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The Global Discussion
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Вміст надано The Global Discussion. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Global Discussion або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Discussions with Creatives, Leaders, and Thinkers
…
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253 епізодів
Відзначити всі (не)відтворені ...
Manage series 3489726
Вміст надано The Global Discussion. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Global Discussion або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Discussions with Creatives, Leaders, and Thinkers
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253 епізодів
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×Host Simon Hodgkins catches up with David Carson, a marketing innovator and creative strategist who has turned the idea of "dumb thinking" into a superpower. With a rich background in advertising, entertainment, and brand innovation, David shares his unconventional philosophy that might inspire your next big idea. 00:00 - Introduction & Welcome 01:45 - Dumb Ideas as the Secret Sauce 02:19 - What is Demify? 05:25 - Dumb Ideas that Changed the World 10:05 - The Trap of Being Too Smart 15:09 - AI & Generating Dumb Ideas 20:38 - Working with Big Brands 26:07 - Final Thoughts: Let Your Dumb Ideas Fly Listen to The Global Discussion Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n Web ► https://www.theglobaldiscussion.com YouTube ► https://www.youtube.com/@theglobaldiscussion/videos Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…

1 How The Big Idea Is Transforming Lives with Kim Mackenzie-Doyle Ep 250 - The Global Discussion 18:32
Host Simon Hodgkins welcomed a genuinely inspiring guest: Kim Mackenzie-Doyle, Instigator and CEO of The Big Idea. With a powerful personal story and a passion for reshaping education through creativity and problem-solving, Kim is not just talking about change—she’s building it from the ground up. 00:00 – Welcome & Guest Introduction 00:26 – From Trauma to Firestarter 02:10 – Discovering Design & Defying Expectations 03:40 – The Birth of The Big Idea 06:30 – Education Reform, ADHD, & Mass Collaboration 09:59 – Behind the Scenes: How The Big Idea Works 12:33 – Real Stories, Real Impact 15:05 – What’s Next for The Big Idea & Kim Listen to The Global Discussion Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n Web ► https://www.theglobaldiscussion.com YouTube ► https://www.youtube.com/@theglobaldiscussion/videos Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…

1 Why Simplicity is the Secret to Brand Loyalty with Matt Lyles Ep 249 - The Global Discussion 21:20
In this episode of The Global Discussion, Matt Lyles—Customer Experience (CX) Consultant, Keynote Speaker, and member of the Board of Directors at CX Accelerator, joins Host Simon Hodgkins for a wide-ranging conversation that unpacked the evolving world of customer and employee experience. With a career rooted in marketing, brand management, and CX leadership at FedEx, Matt now helps businesses worldwide build loyalty through one powerful principle: simplicity. 00:00 - Welcome & Introduction to Matt Lyles 00:44 - Matt’s Journey: From FedEx to CX Consultant 04:11 - AI vs. Human Touch: Finding the Right Balance in CX 06:59 - Airline Industry Lessons: Loyalty vs. Cost-Cutting 09:42 - The Power of Community: What is CX Accelerator? 12:50 - The Business Case for Customer Experience and Simplicity 15:33 - The Simple Brand Podcast and the Link Between CX & Employee Experience Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.…

1 How to Help People Grow Through Storytelling with Jamie Mackenzie Ep 248 - The Global Discussion 28:06
In this episode of The Global Discussion, Host Simon Hodgkins speaks with Jamie Mackenzie, a multi-bestselling author, international speaker, and coach. Jamie's journey is one of transformation—shifting from a high-flying corporate career to a mission-driven path focused on growth and storytelling. His passion for the power of stories has not only shaped his own success but is now inspiring businesses, individuals, and even schools. 00:00 Introduction 02:20 The Story Behind 28 Bags of Sprouts 09:34 From Corporate CMO to Bestselling Author 14:49 Who Jamie Works With 19:27 The Role of AI in Storytelling 23:24 Looking Ahead: The Next 12 Months 25:37 Final Thoughts & How to Connect Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…
Mack Garrison, Co-Founder of Dash Studio, a high-end animation and motion design agency, joins Host Simon Hodgkins on this episode of The Global Discussion. Mack's passion for creativity, problem-solving, and community-building shone through as he shared insights on the evolving landscape of motion design, marketing, and the power of authentic storytelling. 00:00 - Introduction 00:26 - How Mack Garrison Got Into Motion Design 03:10 - What Is High-End Animation and Motion Design 05:55 - The Secret to High-End Content & Authenticity 09:10 - The Changing Marketing Landscape & The Digital Shelf 14:11 - The Future of Creative Work & Remote Collaboration 18:37 - AI in Motion Design: Opportunity or Threat? Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…

1 Brands Can Now Listen and Speak for Themselves with Jaime Schwarz Ep 246 - The Global Discussion 28:01
Jaime Schwarz joined The Global Discussion podcast with Host Simon Hodgkins, offering deep insights into the future of branding, AI-driven brand identity, and the evolving role of businesses in a post-AI world. His journey—from a successful career in advertising to pioneering brand therapy and digital authentication—reveals a visionary approach to brand-building that prioritizes authenticity, adaptability, and technological evolution. 00:00 - Welcome & Introduction 01:00 - From Psychology to Advertising 03:15 - Brand Therapy - Empowering Brands to Listen and Speak 06:30 - How AI is Changing Branding 10:45 - The Power of Team Flow in Business 15:20 - Web3 & The Future of Digital Ownership 18:50 - The Entrepreneurial Mindset: Founders vs. Business Builders Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…

1 From Hollywood to Tesla to Podcast Success with Billy Samoa Saleebey Ep 245 - The Global Discussion 32:48
Billy Samoa Saleebey, Co-Founder and CEO of Podify, joins Host Simon Hodgkins in this episode of The Global Discussion. Billy shared his incredible journey—from making films in Hollywood to revolutionizing onboarding at Tesla and now leading the charge in the podcasting industry. 00:00 - Welcome & Introduction 00:54 - From Hollywood to Solar Energy 03:11 - Working at Tesla & Creating a Global Onboarding Program 04:18 - The Shift to Podcasting & Founding Podify 06:54 - Lessons from Podcasting & First Principles Thinking 10:53 - The Secret to Podcast Growth & What Makes a Show Shareable 22:37 - Why YouTube is Essential for Podcasters 30:31 - Final Thoughts & How to Connect with Billy Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…

1 Does AI Replace Human Creativity or Enhance It? With Erica Orange Ep 244 - The Global Discussion 28:14
Erica Orange, Partner at The Future Hunters, a leading futurist consulting firm, joined host Simon Hodgkins on The Global Discussion podcast for an insightful conversation on the future of AI, human adaptability, and the evolving landscape of truth. With nearly two decades of experience, Erica brings a deep understanding of sociocultural, technological, economic, geopolitical, and environmental trends—translating them into actionable strategies for organizations worldwide. 00:00 - Introduction & Welcome to The Global Discussion 00:22 - Erica Orange on Becoming a Futurist & The Future Hunters 03:32 - AI, Time, Trust & Truth: Exploring AI and the New Human Frontier 06:44 - Separating AI Hype from Reality: What Can & Can’t AI Do? 10:28 - The Challenge of Misinformation & The Carnival Funhouse Effect 14:26 - The Future of Power: Billionaires, Governments & AI 20:51 - The Rise of Digital Labor & The Neo-Human Workforce 25:59 - Final Thoughts: How to Prepare for the Future Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…

1 Building Happier Workplaces in a Remote World with Mine Dedekoca Ep 243 - The Global Discussion 23:50
Mine Dedekoca is the Founder and Chief Happiness Officer of Happy Work Studio, with over a decade of experience in remote work and a passion for fostering positive workplace cultures. Host Simon Hodgkins meets with Mine on this episode of The Global Discussion, where Mine shares her insights on the evolving work landscape and the importance of well-being in professional settings. A Remote Work Expert Mine's journey into remote work began in 2012, long before it became as widespread as it is today. Serving as a Country Manager for various organizations, she embraced fully distributed teams, gaining invaluable experience in managing remote operations. This early adoption gave her a unique perspective on the benefits and challenges of remote work. The Launch of Happy Work Studio Recognizing the need for a structured approach to remote work and employee well-being, Mine founded Happy Work Studio. The organization is dedicated to helping companies and individuals adapt to new ways of working, focusing not just on where work is done but how it's accomplished. By emphasizing effective strategies to reduce burnout and increase happiness, Happy Work Studio aims to create thriving work environments. Redefining Productivity and Flexibility During the podcast, Mine highlighted a common misconception about productivity. She emphasized that true productivity isn't about working longer hours but achieving more with less input. By redesigning work processes and embracing flexibility, companies can enhance employee well-being and drive innovation. This approach leads to higher engagement, increased creativity, and improved retention rates. The Rise of Digital Nomadism The conversation also touched upon the growing trend of digital nomadism. Mine noted that today's digital nomads are often highly skilled professionals who choose not to be tied to a specific location. Countries like Turkey are recognizing this shift, introducing digital nomad visas to attract such talent. Mine actively contributes to this movement by organizing events like the upcoming Digital Nomad Fest in Turkey, aiming to foster community and support for location-independent professionals. Looking Ahead As for future endeavors, Mine plans to continue balancing her roles in technology and well-being. Her roadmap includes organizing events focused on remote work and happiness, mentoring startups, and engaging in social responsibility projects to enhance digital literacy among disadvantaged groups. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
