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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Zero Hedge Audio Version
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Вміст надано Zero Hedge Audio Version. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Zero Hedge Audio Version або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com
…
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23 епізодів
Відзначити всі (не)відтворені ...
Manage series 3237991
Вміст надано Zero Hedge Audio Version. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Zero Hedge Audio Version або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com
…
continue reading
23 епізодів
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Zero Hedge Audio Version

1 Rabobank: "Coronavirus Is The Kind Of Risk That Doesn’t Just Put You Out Of Your Portfolio, But Out Of The Game" | FEB 3, 2020 3:10 PM EST 7:08
Rabobank: "Coronavirus Is The Kind Of Risk That Doesn’t Just Put You Out Of Your Portfolio, But Out Of The Game" | FEB 3, 2020 3:10 PM EST https://www.zerohedge.com/markets/rabobank-coronavirus-kind-risk-doesnt-just-put-you-out-your-portfolio-out-game The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Why 3,254 Is The Only Number That Matters For Traders Today | FEB 3, 2020 2:25PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/why-3254-only-number-matters-traders-today The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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1 Rare Direct Clash Between Turkish & Syrian Armies Leaves Scores Dead & Wounded | Mon, 02/03/2020 - 1:05PM EST 3:34
Rare Direct Clash Between Turkish & Syrian Armies Leaves Scores Dead & Wounded | Mon, 02/03/2020 - 1:05PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/turkish-syrian-armies-rare-clashes-idlib-scores-killed-each-side The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 John Solomon's Laptop Stolen Near White House Using 'Sophisticated Device'; Contained Sensitive Data On Ukraine, Bidens | Mon, 02/03/2020 - 13:40 4:23
John Solomon's Laptop Stolen Near White House Using 'Sophisticated Device'; Contained Sensitive Data On Ukraine, Bidens | Mon, 02/03/2020 - 13:40 CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/political/john-solomons-laptop-stolen-near-white-house-using-sophisticated-device-contained The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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1 Oil Bear Market Sends Tanker Rates Plunging, Hopes For Global Rebound Fade | Mon, 02/03/2020 - 12:30PM EST 4:27
Oil Bear Market Sends Tanker Rates Plunging, Hopes For Global Rebound Fade | Mon, 02/03/2020 - 12:30PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/oil-bear-market-sends-tanker-rates-plunging-hopes-global-rebound-fade The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 The Ship Has Literally Sailed: Carnival Admits To Coronavirus Case 6 Days After Cruise | Mon, 02/03/2020 - 11:55AM EST 3:02
The Ship Has Literally Sailed: Carnival Admits To Coronavirus Case 6 Days After Cruise | Mon, 02/03/2020 - 11:55AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/ship-has-literally-sailed-carnival-admits-coronavirus-case-6-days-after-cruise The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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1 Stocks, Yuan, Bond Yields Tumble As CDC "Prepares For Pandemic" | Mon, 02/03/2020 - 11:47AM EST 1:41
Stocks, Yuan, Bond Yields Tumble As CDC "Prepares For Pandemic" | Mon, 02/03/2020 - 11:47AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/stocks-yuan-bond-yields-tumble-cdc-prepares-pandemic The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

TSLA Goes Full AOL - Explodes 25% In 3 Days | Mon, 02/03/2020 - 11:31AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/tsla-goes-full-aol-explodes-25-3-days The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
What If...? | Sat, 02/01/2020 - 04:30PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/what-if The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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1 Arab League Formally Rejects Trump's "Deal Of The Century" - Abbas Cuts Ties With US | Sat, 02/01/2020 - 02:20PM EST 3:38
Arab League Formally Rejects Trump's "Deal Of The Century" - Abbas Cuts Ties With US | Sat, 02/01/2020 - 02:20PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/arab-league-formally-rejects-trumps-deal-century-abbas-cuts-ties-us The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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1 China Outraged As World Cancels Flights And Shuts Borders Amid Coronavirus Outbreak | Sat, 02/01/2020 - 12:40PM EST 4:06
China Outraged As World Cancels Flights And Shuts Borders Amid Coronavirus Outbreak | Sat, 02/01/2020 - 12:40PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/china-outraged-world-cancels-flights-and-shut-borders-amid-coronavirus-outbreak The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 "Definition Of A Rigged System": DNC Changes Debate Rules for Billionaire Latecomer Mike Bloomberg | Sat, 02/01/2020 - 12:15PM EST 5:06
Definition Of A Rigged System": DNC Changes Debate Rules for Billionaire Latecomer Mike Bloomberg | Sat, 02/01/2020 - 12:15PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/political/definition-rigged-system-dnc-changes-debate-rules-billionaire-latecomer-mike-bloomberg The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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1 China To Exempt Taxes For Certain U.S. Products To Win Fight Against "Devil Virus" | Sat, 02/01/2020 - 11:50AM EST 2:45
China To Exempt Taxes For Certain U.S. Products To Win Fight Against "Devil Virus" | Sat, 02/01/2020 - 11:50AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/china-exempt-taxes-certain-us-products-win-fight-against-devil-virus The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 Virus Shock Crashes Baltic Dry, Sparks China Hard-Landing Fears | Fri, 01/31/2020 - 06:05PM EST 5:31
Virus Shock Crashes Baltic Dry, Sparks China Hard-Landing Fears | Fri, 01/31/2020 - 06:05PM EST TO READ THE ARTICLE CLICK HERE https://www.zerohedge.com/economics/virus-shock-crashes-baltic-dry-global-recession-fears-surge The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 "Millions Could Die" - Bill Gates Warned In 2018 That The World Needs To Prepare For Pandemics Like War | Fri, 01/31/2020 - 04:45PM EST 6:32
"Millions Could Die" - Bill Gates Warned In 2018 That The World Needs To Prepare For Pandemics Like War | Fri, 01/31/2020 - 04:45PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/millions-could-die-bill-gates-warned-2018-world-needs-prepare-pandemics-war The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

