Pet Biz Project podcast

51:53

In this episode, Tarryn sits down with Paul Mathers, Group Festival Director at Pet Projects International—the team behind Australia’s much-loved Dog Lovers and Cat Lovers Festivals. Join us as Paul shares his journey from acting and theatre production to leading some of the country’s most iconic consumer events for pet lovers. This conversation dives deep into the evolution of the festivals, the growing demand for immersive and authentic brand experiences, and why live events remain such a powerful platform for connecting with pet parents. Whether you’re a pet brand new to expos or looking to level up your presence at live events, this episode is packed with practical tips, behind-the-scenes insights, and strategic advice to help you maximise your impact. We discuss: Why pet festivals are more than expos—they’re immersive community experiences What sets the Dog Lovers and Cat Lovers Festivals apart, and why their distinct “vibes” matter How pet brands can better prepare for expos and avoid the biggest mistakes exhibitors make The power of brand storytelling, engagement, and experience in a live event setting Why collaboration—not just attendance—is key to festival success How show apps are transforming the way brands connect with consumers Strategies for standing out, even with a small booth and limited budget Why the real work starts after the event, and how to follow up effectively About Paul Mathers Paul Mathers is the Group Festival Director at Pet Projects International, the organisation behind Australia’s premier Dog Lovers and Cat Lovers Festivals. With over 25 years of experience in event management across sales, marketing, and operations, Paul has been instrumental in creating engaging, interactive, and award-winning events that bring buyers, sellers, and communities together. Paul’s Links: Paul’s LinkedIn: https://www.linkedin.com/in/pmathers/ Dog Lovers Festival website: https://dogloversfestival.com.au/ To get in touch with the Dog Lovers Festival team, email: info@dogloversfestival.com.au The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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21. The Emotional Power of Pet Photography with Dave Pidgeon from The Dogs Pyjamas 47:18

8 weeks тому47:18

47:18

In this episode, Tarryn sits down with professional pet photographer Dave Pidgeon to explore the critical importance of high-quality photography and videography for pet brands. Join us as we dive into Dave's journey to becoming a sought-after commercial pet photographer for leading brands. This conversation reveals eye-opening statistics about how professional imagery directly impacts purchasing decisions and why investing in quality visual content is essential for pet businesses looking to stand out in a crowded marketplace. Whether you're a pet business owner, marketer, or creative professional, this episode provides valuable insights on creating authentic visual connections with pet parents and why real photography continues to matter in an age of AI-generated content. Key Takeaways: Why high-quality product photos are crucial: 75% of online shoppers rely on product photos when making purchasing decisions How professional photography drives sales: websites with high-quality photos experience 94% higher conversion rates than those with low-quality images The tangible business impact: 22% of returns happen because products look different in person than in photos How video is transforming pet marketing: 64% of consumers are more likely to purchase after watching a product video The importance of authentic imagery in an age of AI-generated content Practical tips for creating engaging product and lifestyle photography, even on a budget The value of storytelling through imagery and creating emotional connections with your audience Listen in to hear: Dave's journey from architectural and food photography to specialising in pet photography Insights on working with animals in a studio environment and managing challenging photo shoots How commercial pet photography differs from general product photography Strategies for creating emotional connections through imagery The evolving landscape of social media content and why video is increasingly essential Dave's perspective on AI-generated imagery and why authentic photography still matters Practical advice for pet brands looking to elevate their visual content Dave’s Links: The Dogs Pyjamas: https://thedogspyjamas.com.au/ To get in touch with Dave, email: bark@thedogspyjamas.com.au Visit our website for more information regarding the stats and sources discussed in this video. The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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20. Empowering Independent Pet Businesses Across Australia & NZ: Inside IndePet with Tia Wishart 41:19