The Global Discussion welcomes a true expert in digital marketing—Gavin Duff, the Head of Digital at Friday Agency, Lecturer, Keynote Speaker, and Author of the brilliantly titled book Hiding Dead Bodies: Your No-Nonsense Path to SEO Glory. Gavin catches up with Host Simon Hodgkins for a compelling discussion. With over 20 years of hands-on experience in digital strategy, SEO, analytics, and e-commerce, Gavin has worked with some of the most recognized brands. Clients have included Bord Gáis, Bus Éireann, The Irish Times, AIB, Danone, Mason Hayes & Curran, Heineken, 3, Mazda, Dominos Pizza, AXA Insurance, 123•ie, Amazon, DIT, Sunway Holidays, Daft•ie, Temple Street. Barrettstown, Matheson, Dublin Business School, Oxfam, Harry Corry, Newstalk, 98FM, Gaiety Theatre, Aer Lingus, Hilton Hotels, HSBC, Ford, TV3, Tayto, permanent tsb, the HSE, MyHome•ie, Trinity College, and many more. His insights into search marketing and human interaction with technology are not just theoretical—they are battle-tested in the ever-evolving world of digital marketing. A Career Built on SEO, Strategy, and Cyberpsychology From his early days working with Yahoo—back when it was a major player in search—Gavin developed a deep-rooted expertise in SEO, content strategy, and search advertising. His experience spans client- and agency-side work, allowing him to advise businesses on creating winning strategies in an increasingly competitive online landscape. Not only does he lead digital marketing efforts at Friday Agency, but he also shares his knowledge through lecturing at Trinity College and speaking at industry conferences. His ability to blend marketing psychology with technical SEO makes him a sought-after expert in the field. The Story Behind Hiding Dead BodiesOne of the most intriguing parts of the conversation was Gavin's book title—Hiding Dead Bodies. While it might raise eyebrows when read in public, the phrase is an inside joke in SEO circles: "The best place to hide a dead body is page two of Google." The book isn't just a guide to SEO; it's a no-nonsense approach to helping businesses outmaneuver competitors, build trust signals, and ensure their content ranks where it matters—on page one. Written in a practical and engaging style, it's designed for marketing professionals who want to understand SEO without getting lost in jargon. AI and the Future of SEO With the rise of AI, many marketers are wondering: What does this mean for SEO? Gavin addressed this head-on, explaining that while AI is being rapidly integrated into digital platforms, the core principles of SEO remain unchanged: Trust signals still matter – AI tools will prioritize content from authoritative, well-linked sources. User engagement will shape rankings – Platforms like ChatGPT and Google's AI will soon analyze how users interact with content. AI is a tool, not a replacement – While AI can help generate ideas and optimize content, it should not be relied upon to fully write SEO-friendly content. For businesses looking to future-proof their SEO strategy, Gavin recommends focusing on quality content, strategic distribution, and optimizing for engagement rather than chasing quick AI-generated solutions. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | AppleVideo Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Closing the Funding Gap for Women Entrepreneurs with Anne Ravanona Ep 241 - The Global Discussion 42:52
Host Simon Hodgkins catches up with Anne Ravanona, CEO and Founder of Global Invest Her, to discuss her groundbreaking work in tackling one of the world's most persistent inequalities—the funding gap for women entrepreneurs. Anne's passion for empowering women entrepreneurs is palpable. With a bold mission to fund one million women entrepreneurs by 2030, she is spearheading a global movement to address the systemic biases and barriers that have kept women underfunded, underestimated, and overlooked in the business world. A Problem Too Big to Ignore Anne's advocacy is driven by shocking statistics. "Only 2% of venture capital worldwide goes to women-owned businesses, and less than 1% of corporate and government procurement budgets are allocated to them," she explained. Moreover, the global credit gap between male and female entrepreneurs, which stood at $300 billion in 2013, has now ballooned to $1.7 trillion. Anne doesn't mince words: "The world is missing out on innovation, social impact, and $28 trillion in global economic growth by failing to fund women entrepreneurs at the same level as men. This is not just a women's issue—it's a global opportunity." The Three Pillars of Change Anne's approach to addressing this inequality is as multifaceted as the problem itself. She describes her strategy as a "three-legged stool" that balances practical solutions, policy shaping, and advocacy. 1. Practical Solutions Through Global Invest Her Anne's platform, Global Invest Her, offers tools to demystify the funding process, boost confidence, and connect women entrepreneurs with funders. Two flagship initiatives are gaining traction: The Deal Flow Directory: A curated platform for investors to discover high-potential, women-led ventures. Buy From Her Marketplace: A global directory and marketplace where consumers, corporations, and governments can consciously choose to support women-owned businesses. 2. Shaping Policy for Systemic Change Anne is a prominent voice in policy-making circles, serving on the EU delegation of the W20, an official G20 engagement group. Her team crafts actionable recommendations for governments, focusing on tax incentives, access to collateral, and entrepreneurial education. "We can't solve this overnight," she says, "but systemic change starts with informed policies." 3. Advocacy and Mind-Shifting Through public speaking engagements, her podcast (Invest Her), and collaborations with global organizations, Anne amplifies the stories of women entrepreneurs and challenges societal biases. Her TEDx talk and appearances at the United Nations, European Parliament, and other global stages have established her as a leading voice in the fight for gender equality in entrepreneurship. A Movement Built on Community Anne emphasized the importance of collective action. "We can't do this alone," she said. "Global Invest Her is about connecting the dots—bringing together founders, funders, and policy-makers to drive real change." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
Tatiana Mirska, Chief Marketing Officer of CHI Software, shares her inspiring career journey across diverse industries like consumer goods, banking, eSports, and software. She discusses her role as a change agent, leading organizations through transformation while navigating challenges and cultural differences. Tatiana highlights CHI Software’s transition into AI-driven solutions, showcasing innovative products like customizable AI assistants. 00:00 - Tatiana Mirska, CMO 01:02 - Starting a Career in Marketing 03:20 - From Consumer Goods to eSports 06:45 - Lessons in Change Management 09:11 - Working Across Cultures 15:21 - Embracing AI at CHI Software 23:42 - Advice for Marketing Leaders 32:04 - Patience and Leadership in Change Listen to The Global Discussion on… • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes…
Samantha Jewel, CEO of Urth, joined The Global Discussion to share her journey and solutions for addressing climate challenges. Her passion for soil health and her focus on action stand out as practical and impactful. From Restaurants to Regenerative Farming Samantha’s family founded Australia’s first restaurant chain in 1965. By the late 1990s, they served over 50,000 meals a week. While running the business, Samantha began to question farming practices. She was shocked by what she discovered—chemicals, GMOs, and practices harming food and health. This questioning led her to explore organics and regenerative farming. In 2006, she purchased Australia’s first soil carbon credit, setting the stage for her work in carbon markets. The Power of Soil Soil is at the center of Samantha’s work. She sees it as the key to solving issues like food security, climate change, and water management. Healthy soil absorbs carbon, improves biodiversity, and helps plants thrive. Samantha’s message is simple: carbon is not a problem—it’s a solution. By focusing on soil health, we can draw carbon from the atmosphere and store it in the ground. This benefits both the planet and the farmers working the land. Urth: Bridging the Gap Through her company, Urth, Samantha helps farmers and businesses work together. Farmers improve their soil and earn money by selling carbon credits. Businesses offset their emissions and support regenerative practices. Urth’s “Putting nature on the balance sheet” tagline reflects Samantha’s mission. Urth creates financial incentives for sustainable farming by making carbon measurable and tradable. Changing Mindsets Samantha knows farmers face challenges. Changing practices can feel risky, especially with unpredictable weather and financial pressures. But she emphasizes the rewards—better yields, healthier soil, and long-term stability. She also helps businesses understand the value of carbon credits. Her work connects these two worlds, driving change and creating opportunities for both sides. A Vision for Action Samantha’s book, Carbon is Not a Dirty Word, is designed to be an easy read. It breaks down the complex world of carbon markets into straightforward steps. Whether you’re a farmer, business leader, or policymaker, the book offers practical guidance. In the months and years ahead, Samantha plans to: - Expand regenerative farming projects worldwide. - Partner with governments and organizations to scale solutions. - Educate more people about the power of soil and carbon. What Can You Do? Samantha believes everyone can contribute. You can make informed choices about the food you buy. Businesses can measure their carbon footprint and explore offsets. Farmers can explore new practices to improve soil health. Where to Learn More You can find Samantha’s book and learn about Urth at: - Urth.io - SamJewel.com Samantha is also active on LinkedIn and Instagram, sharing insights and updates. Her message is clear: the tools to heal the planet exist. The next step is action. How will you contribute? Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
