No Bull Ideacast podcast

#Society #Entrepreneur #Business #Marketing #BH&P

35:24

Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

No Bull Ideacast

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The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?

30 епізодів

No Bull Ideacast

updated 14 днів тому

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30 епізодів

#Society #Entrepreneur #Business #Marketing #BH&P

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1
How Advertising Works 27:15

14 днів тому27:15

27:15

Cut to the Feeling: How Great Ads Get Under Your Skin Guest: Darren Savage, Strategy Lead at BH&P Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin. In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy behind campaigns that truly work. From Guinness surfers to Specsavers sheepdogs, we explore the ads that don’t just get remembered — they get chosen. Expect a blend of behavioural science, brand storytelling, and creative truth bombs, all wrapped in Darren’s distinctly nerdy, endlessly likeable style. Because in a world of complexity, clarity cuts deeper. And the best ideas? They don’t shout. They connect. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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Three Top Tips for Marketing AI and Data Brands in 2025 5:51

5 weeks тому5:51

5:51

Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness. Whether you’re selling infrastructure, insight or innovation—this one’s for you. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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Three Top Tips For Social Enterprise Marketing & Brand Activation in 2025 4:39

5 weeks тому4:39

4:39

Doing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, clear, and full of heart. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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Three Top Tips For Finance and Banking Sector Brand Activation in 2025 5:13

5 weeks тому5:13

5:13

Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right. In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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No Bull Season 4 Trailer 1:58

5 weeks тому1:58

1:58

Welcome to Inside Out Impact Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens. If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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Three Top Tips For Energy Sector Brand Activation in 2025 3:55

27 weeks тому3:55

3:55

The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets , the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation . Three Top Tips for Energy Sector Brand Activation in 2025 As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change? At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025: Tip 1: Build Trust With Credible Voices People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience. •Think engineers, electricians, or sector leaders. These are the people your audience already believes. •Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable. If you want your audience to take action, start by building trust. Tip 2: Simplify the Message and Action In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity: •Make the problem relatable. •Make the benefits tangible. •Make the action easy to take. Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act. Remember: clarity reduces friction—and friction stops progress. Tip 3: Align Brand With Behavior to Drive Results Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth. In energy, this means: • Linking data to real human outcomes —lower costs, safer energy, faster progress. • Creating campaigns that inspire and resonate —not just inform. For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks. The lesson? When your brand resonates with human behavior, you drive results that matter. So there you have it—three tips for energy sector brand activation in 2025: 1.Build trust with credible voices. 2.Simplify your message and make action easy. 3.Align brand strategy with human behavior. At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk. Visit our website to book a discovery call. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 8: Know, Like, Trust \ Mark Harris, Enterprise Doctor 36:56

2 years тому36:56

36:56

In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 7: Founding the World's First Baby Rhino Orphanage ft. Pete Richardson 31:11

2 years тому31:11

31:11

Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino Orphanage's website here . Explore Waterberg Rhino UK's website and solutions here . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land 33:32

2 years тому33:32

33:32

Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen. Follow Adrian on LinkedIn . Follow James on LinkedIn. Explore more about their awesome social listening tool, RippleXN . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 5: Building a Resilient Brand ft. Virginie Dafforn-Gorgemans 34:11

2 years тому34:11

34:11

The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now! Follow Virginie on LinkedIn . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 4: The Episode All About Brands ft. Nick Moore & Claus Larsen 37:13

2 years тому37:13

37:13

Different is great. But, 90% of the time, being ‘different’ is irrelevant. As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework. Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen! Chat about brands and connect with Nick on LinkedIn . Discover Nick's NYC agency, Addison, here . Connect with Claus on LinkedIn here . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 3: Generative AI & The CMO ft. Yoav Rimon 35:34

2 years тому35:34

35:34

AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images. For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here! Learn more about Brew and their exciting toolsets here . Follow and connect with Yoav on LinkedIn . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 2: Sabrina Shafer on The Art of the Subtle Brag 34:50

2 years тому34:50

34:50

Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion. BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. Sabrina Shafer explains how becoming comfortable with being in uncomfortable scenarios helps aid personal growth. Connect with Sabrina below: LinkedIn Twitter Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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SEASON 3 EPISODE 1: Becoming a B Corp/B Corp Month ft. Sarah Jordan & Sophie Brooks 39:05

2 years тому39:05

39:05

Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers. Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet. BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks. Get started with the B Impact Assessment . Register for the Oxfordshire B Corp Month Celebration Event. Join the community at the Oxfordshire B Corp Facebook Group . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

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No Bull Marketing Ideacast: Season 3 Trailer 1:36

2 years тому1:36