9 weeks тому41:19

41:19

Welcome to Episode 20 of the Pet Biz Project. This week, Tarryn sits down with Tia Wishart from IndePet to explore the power of community and collaboration in the independent pet retail space. Tia shares her journey from a corporate legal career to finding her purpose in the pet industry, and how IndePet is supporting a network of over 50 independent pet stores across Australia and New Zealand. She opens up about how the member-owned model empowers store owners, fosters collaboration, and ensures that pet parents get tailored advice from passionate and knowledgeable professionals. From developing their own private label dog food brand to launching the industry’s first Women in Pet event, Tia reveals the behind-the-scenes work IndePet is doing to help independent pet stores thrive in a rapidly evolving and competitive market. Topics also covered in this episode include: How IndePet helps independent stores access better pricing, training, and supplier relationships. The evolution of their exclusive pet food brand, Phoenix, and plans for expansion. Why building emotional support networks and peer relationships is essential in retail. How the annual IndePet Conference and Women in Pet event are bringing the industry together. What it takes to shift the mindset from competition to collaboration among independents. How face-to-face, personalised advice remains a powerful differentiator for bricks-and-mortar retailers. The importance of trust, connection, and meaningful relationships in the pet industry. Plus much more! Join us for a heartfelt and inspiring conversation that will reignite your belief in the strength of community and the value of supporting independent pet businesses. IndePet links: IndePet website: https://indepet.com.au/ IndePet LinkedIn: https://www.linkedin.com/company/indepet/ Tia’s links: To get in touch with Tia, email: twishart@indepet.com.au Tia’s LinkedIn: https://www.linkedin.com/in/tia-wishart/ Tia’s Instagram: https://www.instagram.com/adventures.of.tia/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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19. Behind the Refresh: Why We Reimagined Pet Biz Creatives 40:02

15 weeks тому40:02

40:02

In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website. Join us as we discuss the journey behind our new look, the reasons for the redesign, and how our value-driven, emotion-powered approach now shines through our digital presence. If you’ve ever wondered about the role of design and strategy in shaping the future of pet brand marketing, this episode is for you! We’re diving into the futuristic, space-inspired aesthetic, the new website features, and how it all ties back to our mission to help pet brands create deeper connections with their audience. Whether you’re a fellow marketer, a pet business founder, or just a fan of meaningful design, this episode gives you an inside look at the thinking behind our brand refresh. Key Takeaways: Why we refreshed our website to align with the future of marketing: value-driven, emotion-focused, and digital-first. How our new space-inspired design reflects our commitment to bold strategy and impactful storytelling. A look at the website’s new features, including user-centered design and in-depth client case study content that highlights our unique approach. The impact of the refresh on our audience and how it helps us connect with purpose-led brands. The importance and reasons why you might like to think of a brand refresh as well. What’s next for Pet Biz Creatives and the exciting things we have in store for our clients and listeners. Listen in to hear: How Pet Biz Creatives has evolved and why the website refresh was a critical step for us. Insights into how we approach digital marketing and the design of purpose-driven, impactful websites. What you can expect from the new site and how it makes it easier for pet brands to engage with us and get started on their marketing journey. Curious to see the new Pet Biz Creatives website? Head over to petbizcreatives.com and explore our refreshed digital space! Want to work together or ask questions about the redesign? Let’s chat— https://api.leadconnectorhq.com/widget/bookings/pbc-initial-consult Resources Mentioned: Visit our refreshed website: petbizcreatives.com Learn more about our services: petbizcreatives.com/services Connect with us on LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Connect with Tarryn on LinkedIn: https://www.linkedin.com/in/tarryn-michie Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-michie Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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18. Innovation, Integrity, and Personalisation: Building a Purpose-Driven Pet Food Brand with Dr. Will Maginness from 5 Hounds 37:00