We welcome inspiring guest Tiphany Kane, CEO of KaSa Media Productions and a powerhouse in audio and video production, to this episode of The Global Discussion with Host Simon Hodgkins. Tiphany's story is not just about building a cutting-edge studio; it's about resilience, creativity, and a passion for empowering others. If you are into audio, podcasting, and everything sound-related, keep listening (or watching!) From Passionate Beginnings to Industry Pioneer Tiphany Kane's journey to becoming a leader in media production is as compelling as it is inspiring. She transitioned from a successful career in education to the demanding and dynamic world of media after being told she was "too passionate." Instead of dimming her light, Tiphany channeled that passion into podcasting, creating a space for her voice and helping others do the same. Her venture into podcasting sparked a transformation—not just for her but countless others who now look to her for mentorship, guidance, and expertise. Tiphany's belief that "everyone's voice matters" underpins everything she does, from hosting award-winning podcasts to founding KaSa Media Productions, a company that specializes in empowering creators to share their stories. A Game-Changing Studio: Just Four Feet Studio A highlight of the episode was the unveiling of Tiphany's ambitious new project: Just Four Feet Studio. Located in Laguna Hills, California, the studio is a first-of-its-kind in Orange County, offering an unparalleled range of audio and video production services. What began as a modest idea evolved into a sprawling 5,500-square-foot facility featuring: • Dolby Atmos Mixing Stages: Including a theatrical stage for cinema-quality sound production. • Voiceover and ADR Rooms: Designed for seamless dialogue recording and post-production. • Virtual Production Room: A state-of-the-art green screen space powered by Unreal Engine. • Community Education Space: A 1,000-square-foot area for training, workshops, and internships aimed at fostering the next generation of creatives. Tiphany shared the story behind the studio's name, Just Four Feet Studio, which stemmed from a decision to expand a room by a mere four feet to accommodate Dolby theatrical certification. That small adjustment turned into a massive endeavor, showcasing Tiphany's determination to push boundaries and exceed expectations. Amplifying Voices Through Awards and Advocacy In addition to her studio work, Tiphany is a passionate advocate for underrepresented voices in podcasting. She co-founded the Sonic Bloom Awards, an initiative recognizing creators for their impact rather than their download numbers. The awards celebrate contributions to diverse communities, including LGBTQIA+, differently-abled individuals, and women of color. This initiative complements Tiphany's other accolades, including multiple industry awards like the Davey Award and the Communicator Award. Her dedication to elevating others reflects her belief that everyone's story has value and the power to inspire. A Roadmap to Success and Community Impact Looking ahead, Tiphany envisions her studio as more than a business—it's a community hub. She plans to host educational events, internships, and collaborations with major industry players. Her ultimate goal? To make Just Four Feet Studio a premier destination for creatives while nurturing an inclusive, inspiring environment. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 From Actress to Entrepreneur: The Nomad Advantage with Sonia Amroun Ep 237 - The Global Discussion 27:41
The Global Discussion Podcast welcomes Sonia Amroun, the founder of Find Your Clients. Sonia shared her fascinating journey from being an actress to becoming a global digital nomad and a trailblazing entrepreneur. Her passion for empowering businesses, particularly startups and solopreneurs, was palpable throughout the conversation. Sonia’s unique perspective on blending creativity, business strategy, and conscious leadership makes her a force to reckon with in the modern business landscape. From Actress to Entrepreneur: A Global Journey Sonia’s story is as dynamic as her personality. Originally a part-time actress, Sonia discovered her knack for sales and business development early in her career. Her energy and enthusiasm led her to pursue various roles, from running a North African-European collaborative brand to organizing large-scale events with over 500 attendees. But Sonia’s journey didn’t stop there. She embraced the digital nomad lifestyle, leaving behind her role as Head of Sales for a green mobility company in Paris. This bold move allowed her to connect with a global network of like-minded individuals, ultimately inspiring the creation of Find Your Clients, an agency powered entirely by digital nomads. What Is Find Your Clients? At its core, Find Your Clients is a business accelerator agency tailored for startups, solopreneurs, and small businesses struggling to juggle every aspect of growth. Sonia and her team focus on identifying and targeting ideal clients to help businesses scale sustainably. The agency offers fractional teams—remote professionals with senior-level expertise—who collaborate to handle the most critical aspects of business development. This innovative model allows businesses to access a comprehensive team for less than the cost of hiring one full-time employee. As Sonia puts it, “For less than the price of one person, you have four areas of expertise working for you.” The Nomad Advantage One of the standout features of Find Your Clients is its global workforce of digital nomads. Sonia explained how these professionals, living and working in various regions around the world, bring a unique edge to businesses looking to expand into new markets. “We understand the culture and dynamics of the regions we live in, making us perfectly positioned to help clients enter new territories,” she said. This approach also champions a sustainable and flexible work-life balance. The agency attracts senior consultants who want to leverage their expertise without being tied to the constraints of traditional corporate roles. Sonia’s vision for the future of work is clear: empowering experienced professionals to contribute to meaningful projects while embracing a nomadic lifestyle. Sonia’s Vision for the Future Sonia’s mission extends beyond profit—she’s passionate about empowering positive-impact projects, such as green solutions and socially conscious businesses. “We’re not hustling for money,” she says. “We want to support projects that align with our values and make a difference.” Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Creating Wealth, Community and Breaking Barriers with Mary Ann Pierce Ep 236 - The Global Discussion 45:23
Guest Mary Ann Pierce, an inspirational leader, innovator, and advocate for women in business, joins Host Simon Hodgkins on this episode. As the Founder and CEO of MAP Digital and a Global Ambassador for AwakenHub, Mary Ann is a trailblazer in digital transformation, event technology, and female entrepreneurship. A Pioneer in Digital Event Technology Mary Ann’s journey into the digital space began in 1996 when she conducted her first webcast—an experience she likens to falling into Alice’s rabbit hole. From there, she never looked back, becoming a visionary in integrating technology into events long before it was the norm. Her company, MAP Digital, is a full-service global event management agency that also developed the groundbreaking MetaMeetings platform. This all-in-one platform integrates everything from content management and live streaming to data tracking and attendee engagement, creating a seamless experience for event organizers and participants alike. “Events are the last frontier of underutilized content,” Mary Ann explained during the podcast. “It’s a terrible thing to waste. Live events are authentic and human. Why not maximize their reach with AI tools and thoughtful design?” Her innovative approach has allowed MAP Digital to produce large-scale events, including some of the world’s largest investment banking conferences, with an unparalleled focus on content repurposing and attendee engagement. Empowering Women Through AwakenHub Beyond her professional achievements in technology, Mary Ann is also a fierce advocate for female entrepreneurship. She serves as a Global Ambassador for AwakenHub, an all-island