The Era Of Boom And Bust Isn't Over | Fri, 01/31/2020 - 01:40PM EST CLICK HERE FOR THE ARTICLE https://www.zerohedge.com/economics/era-boom-and-bust-isnt-over The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 Real Selling Begins As CTAs Start Liquidating, Dealer Gamma Flips Negative | Fri, 01/31/2020 - 12:04PM EST 4:30
Real Selling Begins As CTAs Start Liquidating, Dealer Gamma Flips Negative | Fri, 01/31/2020 - 12:04PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/real-selling-begins-ctas-start-liquidating-dealer-gamma-flips-negative The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zero hedge.com . If you enjoyed this, please leave us a quick five-star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 The Fast Food Sandwich War Is Depleting The US Of Its Entire Supply Of Little Chickens | Fri, 01/31/2020 - 11:15AM EST 3:59
The Fast Food Sandwich War Is Depleting The US Of Its Entire Supply Of Little Chickens | Fri, 01/31/2020 - 11:15AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/health/fast-food-sandwich-war-depleting-us-its-entire-supply-little-chickens The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zero hedge.com . If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 Is The True Number Of Coronavirus Victims Far Larger Than We Are Being Told? | Fri, 01/31/2020 - 10:15AM EST 8:49
Is The True Number Of Coronavirus Victims Far Larger Than We Are Being Told? | Fri, 01/31/2020 - 10:15AM EST CLICK HERE TO READ THE ARTICLE | https://www.zerohedge.com/health/true-number-coronavirus-victims-far-larger-we-are-being-told The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zero hedge.com . If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 Friday Trump Acquittal Eyed After Lamar Alexander Says 'No' To Witnesses; Collins Roasted Over 'Yes' Vote | Fri, 01/31/2020 - 09:20AM EST 3:34
Friday Trump Acquittal Eyed After Lamar Alexander Says 'No' To Witnesses; Collins Roasted Over 'Yes' Vote | Fri, 01/31/2020 - 09:20PM EST CLICK HERE TO READ ARTICLE https://www.zerohedge.com/political/friday-trump-acquittal-eyed-after-lamar-alexander-says-no-witnesses-collins-roasted-over The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zero hedge.com . If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

1 "It's Crazy" - Global Run On Virus Masks Leaves US And Europe With No Supply | Fri, 01/31/2020 - 05:45 EST 4:46
"It's Crazy" - Global Run On Virus Masks Leaves US And Europe With No Supply | Fri, 01/31/2020 - 05:45 EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/theyre-sold-out-everywhere-virus-masks-sell-out-us-and-europe The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zero hedge.com . If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

What Does Lowest Population Growth In US History Mean For Housing? | JAN 30, 2020 7:40 PM CLICK TO READ ARTICLE HERE https://www.zerohedge.com/health/what-does-lowest-population-growth-us-history-mean-housing The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zero hedge.com . If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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Zero Hedge Audio Version

"I'm In An Apocalypse" - New Accounts From Wuhan Detail Coronavirus Outbreak JAN 30, 2020 10:05 AM EST TO READ THE ARTICLE CLICK HERE https://www.zerohedge.com/geopolitical/im-apocalypse-new-accounts-wuhan-detail-coronavirus-outbreak The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zero hedge.com . If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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