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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)


1 Dave Ramsey: 5 Stages to Build and Scale a Business That Lasts | Entrepreneurship | E344 1:03:38
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Too many entrepreneurs get stuck on the business treadmill, hustling nonstop, unable to scale, and unknowingly stalling their growth. That’s where Dave Ramsey began. After crashing into $3 million in debt, he rebuilt from scratch, turning a small radio program into a national show with millions of listeners. With over three decades of experience in entrepreneurship, business growth, and content creation, he knows what it takes to build a lasting business. In this episode, Dave reveals the six drivers of long-term success, the five key stages of startup growth, and how he balances life as an entrepreneur and a content creator. In this episode, Hala and Dave will discuss: (00:00) Introduction (00:23) The Core Principles of Financial Freedom (05:42) Adapting to Change as a Content Creator (09:22) Balancing Content Creation and Entrepreneurship (12:34) How to Create a Clear Path in Business (15:19) The Truth About Starting a Business Today (18:22) The Six Drivers of Business Success (26:20) Shifting From Tactical to Strategic Thinking (29:44) The Five Stages of Business Growth (41:10) Leading with Care, Clarity, and Accountability (47:10) Identifying the Right Leadership Skills (48:35) Starting a Media Business as an Entrepreneur Dave Ramsey is a personal finance expert, radio personality, bestselling author, and the founder and CEO of Ramsey Solutions. Over the past three decades, he has built a legacy of helping millions achieve financial freedom. As the host of The Ramsey Show , Dave reaches more than 18 million listeners each week. He is the author of eight national bestselling books. His latest, Build a Business You Love , helps entrepreneurs navigate growth and overcome challenges at every stage. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Resources Mentioned: Dave’s Book, Build a Business You Love: bit.ly/BuildaBusinessYouLove Dave’s Website: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Passive Income, Online Business, Solopreneur, Networking.…
Book Marketing Simplified
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Вміст надано Jenn Hanson-dePaula. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jenn Hanson-dePaula або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
…
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85 епізодів
Відзначити всі (не)відтворені ...
Manage series 3323632
Вміст надано Jenn Hanson-dePaula. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jenn Hanson-dePaula або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
…
continue reading
85 епізодів
Усі епізоди
×There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look. Because chances are, it’s not your writing. It’s your marketing. In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong. You'll learn what to look for, what to tweak, and how to breathe new life into your sales. Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence. Evaluate your low sales with the Five-step Book Sales Audit Step 1: Cover Check Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy. Step 2: Book Description & Hook Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions. Step 3: Pricing Strategy Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference. Step 4: Audience Targeting Do you know who your ideal reader is? What they are looking for? What they respond to? Step 5: Visibility & Discoverability Are your keywords, categories, and descriptions optimized for searchability? Other Things to Keep In Mind Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments. How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing. Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.…
Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience , you’ll find they’re playing a different game entirely. In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram). You’ll learn: Why showing up (even when you don’t feel like it) matters more than you think How to actually connect with your ideal readers The power of partnerships (and how to start one even if you’re new) Why talking less about your book might help you sell more And how one small mindset shift could unlock long-term results Ready to make one small shift that could change everything? Tune in now and walk away with something you can put into action this week. Episode notes, transcript, and podcast links are at http://jenndepaula.com/podcast/83 Free Download: Book Marketing Blueprint…
Feeling overwhelmed by all the marketing platforms out there? You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts. In this episode, we’ll break down how to choose the right platforms for your book marketing based on what actually works for you. You'll learn how to: Cut through the noise and focus on what truly moves the needle Choose platforms that fit your strengths (and ditch the ones that drain you) Align your marketing strategy with your long-term goals If you’ve been wondering where you should be marketing your book - both online and offline - this episode will give you the clarity and confidence you need. Tune in now and download Pick Your Platform to map out your ideal marketing strategy!…
Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing. LINKS Stand Out Social Media for Authors…
A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one? LINKS Mary O'Donohue, Strategic Media Coach and Author The Author Circle
If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts. Links Try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.…
Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch. Not sure where to start with creating your long-term marketing plan? Download our free author resources, including: The Book Marketing Blueprint What Authors Can Post Before They Publish The Ultimate Newsletter Checklist 50 Content Ideas for Writers You can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.…
I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKS The Author Circle
Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale. Links Stand Out Social Media for Authors
Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility. Links Stand Out Social Media for Authors
Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher. Links Book Marketing Blueprint…
Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?
We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe? Links “How Authors Can Promote a Book Through Newsletters” “How to Grow an Author Newsletter” “Three Things Authors Need to Start Their Newsletter” “Newsletter Vs Blog Subscribers - What’s the Difference?” “How Authors Can Start Their Newsletter” “Are You Making One of These 3 Book Marketing Mistakes?” “A Simplified Approach to Newsletters for Authors” Newsletter Starter Kit…
A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.
You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks? Links The Author Circle
If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media. Links Stand Out Social Media for Authors
If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey. Links Hilary Rushford’s 3 podcast episode book publishing story The Author Circle…
One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about: the first two steps to start marketing your book knowing your unique strategy get your marketing foundation set Links Book Marketing Starter Kit…
A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of. Links Book Marketing Blueprint…
If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference. The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is the key. You need a plan that is always leading them to the next step. Repeat old posts for new followers and for those who may have missed them. Join The Author Circle…
A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.…
Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.
Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter. LINKS Newsletter Starter Kit for Authors
Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively. Links The Template Bundle for Authors…
Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider. Links Reel and TikTok Templates The Author Circle Watch the video and read the transcript at http://mixtusmedia.com/podcast/60…
It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. Links The Author Circle
Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. Links The Author Circle
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Book Marketing Simplified

Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book. Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.…
Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list. Links Book Marketing Blueprint Read the transcript and episode notes at http://mixtusmedia.com/podcast/56…
When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online. Links Instagram Ideas Bundle Read the transcript and episode notes at http://mixtusmedia.com/podcast/55…
Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in. Links The Author Circle Read the episode notes and transcript at http://mixtusmedia.com/podcast/54
Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode. Links Book Marketing Blueprint…
Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started. Links The Author Circle
When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling. Read the episode notes at http://mixtusmedia.com/podcast/51…
Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content. Content Vault for Writers
When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales. Read the show notes at http://mixtusmedia.com/podcast/49…
TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies. Links The Author Circle…
Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results. Create more conversations in Stories. Use more keywords and specific hashtags. Double down on what IS working for you. Links…
One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform. Read the episode notes at http://mixtusmedia.com/podcast/46
We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier. Links Canva Unsplash Buffer Later Google Docs Airtable MailerLite Mailchimp "Newsletter Vs Blog Subscribers - What’s the Difference?" "How Authors Can Start Their Newsletter"…
Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in. - Create a plan for getting reviews at launch - Continue to ask readers regularly for reviews - Add review prompts in your book - Do a Goodreads Giveaway…
A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book. Links Book Marketing Blueprint…
Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions. Links How Authors Can Grow on Instagram Before the Book Is Written How Authors Can Connect with BookTok and Bookstagram Influencers How Authors Can Grow On Instagram Without Reels Instagram Posting Formula FREE Download…
If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros and cons of using social media as part of your marketing strategy. Links How to Market Your Book Without Social Media Instagram Posting Formula FREE Download Photo by Karsten Winegeart on Unsplash…
When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work. The importance of surveying your audience How to easily do this using Instagram How to use this information for your marketing plan LINKS: https://blog.hootsuite.com/instagram-statistics/…
Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert! Adjust your mindset - be positive! Talk to one person you know will want to hear from you - your ideal reader. Take it one step at a time.…
Have you ever wondered, "What's the difference between subscribing to a blog and subscribing to a newsletter?" We know this can be confusing for some authors, so Jenn and Marcus differentiate between the two and give an overview of the pieces required to get your newsletter rolling.
As an author, it can be difficult to navigate where you should be online to grow your audience and see the best results. In this episode, Jenn and Marcus talk about how authors can find the best place to connect with their ideal readers, see greater results, and actually enjoy the process. LINKS Social media demographics to inform your brand’s strategy in 2021 by Sprout Social Instagram Stories Vs Reels and How to Best Use Them Streamlined Book Marketing Guide Instagram Accelerator Process…
Are you basing your entire marketing strategy on other people's connections? Whether that be influencers, media, friends, or organizations - depending on others to sell your book is not sustainable. In this episode Jenn and Marcus talk about what authors need to focus on to continue book sales, build a solid marketing foundation, and see better results. The side effects of only relying on others for your marketing Why this strategy won't help you sell more books What authors should do instead Links Streamlined Book Marketing Guide Instagram Accelerator Process Coaching…
One of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can create a doable plan to see success. No matter if you're listening to this at the end of the year or in the middle of July, this episode will help you! Assess the previous year Understand the difference between dreams and goals Make a list of all of your goals for the new year Plan in three-month blocks using the SMART method Links The 5 Second Rule by Mel Robbins Social Media resources Newsletter resources Book Marketing resources Instagram Accelerator Process Group Coaching…
Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us needs to take a break. In this episode Jenn shares her own experience with stepping away for a bit.
Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release. Adjust your mindset about the launch. Use your content to continue to drive book sales after the release. Promote your book using systems that won't cost a dime. Links Instagram Accelerator Process…
You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you grow? In this episode, Jenn & Marcus break it down for you. Set up your funnel Have an incentive Get a newsletter management service (like MailerLite ) Be consistent Links A Simplified Approach to Newsletters for Authors What Authors Should Write About in a Newsletter 25 Newsletter Incentive Ideas for Authors…
Should authors be on Instagram, TikTok or both ? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself. The difference between the two My experience with Instagram and TikTok What authors should consider Links Author Workshop: Turn Followers Into Book Buyers “How Authors Can Connect with Bookstagram and BookTok Influencers” 10 Instagram Reel Ideas for Authors Download TikTok videos without the watermark: SnapTik SaveTok for iOS/macOS and Android…
When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble. LINKS “More Information on Fair Use” on Copyright.gov CreativeCommons.org Canva.com Adobe Spark Unsplash.com Pixabay.com Audiojungle.net Soundstripe.com The music we use on the podcast is by Adrian Walther, licensed through Soundstripe.…
When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instagram it can feel like a drag. In this episode, Marcus and Jenn discuss three key strategies to boost your motivation while spending less time on Instagram to growing an engaged audience. Subscribe to our newsletter at mixtusmedia.com to hear about our new workshops.…
In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's actually deeper than that. In today's episode, we talk about five things that are holding authors back from growing an audience and how to fix it. Not having clear goals in mind Not having the right mindset Thinking Instagram is about promotion Not focusing on engagement Not having a strategy…
Jenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.
If you find yourself asking, "What's the difference? Don't Reels and Stories do basically the same thing?" you're not alone - many authors have asked the same question. In this episode, we will break down the specific uses for each and how to best use Reels and Stories in your Instagram strategy. LINKS 10 Reel Ideas: https://www.mixtusmedia.com/10reelideas…
When it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure readers take action. Jenn and Marcus discuss these two items and how you can incorporate them into your plan. LINKS 10 Reel Ideas for Authors: https://www.mixtusmedia.com/10reelideas…
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