network supporting female founders across Ireland and Northern Ireland. AwakenHub’s mission is simple yet profound: to empower women to build wealth, create thriving businesses, and support their communities. Through AwakenAngels, the organization’s female-focused angel investment syndicate, Mary Ann is helping to break down the barriers to funding that female founders so often face. “Women are inheriting significant wealth globally,” she said. “For the price of a weekend away, anyone can join this movement to fund and uplift female entrepreneurs. It’s about building a bigger pie—not scarcity.” Mary Ann’s passion for fostering ecosystems that nurture innovation and equity is palpable. She is paving the way for a more inclusive and sustainable future by encouraging women to invest in women. Global Connectivity and Democratization of Knowledge Mary Ann also champions the power of digital tools to democratize knowledge and opportunities worldwide. Her work extends beyond corporate events into social good initiatives, including Project Dandelion, which she supports alongside former Irish President Mary Robinson. Through these projects, she’s leveraging technology to address critical issues like climate justice and gender equity on a global scale. Lessons for Future Leaders When asked for advice, Mary Ann’s wisdom shines through. She encourages young professionals to embrace failure, explore their passions, and focus on becoming well-rounded individuals. For aspiring entrepreneurs, her message is clear: build networks, volunteer, and focus on creating processes that lead to excellence. “Don’t be afraid. Fail, learn, and keep moving forward. Your job is to become the best human you can be.” Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
Guest Nataly Byelous, Group Marketing Director at RETN, is in discussion with The Global Discussion Host Simon Hodgkins. In this episode, we explore Nataly's remarkable journey and the critical role marketing plays in the ever-evolving telecommunications industry. With over two decades of experience, Nataly brings a unique perspective, blending creativity, strategy, and resilience. From TV to Telecommunications Nataly's career path is as fascinating as it is diverse. She began her professional journey in television as a PR specialist, eventually transitioning to marketing roles across multiple industries. For the past decade, she has been immersed in the tech and telecommunications sectors, contributing significantly to their growth and innovation. Since 2021, Nataly has been leading the marketing efforts at RETN, a global telecommunications network provider that boasts an impressive 135,000 kilometers of network infrastructure spanning Europe, Asia, and North America. "I like to call myself the Chief Juggler," Nataly shares, underscoring her multifaceted role. Her leadership has been instrumental in elevating RETN's reputation, earning it prestigious accolades like the Best Pan-European Carrier Award. Driving Connectivity in a Changing World Telecommunications are the backbone of our increasingly connected world, and RETN's contributions are undeniable. With over 870 points of presence (PoPs) worldwide, the company plays a crucial role in enabling data flow across continents. Nataly emphasized the importance of innovation, sustainability, and adaptability in navigating this complex landscape. "Even though machines are talking to machines, we're still communicating with people," she noted. Nataly explained how RETN integrates cutting-edge technology with customer-centric strategies to address modern challenges, such as sustainability and ESG compliance. Collaborations with leading vendors like Juniper and Infinera have enabled RETN to implement environmentally conscious solutions while maintaining operational excellence. The Evolving Role of Marketing Marketing, according to Nataly, has transformed into a highly dynamic and demanding field. From the explosion of digital channels to the rise of AI-powered tools, the modern marketer's toolkit is both an opportunity and a challenge. "We've gone from having 30 seconds to make an impression to just 1.7 seconds," she remarked, highlighting the pressure to stand out in an oversaturated market. Yet, she remains optimistic, seeing AI and automation as tools that free up time for strategic thinking and creativity. Nataly also touched on the importance of maintaining ethical standards in communications, a lesson she learned early in her career. "Trust and reputation are everything," she stressed, encouraging aspiring marketers to prioritize education and integrity. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
The Global Discussion Host, Simon Hodgkins, speaks with Lisa Eaton, the Founder and CEO of Fabric. Lisa shared her inspiring journey to becoming a transformative leader, revolutionizing how marketing professionals learn and grow. Her story is not just one of personal triumph but a powerful commentary on how education and industry can better align to drive meaningful impact. A Career Built on Strategy and Vision Lisa Eaton's journey began in the marketing department of Sage, a company that has since become a global powerhouse. Lisa honed her craft there before following then-CEO Graham Wylie to TSG, where she established a marketing department from the ground up. While her early career was deeply rooted in technology, Lisa soon discovered her passion for agency work, which married strategic thinking with creative execution. This passion ultimately led her to found her own strategic marketing agency in the Northeast of England. Even with the agency's success, including a waitlist of clients, Lisa encountered a significant roadblock: a shortage of strategic marketing talent. This challenge catalyzed her exploration into the gap between academic marketing education and industry needs, ultimately sparking the creation of Fabric. Fabric: Bridging the Gap Fabric was born from Lisa's frustration with outdated marketing curriculums that failed to prepare graduates for real-world challenges. "Marketing isn't just a nice-to-have," Lisa emphasized during the podcast. "It's a strategic function critical to business growth." Fabric delivers practical, hands-on training that transforms marketers into commercially minded, strategic thinkers. With a unique three-pronged approach, Fabric combines foundational education, one-on-one coaching from industry practitioners, and ongoing updates on the latest tools and trends. Lisa's mission is clear: to create world-class marketers who drive measurable impact. Navigating Challenges and Finding Opportunity Funding presented hurdles. As a female tech founder, Lisa entered an investment landscape where less than 2% of funding goes to women-led businesses. Despite this, her strategic approach—bootstrapping the business early, securing large global brands like Boots and Heineken, and showcasing tangible results—helped her close two successful funding rounds. Shaping the Future of Marketing Looking ahead, Lisa is laser-focused on scaling Fabric's reach and influence. She envisions a future where marketing is universally recognized as a vital business enabler. By equipping marketers with the skills to be both strategic and creative, Lisa aims to elevate the profession and its impact on businesses worldwide. To learn more about Fabric Academy or connect with Lisa Eaton, visit Fabric. "Great marketing moves the dial," Lisa explained. "But to achieve that, marketers need time to think strategically, plan effectively, and focus on what truly matters—not just the urgent tasks of the day." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Building Profitable and Authentic Businesses with Samantha Hearne Ep 233 - The Global Discussion 39:26
Samantha Hearne is the founder of Samantha Hearne Coaching, a dynamic entrepreneur, and a passionate advocate for helping women thrive in business. In this episode of The Global Discussion, in conversation with Host Simon Hodgkins, Sam shares her story and actionable insights. Her multi-faceted approach to success will leave listeners feeling motivated and ready to embrace simplicity, profit, and personal authenticity in their entrepreneurial journeys. A Vision Rooted in Simplicity and Success Sam Hearne isn't your average business coach. With a first-class honors degree in education and years of teaching experience, she's mastered the art of breaking down complex concepts into practical, actionable steps. Her coaching revolves around three core focus points: Sales and Profit: Helping clients increase their revenue while maintaining simplicity. Marketing and Messaging: Guiding women to craft clear, effective, and compelling brand stories. CEO and Success Embodiment: Empowering entrepreneurs to step into their roles with confidence and clarity. Sam teaches women to build sustainable, profitable businesses that align with their lifestyles through her work. Her mantra is simple but powerful: success doesn't have to be complicated. The Heart of Samantha's Mission At the core of Samantha's approach is a passion for empowering women to live on their own terms. During the episode, she shared her belief that every entrepreneur's success is inevitable when they focus on consistency, authenticity, and adding value. "People succeed because they implement and execute, not because they master overly complicated methods," she said, emphasizing the importance of simplifying the path to business success. A New Venture: The Bulletproof Clothing Line In addition to her coaching and mentoring work, Samantha recently launched a clothing line, The Bulletproof Brand. The collection features three inspiring lines—Destiny, Success, and Abundance—each designed to embody a mantra that resonates deeply with her community. Giving Back: A Commitment to Change Samantha's commitment to creating positive change doesn't stop at coaching and business ventures. Through her partnership with Mary's Meals, she funds meals for 180 children at a school in need yearly. "I believe that the more you have, the more you can give," Sam shared. She plans to expand her philanthropic efforts by supporting initiatives for women affected by domestic abuse through her clothing line. Building Communities That Thrive One of Sam's standout qualities is her ability to bring people together. She hosts two types of events: larger gatherings of up to 65 people and more intimate sessions with 16 participants. These events are designed to foster connection, inspire creativity, and remind attendees that they're not alone in their entrepreneurial journeys. For Sam, these events are more than just networking opportunities—they're a way to create a space where women can build lasting relationships and find their "aha" moments of clarity and empowerment. Planning for Abundance How does Samantha manage her packed schedule of coaching, events, podcasting, and philanthropy? The answer lies in her meticulous planning and belief in creating balance. "I plan a year in advance," she explained. "It gives me the freedom to say yes to creative opportunities and know when I have time to take on something new." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 The Future of Truth: Tools to Spot Misinformation with Lindley Gooden Ep 232 - The Global Discussion 46:52
