Welcome to “Shifting Perspectives”(previously “Art As Culture”) with Amo Helang, where we delve into the vibrant tapestry of South Africa's creative and cultural industries. As the host, I invite you to join me on a journey that explores the inner workings of our nation's creative industry - this podcast is your gateway to understanding the lucrative dynamics of the creative and cultural sectors. With a balance between insightful analysis and inspiring narratives, we shine a light on the value of (South) African arts, creative endeavors and cultural industries.