Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
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Вміст надано Jim Klauck. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jim Klauck або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The Radio Pitchman’s Direct Response Radio Program allows Home Service Professionals To ’Stand Out’ with Custom Direct Response Radio Programming, Videos, & Podcasts. Educating Homeowners Before They Call Allows For A Predictable Sales Process That Gets The Phone To Ring For Service Professionals. ”Direct Response Radio, The Best Kept Secret In Advertising Today” - Jim Klauck
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Вміст надано Jim Klauck. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jim Klauck або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The Radio Pitchman’s Direct Response Radio Program allows Home Service Professionals To ’Stand Out’ with Custom Direct Response Radio Programming, Videos, & Podcasts. Educating Homeowners Before They Call Allows For A Predictable Sales Process That Gets The Phone To Ring For Service Professionals. ”Direct Response Radio, The Best Kept Secret In Advertising Today” - Jim Klauck
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
Want to grow your HVAC business and actually make the phone ring? Discover how Direct Response Radio campaigns with Jim Klauck at Check A Pro deliver powerful results for home service contractors. In this episode, Jim breaks down the advantages of Direct Response Radio including: 🔥 How to target motivated homeowners 📞 Why radio drives calls , not just brand awareness 💡 Real-world results from HVAC contractors just like you 🎯 Why this advertising method works even better in 2025 Whether you’re just getting started or ready to scale your HVAC company, this is the game-changing strategy you’ve been waiting for! Join Jim Klauck and Victor Rancour as they discuss the transformative impact of traditional marketing methods in the HVAC industry. Victor shares his journey of rediscovering radio advertising, leading to significant business growth and competitive advantage. Learn how stepping away from the digital rush and embracing radio has yielded hundreds of leads and substantial revenue gains. Find out why traditional media still holds power and how it can help your business stand out in a crowded market. #HVACMarketing #HomeServiceSuccess #DirectResponseRadio #CheckAPro #JimKlauck #TheRadioPitchman #ContractorMarketing #GrowYourBusiness #LocalLeadGen #HomeServicesAdvertising #RadioAdvertising #MarketingTips2025…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
Join us on the podcast today as we dive into the art of crafting powerful offers with Jim Cosmas. In this insightful episode, Jim shares his expertise on creating compelling marketing campaigns tailored for small to medium-sized home service companies. Discover the importance of bold, audacious offers that generate immediate responses and learn how to stand out in a noisy marketplace. We explore effective strategies that don't require massive marketing teams but instead focus on high-value perception and urgency in your offers. With concrete examples from the HVAC and plumbing industries, Jim illustrates how to leverage offers to gain lifelong customers while minimizing risk. Whether you're a home service professional looking to boost your marketing efforts or simply interested in understanding the dynamics of effective direct response advertising, this episode is packed with valuable insights and practical advice. Don't miss out on the golden nuggets of wisdom from Jim's book, tailored specifically for businesses like yours. Tune in and learn how to position your marketing to attract the right clients and transform your business for scalable success. The Book: thebluecollarwave.com/free-book Marketing Hero Training - This is free hyper local marketing training resource: thebluecollarwave.com/marketing-hero Profit Simulator - Self-Guided Simulator and showing how small incremental changes have massive direct profit Impacts: thebluecollarwave.com/free-training…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
In this episode, Jim Klauck, The Radio Pitchman, delves into the world of podcasting for home service professionals. Jim discusses the importance of positioning yourself correctly in the podcasting world. Rather than hosting your own show, find someone who can elevate your expertise on their platform. It’s about credibility and creating a perception that heightens your value to potential clients. Whether you’re in pest control, HVAC, or plumbing, having a professional host your insights can be more impactful than doing it yourself. Tune in to learn how this strategy can transform your business approach and credibility. We call this The Magic of Radio! The trust factor! People trust the radio station thus they trust the advertiser on the radio station. This process works for - HVAC, Plumbers, Electricians, Roofers, Water Softeners, Pest Control, Garage Door Repair, and more... Check A Pro -Direct Response Radio (281) 398-7767 Jim@TheRadioPitchman.com https://www.theradiopitchman.com #radioadvertising #radioshows #directresponsemarketing #radioshow #radio #directresponseradio #jimklauck #cro #timespentlistening #conversionrateoptimization #talkradio #conservativetalkradio #trustedbrands #homedepot #homedepotradio…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
In this episode, we explore the unique advantage of creating demand where your services are unmatched. By leveraging referrals, such as a neighbor referring you to another, you position yourself in a space with no competition. Discover how this strategy simplifies securing clients as it eliminates the chances of encountering competing contractors. Learn how referrals are a powerful tool in dominating a niche market and ensuring business growth. Join us as we delve into the dynamics of referrals and understand how they can be a game-changer for your business. Whether you're a plumber, HVAC specialist, or any other contractor, this episode provides insights into harnessing referrals for success. Check A Pro -Direct Response Radio (281) 398-7767 Jim@TheRadioPitchman.com https://www.theradiopitchman.com #radioadvertising #radioshows #directresponsemarketing #radioshow #radio #directresponseradio #jimcosmas #jimklauck #podcast #videos #radioreferrals #referrals…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