Join this thought-provoking conversation with guest Lindley Gooden and Global Discussion Host Simon Hodgkins. Lindley is a factual film director, journalist, and the Founder and Cheerleader-in-Chief of Greenscreen. His experience spans national news, content creation, and information ethics. Lindley is also the author of the timely and impactful book The Future of Truth (and How to Get There). The discussion illuminated some of the most pressing challenges of our time: misinformation, disinformation, and the crucial steps we can all take to reclaim clarity and authenticity in the digital age. Lindley transitioned into journalism, driven by a desire to explain complex ideas to the public. Over 15 years as a senior journalist for the BBC, ITN, and Sky News, Lindley gained a reputation for balanced, thoughtful reporting, tackling major stories, and uncovering the human side of overlooked issues. “It’s about listening, translating, and reflecting the balance of any story,” Lindley shared. “That’s what good journalists do, even when it’s challenging.” Greenscreen: Merging Trust and Storytelling In 2005, Lindley founded Greenscreen, a content creation agency that has become synonymous with trust and authenticity. Greenscreen has partnered with major brands like LEGO and Cancer Research UK, producing over 5,000 impactful films watched by governments, global influencers, and millions of viewers worldwide. The Future of Truth: A Toolkit for Navigating Misinformation Lindley’s latest book, The Future of Truth (and How to Get There), is a beacon of clarity in a world awash with misinformation. The book explores the psychological, social, and technological forces driving disinformation and offers actionable tools to counter its effects. Emotional Triggers and Manipulation During the podcast, Lindley dissected how emotions like fear and outrage are weaponized to spread falsehoods faster than facts. “Stories are the most effective way to spread fear,” Lindley explained. “They tap into our primal instincts, triggering a fight-or-flight response.” The Four Levels of Information One of the book’s standout frameworks is Lindley’s breakdown of the four levels of information: Primary Sources – The original facts or events. Secondary Sources – Balanced reporting that contextualizes facts. Tertiary Sources – Opinions or analyses that introduce bias. Quaternary Sources – Opinions about opinions commonly found on social media. “Most of what we see online is fourth-hand reporting, far removed from the original facts,” Lindley warned. Recognizing these layers is a vital step in cleaning up our information diets. Key Takeaways for Your Information Diet For those looking to get started on cleaning up their information intake, Lindley offers three simple steps: Pause Before Reacting – If a story triggers a strong emotional response, take a moment to reflect before sharing or acting. Audit Your Beliefs – Understand your biases and how they influence what you choose to trust. Verify Sources – Seek out primary or secondary sources, and be cautious of opinions presented as facts. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Building Better Futures: Mentorship and Leadership with Kerrie Finch Ep 231 - The Global Discussion 35:32
Kerrie Finch is no stranger to the global stage; as the founder of The Finch Factor and co-founder of Also Known As Kerrie has become a driving force in the creative and tech innovation industries. Recently featured on The Global Discussion, she shared her incredible journey, her mission to empower others, and her insights into the rapidly evolving world of global communications. A Trailblazer in Communications Based in Amsterdam, Kerrie describes herself as a communications expert who thrives at the intersection of creative industries and emerging technology. Over the years, she has collaborated with world-renowned brands such as Nike, Airbnb, Coca-Cola, and Media.Monks, helping them refine their positioning, elevate their thought leadership, and navigate the global stage. Kerrie's passion for fostering connection and clarity in a noisy world is evident in her work. “There’s so much content and noise out there. For brands to achieve cut-through, they need a clear vision, purpose, and positioning,” she emphasizes. The Many Hats of Kerrie Finch Kerrie's career is as diverse as it is impressive. Alongside her work at The Finch Factor, she serves as a professional conference host, stage MC, and panel moderator at prestigious events like the Cannes Lions International Festival of Creativity and the Global Marketing Summit in Istanbul. Kerrie's secret to excelling on stage? Authenticity and connection. “I love engaging audiences, bringing them into the conversation, and making them feel like part of a community—even if it’s just for a day or a week,” she shares. Her role extends beyond the stage. Kerrie is also the founder of the Amsterdam chapter of SheSays, a global organization empowering women in business. This voluntary initiative creates a safe and inspiring space for women to network, share their stories, and elevate one another. Amsterdam: The Creative Hub That Inspires Although Kerrie's work spans the globe, she is deeply inspired by her base in Amsterdam, a city she calls a “multicultural melting pot.” Its rich history as a hub for trade and innovation, combined with its contemporary global outlook, has positioned it as a leader in creativity and emerging technology. “Amsterdam has this unique ability to act as a level playing field,” Kerrie explains. “It’s a pioneering city that attracts people and companies from all over the world, creating a fertile ground for collaboration and creativity.” Building a Better Future Through Leadership One of Kerrie's core beliefs is the importance of lifting others as you climb. Through SheSays and her work with global brands, she has made it her mission to mentor the next generation, promote equality, and foster authentic connections in the business world. Her advice to brands looking to scale in today’s dynamic landscape? Stay true to your purpose and make meaningful connections. “Brands need to know themselves. It’s about creating authentic conversations and connections with people,” Kerrie says. What’s Next for Kerrie Finch? Looking ahead, Kerrie has a packed agenda with major events in Barcelona, Istanbul, Berlin, and Amsterdam. She’s also preparing to launch an exciting new collaboration with American partners, adding yet another hat to her already impressive collection. For Kerrie, the future is about balance, embracing new opportunities, and staying true to her mission of inspiring connection and creativity in everything she does. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Shaping the Future of Media Integrity with Lexie Kirkconnell Kawana Ep 230 - The Global Discussion 43:19
The need for trusted, ethical journalism has never been more critical in a world where the information landscape is evolving at breakneck speed. Lexie Kirkconnell Kawana, the Chief Executive Officer of Impress—the UK’s independent press regulator—is at the forefront of this mission, navigating the complex intersections of media regulation, public trust, and technological innovation. Lexie shared her insights on the challenges and opportunities shaping the future of journalism. A Vision Rooted in Integrity Originally from New Zealand, Lexie's career spans media regulation in film, television, advertising, and digital content. Her legal expertise and global perspective make her uniquely equipped to tackle one of journalism’s most enduring dilemmas: how to balance freedom of the press with the public’s right to safety and accountability. Impress, established in the wake of the Leveson Inquiry, is a values-driven organization designed to provide ethical governance and public redress. As Lexie explains, “Our mission is to ensure that the public has access to journalism they can trust—created with integrity and accountability.” Meeting the Challenges of the Digital Age The shift to online platforms has fundamentally altered how news is consumed. While digital spaces offer unprecedented access to information, they also come with risks—ranging from misinformation and harassment to privacy violations. Impress has stepped up to address these challenges, offering innovative tools like arbitration services to resolve disputes without costly legal battles. Lexie