience sees your offers as “must-haves” instead of “nice-to-haves.” How to Plan for the Long Haul – My personal approach to staying ahead of economic shifts and keeping business growth steady, no matter what. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Are you the reason your business isn’t scaling? (Hint: You might be!) In today’s episode, I’m sitting down with the one and only Brad Sugars. You’ve probably heard his name before (he’s only the founder of ActionCOACH, a global business coaching franchise!). Brad is a straight-shooter who knows exactly how to take businesses from stuck to scaling, and he’s sharing his no-nonsense strategies to help YOU get out of the weeds and into the CEO seat. From breaking outdated systems to hiring smarter, to building partnerships that fuel growth, Brad brings the wisdom of scaling nine+ companies to the conversation. If you’ve been looking for actionable advice on how to make your business work without you, this episode is packed with gold nuggets you can start using today. On This Week’s Episode, We Discuss: Scaling with Strategy: How Brad built multimillion-dollar businesses and the mindset shifts you need to do the same. The Power of Partnerships: Brad’s tried-and-true method of teaming up with media outlets for lead generation and how you can adapt this approach today. Getting Out of Your Own Way: Why you might be the bottleneck in your business and how to focus on systems over self. Smart Hiring Hacks: Why hiring overqualified people is a game-changer and how to manage with clarity and structure. Email Marketing Mastery: The right way to nurture leads with email and why frequency matters more than you think. Breaking Systems to Scale: Why your current systems won’t support the business you want and how to rebuild for the future. Post-COVID Consumer Shifts: How buyer behavior has evolved and why online research now dominates decision-making. Vision + Culture = Success: Setting a clear mission and building a team culture that supports your big goals. Advice for Aspiring Entrepreneurs: Brad’s candid tips for growth, overcoming roadblocks, and building a business that thrives without you. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Brad : Follow Brad on Facebook: https://www.facebook.com/BradleySugars/ Follow Brad on Instagram: https://www.instagram.com/bradleysugars/ Connect with Brad on Linkedin: https://www.linkedin.com/in/bradsugars/ Watch Brad on YouTube: https://www.youtube.com/user/actioncoach1 Check out Brad’s website: https://www.bradsugars.com/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Are you tired of feeling like your business is at the mercy of algorithm changes? In this episode, I’m diving into the absolute chaos that’s taken over the social media landscape. From TikTok bans to Meta’s ever-changing algorithms, it feels like the ground is constantly shifting beneath our feet. If you’ve been relying heavily on social platforms to reach your audience, this episode is your wake-up call. I’ll share how I’ve leaned into organic marketing strategies to regain control and build authentic, sustainable connections with my audience. Whether you’re frustrated with declining reach or worried about the future of your favorite platform, I’ve got actionable insights to help you pivot and grow. On This Week’s Episode, I Cover: What’s happening in social media chaos: How TikTok bans and Meta’s unpredictable changes are throwing creators and businesses into a spin. Breaking free from platform dependency: Why relying on social algorithms is risky and how to take back control. Why organic marketing is the way forward: Building authentic connections through email lists, blogs, and evergreen content. The power of email marketing: Why your email list is your most reliable and scalable marketing tool. SEO and evergreen content: How to create blog posts, videos, and other content that work for you long after they’re published. The rise of private communities: Tips for building spaces where your audience can connect and thrive. Repurposing content strategically: How to get the most mileage out of your content without burning out. Future-proofing your strategy: My take on where social media is heading and how to stay ahead of the curve. ==== Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Feeling like LinkedIn is just another overwhelming platform where your efforts get lost in the noise? Think again. In this episode, I’m joined by LinkedIn expert and social media strategist, Denise Boswell Buck, who helps women-led businesses crush their LinkedIn marketing goals. Together, we’re diving into all things LinkedIn—from crafting standout profiles to hosting live shows that build connections and amplify your visibility. Whether you’re a LinkedIn newbie or a seasoned pro looking for fresh ideas, this episode will help you tap into LinkedIn’s massive potential for growth, connection, and brand-building. On This Week’s Episode, We Discuss: Using LinkedIn Live to Build Connections and Visibility: Denise breaks down how hosting LinkedIn Live shows creates personal connections and gets you noticed by your target audience. Aligning Your Marketing Strategies with