Explore how integrating traditional marketing methods with digital strategies can enhance local brand visibility and deliver impressive returns on investment. In this episode, we delve into why relying solely on digital marketing may limit growth and emphasize the importance of establishing a strong local presence. Discover how employing a multi-dimensional marketing approach, including radio ads, community initiatives, and distinctive branding, can lead to greater community recognition and trust. We discuss the long-term benefits of becoming a known and trusted name in your community, outshining competition, and building a sustainable customer base beyond just purchasing online leads. Check A Pro -Direct Response Radio (281) 398-7767 Jim@TheRadioPitchman.com https://www.theradiopitchman.com #radioadvertising #radioshows #directresponsemarketing #radioshow #radio #directresponseradio #jimcosmas #jimklauck #podcast #videos #fivemilefamous…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
In this episode, we dive deep into the world of advertising with Ryan Chute, a seasoned expert in helping small businesses elevate their brand and marketing strategies. Discover the transformative journey from retail to global marketing expertise, and how a pivotal moment at the Wizard Academy reshaped his approach to branding and sales activation. We explore the enduring value of radio advertising and debunk the myth that it's a relic of the past. Ryan shares his affinity for home service contractors, highlighting their relational mindset and the importance of building trust through empathy and competence. Learn about the three key components of effective marketing: brand messaging, sales activation, and presence, and how to integrate them for maximum impact. Whether you're a small business owner looking to scale or a contractor seeking better quality leads, this episode is packed with insights to help you thrive in any economic climate.…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
1 Does Radio Advertising Work? The Power of Radio Advertising: Debunking Myths and Maximizing Impact 4:49
Explore the enduring effectiveness of radio advertising in our latest episode, where we debunk the myth that the age of radio is over, comparing listener engagement to social media giants like Facebook. Discover the strategic power of direct response radio programs, which combine entertainment and education, compelling listeners to act. Learn from the Check a Pro Radio Show's host, Jim Klauck, on how to transform traditional ads into engaging infotainment that captivates audiences and creates self-qualifying appointments. Find out how special offers and educational segments can make your product irresistible, ensuring every call is an appointment rather than a mere lead. Dive into a practical example with a plumber's unique approach to promoting water softeners, emphasizing the importance of a clear call to action and the benefits of enticing incentives. If executed right, radio remains a formidable tool in reaching potential customers and driving business success.…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
In this episode, we delve into the world of Conversion Rate Optimization (CRO) and explore how video content can transform your website's visitor engagement. Many businesses invest heavily in SEO and digital marketing to drive traffic, but the real challenge lies in converting that traffic once it arrives on your site. Discover how utilizing videos can significantly enhance visitor interaction and retention on your website. Learn about the benefits of embedding videos directly on your homepage, creating a more engaging experience for prospects and customers. With insights on how videos can improve user engagement and increase conversion rates, this episode also highlights Google's inclination towards video content and how you can capitalize on it for better visibility. By incorporating videos that address frequently asked questions and prompting calls to action, you'll not only boost engagement but also encourage potential clients to take action, whether it’s calling you or filling out a contact form. Tune in to find out how video can be a game-changer for your business's online strategy.…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
Explore the strategic benefit of integrating videos, podcasts, and direct response radio to enhance business growth. Learn how video content increases conversions and builds brand loyalty through engaging storytelling and improved SEO. Discover the potential of podcasts in establishing authority and long-form engagement while offering flexibility with short-form options. Uncover the unique advantages of direct response radio in capturing undivided attention from prospects, creating winning strategies by combining these media for maximum impact.…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
1 The Power of Radio Advertising: Secrets to Success 1:26:19
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Відтворити Пізніше Відтворити Пізніше Списки Подобається ПодобаєтьсяJoin Jim Klauck and Nick Nattarella, founder of AdWise Creative, as they dive into the transformative world of video and radio advertising. This engaging conversation explores how video has evolved to become a tool for small businesses, with its high-quality production capabilities now accessible to everyone. Nick shares insights on how the internet has dramatically changed the landscape, making video a crucial part of online content. The discussion transitions into the enduring relevance of radio, despite the overwhelming presence of digital media today. From the importance of creating relatable content to the effectiveness of long-form radio shows, Jim and Nick unravel the intricacies of radio advertising. Learn how to harness the power of storytelling and build trust with your audience for impressive returns. This episode is a must-listen for marketers and business owners looking to leverage these traditional yet powerful media tools for their brand.…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