17 weeks тому37:00

37:00

Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to veterinary care to launching a purpose-driven pet nutrition brand. Dr. Will shares how his deep connection with animals and holistic approach to pet health led him to create a business that prioritises individualised nutrition plans for dogs. He opens up about the challenges of rebranding, his commitment to ethical and sustainable sourcing, and the importance of building meaningful relationships with pet parents. From his decision to go against the grain of the raw feeding trend to offering sous vide cooked meals, Dr. Will unpacks what it takes to develop a pet food brand that stands out—while staying true to his values as a vet, farmer, business owner, and pet parent. Topics also covered in this episode include: The challenges of launching a new pet food brand in a competitive market. How sous vide cooking offers a unique approach to dog nutrition. The business benefits of adopting holistic, ethical, and sustainable practices. Why personal connections with customers are key to long-term success. Insights into the evolving pet care industry and what’s next for pet nutrition. The importance of aligning business decisions with core values. Plus much more! Join us for an inspiring conversation packed with inspiring, enlightening insights to help you understand how to build a pet business with purpose. Dr. Will’s links: 5 Hounds by Dr. Will website: https://5hounds.com.au/ 5 Hounds Instagram: https://www.instagram.com/5hounds.bydrwill/ Dr. Will’s LinkedIn: https://www.linkedin.com/in/will-maginness-265b862b5/ To get in touch with Dr. Will, email: info@5hounds.com.au For nutrition consultations: https://5hounds.com.au/pages/consultations The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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17. Ethics, Empowerment, and Excellence: Redefining the Pet Industry with Dr. Roz from Australian Pet Nutrition 51:51

29 weeks тому51:51

51:51

Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, and empowerment in the pet industry. Dr. Roz shares her expertise as a leading voice in ethical pet nutrition and welfare, offering insights into how businesses can balance scaling with staying true to their core values. From the importance of transparent supply chains to empowering pet parents to advocate for their animals, this episode dives deep into what it takes to redefine success in the pet industry. Topics covered in this episode include: Why your product doesn’t need to be for everyone—and how that can be your greatest strength. The ethical importance of turning down sales in favor of long-term trust and value. How to align your branding with your mission, vision, and values. Building trust through transparency, authenticity, and quality content. Why collaboration—not competition—is key to putting animals first. The critical role of education in empowering pet parents and fostering critical thinking. Balancing growth with ethics, sustainability, and your personal values. Plus much more! Join us for an inspiring conversation packed with actionable insights to help you stand out, stay authentic, and lead with integrity in the ever-evolving pet industry. Dr. Roz’s links: Australian Pet Nutrition website: https://www.australianpetnutrition.com.au/ Dr. Roz’s LinkedIn: https://www.linkedin.com/in/roslyn-rowen-a93569303/ To get in touch with Dr. Roz, visit https://www.australianpetnutrition.com.au/pages/contact The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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16. Mastering Customer Connection and Trust in the Pet Industry: with Diana Scott from Frontier Pets 58:10

32 weeks тому58:10

58:10

Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building trust and connection with pet parents while staying true to your mission. Diana, founder of the conscious and ethical pet food brand Frontier Pets, shares her insights into creating a purpose-driven business that empowers pet parents to make informed choices. Together, Diana and Tarryn explore what it takes to build a brand that not only meets the needs of pets but also resonates deeply with their owners. They also delve into Diana’s inspiring journey in founding Frontier Pets, her commitment to ethical and sustainable practices, and how these values shape every aspect of the brand. Topics discussed in this episode include: •The power of consistency in building trust with your audience •Why staying committed to your mission is non-negotiable •Understanding conscious consumption and its impact on the pet industry •How to build rapport with customers through education and transparency •The value of deeply understanding your customer and their needs •Creating a brand that aligns with your personal values and beliefs Plus so much more! Diana's links: Frontier Pets website: https://frontierpets.com.au/ Diana's LinkedIn: https://www.linkedin.com/in/diana-scott-8268342a4/ To get in touch with Diana, visit frontierpets.com.au/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j = Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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15. The Secret to Creating a Successful Pet Wellness Brand: with Ayda Hornak from PetWell 42:11