Business Goals: Learn how syncing your LinkedIn efforts with your business objectives can lead to more focused, measurable results. The Secret Power of Video on LinkedIn: Discover why video content on LinkedIn is a game-changer for showcasing your expertise and fostering engagement. Crafting a Profile That Works Overtime: Denise shares how to optimize your LinkedIn profile—think magnetic headlines and an “About” section that packs a punch. Authentic Engagement That Drives Growth: Ditch the spammy connection requests and learn how real, meaningful interactions can skyrocket your visibility. Navigating LinkedIn’s Features Like a Pro: From newsletters to search engine optimization, we explore LinkedIn’s hidden tools that boost your discoverability. Networking Like a Human (Not a Robot): Personalized connection requests and authentic messaging are non-negotiable for building strong professional relationships. Turning LinkedIn DMs Into Contracts: Denise shares a powerful story of how one LinkedIn connection turned into a game-changing business opportunity. Why LinkedIn Is No Longer Just for Job Hunters: We’re busting the myth that LinkedIn is only for resumes and recruiters. This platform is your secret weapon for organic growth and thought leadership. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Dee : Follow Dee on Facebook: https://www.facebook.com/DeeBoswellBuck/ Follow Dee on Instagram: https://www.instagram.com/deeboswell_buck Connect with Dee on Linkedin: https://www.linkedin.com/in/dee-boswell-buck/ Watch Dee on YouTube: https://www.youtube.com/@deebusiness Check out Dee’s website: https://www.deeboswellbuck.com/ ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Are you trapped in the feast or famine cycle, wondering how to create consistent income in your business? If you’ve ever felt stuck in the endless loop of feast or famine in your business, you’re not alone. In this episode, I’m sharing my journey of finally breaking free from that rollercoaster ride. I’ll take you behind the scenes of how I went from running a one-off summit business to building multiple revenue streams that fuel sustainable growth. Whether you’re launching your first course, offering services, or pivoting your business, this episode is packed with actionable strategies to help you diversify and grow in 2025. On This Week’s Episode, We Discuss: Breaking the Feast or Famine Cycle: Why relying on a single revenue stream can stall growth—and what to do instead. Diversifying for Long-Term Success: How I added new income streams to create a more stable and scalable business model. The Power of Visibility: How participating in bundles, summits, and speaking engagements expanded my network and brought in high-quality clients. Branching Into New Roles: My transition to offering fractional operations and CMO services, and why it’s been a game-changer. Owning Your Future: The decision to take an ownership stake in a company and the strategic thinking behind building a sellable asset. Planning for 2025: My step-by-step approach to setting quarterly goals and rolling out new offers without overwhelming myself—or my team. Lessons in Timing and Personal Growth: Why success isn’t always linear and how personal development plays a critical role in scaling. Strategic Planning for Revenue Diversification: Practical tips for entrepreneurs to identify opportunities and reduce over-reliance on any one stream of income. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Ever wonder if starting something messy could actually be the key to your success? In this episode, I sit down with the incredible Stacey Lauren for a raw and refreshing conversation about podcasting, authenticity, and the power of community. Stacey shares her unique approach to launching a “messy” 10-episode podcast—breaking free from perfection and leaning into experimentation. We also talk about the rise of spammy marketing tactics, how to keep things relational in an AI-driven world, and the importance of stepping outside your comfort zone to find your true voice. If you’ve been feeling stuck, overthinking your next launch, or looking for ways to make authentic connections that actually work, this conversation will give you the strategies and inspiration to keep moving forward. On This Week’s Episode, We Discuss: Why launching a “messy” 10-episode podcast might just be your next big move How Stacey uses community-driven approaches to validate products before investing in funnels and ads The real secret to balancing AI, automation, and relational marketing without losing your audience’s trust How to overcome spammy marketing fatigue by showing up authentically and ditching the buzzwords The power of small steps: Why tiny, consistent actions can lead to massive breakthroughs Why embracing your true voice (and getting outside your comfort zone) is the key to growth The role of community support in entrepreneurship and why you don’t have to do it alone This episode is all about pushing perfection aside, creating from a place of authenticity, and taking meaningful steps toward your goals. Grab your headphones—you’re going to love this one! === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Stacey: Follow Stacey on Instagram: https://www.instagram.com/dothethingformula/ Join Stacey’s Facebook groups: https://www.facebook.com/groups/dothethingcollaboration/ https://www.facebook.com/groups/dothethingchallenge/ Watch Stacey on YouTube: https://www.youtube.com/@dothethingformula ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