1 Direct Response Radio - "The Best Kept Secret In Advertising Today: A Fresh Perspective on Home Service Advertising 56:33
Join Jim Klauck and his special guest, Jim Cosmas as they dive into the world of home services and explore the impact of the Blue Collar Wave, a leading consulting organization. Discover how this firm revolutionizes home service industries such as HVAC, plumbing, and more with innovative coaching and consulting strategies. In an engaging discussion, they emphasize the steadfast power of radio. Despite the advent of digital media, radio remains a magical and trusted platform. They debunk the myth that radio is outdated, highlighting key statistics: radio has recently surpassed TV viewership and continues to be a vital source of information and entertainment. Dive deeper into the relationship between radio advertising and home service success, focusing on direct response radio's unique ability to connect with lucrative, loyal audiences. Listeners gain insights into effective marketing strategies that target customers over 50 who possess significant buying power. The episode also explores prevalent misconceptions held by younger business owners and underscores the continued relevance of traditional media. With valuable anecdotes and expert opinions, this episode is a must-listen for those seeking to harness the full potential of radio in building a successful home service business.…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
What is Radio Block Programming? Radio block programming refers to a format where specific time slots (or "blocks") are dedicated to particular types of content, themes, or hosts. Unlike continuous or freeform programming, block programming segments the broadcast schedule into well-defined sections, allowing stations to cater to different audience demographics at different times of the day. How Radio Block Programming Works Fixed Time Slots – Each program or type of content runs at the same time every day or week (e.g., financial news from 9 AM to 10 AM, talk radio from 10 AM to 12 PM). Themed Content – Each block focuses on a specific topic, such as news, sports, music genres, religious programming, or direct response advertising. Targeted Audience Engagement – Blocks are scheduled to align with listener habits. For example, morning and afternoon drive times feature news and talk shows when commuters are tuned in. Examples of Block Programming in Radio ✔ Talk Radio Blocks – Political, financial, or lifestyle talk shows run at set times. ✔ Direct Response Radio Blocks – Advertisers buy a half-hour or hour-long slot to promote products and services. ✔ Religious Programming Blocks – Stations allocate time for church services or spiritual discussions. ✔ Sports Radio Blocks – Morning or evening segments dedicated to sports commentary and analysis. ✔ Music Genre Blocks – Specific hours devoted to jazz, classic rock, or hip-hop, appealing to different listener bases. Why Block Programming is Beneficial Predictability for Listeners – Regular scheduling builds audience loyalty. Better Monetization – Advertisers can target specific demographics more effectively. Increased Listener Retention – A structured format keeps audiences engaged throughout the day. Check A Pro -Direct Response Radio (281) 398-7767 Jim@TheRadioPitchman.com https://www.theradiopitchman.com #blockprogramming #radioadvertising #radioshows #directresponsemarketing #radioshow #radio #directresponseradio…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
1 How To WIN with Podcasts Powered By Videos! Cody Johnson From Garage Door Doctor Discusses The Benefits Of Podcasts & Videos For His Business 21:15
Jim Klauck, 'The Radio Pitchman' talks with Cody Johnson from Garage Door Doctor about Know - Like - Trust. Using Check A Pro Radio on Videos Powered by Podcasts bring Authority and Credibility To his Company. www.JimKlauck.com
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
The Best Kept Secret In Advertising Today In a world where home service companies get lost in a sea of advertising and marketing options, The Radio Pitchman offers simple methods which gets the phone to ring with qualified customers through profitable Podcast Placement. Your competition is educating prospects with podcasts! Are you? Buyers are educated today. Do you want to educate them or do you want your competition to educate the customer? The first one to educate will be the first one to close the deal!…
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”Direct Response Radio - The Best Kept Secret In Advertising Today”
Preface For most of my life, I have had a love affair with arguably the best medium ever – radio. As a young boy, I would pretend to be a radio broadcaster using my Radio Shack walkie-talkies. One as a radio transmitter and the other as a receiver. In high school, I took an elective class in the basics of radio. I built my first am radio receiver with just 9 electronic parts. In college, I was a D.J. and ran the campus radio station in the position of General Manager. At an early age I was exposed to radio and had a fascination with it! This book isn’t so much about me and my history, but rather what I have learned over the decades in the Direct Response Radio industry. I’ve written this playbook to be read within an hour, evening or a plane ride and arranged the content for easy digestion. The Radio Pitchman’s Podcast Playbook is written in short, concise chapters allowing you, the reader to quickly digest the information most important to you as a marketer of your business. I’ve written this book as a reference guide on how to get the most exposure online with credibility, SEO, and cataloged podcasts for your clients to learn more about your business. I suggest highlighting sections, dog ear pages, and reread chapters of interest, multiple times. The Radio Pitchman’s Podcast Playbook is for the individual who wants to have their company’s products or services stand apart from the pack. Also, to use a winning formula to give the credibility it needs to stand out in the busy world of digital marketing. Don’t get lost in a sea of advertising and marketing options. Learn how to make use a podcast to build your brand, reputation and build credibility. Enjoy!…
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