highlights the importance of adapting traditional journalistic standards for the digital era: “We need to meet people where they are. Whether it’s on a news site, social media, or messaging apps, we must ensure that the information they encounter is trustworthy and safe.” AI and the Future of Journalism Artificial intelligence is rapidly transforming industries worldwide, and journalism is no exception. Lexie acknowledges the dual-edged nature of this technology. While AI has the potential to enhance news delivery, it also raises concerns about the accuracy and integrity of content. Early generative AI models have been criticized for their reliance on biased or unreliable data sources. Building a Global Conversation Impress is not just focused on the UK; it’s part of a more extensive, global dialogue about the future of media. Lexie and her team are working with international partners to address the unique challenges faced by smaller countries and underrepresented communities, ensuring that no one is left behind in the digital transformation of journalism. “We all have a stake in the outcomes,” Lexie asserts. “This isn’t just a conversation for governments and big tech. Civil society must be at the table, envisioning what a healthy, inclusive information economy looks like.” Join the Movement for Trusted Journalism As Impress continues to expand its reach and influence, Lexie invites journalists, media organizations, and the public to engage with their work. Whether it’s through supporting their Standards Code, participating in dispute resolution, or collaborating on innovative projects, there are countless ways to contribute to the future of ethical journalism. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
Host Simon Hodgkins welcomes Aidan McCullen, a dynamic thought leader in innovation, reinvention, and organizational transformation, to The Global Discussion. McCullen's career is a testament to his ability to evolve and thrive in the face of change, from his early days as a professional rugby player to his influential work today as the co-founder of The Reinvention Summit, principal at Edge Behaviour, and host of The Innovation Show podcast. A Journey of Reinvention Aidan McCullen describes his career as a series of acts. "I've had multiple lives," he shared, recounting his first career in rugby, where he represented Ireland and played professionally in Europe. This experience taught him the importance of preparing for change, a lesson that would echo throughout his life. After his sports career, McCullen transitioned into the corporate world, finding his niche in digital transformation, innovation consulting, and organizational leadership. Aidan is the author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations, and Life, which continues to be a resource for those navigating the rapid pace of change in today's world. The Innovation Show: Learning in the Open McCullen's passion for sharing knowledge comes alive through The Innovation Show, his podcast that has been running for nearly a decade. Initially launched with the backing of Ireland's national broadcaster, RTE, the show's format evolved over time. The addition of video during the pandemic significantly boosted engagement. Now a global phenomenon, The Innovation Show reaches a diverse audience of leaders and learners, capturing McCullen's commitment to exploring and sharing insights on innovation. Looking Forward: The Reinvention Summit One of McCullen's most ambitious projects to date is the upcoming Reinvention Summit, set to take place on April 29-30, 2025, at the Royal Dublin Convention Center. This event aims to rethink the traditional conference format, focusing on inspiration and actionable insights. Attendees will benefit from unique formats like interactive workshops led by industry giants, including keynote speaker Seth Godin, and group sessions that foster meaningful connections and real-world applications. McCullen's vision for the Reinvention Summit goes beyond a typical summit experience. By collaborating with experiential event specialists Nine Yards and global innovation leader Nadia Jackson, he aims to create an "unconference" that breaks down barriers to learning and emphasizes active participation over passive listening. "We want people to leave not only inspired but equipped with the tools to implement change," McCullen explained. Lessons in Adaptation and Growth McCullen's story underscores a powerful message: success in any field hinges on a mindset of continuous reinvention. From the rigors of rugby to the demands of consulting and the innovation ecosystem, McCullen has developed a philosophy that stresses the importance of "doing the work" and staying curious, even—or especially—when times are good. In his closing words, McCullen offered advice to those navigating a rapidly changing world: "Don't wait for a crisis to start building skills. The best time to prepare for change is when things are going well." This advice encapsulates his philosophy and serves as a reminder that growth is a continuous journey—one we can all take if we're willing to keep learning. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Changing the Conversation on Type 1 Diabetes with Emmet O'Sullivan Ep 228 - The Global Discussion 27:45
Emmet O’Sullivan, is a remarkable individual, Founder of Policy Playground, and an inspiring advocate for those with type 1 diabetes. Diagnosed with the condition at just 13, Emmet’s story is one of resilience, education, and empowerment—a journey he’s now sharing with others through his Amazon bestseller, Drew Discovers Diabetes. From Diagnosis to Determination Emmet’s life took a sudden turn in 2020 when he was diagnosed with type 1 diabetes at the height of the COVID-19 pandemic. For months, he had experienced symptoms like extreme fatigue and intense thirst. As he shared with Simon, it was his own research that led to a self-diagnosis of type 1 diabetes—an incredible step for a young teen with no family history of the condition. After confirming his diagnosis in the hospital, Emmet faced the realities of managing type 1 diabetes. Yet, instead of allowing the diagnosis to limit him, he saw it as an opportunity to help others better understand this condition. Emmet soon recognized that the biggest challenge facing people with type 1 diabetes wasn’t just treatment, but awareness and education. This realization sparked his journey into advocacy. An Author on a Mission: Drew Discovers Diabetes Driven by his passion for educating others, Emmet authored Drew Discovers Diabetes, a children’s book aimed at demystifying type 1 diabetes. Told through the story of Drew the Dinosaur, Emmet’s book helps families and young readers understand the symptoms, challenges, and resilience that come with managing diabetes. Emmet wrote the book with two primary goals: to spread awareness of diabetes symptoms and to empower kids with the condition. “I wanted anyone to be able to see themselves in Drew’s journey,” Emmet explained, emphasizing that the book is for all families, not just those directly affected by diabetes. With its approachable storytelling and vivid illustrations, Drew Discovers Diabetes has resonated with families across the country and has become an Amazon bestseller, offering a much-needed resource in schools, libraries, and hospitals. Dispelling Myths and Building Community Emmet’s advocacy extends beyond his book. As a teenager living with type 1 diabetes, he’s encountered a range of misconceptions—from assumptions about his diet to misunderstandings about physical limitations. Through speaking engagements and public appearances, Emmet works to challenge these myths and raise awareness of the realities of type 1 diabetes. Recently, he launched a teen support group in New York City, bringing together young people living with the condition. Shaping the Future Through Policy and Education Beyond community-building, Emmet has a clear vision for the future. In addition to his book and advocacy work, he’s actively involved in pushing for policy changes around diabetes care and prevention. Emmet passionately supports legislation to increase screening for type 1 diabetes, cap insulin costs, and make treatments more accessible. He’s also become a sought-after speaker, addressing audiences from college classes to healthcare fundraisers, sharing his journey and inspiring others to advocate for meaningful change. Emmet’s Message: Educate, Empower, and Inspire Emmet’s appearance on The Global Discussion is a reminder of the powerful impact that one person’s journey can have. He encourages everyone to learn the symptoms of type 1 diabetes, as early diagnosis can be lifesaving. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | AppleVideo Podcast: https://www.theglobaldiscussion.comYouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Inclusivity, Innovation, and Accessibility with Antonio Vieira Santos Ep 227 - The Global Discussion 33:42