34 weeks тому42:11

42:11

Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the needs of your community. Ayda Hornak, co-founder of the incredibly popular Australian pet wellness brand PetWell, joins Tarryn to discuss the importance of building a brand with a mission, the role of customer-driven development and the unique challenges of the pet wellness industry. They also talk about Ayda’s personal journey to forming a brand dedicated to creating natural, nutrient-rich supplements for pets, including the challenges she experienced and life lessons she gleaned along the way. Topics touched upon in this episode also include: Building authenticity by reflecting on your own relationship with animals The benefits of constantly researching and innovating your product range Why it’s vital to gather customer feedback The importance of educating pet owners and providing transparency in pet wellness Knowing your ‘why’ and staying adaptable to the needs of your community Why it’s crucial to be purpose-driven as a pet biz Plus much more! Ayda’s links: PetWell website: https://petwell.com.au/ Ayda’s LinkedIn: https://www.linkedin.com/in/ayda-hornak/ To get in touch with Ayda, email enquiries@petwell.com.au or visit petwell.com.au The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j = Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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14. Creating Financial Stability For Your Pet Biz: with Tricia Ong from Mintrix Business Advisory 46:45

2 years тому46:45

46:45

Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet business success. Tricia Ong, founder and business management advisor at Mintrix Business Advisory, joins Tarryn to discuss the importance of knowing your numbers in your business, and how to manage the rising cost of living impacting on many areas of your business - both now and in the future. They also talk about developing cash buffers and understanding seasonal fluctuations, to prepare for highs and lows, as well as utilising tools like Google Sites and AI programs such as Chat GPT to improve efficiency. Topics touched upon in this episode also include: Understanding the difference between cash and profit Building cash buffers and forecasting cashflow Delegating tasks and building a support network Taking breaks and finding balance Differentiating from competitors and targeting a specific niche Seeking help from mentors, advisors, and professionals in areas of weakness Showing value rather than engaging in price wars with your competitors Plus much more! Tricia's links: Mintrix Business Advisory Website: www.mintrix.com.au Tricia's LinkedIn: https://www.linkedin.com/in/triciaong1/ And additional links to resources discussed in this episode: Free downloadable on Cash Flow: https://mintrix.com.au/resources/ebook-strategies-cashflow/ Open ai & ChatGPT: https://openai.com/ Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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13. PR Essentials For Pet Businesses: with Caroline Zambrano from PetJourno 39:54

2 years тому39:54

39:54

Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how pet brands can work to build trust with pet parents, establish themselves as a thought leader in the industry and build a relationship with the media. They also talk about the key steps you can take to ready your brand to prepare for media exposure, how to nurture relationships with those offering PR opportunities and how to identify when a business owner is best ready to shine a light on their offering. Topics touched upon in this episode also include: The importance of public relations in creating a positive perception and making a good first impression Why it's vital to ensure your website, social media, and other visible platforms are well-presented and functional before investing in PR The purpose of having a clear brand story and how to find unique angles to engage the media The power of storytelling and identifying transformational moments to share with the media How to build relationships with journalists and personalise your pitch based on their interests Plus much more! Caroline's links: PetJourno Website: https://petjourno.com.au/contact/ Caroline's LinkedIn: linkedin.com/in/caroline-zambrano-6a82052b Caroline also suggests checking out SourceBottle, for those that would like to create their own media through submitting articles: https://www.sourcebottle.com/ Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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12. Cultivating Long-Term Loyalty: with Narelle Cooke from CanineCeuticals 35:59

2 years тому35:59

35:59

Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist, herbalist and also the owner of the wellness clinic ‘Natural Health and Nutrition’. Together, they discuss the importance of pet brands creating an ecosystem of education, value and support that goes well beyond just selling products. And they also share the benefits this has on creating long term customer loyalty in your business. Topics touched upon in this episode also include: The importance of reading and understanding ingredient labels on pet products to make informed decisions Sharing your knowledge as a pet biz owner through podcasts, blog articles, seminars, and collaborations with other companies Why pet parents value high-quality and personalised products for their pets Why it's vital to put yourself out there and be the face of your business to build trust and loyalty How cultivating meaningful relationships with pet parents involves listening to their needs and being a supportive presence Plus much more! Aside from CanineCeuticals Narelle also has a Podcast Show ‘Natural Health For People & Pets’ and she is a regular guest featured on Pooches At Play TV and a guest contributor to Big Dog Pet Foods Education Hub. Narelle's links: CanineCeuticals Website: https://canineceuticals.com.au/ Natural Health for People & Pets Podcast: https://canineceuticals.com.au/pages/podcast Pooches At Play TV: https://poochesatplay.com/ Big Dog Pet Food Education Hub: https://www.bigdogpetfoods.com/resources Narelle's Email: info@canineceuticals.com.au Facebook: https://www.facebook.com/canine.ceuticals Instagram: https://www.instagram.com/canine.ceuticals/ Dog Lovers Festival: https://dogloversfestival.com.au/melbourne/ Vet Expo: https://www.terrapinn.com/exhibition/vet-expo Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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11. How to Build a Successful Pet Business: with Arianne Sackville from Bell & Bone 45:00

