DMA Email Council: My Dog Ate My Email podcast

43:18

You have a favorite Matthew Lillard film or TV performance. It might be SLC Punk , the Scream franchise, Scooby Doo , Hackers , She's All That , Twin Peaks: The Return , or the new Stephen King and Mike Flanagan movie The Life of Chuck . He's been working in Hollywood for over 30 years, and has a reputation for being kind to fans. But connecting with people is exactly why he got into acting as a kid — the community that comes from putting on a play together and hashing it all out at the diner afterward. It's what drew him to Dungeons & Dragons, and then a spirits company celebrating fantasy and horror fandoms. Lillard joined Tinfoil Swans to talk about growing up not fitting in, the thrill of finding your people, the punk rock high school movie he directed, his wedding cheese wheel, and so much more. For more info visit: foodandwine.com/tinfoilswans Learn more about your ad choices. Visit podcastchoices.com/adchoices…

DMA Email Council: My Dog Ate My Email

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A podcast all about... email

10 епізодів

#Business #DMA

DMA Email Council: My Dog Ate My Email

updated 4 роки тому

Поширити

Головна серій•Feed

A podcast all about... email

10 епізодів

#Business #DMA

Усі епізоди

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Episode 10: Email Personalisation 48:42

4 years тому48:42

48:42

This time around hosts Komal Helyer and Gavin Laugenie interview Adam Farquharson from Movable Ink. They tap into the topic of how brands can ramp up real-time personalisation, why not everyone is using it and testing to optimize performance during the tenth instalment of the 'My Dog Ate My Email' podcast. You'll discover: Why personalisation is so important How to send at the right time for your individual recipients Advances In technology and the advantages of real-time data…

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Episode 9: How Trusted Housesitters Use Email to Build Their Online Community 1:10:42

5 years тому1:10:42

1:10:42

Our host Lili talks with Catherine Loftus, Head of Marketing at Trustedhousesitters about how email has supported their customer journey and helped grow their business. Listen to: · Discover how Trustedhousesitters’ managed to get buy-in to support her email program from other teams within Trustedhousesitters· How has email creative evolved over the years · Learn how to fully optimise an email program · Hear Catherine Loftus, Head of Marketing at Trustedhousesitters discuss the challenges they’ve faced and how they’ve dealt with them…

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Episode 8: Email Creative 1:17:37

6 years тому1:17:37

1:17:37

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My Dog Ate my Email Episode 8: Email Creative In this episode, Lili is joined by Dan Lack, Head of Digital at Growth Track , and Elliot Ross CEO of Taxi for email. We are talking about email creative. We cover: Why email creative is so important What is good email creative How has email creative evolved over the years What are the new techniques that are being used Where to get started What are creative no-nos Here are links to some of the resources covered in this episode. DMA Email Really good emails Email on Acid Campaign Monitor Litmus Taxi for email Email.geeks.chat Slack channel Twitter #emailgeeks Women of email Email weekly - Action rocket Find out more about the Email Council and the DMA, here .…

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Episode 7: The Death of Email 1:02:35

6 years тому1:02:35

1:02:35

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My dog ate my email episode 7: The death of email In this episode, Lili talks with Kate Barrett, Founder of e-focus Marketing about the death of email, or the lack thereof. They talk about why it’s the way you use it that’s dead. About how building an effective strategy is the key to keeping your email program alive. They also talk about some of the differences and similarities between B2B and B2C marketing. This along with what each can learn from the other. Find out more about the Email Council and the DMA, here .…

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Episode 6: Using Email for Lead Generation and Lead Nurture 52:37

6 years тому52:37

52:37

Hosted by Lili Boev, email geek and Director of Client Success at Vuture , with guest Susanna Chaplin, Managing Director at ESBConnect . We talk about: How you can use email to drive lead generation Ideas on how to do it well and what to avoid Learning more about your customers How to nurture your customers Find out more about the Email Council and the DMA, here .…

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Episode 5: Why it's so Hard to Engage CMOs about Email 18:10

6 years тому18:10

18:10

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. With special guest(s): the DMA's Email Council. In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email? Click play to hear the DMA Email Council's answers and insights. Find out more about the Email Council and the DMA, here .…

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Episode 4: Personalisation and Segmentation 1:09:09

6 years тому1:09:09

1:09:09

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insights, dotdigital. This episode tackles a few questions, like: · What's s the difference between personalisation and segmentation? · Why it's important? · At what point does it become creepy? Find out more about the Email Council and the DMA, here .…

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Episode 3: Email Metrics, KPIs, and Measuring Success 1:09:52

6 years тому1:09:52

1:09:52

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. Episode 3: email metrics, KPIs and measuring success Hosted by Lili Boev, email geek and director of client success at Vuture, with guest speaker Steve Kemish, Managing Partner at Junction Agency. They discuss: · How to measure email success · Challenges with email metrics · The fallacy of benchmarking · Delivery rates · Testing Find out more about the Email Council and the DMA, here .…

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Episode 2: Deliverability Keeps Me Up at Night 26:24

6 years тому26:24

26:24

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council. My dog ate my email, episode 2: Deliverability keeps me up at night Hosted by Lili Boev, self-professed email geek and director of client success, Vuture, with guest speaker Steve Henderson, head of deliverability, Emarsys Find out more about the Email Council and the DMA, here .…

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Episode 1: Life after GDPR 37:44

6 years тому37:44