The host of The Global Discussion, Simon Hodgkins, speaks with Antonio Vieira Santos, an industry veteran who advocates for accessibility, inclusivity, and innovative digital transformation. Antonio, currently serving as Senior Business Intelligence and Innovation Evangelist at Eviden and Co-Founder of AXSChat, shared insights from his extensive experience in tech, corporate strategy, and digital transformation, all through the lens of accessibility and inclusivity. Antonio's career spans numerous roles and industries, including telecommunications, business intelligence, and workplace innovation. Now based in Cork, Ireland, he brings unique perspectives on the future of work, the transformative power of AI, and, most importantly, a commitment to accessibility-centric innovation. His work has consistently advocated for a digital world that leaves no one behind. At Eviden, part of the Atos group, Antonio ensures that digital tools cater to everyone, especially those with disabilities—a mission he passionately elaborated on during his conversation with Simon. Accessibility-Centric Innovation: A Key FocusFor Antonio, accessibility isn't just a checkbox in product development—it's the core of what true digital innovation should aim for. During the episode, he highlighted a pressing issue: around 80% of websites are still inaccessible to people with disabilities. "The web isn't new anymore," Antonio stated, "yet the tools we use still fall short for a large part of the population."Antonio argues that "being accessibility-centric" should mean involving people with disabilities from the outset. This proactive approach ensures that digital solutions are not only inclusive but also practical for diverse users. As he put it, prioritizing accessibility prevents "digital pollution," where innovations inadvertently create barriers instead of breaking them down. Insights on AI: Enhancing Accessibility and Business IntelligenceAs an advocate for responsible AI, Antonio views artificial intelligence as a powerful tool for creating a more inclusive digital environment. An Entrepreneurial Spirit: Building Community Through Innovation Antonio has also been a dedicated entrepreneur, founding several companies and initiatives over the years, including a coworking startup in Cork. He shared that his ventures outside his corporate role have allowed him to experiment, connect with different generations, and gain insights that inform his work in innovation and digital transformation. Championing Inclusivity in Tech and Workplaces Antonio serves on the advisory board of Women in Tech and co-founded The Digital Transformation Lab at University College Cork. His work in these organizations focuses on increasing diversity in tech, fostering inclusive workplace policies, and building support networks for underrepresented groups. The Future of Work: Flexibility and Inclusivity at the Core Antonio believes hybrid and remote work setups can be powerful tools for inclusivity, enabling more diverse and flexible work environments. "Without proper onboarding and support," he warned, "we risk leaving young professionals feeling isolated." His recommendation? Companies should go beyond technical training to offer robust communication, collaboration, and mental health support programs. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global DiscussionWeb: https://www.theglobaldiscussion.comAudio Podcast: Spotify | Google | AppleVideo Podcast: https://www.theglobaldiscussion.comYouTube: https://bit.ly/TGD-YouTubeFollow us on LinkedIn/Social Mediahttps://www.linkedin.com/company/theglobaldiscussionOthers: X, Instagram, and Facebook…
The Global Discussion Host, Simon Hodgkins, catches up with Steve Gee, Co-Founder and CEO of Blend, a cutting-edge executive membership community aimed at revolutionizing how senior leaders connect, learn, and grow. In this episode, we discuss Steve's vision for fostering cognitive diversity among leaders of the world's largest enterprises. The Story Behind Blend: A Journey Rooted in Experience Steve Gee has spent over two decades bringing senior leaders together, creating valuable networking opportunities, and curating impactful discussions. Starting his career by organizing major industry events like the Mobile World Congress, Steve's extensive experience has given him deep insights into the challenges executives face as they climb the corporate ladder. "One of the biggest hurdles leaders face is moving beyond their functional expertise and understanding the bigger picture of the business. It's that lack of cross-functional knowledge that often leads to imposter syndrome among executives," Steve shared. This realization led Steve and his co-founder to create Blend—an executive membership community transcending traditional networking. With hubs in major global cities like London, San Francisco, Toronto, and New York, Blend aims to break down silos within organizations and foster meaningful connections across industries and geographies. Why Cognitive Diversity Matters At the core of Blend's mission is the concept of cognitive diversity. Steve explains that when organizations embrace diverse ideas, experiences, and perspectives, they are better equipped to solve complex problems and innovate effectively. It's not just about diversity in appearance or background; it's about diversity in thought. Blend's approach is a direct response to the well-known issue of organizational silos. Large enterprises, Steve argues, often separate teams into functional units, creating environments where leaders rarely interact with colleagues outside their immediate business areas. Blend aims to provide a platform where senior executives can break free from this isolation, gain new perspectives, and build long-lasting, valuable relationships. More Than a Membership: The Blend Experience Blend is not just another networking platform—it's a thoughtfully curated experience for senior executives. Steve emphasized that Blend offers a range of benefits to its members, including monthly in-person meetings in major cities, access to masterclasses, and exclusive events featuring renowned thought leaders and experts. Whether it's a discussion on AI ethics in London with Lord Tim Clement-Jones or an insightful session with a Wharton Business School professor in New York, Blend ensures that members are continuously challenged and engaged. Inclusive Is The New Exclusive One of Blend's most compelling taglines is, "Inclusive is the new exclusive." But what does that mean in practice? According to Steve, it's about creating a community that values inclusivity of thought, not exclusivity based on titles or financial contributions. Balancing Physical and Digital: The Blend App While Blend emphasizes the importance of in-person connections, it also integrates technology to keep members connected between events. The Blend app offers executives access to valuable resources, including book clubs, masterclasses, and virtual discussions on trending business topics. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Break Proof: Adventure, Family, and Business with Jenn Drummond Ep 225 - The Global Discussion 24:44
The Global Discussion Host, Simon Hodgkins, is joined by the remarkable world record holder and business owner Jenn Drummond. A car accident left Jenn Drummond awestruck and emboldened. Rescue workers couldn't imagine any scenario in which she came out of it alive, but she did. That's when she realized that you don't get to choose when you leave this life…but you sure can choose how you live it. Strengthened by this awareness, she set out to live more authentically and adventurously. Inspired to climb a mountain for her birthday, her son raised the stakes by suggesting Mount Everest. Not one to back down from a challenge, she accepted the pursuit. During her training, her coach upped the ante and proposed that she go for a Guinness World Record and become the first woman to climb the seven second summits. The pursuit matched her desire to live a life of significance, not just success. Today, Jenn is a world record holder who elevates others to master their own summit in life. She's a successful business owner and Mom of seven remarkable children. Jenn is also an international speaker, author, and Host of the Seek Your Next Summit podcast. A Turning Point: The Car Accident That Changed Everything Jenn's story begins with a pivotal moment in 2018—a car accident that could have taken her life. This life-changing event became a catalyst, pushing her to reassess her goals and redefine her path. Climbing for a Cause: The Seven Second Summits Inspired by her surroundings in Park City, home to North America's largest ski resort, Jenn initially planned to climb a mountain for her 40th birthday. However, when COVID-19 interrupted her plans, an unexpected challenge from one of her sons set her on a new path. After he questioned why she wasn't climbing something "real" like Everest, Jenn felt motivated to take on the iconic peak and prove that "we could climb our Everest, no matter where we were." This led to her embarking on an even greater mission: to become the first woman to summit the second-highest peak on each of the seven continents. Known as the Seven Second Summits, this monumental challenge had only been completed by one male climber before her. Break Proof: Building Resilience Jenn's philosophy extends beyond climbing. As an author, her book Break Proof dives into the lessons learned from her experiences. The book's central theme is that life will inevitably present challenges that may seem like breaking points. Jenn believes it's not about avoiding these breaks but understanding that they provide "proof" of what's working, what's not, and what needs to change to move forward. It's a message that resonates deeply with high achievers, entrepreneurs, and anyone striving to overcome obstacles. From Climber to Podcaster: Seek Your Summit Jenn's storytelling doesn't end with her book. Her podcast, Seek Your Summit, is another platform where she engages with inspiring individuals who have faced challenges and emerged stronger! In all her ventures, the number seven remains a guiding theme for Jenn. Whether it's her seven children, seven mountains, or the seven-step guides featured on her blog, this number symbolizes balance and completeness. "The world is hard enough. The climb is hard enough. You being hard on yourself doesn't help," Jenn explains. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Unlocking Business Growth Through Networking with Tracey Currell Ep 224 - The Global Discussion 34:01