2 years тому45:00

45:00

Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2! In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these. They also look at what pet parents are really looking for from pet brands, and how to assess deeply what drives their purchasing behaviour and decision making when it comes to the health and wellbeing of their dogs. And most importantly how to instill trust and long-term customer loyalty in your brand. Topics touched upon in this episode also include: Providing healthy and nutritious products for dogs, and the risk of pet parents humanising their pets' diets without considering their nutritional needs The importance of business owners being transparent and putting themselves out there, to establish trust and connect with their audience Why making difficult decisions and cutting unnecessary costs can help businesses survive and thrive How overcoming challenges is a continuous process in business, and finding solutions is essential for growth Plus much more! Arianne's links: LinkedIn: https://www.linkedin.com/in/arianne-sackville-64a19032/?originalSubdomain=au Bell & Bone Website: https://bellandbone.com.au/ Arianne's Email: arianne@bellandbone.com.au Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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10. The Key Mistakes Pet Brands Make 53:37

3 years тому53:37

53:37

In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz Creatives conducted its very own pet parent survey, exploring how relationships with pets had been impacted by the global COVID 19 pandemic, as well as how pet owners viewed pet brands. In total, we received over 710 responses from men and women across Australia. In this episode, it’s important to note that we don’t point the finger or play the blame game. But rather use these insights as an opportunity to discuss how pet brands can recognise and avoid these pitfalls, whilst making their marketing strategies even stronger. To summarise, in this episode we discuss: The top 6 mistakes pet parents believe pet brands make How these mistakes occur or what these mistakes “look like”, using real life examples and personal anecdotes Why it’s important to avoid making these mistakes The potential consequences for pet brands that do What next steps you can take to steer clear of these mistakes & how to build more meaningful connections with your pet parent audience Plus much more! If you would like to receive updates about our survey results and free resources, then make sure to join our newsletter here: https://petbizcreatives.com/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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9. The Key Steps to Build Your Email List 48:56

3 years тому48:56

48:56

When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and interact with your emails. But how do you go about building this quality of email list? In this episode, co-founder of Pet Biz Creatives Erin Michie once again rejoins Tarryn to discuss the hows, whats, and whys of building a healthy, lucrative email list. Including the benefits of building your email list alongside other marketing channels like social media, what the best ways are to attract pet parents to subscribe to your newsletter, and also how you can ensure your audience remains engaged with your emails now & in the future too. To summarise, in this episode we discuss: The impact of email marketing on pet parents (spoiler! From our research we discovered this was the third most popular way pet parents like to engage with pet brands) The 9 key ways you can efficiently and effective grow your email list Essential steps to keep your emails fresh, interesting and eye-catching The importance of avoiding “spamming” your audience, and instead adopting a value-driven approach to your content Using split-testing and analytics to refine your email marketing approach Plus much more! You can opt-in to our own email list here: https://petbizcreatives.com/ And dive into our free resources to support your email marketing here: https://petbizcreatives.com/free-stuff/ Plus our blog on the 4 Types of Value here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Visit https://petbizcreatives.com/video to book a free 15 minute strategy call, and discover how we can help create strategic, high-performing video and UGC content, just for your pet brand.…

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8. Scaling Your Pet Business: with Melissa Devereaux from Laila & Me + Rawvolution Pet Food 48:01

3 years тому48:01