In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes William Imoh, founder and CEO of Hackmamba, a content agency specializing in technical content and documentation for SaaS companies. William shares his journey from a technical writer to establishing Hackmamba, highlighting the importance of creating content that educates rather than overtly sells. The discussion delves into the challenges companies face with technical documentation and the unique approach Hackmamba takes by employing engineers as writers to ensure content accuracy and relevance. William emphasizes the significance of original content in today's market and offers insights into how companies can improve their developer experience through better documentation. Whether you're a startup or an established enterprise, this episode provides valuable perspectives on enhancing your content strategy. https://hackmamba.io/ https://www.linkedin.com/in/william-imoh/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford engages with Sam O'Brien, Vice President of Marketing at Dealfront, to explore the evolving landscape of lead generation and sales strategies. Sam challenges the notion that lead generation is obsolete, advocating for its continued relevance alongside demand generation. He emphasizes the importance of targeted marketing and the strategic use of gated content to build trust and convert prospects. The discussion delves into Dealfront's innovative approach, combining insights from Leadfeeder and Echobot to enhance sales intelligence and web visitor identification. Sam highlights the shift in buyer behavior, noting the growing complexity of buying groups and the increasing role of self-service in larger deals. The conversation underscores the value of precise targeting and collaboration between sales and marketing to optimize resources and drive successful outcomes. https://www.dealfront.com/ https://www.linkedin.com/in/samuelwobrien/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Leslie Shreve, a workload management and productivity expert, to discuss effective task management strategies. Leslie, the founder and CEO of Productive Day, introduces her proprietary system, Taskology, which simplifies workload management by focusing on small, achievable tasks. She emphasizes the importance of digital task management over traditional methods like legal pads and sticky notes. Leslie also highlights the significance of decision-making in managing overflowing email inboxes and the art of delegation for busy professionals. Throughout the conversation, she provides actionable insights to enhance productivity and reduce stress, encouraging listeners to rethink their approach to task management for a more efficient workday. Visit productiveday.com for more resources and to take Leslie's productivity quiz. ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Eitan Koter, co-founder and co-CEO of Vimmi, to explore the transformative world of shoppable videos and social commerce. Eitan shares insights into how platforms like TikTok are revolutionizing e-commerce with features that allow users to make purchases directly from videos. The discussion delves into the rise of video commerce, highlighting its impact on consumer behavior, particularly among Gen Z and millennials. Eitan explains the importance of authentic, short-form video content in driving engagement and conversions. He also touches on the integration of social media platforms with e-commerce, offering a seamless shopping experience. The episode provides valuable strategies for brands looking to leverage video content to enhance their marketing efforts and reach new audiences. Whether you're a seasoned marketer or new to the digital space, this conversation offers practical advice on navigating the evolving landscape of social commerce. https://vimmi.net/ https://www.linkedin.com/in/eitankoter/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Robert Ingalls, founder and CEO of Law Pods, to explore the unique challenges and opportunities of podcasting for law firms. Robert dispels common misconceptions about legal podcasts, emphasizing their role in addressing client pain points and nurturing leads. He highlights the importance of differentiation in legal marketing, especially in competitive markets, and shares insights on how younger attorneys are driving digital marketing initiatives. The conversation also touches on the evolving landscape of legal marketing, the necessity of embracing change, and the strategic use of podcasts to build trust and thought leadership. Whether you're a seasoned attorney or new to the field, this episode offers valuable perspectives on leveraging podcasts to grow your practice. https://lawpods.com/ https://www.linkedin.com/in/robertingalls/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jon Morris, founder and CEO of Fiscal Advocate, to explore the financial intricacies that professional service firms often overlook. Jon shares insights on the critical role of gross margins, emphasizing the ideal range of 50-60% for profitability and growth. He discusses the importance of understanding financial metrics, such as cash reserves and EBITDA, to make strategic decisions. Jon also highlights the significance of a robust finance department in scaling a business, drawing from his experience at Rise Interactive. The conversation delves into the challenges of managing expenses, the necessity of strategic planning, and the value of building a business that prioritizes quality service and client retention. Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable guidance on aligning financial strategies with business goals. https://fiscaladvocate.com/ https://www.linkedin.com/in/jonmorrisramsayinnovations/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Alex Nicorici, founder of Out of Ordinary, a Web3 consulting firm, and host of Out of Ordinary: a Web3 Marketing Podcast. They explore the misconceptions surrounding Web3, emphasizing its potential beyond just cryptocurrency. Alex shares insights on NFTs, blockchain technology, and their practical applications, such as in supply chain and voting systems. The conversation highlights the importance of community building in Web3 marketing and the unique opportunities it presents for brands. Alex also discusses her motivation for starting her podcast, aiming to demystify Web3 technology for marketers. The episode concludes with Alex encouraging listeners to explore Web3 and recommending resources for women interested in the field. https://linktr.ee/theooopodcast https://www.linkedin.com/in/alexandranicorici/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making. Jim shares insights on how 95% of our purchasing decisions are driven by subconscious emotions, highlighting the need for brands to understand and quantify these emotions. The discussion delves into the role of purpose in branding, the influence of culture, and the significance of consistency across brand touch points. Jim also touches on the importance of having the right people in brand marketing, emphasizing creativity and strategic thinking. Tune in to learn how brands can inspire affinity and drive purchase intent through emotional engagement. https://www.soulsight.com/ https://www.linkedin.com/in/jim-pietruszynski-4a30836/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market. Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the importance of influencer marketing in Mexico, the barriers to entry for foreign brands, and the evolving landscape of e-commerce in the region. Ramiro also touches on the role of AI in marketing and the significance of strategic partnerships. Tune in for insights on how to successfully navigate Mexico's burgeoning e-commerce scene. https://goavance.com/ https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform. They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations. Nick shares insights on how brands like Nike, Amazon, and media companies are leveraging AI to build direct relationships with their audiences. They discuss the potential of AI in enhancing customer service, marketing, and content engagement, and the importance of developing a unique brand voice. Tune in to learn how AI is transforming the way businesses interact with their customers. https://www.direqt.ai/ https://www.linkedin.com/in/nickmartindqt/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast. Sonja shares her insights on the importance of operations in business, emphasizing the need for systems that enhance quality of life rather than stifling it. They discuss the challenges visionary CEOs face in implementing effective systems without adding unnecessary bureaucracy. Sonja also highlights the significance of regular reviews and updates to operational processes to prevent bottlenecks and inefficiencies. Tune in to learn how to balance growth and quality of life in your business operations. https://www.linkedin.com/in/sonia-narvaez/ ★ Support this podcast ★…

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, variety, and personality-driven content in email campaigns. Josh also highlights the significance of conversion-focused design and the benefits of building a strong relationship with your audience through consistent and engaging emails. Tune in to learn actionable strategies for enhancing your email marketing efforts. ★ Support this podcast ★…

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds. Logan shares insights on the growing trend of audio consumption, the benefits of converting text to audio for marketing and learning purposes, and how companies can leverage this technology to enhance engagement and reach. They also discuss the potential of private podcasts and the future of multimedia content. Tune in to discover how audio can unlock new opportunities for your existing content. https://www.adauris.ai/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to founding Flowsend, highlighting the importance of understanding diverse perspectives and the challenges of content distribution. They discuss how Flowsend helps businesses and individuals maximize their content's reach and effectiveness by automating the creation of tailored outputs. Tune in to learn how to turn your existing content into a powerful marketing engine. https://www.flowsend.ai/ https://www.linkedin.com/in/michaelnkatz/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers. Rita also offers practical advice on leveraging podcasts for lead generation and maintaining long-term engagement with guests. Tune in for a blend of strategic tips and creative inspiration. Reignite Media LinkedIn Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…