Networking isn't just about business cards and handshakes—it's about creating lasting relationships that drive opportunities and growth. In this episode of The Global Discussion, Host Simon Hodgkins catches up with the "Connections Queen," Tracey Currell, to explore the world of strategic networking, entrepreneurship, and the power of human connection. As the Director and Founder of Introbiz and Youthbiz, Tracey has built a thriving global network that transforms businesses, connects people, and opens doors to meaningful collaborations. The Journey: From Sales Rookie to Connections Queen Tracey's story began when she was tasked with networking for an advertising role. Like many newcomers to the networking scene, she started with a hard-sell approach that didn't yield the results she was hoping for. But instead of giving up, Tracey sought feedback and learned that the key to successful networking was a genuine human connection, not just hitting targets. This shift in perspective led her to found Introbiz, a strategic business network designed to connect professionals with their ideal clients and collaborators. What started as a local venture has since grown into an international community that hosts multiple monthly events, both online and in person. Today, Introbiz boasts partnerships and collaborations worldwide, including networks in Dubai and the Netherlands. Pivoting: A Masterclass in Adaptability When the pandemic hit, Tracey's business—like so many others—faced a critical turning point. With all events traditionally held in person, she had to adapt quickly, transitioning her network online. This move saved her business and expanded Introbiz's reach beyond geographical boundaries. Today, the network offers eight monthly online events, providing members with global opportunities to connect, collaborate, and grow their businesses. Building a Global Community: The Introbiz Philosophy At the heart of Introbiz's success is its core philosophy: creating win-win relationships. Tracey emphasizes that networking isn't about taking—it's about giving. Whether through connecting people with valuable resources, offering introductions to key players in their industry, or collaborating with international networks, Tracey ensures that Introbiz adds value for all its members. Her advice for anyone stepping into the networking world is simple yet profound: "Show up consistently and offer value. The fortune is in the follow-up." This ethos has attracted a community of like-minded professionals who share Tracey's passion for meaningful connection and collaboration. Expanding Opportunities: Events, Summits, and International Reach Tracey's expertise doesn't stop at networking events. Introbiz has evolved to offer a wide range of experiences, including business exhibitions, sporting events, and even an upcoming singles event designed to connect people on a personal level. Inspiring the Next Generation of Entrepreneurs In addition to leading Introbiz, Tracey also spearheads Youthbiz, a platform to nurture young entrepreneurs and provide them with the tools and connections they need to succeed. She's also an author, TEDx speaker, and investor, further showcasing her dedication to empowering others through knowledge and experience. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
Leslie Zane, the President and Founder of Triggers® Brand Consulting, TEDx Speaker, and author of The Power of Instinct, Joins Host Simon Hodgkins on The Global Discussion for an engaging conversation. Zane, a trailblazer in marketing and brand strategy, shared her insights on how businesses can harness the power of the unconscious mind to accelerate growth, build stronger brands, and drive real change. From Harvard Business School to Cracking the Code on Brand Growth Leslie Zane’s journey started at Harvard Business School and continued through high-profile roles at industry giants like P&G. Along her journey, she noticed a critical gap: many businesses struggled to grow despite their marketing prowess. Realizing the need for a repeatable process for growth, she left the corporate world in 1995 to establish her own company, Triggers® Brand Consulting. Her mission was clear—to develop a scientific, reliable approach to brand growth that businesses of all sizes could apply. Over the last 30 years, Zane has cracked the code, and now, through her book, she aims to make these transformative techniques accessible to everyone. The Power of Instinct: A New Era of Marketing Zane’s book, The Power of Instinct, is a comprehensive guide that flips the traditional marketing script on its head. Rather than relying on persuasion and conventional tactics that appeal to the conscious mind—often with limited success—Zane encourages marketers to tap into the instinctive mind, which drives 95% of human decision-making. “Think of the conscious mind as the path of greatest resistance,” Zane explains. “The unconscious mind is the path of least resistance, and that’s where the power lies.” By leveraging cognitive shortcuts, Zane’s method enables brands to bypass the skepticism and rigidity of the conscious mind, creating an instinctual connection that drives faster, more effective results. The Brand Connectome: Building Strong, Instinctive Connections One of the most compelling concepts Zane introduced during the episode is the Brand Connectome. This unique model, trademarked by her firm, represents the cumulative memories and associations that a brand builds over time in the consumer’s mind. This network of connections ultimately dictates which products or services a consumer instinctively reaches for. Why Emotional Advertising Misses the Mark In a marketing landscape dominated by emotional advertising, Zane challenges the status quo. Leslie shares that emotions—while powerful in the moment—often fail to create lasting connections. Instead, she advocates for the use of memorable verbal and visual assets that become embedded in the consumer’s subconscious. AI, Neuroscience, and the Future of Marketing Zane also discussed the parallels between AI and the human brain, noting that AI’s ability to connect millions of dots in real time is similar to how the instinctive mind works. “The brain is a connection machine,” she says, emphasizing that AI and the brand connectome operate on the principle of making associations. By understanding these connections, brands can more effectively manage their growth and overcome obstacles. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…

1 Building Valuable Personal Brands Through Video with Chris Goor Ep 222 - The Global Discussion 35:23
Chris Goor is the personal branding, authenticity, and video strategy guru. His experienced approach to personal branding is why his philosophy resonates with individuals, businesses, and creatives worldwide. Host Simon Hodgkins catches up with Chris on this episode of The Global Discussion. We look into his journey, expertise, and the transformative power of using video to create impactful brands. Who is Chris Goor? Chris Goor is a seasoned video and branding expert. He is a Personal Branding Expert and Creator at Brand Video Pro (the Studio), Co-founder and Brand and Video Strategist at Rusty Monkey, and a broadcast camera supervisor who has worked with high-profile clients like the BBC, ITV, Netflix, Channel 4, Samsung, National Theatre and the Royal Opera House. Chris's portfolio is as diverse as it is impressive. Yet, his passion extends beyond big-name brands. Chris is also committed to helping smaller companies and entrepreneurs make a difference by embracing authenticity and using video strategically to tell their stories. In his own words, Chris believes that "the smaller companies can beat the bigger conglomerates through the use of soul in their marketing." This philosophy—putting heart and soul into branding—shapes his work and helps clients, big and small, showcase their authentic selves. The Power of Authenticity in Video Marketing During his conversation on The Global Discussion, Chris emphasized the importance of showing the real you. He encouraged brands and entrepreneurs to abandon polished, overly staged content in favor of honest, engaging videos that reveal the personality and passion behind a business. Chris's journey began when he decided to post daily on social media as an experiment. With no specific agenda other than consistently showing up, Chris discovered the power of connecting with audiences through genuine and valuable content. This approach boosted his brand and laid the foundation for his community, The Studio. Introducing The Studio: A Hub for Personal Branding and Video Strategy One of the most exciting aspects of Chris's current work is The Studio, an online space designed to help entrepreneurs build their brands through social media and video. From business coaches to personal trainers and mortgage brokers, The Studio has attracted a diverse community of individuals committed to transforming their businesses and reaching wider audiences. Chris offers hands-on guidance through one-on-one sessions, community events, and valuable insights tailored to each member's unique needs. Key Takeaways: How to Build a Personal Brand that Resonates Chris shared actionable tips and insights throughout the episode for anyone looking to grow their brand and audience. Consistency is Key Focus on the Audience's Needs Experiment and Adjust Embrace Imperfection Chris Goor's Vision for the Future As he continues to grow The Studio and work with clients across the globe, Chris's focus remains clear: to empower as many people as possible through video and branding. By creating a supportive community that prioritizes authenticity and real-world value, Chris ensures that each member of The Studio gains marketing skills and the confidence to connect with their audience in meaningful ways. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook…
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