🎄 It’s Christmas Eve, and I’m bringing you a cozy fireside chat all about digital marketing trends—what worked in 2024 and where we’re headed in 2025! Grab your favourite holiday drink, settle in, and let’s look at the year’s biggest digital marketing shakeups: AI’s rise in content creation, short-form video domination, and the movement toward authenticity that’s redefining brand connections. But we’re not stopping there. I’m pulling back the curtain on next year’s most anticipated trends—from personalization and interactive content to balancing AI with human connection (because people-first marketing never goes out of style). Whether you’re reflecting on the year or gearing up to make your mark in 2025, this episode will give you clear, actionable insights to keep your marketing ahead of the curve. On This Week’s Episode, We Discuss: AI’s Impact on Marketing: How AI tools transformed content creation in 2024 and what to expect with ChatGPT 5. The Video Content Revolution: The explosion of short-form video and predictions for longer, deeper video content in 2025. Email Marketing’s Staying Power: Why email marketing remained rock-solid and tips to grow your list in the new year. The Authenticity Movement: The rise of brands ditching overly polished content for real, unfiltered connections. Personalized and Interactive Strategies: How personalization and tools like polls and quizzes are reshaping audience engagement. Sustainability in Marketing: The importance of integrating purpose-driven, eco-conscious strategies into your marketing. Balancing AI and Humanity: How to pair AI’s efficiency with human-centric messaging for deeper connections. SEO’s Evolution: Adapting to changes in SEO and the rise of video SEO to stay visible. Subscription and Membership Growth: Why recurring revenue models are driving loyalty and long-term success. Podcasts in 2025: The continued relevance of podcasts and why they should be part of your strategy. Whether you’re sipping hot cocoa or catching this on the go, this episode is your perfect prep for a thriving 2025. Let’s set your business up for success together! === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Ever wondered how to scale your coaching business without working yourself to the bone? In this episode, I sit down with Chris Williams, founder of Group Coach Nation, to dive into the art of group coaching and mastermind strategies. We’re peeling back the curtain on what makes group programs thrive, why technology has changed the game, and how to build authentic relationships with your clients (no slimy tactics here!). Chris shares his incredible journey—from running high-end masterminds to helping coaches like you design programs that create freedom and growth. Whether you're dreaming of launching your first group offer or refining your existing mastermind, this episode is packed with practical strategies and fresh perspectives to help you succeed. On This Week’s Episode, We Discuss: The Power of Group Dynamics : How to foster collaboration and pick the right members for your mastermind. Scaling From 1-on-1 to Group Coaching : Why this shift can revolutionize your business—and your life. The Role of Technology : Tools and platforms that make running groups and masterminds more effective than ever. Who Shouldn’t Run a Mastermind : Chris’s no-BS take on what it really takes to lead a successful group program. Building Trust with Clients : Why selling is a lot like dating—and how to nail that first impression. Chris’s 2-Call Strategy for High-Ticket Offers : A simple yet powerful approach to ensure the right client fit. Adventure as a Business Strategy : How embracing your version of adventure fuels creativity and success. The Whole Human Approach : Using personality, temperament, and communication styles to elevate your coaching. Why Masterminds Work : The ripple effect they create in teams, communities, and personal growth. Free Resources From Group Coach Nation : Where to find actionable tools to start building your own scalable coaching program. === Don't Forget to Follow and Review: Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts ! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode! === Connect with Chris: Join the Group Coach Nation Facebook Group: https://www.facebook.com/groups/groupcoachnation Follow Chris on Facebook: https://www.facebook.com/chris.williamshq/ Follow Chris on Instagram: https://www.instagram.com/chriswilliamshq/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/chriswilliamshq/ Watch Chris on YouTube: https://www.youtube.com/@GroupCoachNation Listen to the Group Coach Nation Podcast: https://feeds.buzzsprout.com/1871496.rss ==== Connect with me here Want to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community…
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